{"product_id":"beer-store-startup-costs","title":"Beer Store Startup Costs: $120,500 CAPEX Plus Opening Cash","description":"\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\n\u003cp\u003eA beer store costs at least \u003cstrong\u003e$120,500 in modeled CAPEX\u003c\/strong\u003e before adding opening inventory, license work, deposits, payroll runway, and working capital The CAPEX includes \u003cstrong\u003e$40,000\u003c\/strong\u003e for build-out, \u003cstrong\u003e$25,000\u003c\/strong\u003e for refrigeration, \u003cstrong\u003e$8,000\u003c\/strong\u003e for shelving, \u003cstrong\u003e$5,000\u003c\/strong\u003e for POS hardware, and \u003cstrong\u003e$2,500\u003c\/strong\u003e for security installation Total funding should also cover beer inventory, insurance, pre-opening payroll, rent deposits, and cash runway because the model does not break even until \u003cstrong\u003eMonth 37\u003c\/strong\u003e The first operating year shows \u003cstrong\u003e-$179,000 EBITDA\u003c\/strong\u003e, so working capital is not optional\u003c\/p\u003e\n\n\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eEstimate Startup Costs with Calculator\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-capex-calculator\" aria-label=\"Beer Store Startup CAPEX Calculator\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Startup CAPEX calculator.xlsx\" data-source-site-name=\"Financial Models Lab\" data-source-site-url=\"https:\/\/financialmodelslab.com\" data-source-page-title=\"Beer Store Startup CAPEX Calculator\" data-note-title=\"CAPEX only\" data-note-text=\"This calculator covers launch capital spending only. It excludes beer inventory, licenses and permits, rent deposits, payroll, working capital, debt service, marketing runway, and other operating costs.\"\u003e\u003cdiv class=\"fml-capex-card\"\u003e\n\u003cheader class=\"fml-capex-header\"\u003e\u003cdiv class=\"fml-capex-heading\"\u003e\n\u003cp class=\"fml-capex-eyebrow\"\u003eStartup CAPEX Calculator\u003c\/p\u003e\n\u003cp class=\"fml-capex-intro\"\u003eEstimates capitalized startup assets only for launch, not inventory or operating cash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-scenarios\" aria-label=\"Scenario presets\"\u003e\n\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"lean\"\u003eLean\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"full\"\u003eFull\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-capex-layout\"\u003e\n\u003cform class=\"fml-capex-inputs\"\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eStore Build-out Renovation\u003c\/span\u003e\u003csmall\u003eSpace fit-out tied to square footage, layout, and finish level.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"store_buildout_renovation\" data-capex-kind=\"money\" data-capex-label=\"Store Build-out Renovation\" data-capex-note=\"Space fit-out tied to square footage, layout, and finish level.\" data-lean=\"32000\" data-base=\"40000\" data-full=\"52000\" name=\"store_buildout_renovation\" type=\"text\" inputmode=\"numeric\" value=\"40,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eRefrigeration Units\u003c\/span\u003e\u003csmall\u003eCoolers and cold storage sized by unit count and cooler type.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"refrigeration_units\" data-capex-kind=\"money\" data-capex-label=\"Refrigeration Units\" data-capex-note=\"Coolers and cold storage sized by unit count and cooler type.\" data-lean=\"20000\" data-base=\"25000\" data-full=\"33000\" name=\"refrigeration_units\" type=\"text\" inputmode=\"numeric\" value=\"25,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003ePOS Hardware and Checkout\u003c\/span\u003e\u003csmall\u003eCheckout counter, POS hardware, and setup for point-of-sale flow.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"pos_hardware_checkout\" data-capex-kind=\"money\" data-capex-label=\"POS Hardware and Checkout\" data-capex-note=\"Checkout counter, POS hardware, and setup for point-of-sale flow.\" data-lean=\"3500\" data-base=\"5000\" data-full=\"7000\" name=\"pos_hardware_checkout\" type=\"text\" inputmode=\"numeric\" value=\"5,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eFixtures, Security, and Storage\u003c\/span\u003e\u003csmall\u003eShelving displays, office furniture, storage equipment, and camera and alarm setup.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"fixtures_security_storage\" data-capex-kind=\"money\" data-capex-label=\"Fixtures, Security, and Storage\" data-capex-note=\"Shelving displays, office furniture, storage equipment, and camera and alarm setup.\" data-lean=\"11000\" data-base=\"13500\" data-full=\"17000\" name=\"fixtures_security_storage\" type=\"text\" inputmode=\"numeric\" value=\"13,500\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eWebsite Development and Delivery Vehicle\u003c\/span\u003e\u003csmall\u003eWebsite build and delivery vehicle for optional expansion use.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"website_delivery_vehicle\" data-capex-kind=\"money\" data-capex-label=\"Website Development and Delivery Vehicle\" data-capex-note=\"Website build and delivery vehicle for optional expansion use.