{"product_id":"distillery-kpi-metrics","title":"7 Essential KPIs for a Distillery Startup","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003ch2\u003eKPI Metrics for Distillery\u003c\/h2\u003e\n\u003cp\u003eTrack 7 core KPIs to manage the long cash cycle of a Distillery, focusing on production efficiency and margin control Initial capital expenditure (CAPEX) is high, exceeding \u003cstrong\u003e$565,000\u003c\/strong\u003e for equipment like the main still and tanks Your primary financial goal is reaching the breakeven point, which the model projects in \u003cstrong\u003e14 months\u003c\/strong\u003e (February 2027) Focus on maximizing Gross Margin per unit, aiming for high-value products like Brandy (\u003cstrong\u003e$5000\u003c\/strong\u003e\/unit in 2026) and Whiskey ($4500\/unit in 2026) Monitor inventory turnover monthly and keep your Cost of Goods Sold (COGS) tight The business requires a minimum cash cushion of \u003cstrong\u003e$494,000\u003c\/strong\u003e to cover operations until late 2027\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #6067F2;\"\u003e7 KPIs to Track for \u003c\/span\u003eDistillery\u003c\/h2\u003e\u003cbr\u003e\n\u003ctable id=\"dwnld_tbl_id\"\u003e\n\u003ctr\u003e\n\u003cth\u003e#\u003c\/th\u003e\n\u003cth\u003eKPI Name\u003c\/th\u003e\n\u003cth\u003eMetric Type\u003c\/th\u003e\n\u003cth\u003eTarget \/ Benchmark\u003c\/th\u003e\n\u003cth\u003eReview Frequency\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003ctd\u003eRevenue per Unit (RPU)\u003c\/td\u003e\n\u003ctd\u003eAverage Selling Price (Total Revenue \/ Total Units Sold)\u003c\/td\u003e\n\u003ctd\u003eGrowth (eg, Whiskey moves from $4,500 in 2026 to $5,200 in 2030) reviewed monthly\u003c\/td\u003e\n\u003ctd\u003eMonthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003ctd\u003eGross Margin % by Product\u003c\/td\u003e\n\u003ctd\u003eProduct-level Profitability (Unit Price - Unit COGS) \/ Unit Price\u003c\/td\u003e\n\u003ctd\u003e90%+ for spirits like Whiskey and Brandy, reviewed monthly\u003c\/td\u003e\n\u003ctd\u003eMonthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003ctd\u003eUnit Production Cost (U-COGS)\u003c\/td\u003e\n\u003ctd\u003eDirect material and labor efficiency (sum of all unit-based costs)\u003c\/td\u003e\n\u003ctd\u003eReduction through procurement efficiency (eg, $350 for Whiskey), reviewed weekly\u003c\/td\u003e\n\u003ctd\u003eWeekly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003eYield Rate\u003c\/td\u003e\n\u003ctd\u003eEfficiency of converting raw materials (Finished Liters \/ Input Kilograms\/Liters)\u003c\/td\u003e\n\u003ctd\u003e95%+, reviewed daily by the Head Distiller\u003c\/td\u003e\n\u003ctd\u003eDaily\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003eBreakeven Date\u003c\/td\u003e\n\u003ctd\u003eWhen cumulative profits equal cumulative costs\u003c\/td\u003e\n\u003ctd\u003eThe model predicts 14 months (February 2027); track against actual monthly EBITDA defintely\u003c\/td\u003e\n\u003ctd\u003eTrack against actual monthly EBITDA defintely\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003eCash Runway\u003c\/td\u003e\n\u003ctd\u003eMonths business can operate before running out of cash (Current Cash \/ Net Burn Rate)\u003c\/td\u003e\n\u003ctd\u003eTrack against the minimum required cash of $494,000, reviewed weekly\u003c\/td\u003e\n\u003ctd\u003eWeekly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003eRevenue per FTE\u003c\/td\u003e\n\u003ctd\u003eLabor productivity (Total Revenue \/ Total Full-Time Equivalent employees)\u003c\/td\u003e\n\u003ctd\u003eIncreasing efficiency as FTE count grows (eg, 2027 FTE is 48), reviewed quarterly\u003c\/td\u003e\n\u003ctd\u003eQuarterly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"dwnld_btn_div\"\u003e\u003cbutton id=\"dwnld_btn_id\" class=\"dwnld_btn_clss\"\u003eDownload Table in XLSX\u003c\/button\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat is the most profitable product mix and sales channel?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe most profitable product mix hinges on unit Gross Margin % for Whiskey, Gin, and Vodka, which must be calculated immediately to guide production volume. You need to prioritize direct sales now, because wholesale commissions start at \u003cstrong\u003e30%\u003c\/strong\u003e in 2026, making channel cost analysis critical; check if the Distillery business is currently generating consistent profits by reviewing \u003ca href=\"\/blogs\/profitability\/distillery\"\u003eIs The Distillery Business Currently Generating Consistent Profits?