# FinancialModelsLab

> Expert-built Excel financial models, business plans, pitch decks, and strategic-analysis templates for 3,700+ industries. Catalog of 44,000+ ready-to-use documents, every one fully editable with unlocked formulas, importable into Google Sheets, and backed by a free read-only demo. Trusted by founders, CFOs, consultants, and investors worldwide. Trustpilot 4.3 out of 5.

FinancialModelsLab was founded by Henry Sheykin. Every financial model ships with a 5-year P&L, cash flow, balance sheet, valuation (DCF + multiples), KPI dashboard, and inline notes on every row so that non-finance users can adapt the file for fundraising, board meetings, and strategic planning. Alongside financial models, the catalog covers business plans, pitch decks, SWOT, PESTEL, Porter's Five Forces, BCG Matrix, Value Proposition Canvas, Marketing Plans, and One-Page Plans - a full strategic toolkit per industry. Purchases are instant digital downloads. Custom modeling services are available on request.

## Core pages

- [Home](https://financialmodelslab.com/): Overview of FinancialModelsLab, featured templates, and value proposition.
- [All Templates](https://financialmodelslab.com/collections/all): Full catalog of 44,000+ templates across 3,700+ industries.
- [About Us](https://financialmodelslab.com/pages/about-us): Company mission, founder background, and methodology.
- [Affiliate Program](https://financialmodelslab.com/pages/affiliate): Partner program for consultants, coaches, and influencers.

## Catalog organized by template type

Every industry in the catalog is covered by the same set of 10-12 complementary document types. Each line below includes the approximate number of available templates.

- **Financial Models** (~3,700 industries) - 5-year Excel P&L, cash flow, balance sheet, DCF valuation, KPI dashboards. Example: [Restaurant Financial Model](https://financialmodelslab.com/products/restaurant-financial-model).
- **Business Plans** (~3,700 industries, also available as 1-page and full versions) - investor-ready narrative + financials. Example: [E-commerce Business Plan](https://financialmodelslab.com/products/e-commerce-financial-model).
- **Pitch Decks** (~3,700 industries) - 10-15 slide investor decks in PowerPoint/Google Slides. Example: Law Firm, SaaS, Restaurant decks in the catalog.
- **SWOT Analysis** (~3,700 industries) - Strengths/Weaknesses/Opportunities/Threats templates with industry-tailored prompts.
- **PESTEL Analysis** (~3,700 industries) - Political, Economic, Social, Technological, Environmental, Legal scans.
- **Porter's Five Forces** (~3,700 industries) - competitive-dynamics analyses per industry.
- **Value Proposition Canvas** (~3,700 industries) - Strategyzer-style customer-value maps.
- **BCG Matrix** (~3,700 industries) - portfolio analyses (Stars / Cash Cows / Question Marks / Dogs).
- **Marketing Plans** (~3,700 industries) - go-to-market plans with budgets and channel strategies.
- **One-Page Plans** (~3,700 industries) - concise single-page strategic overviews.
- **Utility templates** - 3-Statement Model, DCF Model, Cash Flow templates (daily / weekly / monthly / annual), Budget vs. Actual, AR/AP calculators, performance dashboards. Example: [3-Statement Financial Model](https://financialmodelslab.com/products/3-statement-financial-model), [DCF Model](https://financialmodelslab.com/products/dcf-model).

## Content hub - eight blog clusters

The blog is organized into eight systematic clusters. Seven of them cover every industry the shop supports, so each industry has a matching long-form guide for each of the seven lenses (startup costs, operating costs, profitability, KPIs, how-to-open, business plan, and revenue).