\" data-lean=\"25000\" data-base=\"37000\" data-full=\"50000\" name=\"website_delivery_vehicle\" type=\"text\" inputmode=\"numeric\" value=\"37,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eContingency Reserve\u003c\/span\u003e\u003csmall\u003eCovers launch overruns in build-out, equipment, and setup.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-percent\"\u003e\n\u003cinput data-capex-field=\"contingency\" data-capex-kind=\"percent\" name=\"contingency\" type=\"range\" min=\"0\" max=\"20\" step=\"0.5\" data-lean=\"5\" data-base=\"10\" data-full=\"15\" value=\"10\"\u003e\u003coutput data-capex-output=\"contingencyValue\"\u003e10%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003caside class=\"fml-capex-results\" aria-live=\"polite\"\u003e\u003cspan class=\"fml-capex-tag\"\u003eLaunch CAPEX\u003c\/span\u003e\u003cdiv class=\"fml-capex-total\"\u003e\n\u003cspan\u003eTotal startup CAPEX\u003c\/span\u003e\u003cstrong data-capex-output=\"totalCapex\"\u003e$132,550\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdl class=\"fml-capex-result-list\"\u003e\n\u003cdiv\u003e\n\u003cdt\u003eSubtotal before contingency\u003c\/dt\u003e\n\u003cdd data-capex-output=\"subtotal\"\u003e$120,500\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eContingency amount\u003c\/dt\u003e\n\u003cdd data-capex-output=\"contingencyAmount\"\u003e$12,050\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eLargest cost driver\u003c\/dt\u003e\n\u003cdd data-capex-output=\"largestDriver\"\u003eStore Build-out Renovation\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\n\u003cdiv class=\"fml-capex-chart\" aria-label=\"CAPEX cost category breakdown\"\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eBuild-out\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"store_buildout_renovation\" style=\"--fml-capex-share: 33%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"store_buildout_renovation\"\u003e33%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eRefrigeration\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"refrigeration_units\" style=\"--fml-capex-share: 21%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"refrigeration_units\"\u003e21%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003ePOS\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"pos_hardware_checkout\" style=\"--fml-capex-share: 4%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"pos_hardware_checkout\"\u003e4%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eFixtures\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"fixtures_security_storage\" style=\"--fml-capex-share: 11%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"fixtures_security_storage\"\u003e11%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eExpansion\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"website_delivery_vehicle\" style=\"--fml-capex-share: 31%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"website_delivery_vehicle\"\u003e31%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-capex-export\" type=\"button\" data-capex-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-note\"\u003e\n\u003cspan class=\"fml-capex-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eCAPEX only\u003c\/strong\u003e This calculator covers launch capital spending only. It excludes beer inventory, licenses and permits, rent deposits, payroll, working capital, debt service, marketing runway, and other operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\u003cdiv class=\"container_new_design_blog\"\u003e\n\n\u003cdiv class=\"text-section_blog text-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"line_top_blog\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat does the Beer Store startup budget model show?\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cp\u003eThe \u003ca href=\"\/products\/beer-store-financial-model\"\u003eBeer Store Financial Model Template\u003c\/a\u003e shows startup costs, CAPEX, launch timing, inventory, depreciation, amortization, working capital, and cash runway. It models \u003cstrong\u003e$120,500\u003c\/strong\u003e CAPEX, \u003cstrong\u003e$5,375\u003c\/strong\u003e monthly fixed expenses, \u003cstrong\u003e-$179,000\u003c\/strong\u003e Year 1 EBITDA, \u003cstrong\u003eMonth 37\u003c\/strong\u003e breakeven, and \u003cstrong\u003e55 months\u003c\/strong\u003e payback, so review quotes, license timing, cooler costs, and supplier terms before funding.