\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003ePrioritize Spirit Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCalculate unit Gross Margin % for Whiskey.\u003c\/li\u003e\n\u003cli\u003eDetermine unit Gross Margin % for Gin.\u003c\/li\u003e\n\u003cli\u003eCalculate unit Gross Margin % for Vodka.\u003c\/li\u003e\n\u003cli\u003eProduction volume must follow the highest margin product first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eChannel Cost Impact\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDirect sales capture the full price point today.\u003c\/li\u003e\n\u003cli\u003eWholesale channels impose commissions starting at \u003cstrong\u003e30%\u003c\/strong\u003e in 2026.\u003c\/li\u003e\n\u003cli\u003eIf Whiskey’s margin is \u003cstrong\u003e55%\u003c\/strong\u003e and Gin’s is \u003cstrong\u003e45%\u003c\/strong\u003e, that \u003cstrong\u003e10%\u003c\/strong\u003e difference must absorb the \u003cstrong\u003e30%\u003c\/strong\u003e wholesale fee.\u003c\/li\u003e\n\u003cli\u003eIf onboarding takes 14+ days, churn risk rises.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow quickly can we optimize production costs per unit?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOptimizing unit cost for the Distillery starts by immediately tackling the \u003cstrong\u003e$1.50 per unit\u003c\/strong\u003e packaging expense, as raw material and labor costs are comparatively low; remember, before you optimize production, Have You Considered The Necessary Licenses And Permits To Open Your Distillery Business? Tracking these input costs defintely shows exactly where efficiency gains are possible.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eTarget Packaging Cost Reduction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eBottles and corks represent the largest variable cost at \u003cstrong\u003e$1.50 per unit\u003c\/strong\u003e for Whiskey or Brandy.\u003c\/li\u003e\n\u003cli\u003eThis packaging expense significantly outweighs the raw material input for Whiskey.\u003c\/li\u003e\n\u003cli\u003eYou must negotiate bulk pricing for glass and closures right away.\u003c\/li\u003e\n\u003cli\u003eReview alternative, lighter-weight bottle designs to cut this major cost driver.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMonitor Core Input Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack Grain input cost for Whiskey production, currently set at \u003cstrong\u003e$0.50 per unit\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDirect Distiller Labor is a fixed component at \u003cstrong\u003e$0.80 per unit\u003c\/strong\u003e for Whiskey.\u003c\/li\u003e\n\u003cli\u003eEstablish a precise baseline for these two costs now for future comparison.\u003c\/li\u003e\n\u003cli\u003eEnsure accurate tracking of yield rates to prevent cost creep on materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eDo we have enough working capital to reach profitability?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eReaching profitability for the Distillery depends heavily on ensuring your funding timeline covers the \u003cstrong\u003e$494,000\u003c\/strong\u003e minimum cash buffer needed by December 2027, which must account for the \u003cstrong\u003e$565,000\u003c\/strong\u003e initial capital expenditure; you should review \u003ca href=\"\/blogs\/startup-costs\/distillery\"\u003eWhat Is The Estimated Cost To Open And Launch Your Distillery Business?\u003c\/a\u003e to map these out.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMinimum Cash Gap\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eNeed \u003cstrong\u003e$494,000\u003c\/strong\u003e cash reserve by \u003cstrong\u003eDecember 2027\u003c\/strong\u003e to cover operating burn.\u003c\/li\u003e\n\u003cli\u003eInitial CAPEX is \u003cstrong\u003e$565,000\u003c\/strong\u003e; this spending must precede the minimum cash requirement date.\u003c\/li\u003e\n\u003cli\u003eIf funding arrives late, the cash runway shortens fast.\u003c\/li\u003e\n\u003cli\u003eThis estimate assumes you defintely hit production targets on schedule.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eFunding Alignment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMap every dollar of planned investment against the required cash burn rate.\u003c\/li\u003e\n\u003cli\u003eEnsure commitments cover \u003cstrong\u003e$565,000\u003c\/strong\u003e CAPEX plus the operating deficit until profitability.\u003c\/li\u003e\n\u003cli\u003eIf onboarding takes 14+ days, churn risk rises, impacting projected revenue timing.