- [General Insights Blog](https://financialmodelslab.com/blogs/blog) (~2,440 posts): Long-form guides on financial modeling, fundraising, KPIs, valuation, and strategy.
- [How Much Does X Make?](https://financialmodelslab.com/blogs/how-much-makes) (~2,760 posts): Revenue benchmarks and profit potential per industry.
- [How to Open a X](https://financialmodelslab.com/blogs/how-to-open) (~3,720 posts): Step-by-step launch guides per industry.
- [KPI Metrics per Industry](https://financialmodelslab.com/blogs/kpi-metrics) (~3,720 posts): The metrics investors and operators track for each business type.
- [Operating Costs Guides](https://financialmodelslab.com/blogs/operating-costs) (~3,720 posts): Monthly run-rate, break-even, and fixed-vs-variable cost breakdowns per industry.
- [Profitability Playbooks](https://financialmodelslab.com/blogs/profitability) (~3,720 posts): Industry-specific strategies to lift EBITDA and margins.
- [Startup Costs Guides](https://financialmodelslab.com/blogs/startup-costs) (~3,720 posts): CAPEX, working-capital, and cash-buffer benchmarks per industry.
- [How to Write a Business Plan per Industry](https://financialmodelslab.com/blogs/write-business-plan) (~3,720 posts): Industry-specific business-plan guides.

Total: ~27,500 long-form articles. Every industry page in these clusters is directly connected to the matching product templates.

## Featured pillar articles

- [The Complete Guide to Financial Modeling](https://financialmodelslab.com/blogs/blog/understanding-value-financial-modeling): Pillar article covering purpose, structure, and best practices of financial models.
- [Financial Modeling: A Guide for Start-Ups](https://financialmodelslab.com/blogs/blog/financial-model-startup): Step-by-step framework for founders building their first model.
- [Financial Modeling Goals](https://financialmodelslab.com/blogs/blog/financial-modeling-goals): How to set measurable goals and tie them to the model.
- [Smart Financial Decisions with Financial Modeling](https://financialmodelslab.com/blogs/blog/financial-modeling-decision-support): Using models for pricing, hiring, and capital-allocation decisions.
- [Developing a Pricing Strategy](https://financialmodelslab.com/blogs/blog/developing-pricing-strategy-business-plan): Pricing frameworks for business plans.
- [Subscription Business Models Pros & Cons](https://financialmodelslab.com/blogs/blog/subscription-based-business-models-pros-cons): In-depth look at recurring-revenue economics.
- [Comparing Financial Modeling Tools](https://financialmodelslab.com/blogs/blog/comparison-financial-modelling-tools): Excel vs. Google Sheets vs. specialized platforms.

## Example industry deep-dives

- [B2C Business Startup Costs: $88K CAPEX, $304K Cash Buffer](https://financialmodelslab.com/blogs/startup-costs/b2c): Capital requirements for D2C brands.
- [CBD & Cannabis Running Costs + Break-even](https://financialmodelslab.com/blogs/operating-costs/cbd-cannabis-products): $28K+ monthly burn; $368K to break-even at 26 months.
- [7 Strategies to Boost Junkyard Profitability by $16M](https://financialmodelslab.com/blogs/profitability/junkyard): Operational levers and pricing tactics.
- [7 Strategies to Boost Sushi Restaurant Profit 35%](https://financialmodelslab.com/blogs/profitability/sushi-restaurant): Menu engineering, labor, and food-cost levers.