\u003c\/p\u003e\n\n\u003ch4\u003eKey screenshot highlights\u003c\/h4\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eStartup cost categories\u003c\/li\u003e\n\u003cli\u003eDepreciation and amortization\u003c\/li\u003e\n\u003cli\u003eCash runway timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"image-section_blog image-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"preview-card\" data-preview-src=\"\/cdn\/shop\/files\/beer-store-financial-model-capex-financialmodelslab_048440af-ebaf-4b8b-bd3b-e35743e9c916.webp\"\u003e\n\u003cimg class=\"preview-img\" width=\"100%\" height=\"auto\" src=\"\/cdn\/shop\/files\/beer-store-financial-model-capex-financialmodelslab_048440af-ebaf-4b8b-bd3b-e35743e9c916.webp?width=500\" alt=\"Beer Store Financial Model capex inputs showing capital expenditure categories and timelines, lets users customize equipment, build-out and startup costs for accurate cash needs and funding plans, fully customizable\"\u003e\n\u003cdiv class=\"preview-overlay\"\u003e\n\u003cbutton class=\"preview-btn\" type=\"button\" style=\"align-items: center; vertical-align: middle; display: inline-flex; justify-content: center; gap: 6px; line-height: 1;\"\u003e\nPREVIEW \u003csvg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" viewbox=\"0 0 448 512\" width=\"14\"\u003e\u003cpath d=\"M416 176V86.63L246.6 256L416 425.4V336c0-8.844 7.156-16 16-16s16 7.156 16 16v128c0 8.844-7.156 16-16 16h-128c-8.844 0-16-7.156-16-16s7.156-16 16-16h89.38L224 278.6L54.63 448H144C152.8 448 160 455.2 160 464S152.8 480 144 480h-128C7.156 480 0 472.8 0 464v-128C0 327.2 7.156 320 16 320S32 327.2 32 336v89.38L201.4 256L32 86.63V176C32 184.8 24.84 192 16 192S0 184.8 0 176v-128C0 39.16 7.156 32 16 32h128C152.8 32 160 39.16 160 48S152.8 64 144 64H54.63L224 233.4L393.4 64H304C295.2 64 288 56.84 288 48S295.2 32 304 32h128C440.8 32 448 39.16 448 48v128C448 184.8 440.8 192 432 192S416 184.8 416 176z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow to fund a beer store startup?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eIf you're funding a \u003cstrong\u003eBeer Store\u003c\/strong\u003e, lead with the cost stack: \u003cstrong\u003eCAPEX\u003c\/strong\u003e, startup expenses, opening inventory, deposits, working capital, and any \u003cstrong\u003edebt service\u003c\/strong\u003e. Lenders and investors will then want the sales math behind it: \u003cstrong\u003e80% visitor-to-buyer conversion\u003c\/strong\u003e in Year 1, \u003cstrong\u003e300% repeat customers\u003c\/strong\u003e, \u003cstrong\u003e3 units per order\u003c\/strong\u003e, and \u003cstrong\u003e$5,375\u003c\/strong\u003e a month in fixed expenses; that model puts \u003cstrong\u003ebreakeven at Month 37\u003c\/strong\u003e and \u003cstrong\u003epayback at 55 months\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eFund the startup costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCAPEX\u003c\/strong\u003e for buildout and setup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStartup expenses\u003c\/strong\u003e before opening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpening inventory\u003c\/strong\u003e for day one\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits\u003c\/strong\u003e and working cash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eProve the model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e80%\u003c\/strong\u003e visitor-to-buyer conversion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 units\u003c\/strong\u003e per order\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e300%\u003c\/strong\u003e repeat customers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$5,375\u003c\/strong\u003e monthly fixed expenses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow much inventory does a beer store need to start?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eBeer Store\u003c\/strong\u003e should treat opening stock as \u003cstrong\u003eworking capital\u003c\/strong\u003e, not CAPEX. A practical Year 1 mix is \u003cstrong\u003e30%\u003c\/strong\u003e craft beer singles, \u003cstrong\u003e40%\u003c\/strong\u003e domestic beer packs, \u003cstrong\u003e15%\u003c\/strong\u003e imported beer packs, \u003cstrong\u003e10%\u003c\/strong\u003e merchandise, and \u003cstrong\u003e5%\u003c\/strong\u003e subscription events, using \u003cstrong\u003e$450\u003c\/strong\u003e, \u003cstrong\u003e$1,200\u003c\/strong\u003e, \u003cstrong\u003e$1,500\u003c\/strong\u003e, \u003cstrong\u003e$2,500\u003c\/strong\u003e, and \u003cstrong\u003e$3,500\u003c\/strong\u003e price points to size each category. The real limit is cooler capacity, supplier minimums, package formats, and slow-moving specialty beer, and the model already includes sourcing fees and merchandise costs but no separate opening inventory dollar amount.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eStock mix to start\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30%\u003c\/strong\u003e craft beer singles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e40%\u003c\/strong\u003e domestic beer packs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15%\u003c\/strong\u003e imported beer packs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10%\u003c\/strong\u003e merchandise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCash limits to watch\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e5%\u003c\/strong\u003e subscription events\u003c\/li\u003e\n\u003cli\u003eMatch stock to cooler space\u003c\/li\u003e\n\u003cli\u003eMeet supplier minimums first\u003c\/li\u003e\n\u003cli\u003eKeep specialty beer depth tight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow much money do you need to open a beer store?