\u003c\/li\u003e\n\u003cli\u003eFocus initial efforts on securing the necessary pre-launch capital commitments now.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhich operational bottlenecks will limit 2028 production volumes?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe primary bottlenecks limiting the Distillery's 2028 production goal of \u003cstrong\u003e34,500 units\u003c\/strong\u003e will be the throughput capacity of the \u003cstrong\u003eMain Still\u003c\/strong\u003e and the \u003cstrong\u003eBottling Line\u003c\/strong\u003e, regardless of adding \u003cstrong\u003e20 Production Assistants\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCapacity Check Against Target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eConfirm the Main Still's maximum annual output in cases.\u003c\/li\u003e\n\u003cli\u003eThe Bottling Line speed defintely sets the final unit ceiling for the year.\u003c\/li\u003e\n\u003cli\u003eIf current physical capacity is below 34,500 units, expansion planning starts now.\u003c\/li\u003e\n\u003cli\u003eThis analysis is key to understanding profitability; read more about this here: \u003ca href=\"\/blogs\/profitability\/distillery\"\u003eIs The Distillery Business Currently Generating Consistent Profits?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eLabor vs. Machine Limits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAdding \u003cstrong\u003e20 Production Assistants\u003c\/strong\u003e supports volume but doesn't increase machine throughput.\u003c\/li\u003e\n\u003cli\u003eIf the still runs 24\/7 at max, extra staff just wait for the next batch.\u003c\/li\u003e\n\u003cli\u003eModel labor utilization based on the actual machine cycle time.\u003c\/li\u003e\n\u003cli\u003ePlan for capital expenditure (CapEx) on equipment upgrades if the 34,500 target is firm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e \u003cdiv class=\"card_smpl\"\u003e\n\n\u003cdiv class=\"double_border\"\u003e\n\n\u003cdiv class=\"card_smpl_header\"\u003e\n\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\n\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\n\n\u003c\/div\u003e\n\n\u003cul class=\"lst_crct_blog\"\u003e\n\n\u003cli\u003eThe primary financial objective for the distillery startup is achieving breakeven status within 14 months, projected for February 2027.\u003c\/li\u003e\n\n\u003cli\u003eManaging the long cash cycle requires maintaining a minimum operating cash cushion of $\\$494,000$ to cover expenses until profitability is reached.\u003c\/li\u003e\n\n\u003cli\u003eSuccess hinges on maximizing unit economics by prioritizing high-value spirits like Brandy and Whiskey to drive Gross Margin percentage above 90%.\u003c\/li\u003e\n\n\u003cli\u003eDaily and weekly monitoring of KPIs like Unit Production Cost (U-COGS) and Yield Rate is essential for controlling direct costs and optimizing raw material conversion efficiency.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 1\n: \u003cspan style=\"color: #126CFF;\"\u003eRPU (Revenue per Unit)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eRevenue per Unit (RPU) is the average selling price you realize across every single unit sold, calculated by dividing total revenue by total units sold. This metric is crucial because it measures your pricing power and the effectiveness of your sales channel strategy. For instance, you must track if your RPU for Whiskey moves from a target of \u003cstrong\u003e$4500\u003c\/strong\u003e in 2026 up to \u003cstrong\u003e$5200\u003c\/strong\u003e by 2030.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows true price realization across all sales channels combined.\u003c\/li\u003e\n\u003cli\u003eDirectly measures the impact of shifting sales mix toward higher-priced offerings.\u003c\/li\u003e\n\u003cli\u003eTracks success when implementing premiumization strategies over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eHides profitability differences between high-price direct sales and low-price wholesale.\u003c\/li\u003e\n\u003cli\u003eCan be temporarily skewed by large, one-off bulk sales or inventory dumps.\u003c\/li\u003e\n\u003cli\u003eDoes not account for the cost of customer acquisition in different channels.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor premium craft spirits, RPU benchmarks depend heavily on distribution depth. A distillery prioritizing on-site sales and specialty retailers might achieve an RPU equivalent to \u003cstrong\u003e$40 to $60\u003c\/strong\u003e per 750ml bottle. If you rely heavily on standard three-tier distribution, that average RPU will drop because distributors and retailers take their cut.