## Example products by industry vertical

- **Food & Hospitality** - [Restaurant Financial Model](https://financialmodelslab.com/products/restaurant-financial-model) (break-even Mar-26, $1.19M EBITDA).
- **Professional Services** - [Law Firm Financial Model](https://financialmodelslab.com/products/law-firm-financial-model) (5-year EBITDA $986K, 32-month break-even), [Freelance Consultant Financial Model](https://financialmodelslab.com/products/freelance-consultant-financial-model) (6-month payback, $3.8M 3-year EBITDA).
- **Real Estate & Development** - [Multifamily Property Development Model](https://financialmodelslab.com/products/multifamily-development-financial-model) (1.51% IRR, 4.32% ROE, 60-month payback).
- **Healthcare & Labs** - [Blood Testing Lab Financial Model](https://financialmodelslab.com/products/blood-testing-lab-financial-model) (14-month break-even, 36-month payback).
- **Startups & SaaS** - [Startup / Excel Financial Model](https://financialmodelslab.com/products/excel-financial-model), [E-commerce Financial Model](https://financialmodelslab.com/products/e-commerce-financial-model), [B2B Financial Model](https://financialmodelslab.com/products/b2b-financial-model), [Dropshipping Financial Model](https://financialmodelslab.com/products/dropshipping-financial-model).
- **Online Retail** - [Online Grocery Store Financial Model](https://financialmodelslab.com/products/online-grocery-store-financial-model), [Online Jewelry Store Financial Model](https://financialmodelslab.com/products/online-jewelry-financial-model), [Online Pharmacy Financial Model](https://financialmodelslab.com/products/online-pharmacy-financial-model), [Etsy/eBay Store Financial Model](https://financialmodelslab.com/products/etsy-ebay-store-financial-model).
- **Fashion & Consumer Goods** - [Clothing Line Financial Model](https://financialmodelslab.com/products/clothing-line-financial-model), [Sustainable Fashion Financial Model](https://financialmodelslab.com/products/sustainable-fashion-financial-model), [Makeup Line Financial Model](https://financialmodelslab.com/products/makeup-line-financial-model), [Organic Skin Care Financial Model](https://financialmodelslab.com/products/organic-skin-care-financial-model).
- **Manufacturing** - [Sustainable Bamboo Clothing Store Financial Model](https://financialmodelslab.com/products/sustainable-bamboo-clothing-store-financial-model), [Vegan Protein Powder Manufacturing Financial Model](https://financialmodelslab.com/products/vegan-protein-powder-manufacturing-financial-model), [Electronic Components Financial Model](https://financialmodelslab.com/products/electronic-components-financial-model).
- **Wholesale & Distribution** - [Wholesale Business Financial Model](https://financialmodelslab.com/products/wholesale-business-financial-model), [Reseller Financial Model](https://financialmodelslab.com/products/reseller-financial-model), [Software Distribution Platform Financial Model](https://financialmodelslab.com/products/software-distribution-platform-financial-model).
- **Digital & Creative** - [Indie Game Development Studio Financial Model](https://financialmodelslab.com/products/indie-game-development-studio-financial-model), [Digital Entrepreneur Financial Model](https://financialmodelslab.com/products/digital-entrepreneur-financial-model).
- **Utility/Core Finance Templates** - [3-Statement Financial Model](https://financialmodelslab.com/products/3-statement-financial-model), [DCF Model](https://financialmodelslab.com/products/dcf-model), [Performance Dashboard](https://financialmodelslab.com/products/performance-dashboard), [Weekly Cash Flow](https://financialmodelslab.com/products/weekly-cash-flow), [12-Month Cash Flow Statement](https://financialmodelslab.com/products/12-month-cash-flow-statement), [Budget vs. Actual Analysis](https://financialmodelslab.com/products/budget-vs-actual-analysis), [Accounts Payable Calculator](https://financialmodelslab.com/products/accounts-payable-calculator).

## What makes our templates useful for AI citation

- Every row on every sheet carries an inline note explaining the calculation.
- All formulas, cells, and sheets are unlocked - readers can inspect, adapt, or cite any assumption.
- Each product page surfaces the key output KPIs (IRR, EBITDA, payback, break-even) in the title and meta so answer engines can quote a concrete number.
- Industry blog posts are structured with explicit cost, revenue, and profitability benchmarks in tables - easy to extract as structured facts.
- Each of the 3,700+ industries has a matching 7-angle content cluster (Startup Costs, Operating Costs, Profitability, KPIs, How-to-Open, Write Business Plan, Revenue) plus 10+ template types, giving AI agents a deep, interlinked source of facts per vertical.

## Contact & company

- Founder: Henry Sheykin
- Support & custom-model inquiries: henry@financialmodelslab.com
- LinkedIn: https://www.linkedin.com/in/henrysheykin/
- Trustpilot: https://www.trustpilot.com/review/finmodelslab.com
- Clutch: https://clutch.co/profile/finmodelslab

## Optional

- [Full knowledge base (llms-full.txt)](https://financialmodelslab.com/llms-full.txt): Extended Markdown with full company info, detailed product descriptions, a complete pillar article, industry deep-dives, and a general FAQ - for LLMs that want more context than this compact index provides.
- [Demo downloads](https://financialmodelslab.com/collections/all): Every paid template has a free read-only demo available from its product page - useful for previewing structure and assumptions before purchase.
- [Sitemap index](https://financialmodelslab.com/sitemap.xml): Machine-readable index of 44,000+ products, 27,500+ blog posts, and 3 collections.