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eFor Beer Store, the modeled cash need starts with \u003cstrong\u003e$120,500\u003c\/strong\u003e in CAPEX, then adds opening inventory, lease deposits, alcohol licensing, insurance binders, pre-opening payroll, marketing, contingency, and operating runway. Don’t use one universal number: cash burn is the main risk, with \u003cstrong\u003eYear 1 EBITDA at -$179,000\u003c\/strong\u003e, \u003cstrong\u003eYear 2 EBITDA at -$171,000\u003c\/strong\u003e, and breakeven in \u003cstrong\u003eMonth 37\u003c\/strong\u003e; also track demand quality with \u003ca href=\"\/blogs\/kpi-metrics\/beer-store\"\u003eWhat Is The Current Customer Satisfaction Level For Beer Store?\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eStartup Cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eStart with \u003cstrong\u003e$120,500\u003c\/strong\u003e modeled CAPEX\u003c\/li\u003e\n\u003cli\u003eAdd inventory and lease deposits\u003c\/li\u003e\n\u003cli\u003eFund licensing and insurance binders\u003c\/li\u003e\n\u003cli\u003eKeep contingency and operating runway\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eBurn Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eFixed costs run \u003cstrong\u003e$5,375\/month\u003c\/strong\u003e before payroll\u003c\/li\u003e\n\u003cli\u003eYear 1 payroll is about \u003cstrong\u003e$125,000\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eStaffing includes \u003cstrong\u003e1 manager\u003c\/strong\u003e, \u003cstrong\u003e2 retail staff\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdd \u003cstrong\u003e0.2 bookkeeper\/admin\u003c\/strong\u003e coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCalculate Fuding Needs\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-summary-static\" aria-label=\"Beer Store Startup Cost Summary\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Beer Store Startup Cost Summary.xlsx\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Beer Store Startup Cost Summary\" data-source-url=\"\"\u003e\u003cdiv class=\"fml-summary-static-card\"\u003e\n\u003cheader class=\"fml-summary-static-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-summary-static-eyebrow\"\u003eStartup Cost Summary\u003c\/p\u003e\n\u003cp class=\"fml-summary-static-description\"\u003eShows the main startup assets and the separate cash reserve needed before the store can run on its own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-actions\"\u003e\n\u003cdiv class=\"fml-summary-static-scenarios\" aria-label=\"Highlight scenario\"\u003e\n\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"low\"\u003eLow\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"high\"\u003eHigh\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-summary-static-export\" type=\"button\" data-summary-export\u003eEXPORT XLSX\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003csection class=\"fml-summary-static-metrics\" aria-live=\"polite\"\u003e\u003cdiv class=\"fml-summary-static-metric is-primary\"\u003e\n\u003cspan\u003eHighlighted CAPEX\u003c\/span\u003e\u003cstrong data-summary-metric=\"capex\"\u003e$110,000\u003c\/strong\u003e\u003csmall data-summary-metric=\"scenario\"\u003eBase planning example\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric is-warning\"\u003e\n\u003cspan\u003eExcluded cash needs\u003c\/span\u003e\u003cstrong data-summary-metric=\"working\"\u003e$310,000\u003c\/strong\u003e\u003csmall\u003eOutside CAPEX total\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric\"\u003e\n\u003cspan\u003eFunding need\u003c\/span\u003e\u003cstrong data-summary-metric=\"funding\"\u003e$420,000\u003c\/strong\u003e\u003csmall\u003eCAPEX + excluded cash needs\u003c\/small\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cdiv class=\"fml-summary-static-table-wrap\"\u003e\u003ctable class=\"fml-summary-static-table\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth scope=\"col\"\u003eCost Category\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"fml-summary-static-estimate-header\" data-summary-estimate-header\u003eBase Estimate\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eMain Cost Driver\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eCAPEX Calculator\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-summary-row data-low=\"36000\" data-base=\"40000\" data-high=\"47000\" data-capex=\"true\"\u003e\n\u003ctd\u003eStore Build-out Renovation\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$40,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eLeasehold fit-out scope and contractor pricing\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"22000\" data-base=\"25000\" data-high=\"30000\" data-capex=\"true\"\u003e\n\u003ctd\u003eRefrigeration Units\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$25,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eCooling capacity and equipment spec\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"27000\" data-base=\"30000\" data-high=\"36000\" data-capex=\"true\"\u003e\n\u003ctd\u003eDelivery Vehicle\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$30,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eVehicle type and upfit needs\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"7000\" data-base=\"8000\" data-high=\"10000\" data-capex=\"true\"\u003e\n\u003ctd\u003eShelving Displays\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$8,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eFixture