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDrive more volume through the tasting room experience for maximum price capture.\u003c\/li\u003e\n\u003cli\u003eImplement annual, small price increases across all established wholesale accounts.\u003c\/li\u003e\n\u003cli\u003ePrioritize production capacity for the highest-margin spirit, like aged whiskey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find your RPU, you simply divide your total sales dollars by the total number of physical units moved in that period. This calculation must be done monthly to catch trends early.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nRPU = Total Revenue \/ Total Units Sold\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay in a given month, Artisan Stillworks generated \u003cstrong\u003e$250,000\u003c\/strong\u003e in total sales from selling \u003cstrong\u003e5,000\u003c\/strong\u003e cases across all channels. Dividing the revenue by the units gives us the average realized price per case. We review this defintely every month to ensure pricing integrity.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nRPU = $250,000 \/ 5,000 Units = $50.00 per Unit\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack RPU against the sales mix breakdown every single month.\u003c\/li\u003e\n\u003cli\u003eSet specific RPU growth targets for Whiskey, Gin, and Vodka separately.\u003c\/li\u003e\n\u003cli\u003eIf RPU drops, immediately check if new distributor contracts are forcing lower pricing.\u003c\/li\u003e\n\u003cli\u003eEnsure your target RPU growth aligns with your premium positioning goals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 2\n: \u003cspan style=\"color: #126CFF;\"\u003eGross Margin % by Product\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eGross Margin Percentage shows how much money you keep from selling one item after paying for the direct costs of making it. This metric tells you the inherent profitability of each spirit—Whiskey, Gin, or Vodka—before you account for fixed overhead like rent or salaries. It’s your baseline measure of product viability, showing product-level profitability.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003ePinpoints which spirits are truly profitable right now.\u003c\/li\u003e\n\u003cli\u003eGuides pricing strategy for new, premium batches.\u003c\/li\u003e\n\u003cli\u003eIsolates variable cost control issues fast, separate from overhead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIgnores critical fixed overhead costs like the tasting room lease.\u003c\/li\u003e\n\u003cli\u003eDoesn't account for sales channel fees (e.g., retailer markdowns).\u003c\/li\u003e\n\u003cli\u003eA high margin doesn't guarantee overall business success if volume is too low.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor premium distilled spirits, you need high margins because production is capital intensive and aging inventory ties up cash. The target here is aggressive: aim for \u003cstrong\u003e90%+\u003c\/strong\u003e Gross Margin for core products like Whiskey and Brandy. If your margin falls below \u003cstrong\u003e80%\u003c\/strong\u003e, you’re definitely leaving money on the table or your Unit Production Cost (Unit COGS) is too high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eNegotiate better pricing for locally-sourced grains and botanicals.\u003c\/li\u003e\n\u003cli\u003eIncrease the selling price (Unit Price) for award-winning, limited-run spirits.\u003c\/li\u003e\n\u003cli\u003eImprove the Yield Rate (KPI 4) to reduce input material waste per liter produced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this by taking the selling price, subtracting the direct cost to make the item, and dividing that result by the selling price. This gives you the percentage of revenue retained before fixed costs hit the books.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nGross Margin % = (Unit Price - Unit COGS) \/ Unit Price\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLet’s look at your premium Whiskey. If your Unit Price is \u003cstrong\u003e$100\u003c\/strong\u003e and your Unit Production Cost (Unit COGS) is \u003cstrong\u003e$10\u003c\/strong\u003e, the math shows you are retaining \u003cstrong\u003e90%\u003c\/strong\u003e of the revenue at the product level. This calculation is crucial because it isolates the efficiency of your core production process.