count and store layout\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"6000\" data-base=\"7000\" data-high=\"9000\" data-capex=\"true\"\u003e\n\u003ctd\u003eWebsite E-commerce Platform\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$7,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eBuild scope and integrations\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"is-excluded\" data-summary-row data-low=\"275000\" data-base=\"310000\" data-high=\"360000\" data-capex=\"false\"\u003e\n\u003ctd\u003eWorking Capital Reserve\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$310,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eFixed operating costs, Year 1 payroll, and opening cash runway\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill is-no\"\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cfooter class=\"fml-summary-static-note\"\u003e\u003cspan class=\"fml-summary-static-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Ranges reflect researched planning assumptions; working capital and launch costs stay outside CAPEX.\u003c\/p\u003e\u003c\/footer\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eBeer Store Core Five Startup Costs\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBeer Store Licenses And Compliance Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLicense Setup\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eOpening a beer store usually means \u003cstrong\u003estate and local alcohol permits\u003c\/strong\u003e, business registration, a resale certificate, zoning checks, and background checks. The model treats \u003cstrong\u003elicenses and permits\u003c\/strong\u003e as a \u003cstrong\u003e$200 per month\u003c\/strong\u003e fixed cost, but it does not state separate upfront filing or legal fees. Timing and approval rules vary by state, city, ownership, landlord, and beer scope.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBudget Split\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eSeparate \u003cstrong\u003eone-time setup\u003c\/strong\u003e from \u003cstrong\u003emonthly renewals\u003c\/strong\u003e. The one-time line should cover applications, legal review, compliance setup, and any local filing work; the recurring line is the model’s \u003cstrong\u003e$200 per month\u003c\/strong\u003e. Keep approval risk in mind, because the space, ownership structure, and whether you sell beer only or broader alcohol can all change the work needed.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAsk for state and city fee lists\u003c\/li\u003e\n\u003cli\u003eGet legal and filing quotes\u003c\/li\u003e\n\u003cli\u003eBudget renewal reminders monthly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eCost Control\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eUse a pre-checklist before you sign a lease: zoning, landlord rules, permit class, and background checks. That avoids paying for a site that cannot support the license you need. \u003cstrong\u003eOne clean rule: verify the location first.\u003c\/strong\u003e Also, ask early whether beer-only sales change the permit load, since broader alcohol categories often raise compliance work.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCheck zoning before lease signing\u003c\/li\u003e\n\u003cli\u003eConfirm landlord approval in writing\u003c\/li\u003e\n\u003cli\u003eTrack renewal dates in one calendar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCompliance Risk\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eDon’t build your opening plan around a fixed approval date. The permit path can shift with ownership documents, local hearings, and renewal rules, so keep a compliance buffer in cash and time. \u003cstrong\u003eThe model’s recurring permit cost is $200 per month\u003c\/strong\u003e, but the real launch cash need depends on filing, counsel, and local agency steps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBeer Store Lease And Build-Out Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLease Cost Split\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e$3,500\u003c\/strong\u003e monthly rent is recurring occupancy cost, not CAPEX. Budget the \u003cstrong\u003elease deposit\u003c\/strong\u003e and \u003cstrong\u003efirst month’s rent\u003c\/strong\u003e as launch cash, then keep rent in operating expense. If the landlord gives an improvement allowance, it can help fund the fit-out, but it does not reduce the rent line.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBuild-Out Scope\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe modeled \u003cstrong\u003e$40,000\u003c\/strong\u003e build-out CAPEX covers tenant improvements like \u003cstrong\u003eflooring\u003c\/strong\u003e, \u003cstrong\u003elighting\u003c\/strong\u003e, checkout area, back-room storage, \u003cstrong\u003eADA\u003c\/strong\u003e items, electrical work, and signage readiness. Size it from contractor quotes and a clear scope list. If the space already worked as beverage retail, the spend can be lower; if not, the scope usually grows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLease Due Diligence\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eAsk two things before you sign: was the space already a beverage retail location, and do the coolers need new electrical capacity? That tells you if you need extra electrical work and a bigger contingency. Also ask whether the landlord funds improvements, because that can lower opening cash without changing the real project cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCash Flow Split\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eKeep the accounting clean: \u003cstrong\u003elease deposit\u003c\/strong\u003e and \u003cstrong\u003erent\u003c\/strong\u003e sit outside CAPEX, while tenant improvements stay in CAPEX. That way, the opening budget shows both launch cash and monthly occupancy cost. One is a one-time check to get keys; the other is a recurring cost that hits every month.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBeer Store Refrigeration And Equipment Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eCore Cooler Budget\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor a Beer Store, \u003cstrong\u003erefrigeration\u003c\/strong\u003e is the big equipment check. Modeled \u003cstrong\u003erefrigeration units cost $25,000\u003c\/strong\u003e, and the full equipment stack also includes \u003cstrong\u003e$8,000\u003c\/strong\u003e in shelving displays and \u003cstrong\u003e$2,500\u003c\/strong\u003e for security installation, so the base launch budget is \u003cstrong\u003e$35,500\u003c\/strong\u003e before inventory.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eWhat It Covers\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThat spend covers \u003cstrong\u003ewalk-in coolers\u003c\/strong\u003e, \u003cstrong\u003ereach-in coolers\u003c\/strong\u003e, temperature monitoring, cooler shelving, delivery carts, installation labor, and the electrical load they create. To estimate it, get quotes for units, install, and any power work, then separate the \u003cstrong\u003erequired cooler budget\u003c\/strong\u003e from any \u003cstrong\u003eoptional expansion budget\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eRight-Size the Build\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eCost changes with store size, cold-case capacity, beer mix, and whether you are buying new or replacing old units. More specialty inventory usually means more chilled space. Keep the first build to the minimum cooler footprint that supports your sales plan, and stage extra cold space only after demand proves out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003ePower and Utility Check\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe operating check matters too. Utilities are modeled at \u003cstrong\u003e$800 per month\u003c\/strong\u003e, or about \u003cstrong\u003e$9,600 a year\u003c\/strong\u003e, so test the lease for cooling load before you sign. If the electrical service needs upgrades, that cost belongs in launch cash, not in the monthly rent line.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBeer Store Fixtures, POS, And Security Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eFront Of House\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eYour opening cash goes into the customer side of the store: shelving displays, display racks, checkout counter, barcode scanners, and payment hardware. The model includes \u003cstrong\u003e$8,000\u003c\/strong\u003e for shelving displays, \u003cstrong\u003e$5,000\u003c\/strong\u003e for POS hardware installation, and \u003cstrong\u003e$2,500\u003c\/strong\u003e for security system installation, or \u003cstrong\u003e$15,500\u003c\/strong\u003e total upfront. That budget should match store size and layout, not just the vendor quote.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eRegister Setup\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis setup does more than ring sales. Barcode scanning, inventory tracking, and age-verification support cut mistakes at the register and help keep counts tight. Build the estimate from unit counts, install labor, and setup work, then add \u003cstrong\u003e$100\u003c\/strong\u003e per month for the POS subscription and \u003cstrong\u003e25%\u003c\/strong\u003e of Year 1 revenue for payment processing fees. One clean checkout lane matters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eSecurity Layout\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eSecurity cameras, alarms, and a loss-prevention layout protect high-value stock and support age checks at the counter. The model carries \u003cstrong\u003e$75\u003c\/strong\u003e per month for security monitoring, so the real estimate is install cost plus monthly coverage. What this hides: if the camera view misses the register, the back room, or the entrance, shrinkage and compliance risk both rise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCost Stack\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor launch planning, this line item is really three buckets: \u003cstrong\u003e$15,500\u003c\/strong\u003e upfront for fixtures, POS, and security installation, plus \u003cstrong\u003e$175\u003c\/strong\u003e per month in system subscriptions and monitoring. Payment fees at \u003cstrong\u003e25%\u003c\/strong\u003e of Year 1 revenue sit outside fixed tech spend, so cash flow should cover both the install bill and the first months of sales drag.