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nGross Margin % = ($100 - $10) \/ $100 = 0.90 or \u003cstrong\u003e90%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview this metric \u003cstrong\u003emonthly\u003c\/strong\u003e for every single product line.\u003c\/li\u003e\n\u003cli\u003eTrack Unit COGS (KPI 3) weekly to spot input cost creep immediately.\u003c\/li\u003e\n\u003cli\u003eEnsure the Unit Price reflects premium positioning, not just cost-plus pricing.\u003c\/li\u003e\n\u003cli\u003eIf margins dip below the \u003cstrong\u003e90%\u003c\/strong\u003e target, investigate procurement defintely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 3\n: \u003cspan style=\"color: #126CFF;\"\u003eUnit Production Cost (U-COGS)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eUnit Production Cost (U-COGS) tells you exactly what it costs to make one salable item before you consider rent or marketing. For Artisan Stillworks, this metric tracks the efficiency of your direct materials and direct labor needed for every bottle of whiskey, gin, or vodka. If you don't control this number, your high selling prices won't matter much.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows direct material and labor waste immediately.\u003c\/li\u003e\n\u003cli\u003eDirectly influences your Gross Margin percentage goal of \u003cstrong\u003e90%+\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eAllows for precise inventory valuation on the balance sheet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt completely ignores overhead costs like facility rent or administrative salaries.\u003c\/li\u003e\n\u003cli\u003eFor whiskey, it often excludes the significant cost of long-term barrel aging.\u003c\/li\u003e\n\u003cli\u003eCan be misleading if production batches vary widely in size or complexity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIn premium spirits manufacturing, U-COGS should be aggressively managed because the value is in the brand and experience, not just the input cost. While mass producers aim for U-COGS under 10% of retail price, craft operations often run higher due to small batches and premium local sourcing. You must constantly compare your input costs against competitors who buy similar local grains to ensure you aren't leaving money on the table.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDrive procurement efficiency by locking in annual contracts for local grains and botanicals.\u003c\/li\u003e\n\u003cli\u003eImprove distillation runs to maximize Yield Rate (KPI 4) and reduce raw material waste.\u003c\/li\u003e\n\u003cli\u003eStandardize bottle sizes and closures across all product lines to gain volume discounts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eU-COGS is the sum of everything directly consumed to create one unit. This includes the cost of raw ingredients, packaging components like the bottle and label, and the wages paid to the staff actively running the stills or bottling line for that specific batch. It excludes depreciation on the still itself or the salary of the tasting room manager.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor your premium Whiskey, you need to total up all the direct inputs. If the grain, yeast, and water cost $250, and the direct labor involved in mashing, distilling, and barreling that specific batch totaled $100, the U-COGS is calculated as follows:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nU-COGS = Direct Materials Cost + Direct Labor Cost\n\u003cbr\u003e\nU-COGS (Whiskey) = $250 (Materials) + $100 (Labor) = $350\n\u003c\/div\u003e\n\u003cp\u003eThis $350 figure is your baseline cost before considering overhead or SG\u0026amp;A. If you can cut material costs by 5% next month, your new U-COGS will drop to $337.50.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview material invoices against standard costs every single week, not monthly.\u003c\/li\u003e\n\u003cli\u003eTrack labor hours per case produced against the standard time set by the Head Distiller.\u003c\/li\u003e\n\u003cli\u003eBuild a small buffer into your material cost estimates for inevitable breakage or spillage.\u003c\/li\u003e\n\u003cli\u003eIf you age spirits, track the cost of the barrel separately from the liquid U-COGS for defintely accurate reporting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 4\n: \u003cspan style=\"color: #126CFF;\"\u003eYield Rate\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYield Rate measures how efficiently you convert raw materials, like grain or fruit, into finished, bottled spirits. For a craft distillery, this metric is critical because material costs are a huge driver of your Unit Production Cost (U-COGS). You must track this daily to ensure you aren't wasting expensive, locally-sourced ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003ePinpoints material waste immediately during processing.\u003c\/li\u003e\n\u003cli\u003eDirectly impacts Gross Margin % by controlling input costs.\u003c\/li\u003e\n\u003cli\u003eDrives process consistency and operational accountability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDoes not account for costs like labor or bottling overhead.\u003c\/li\u003e\n\u003cli\u003eA high yield can mask poor quality if extraction methods are too aggressive.\u003c\/li\u003e\n\u003cli\u003eRequires extremely accurate measurement of input mass and final volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor premium spirit production, especially when using high-quality grain, you should target a yield rate above \u003cstrong\u003e95%\u003c\/strong\u003e. Falling consistently below \u003cstrong\u003e90%\u003c\/strong\u003e signals significant operational problems, likely related to inefficient extraction during mashing or excessive loss during distillation cuts. This benchmark is essential because raw material cost is a major lever on your profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eOptimize mashing temperatures for better starch conversion.\u003c\/li\u003e\n\u003cli\u003eReview distillation cuts to minimize 'heads' and 'tails' waste volume.\u003c\/li\u003e\n\u003cli\u003eImplement daily calibration checks on input weighing scales.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate Yield Rate by dividing the total volume of finished product you can bottle by the total weight or volume of raw material you started with. You must use consistent units, usually liters for the output and kilograms for the input grain.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003eYield Rate = Finished Liters \/ Input Kilograms\/Liters\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLet's assume you run \u003cstrong\u003e1,000 kilograms\u003c\/strong\u003e of grain through the mash tun for a batch of whiskey. If the resulting distillation process gives you \u003cstrong\u003e950 liters\u003c\/strong\u003e of finished product ready for aging, you can see the efficiency. If onboarding takes 14+ days, churn risk rises, so speed here matters too. You need to ensure your input measurements are accurate to get a true picture of the yield.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003eFinished Liters \/ Input Kilograms\/Liters = 950 L \/ 1000 KG = 0.95 or 95% Yield Rate\u003c\/div\u003e\n\u003cp\u003eA \u003cstrong\u003e95%\u003c\/strong\u003e yield means you are hitting the operational target. If you only got 880 liters, that missing 70 liters represents lost revenue potential and wasted raw material costs, defintely something the Head Distiller needs to address immediately.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMake the Head Distiller accountable for the daily report submission.\u003c\/li\u003e\n\u003cli\u003eStandardize measurement tools across all input receiving docks.\u003c\/li\u003e\n\u003cli\u003eTrack yield variance by specific input type (e.g., corn vs. rye).\u003c\/li\u003e\n\u003cli\u003eReview yield against historical batch data from the last \u003cstrong\u003esix months\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 5\n: \u003cspan style=\"color: #126CFF;\"\u003eBreakeven Date\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eBreakeven Date shows the exact point when your cumulative profits catch up to your cumulative costs. It tells you when the business stops burning cash from initial investment and starts generating net positive returns. For this distillery model, we project reaching this milestone in \u003cstrong\u003e14 months\u003c\/strong\u003e, specifically \u003cstrong\u003eFebruary 2027\u003c\/strong\u003e. You must track this against actual monthly EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) to validate the timeline.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSets a hard operational target for the management team.\u003c\/li\u003e\n\u003cli\u003eValidates the required initial capital needed to survive startup phase.\u003c\/li\u003e\n\u003cli\u003eConfirms if the projected Revenue per Unit (RPU) supports the cost structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt ignores the time value of money tied up in inventory.\u003c\/li\u003e\n\u003cli\u003eAssumes fixed costs remain static until the target date is hit.