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBeer Store Inventory, Payroll, Insurance, And Launch Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLaunch Cash\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOpening inventory, payroll, insurance, and launch promotions are cash needs, not CAPEX.\u003c\/strong\u003e Year 1 payroll is about \u003cstrong\u003e$125,000\u003c\/strong\u003e, insurance is modeled at \u003cstrong\u003e$250 per month\u003c\/strong\u003e, and marketing plus event supplies run at \u003cstrong\u003e50% of revenue\u003c\/strong\u003e. \u003cstrong\u003eThis is the money that gets the store open and trading.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eStartup Cash Needs\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eBudget for opening beer inventory, supplier minimums, hiring, training, uniforms, and pre-opening payroll. Add general liability, liquor liability, and workers’ compensation coverage, plus opening marketing and local promotions. Use Year 1 sales mix and prices to size stock, so you don’t tie up cash in slow-moving specialty beer.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003ePayroll: \u003cstrong\u003e$125,000\u003c\/strong\u003e Year 1\u003c\/li\u003e\n\u003cli\u003eInsurance: \u003cstrong\u003e$250\/month\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eMarketing: \u003cstrong\u003e50% of revenue\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eKeep Stock Tight\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eStart with the mix that sells, not the mix that looks broad. Build opening orders from your Year 1 category prices and expected volume, then check supplier minimums before you buy. \u003cstrong\u003eOne clean rule: buy enough depth to sell, not enough variety to impress.\u003c\/strong\u003e That helps protect cash and reduce dead stock.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eHiring Mix\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eYear 1 staffing includes \u003cstrong\u003e1 store manager at $60,000\u003c\/strong\u003e, \u003cstrong\u003e2 retail staff at $30,000 each\u003c\/strong\u003e, and \u003cstrong\u003e1 bookkeeper\/admin at $25,000\u003c\/strong\u003e. That pay mix supports daily selling, receiving, and clean books, but it also sets your fixed cash burn before sales ramp up.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCompare 3 Startup Cost Scenarios\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-scenario-table\" aria-label=\"Beer Store Startup Cost Scenarios\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Beer Store Startup Cost Scenarios\" data-note-label=\"Planning note\" data-note-text=\"These ranges are planning assumptions from the model, not vendor quotes or exact bids.\"\u003e\u003cdiv class=\"fml-scenario-table-card\"\u003e\n\u003cheader class=\"fml-scenario-table-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-scenario-table-eyebrow\"\u003eScenario Table\u003c\/p\u003e\n\u003cp class=\"fml-scenario-table-description\"\u003eLean, Base, and Full costs move with cooler space, inventory depth, delivery, and runway. Use the model to match cash to the size and complexity you want.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-actions\"\u003e\u003cbutton class=\"fml-scenario-table-export\" type=\"button\" data-scenario-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-scenario-table-wrap\"\u003e\u003ctable class=\"fml-scenario-table-grid\"\u003e\n\u003ccaption\u003eLean, base, and full launch cost comparison\u003c\/caption\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth class=\"fml-scenario-table-stub\" scope=\"col\" data-export-value=\"Scenario\"\u003eScenario\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Lean Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eLean Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLowest cash need\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Base Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eBase Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eModeled base case\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Full Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eFull Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eHighest complexity\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Launch model\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-launch\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-launch-model.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eLaunch model\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Small neighborhood shop with basic shelving, limited cooler space, and a narrow beer mix.\"\u003eSmall neighborhood shop with basic shelving, limited cooler space, and a narrow beer mix.\u003c\/td\u003e\n\u003ctd data-export-value=\"This is the modeled standard store with full core equipment and a delivery vehicle.\"\u003eThis is the modeled standard store with full core equipment and a delivery vehicle.