\u003c\/li\u003e\n\u003cli\u003eIt doesn't account for necessary future capital expenditures (CapEx).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor capital-intensive businesses like craft distilling, where aging inventory requires working capital, breakeven often stretches beyond \u003cstrong\u003e24 months\u003c\/strong\u003e. A projection of \u003cstrong\u003e14 months\u003c\/strong\u003e is aggressive, suggesting either very high initial margins or a lean operational setup from day one. If you are selling spirits immediately, this timeline is more achievable than if you must wait for aged inventory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReduce Unit Production Cost (U-COGS) through bulk grain purchasing.\u003c\/li\u003e\n\u003cli\u003eIncrease direct-to-consumer sales via the tasting room to lift RPU.\u003c\/li\u003e\n\u003cli\u003eImprove Yield Rate to squeeze more finished liters from input materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate the breakeven point by dividing total cumulative fixed costs by the average contribution margin generated per period. This tells you how many periods it takes to cover the initial investment and ongoing fixed overhead.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nBreakeven Period = Total Cumulative Fixed Costs\n\/ Average Monthly Contribution Margin\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf the total startup investment and first-year fixed overhead amount to $500,000, and the model predicts an average monthly contribution margin of $35,000, the breakeven period is calculated as follows:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nBreakeven Period = $500,000 \/ $35,000 = 14.28 months\n\u003c\/div\u003e\n\u003cp\u003eThis calculation confirms the model's prediction of reaching breakeven around the \u003cstrong\u003e14-month\u003c\/strong\u003e mark.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eModel sensitivity around the \u003cstrong\u003eFebruary 2027\u003c\/strong\u003e date.\u003c\/li\u003e\n\u003cli\u003eTrack actual monthly EBITDA against the projected cumulative profit curve.\u003c\/li\u003e\n\u003cli\u003eIf Gross Margin % by Product drops below \u003cstrong\u003e90%\u003c\/strong\u003e, push RPU immediately.\u003c\/li\u003e\n\u003cli\u003eReview the timeline defintely if Cash Runway falls below the \u003cstrong\u003e$494,000\u003c\/strong\u003e minimum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 6\n: \u003cspan style=\"color: #126CFF;\"\u003eCash Runway\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eCash Runway measures how many months the business can operate before it runs out of cash, assuming the current spending rate stays the same. This metric is crucial because it dictates your timeline for achieving profitability or securing the next round of financing. You must track this figure weekly.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSets clear deadlines for fundraising milestones.\u003c\/li\u003e\n\u003cli\u003eForces disciplined spending control (Net Burn Rate management).\u003c\/li\u003e\n\u003cli\u003eProvides a simple, universally understood measure of survival time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt assumes the Net Burn Rate stays constant, which rarely happens during growth phases.\u003c\/li\u003e\n\u003cli\u003eA high number can mask underlying operational inefficiencies if revenue isn't growing.\u003c\/li\u003e\n\u003cli\u003eIt doesn't account for unexpected capital expenditures or inventory spikes common in distilling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor capital-intensive businesses like a craft distillery, investors typically look for at least \u003cstrong\u003e12 months\u003c\/strong\u003e of runway post-funding. Anything less than \u003cstrong\u003e6 months\u003c\/strong\u003e signals immediate distress. This benchmark helps you gauge investor confidence when negotiating terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAccelerate accounts receivable collection cycles from bars and retailers.\u003c\/li\u003e\n\u003cli\u003eNegotiate longer payment terms with grain and botanical suppliers.\u003c\/li\u003e\n\u003cli\u003eImmediately halt non-essential capital expenditures until runway exceeds \u003cstrong\u003e18 months\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find your runway, you divide the cash you currently have by the rate you are losing money each month. The Net Burn Rate is your total operating expenses minus your total revenue for that period.