\u003c\/td\u003e\n\u003ctd data-export-value=\"Larger craft-focused store with deeper imported and specialty inventory, stronger security, and more event activity.\"\u003eLarger craft-focused store with deeper imported and specialty inventory, stronger security, and more event activity.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Typical setup\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-setup\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-typical-setup.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eTypical setup\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Use a simple build-out, fewer SKUs, and no delivery vehicle.\"\u003eUse a simple build-out, fewer SKUs, and no delivery vehicle.\u003c\/td\u003e\n\u003ctd data-export-value=\"Use the modeled CAPEX set: build-out, refrigeration, POS, shelving, security, website, office gear, and delivery.\"\u003eUse the modeled CAPEX set: build-out, refrigeration, POS, shelving, security, website, office gear, and delivery.\u003c\/td\u003e\n\u003ctd data-export-value=\"Use expanded cooler space, broader stock, heavier event support, and more runway.\"\u003eUse expanded cooler space, broader stock, heavier event support, and more runway.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Cost drivers\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-drivers\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-cost-drivers.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eCost drivers\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Smaller build-out; limited cooler capacity; basic shelving; narrower inventory; simpler licensing\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eSmaller build-out\u003c\/li\u003e\n\u003cli\u003elimited cooler capacity\u003c\/li\u003e\n\u003cli\u003ebasic shelving\u003c\/li\u003e\n\u003cli\u003enarrower inventory\u003c\/li\u003e\n\u003cli\u003esimpler licensing\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Build-out renovation; refrigeration units; delivery vehicle; POS and security; launch working capital\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eBuild-out renovation\u003c\/li\u003e\n\u003cli\u003erefrigeration units\u003c\/li\u003e\n\u003cli\u003edelivery vehicle\u003c\/li\u003e\n\u003cli\u003ePOS and security\u003c\/li\u003e\n\u003cli\u003elaunch working capital\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Expanded cooler space; deeper inventory breadth; stronger security; event setup; higher working capital\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eExpanded cooler space\u003c\/li\u003e\n\u003cli\u003edeeper inventory breadth\u003c\/li\u003e\n\u003cli\u003estronger security\u003c\/li\u003e\n\u003cli\u003eevent setup\u003c\/li\u003e\n\u003cli\u003ehigher working capital\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Planning range\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-range\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-planning-range.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003ePlanning range\u003c\/span\u003e\u003cspan class=\"fml-scenario-row-subtitle\"\u003eCAPEX only\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"$75,000 - $100,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$75,000 - $100,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLowest cash need\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$120,500\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$120,500\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eModeled base case\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$175,000 - $250,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$175,000 - $250,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eHighest complexity\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Best fit\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-fit\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-best-fit.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eBest fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Fits founders testing a tight local market with lower upfront cash and simpler operations.\"\u003eFits founders testing a tight local market with lower upfront cash and simpler operations.\u003c\/td\u003e\n\u003ctd data-export-value=\"Fits operators who want the model's full setup and a balanced launch plan.\"\u003eFits operators who want the model's full setup and a balanced launch plan.\u003c\/td\u003e\n\u003ctd data-export-value=\"Fits teams aiming for higher sales volume, more premium mix, and a more complex store.\"\u003eFits teams aiming for higher sales volume, more premium mix, and a more complex store.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-note\"\u003e\n\u003cspan class=\"fml-scenario-table-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e These ranges are planning assumptions from the model, not vendor quotes or exact bids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49303583129843,"sku":"beer-store-startup-costs","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/beer-store-startup-costs.webp?v=1782676445","url":"https:\/\/financialmodelslab.com\/products\/beer-store-startup-costs","provider":"Financial Models Lab","version":"1.0","type":"link"}