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf Artisan Stillworks currently holds \u003cstrong\u003e$750,000\u003c\/strong\u003e in the bank and the average monthly Net Burn Rate (total expenses minus total revenue) is \u003cstrong\u003e$125,000\u003c\/strong\u003e, the runway is six months. This is above the critical floor of \u003cstrong\u003e$494,000\u003c\/strong\u003e, but you defintely need to monitor the burn rate closely.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e$750,000 \/ $125,000 per month = 6.0 Months\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMap your runway projection against the \u003cstrong\u003e$494,000\u003c\/strong\u003e minimum cash level weekly.\u003c\/li\u003e\n\u003cli\u003eModel scenarios where tasting room sales dip by \u003cstrong\u003e10%\u003c\/strong\u003e for three consecutive months.\u003c\/li\u003e\n\u003cli\u003eEnsure the Net Burn Rate calculation separates operational burn from planned inventory builds.\u003c\/li\u003e\n\u003cli\u003eIf runway drops below \u003cstrong\u003e9 months\u003c\/strong\u003e, initiate investor conversations immediately.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 7\n: \u003cspan style=\"color: #126CFF;\"\u003eRevenue per FTE\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eRevenue per Full-Time Equivalent (FTE) employee measures labor productivity relative to sales volume. It tells you how much revenue each full-time worker generates for \u003cstrong\u003eArtisan Stillworks\u003c\/strong\u003e. You must target increasing this efficiency as your FTE count grows, like aiming for \u003cstrong\u003e48 FTE\u003c\/strong\u003e by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eJustifies headcount additions against sales growth targets.\u003c\/li\u003e\n\u003cli\u003eHighlights when new hires aren't immediately contributing revenue.\u003c\/li\u003e\n\u003cli\u003eKeeps focus on scaling production and sales without bloat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eHides inefficiencies between roles, like production vs. sales.\u003c\/li\u003e\n\u003cli\u003eCan look bad during slow seasons or while scaling up capacity.\u003c\/li\u003e\n\u003cli\u003eDoesn't account for high-value, non-revenue generating roles like R\u0026amp;D.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor premium, small-batch manufacturing, Revenue per FTE is often lower than mass-market CPG because labor is intentionally higher for quality control and unique experiences. You need to track your trend line against your own hiring plan, not just against a competitor making cheap vodka. Consistent quarterly improvement shows your \u003cstrong\u003egrain-to-glass\u003c\/strong\u003e process is becoming streamlined.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAutomate bottling runs to increase throughput per production FTE.\u003c\/li\u003e\n\u003cli\u003eOptimize the tasting room schedule to maximize revenue per front-of-house staff hour.\u003c\/li\u003e\n\u003cli\u003eTie sales targets directly to new hires to ensure immediate revenue contribution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo get this measure, take your total revenue over a period and divide it by the average number of full-time employees you had during that same period. This is a key metric for scaling operations.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nTotal Revenue \/ Total Full-Time Equivalent Employees\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf \u003cstrong\u003eArtisan Stillworks\u003c\/strong\u003e projects total revenue of $10 million in 2027, and the plan calls for 48 FTEs that year, you calculate the target productivity level. You need to know the exact revenue figure to get the dollar amount per person.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\n$10,000,000 Revenue \/ 48 FTE Employees = $208,333 Revenue per FTE\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview this KPI strictly on a quarterly basis, as planned.\u003c\/li\u003e\n\u003cli\u003eSegment the calculation by department (e.g., Production FTE vs. Sales FTE).\u003c\/li\u003e\n\u003cli\u003eIf RPU (Revenue per Unit) increases, Revenue per FTE should follow suit.\u003c\/li\u003e\n\u003cli\u003eIf efficiency stalls, you must investigate process bottlenecks defintely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49303796449523,"sku":"distillery-kpi-metrics","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/distillery-kpi-metrics.webp?v=1782681060","url":"https:\/\/financialmodelslab.com\/products\/distillery-kpi-metrics","provider":"Financial Models Lab","version":"1.0","type":"link"}