{"product_id":"google-adsense","title":"Google AdSense Calculator","description":"\u003cstyle\u003e\n.gad-calculator {\n  --ink: #0f172a;\n  --muted: #475569;\n  --border: #e2e8f0;\n  --surface: #ffffff;\n  --tint: #f8fafc;\n  --primary: #1d4ed8;\n  --accent: #c2410c;\n  --accent-hover: #9a3412;\n  --chart-1: #1e40af;\n  --chart-2: #0d9488;\n  --chart-3: #7c3aed;\n  --chart-4: #be185d;\n  --chart-5: #334155;\n  width: 100%;\n  max-width: 1200px;\n  margin: 0 auto;\n  color: var(--ink);\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif;\n  font-size: 15px;\n  line-height: 1.55;\n  background: var(--surface);\n  container-type: inline-size;\n}\n.gad-calculator,\n.gad-calculator *,\n.gad-calculator *::before,\n.gad-calculator *::after { box-sizing: border-box; }\n.gad-calculator [class*=\"gad-\"] \u003e * { min-width: 0; }\n.gad-calculator h2,\n.gad-calculator h3,\n.gad-calculator p { margin-top: 0; }\n.gad-calculator h2 { font-size: 24px; line-height: 1.25; font-weight: 700; margin-bottom: 8px; }\n.gad-calculator h3 { font-size: 18px; line-height: 1.35; font-weight: 650; margin-bottom: 12px; }\n.gad-calculator a { color: var(--primary); text-decoration: underline; text-underline-offset: 2px; }\n.gad-calculator a:hover { text-decoration-thickness: 2px; }\n.gad-calculator button,\n.gad-calculator input,\n.gad-calculator select { font: inherit; }\n.gad-calculator button { cursor: pointer; }\n.gad-calculator button:focus-visible,\n.gad-calculator input:focus-visible,\n.gad-calculator select:focus-visible,\n.gad-calculator summary:focus-visible,\n.gad-calculator a:focus-visible {\n  outline: 3px solid rgba(29, 78, 216, .36);\n  outline-offset: 2px;\n}\n.gad-shell { padding: 24px; border: 1px solid var(--border); border-radius: 8px; background: var(--surface); box-shadow: 0 1px 2px rgba(15,23,42,.06); }\n.gad-header { display: grid; gap: 16px; margin-bottom: 16px; }\n.gad-header-copy p { margin-bottom: 0; color: var(--muted); max-width: 760px; }\n.gad-pills { display: flex; flex-wrap: wrap; gap: 8px; }\n.gad-pill { display: inline-flex; align-items: baseline; gap: 8px; min-height: 34px; padding: 6px 10px; border: 1px solid var(--border); border-radius: 999px; background: var(--tint); color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-pill strong { color: var(--ink); font-variant-numeric: tabular-nums; }\n.gad-toolbar { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-bottom: 24px; }\n.gad-button { min-height: 44px; border: 1px solid var(--border); border-radius: 6px; padding: 10px 16px; background: var(--surface); color: var(--ink); font-size: 14px; font-weight: 650; box-shadow: 0 1px 2px rgba(15,23,42,.06); }\n.gad-button:hover { border-color: #cbd5e1; box-shadow: 0 2px 5px rgba(15,23,42,.11); }\n.gad-download { display: inline-flex; align-items: center; gap: 10px; padding: 12px 18px; border-color: var(--accent); background: var(--accent); color: #ffffff; white-space: nowrap; }\n.gad-download:hover { border-color: var(--accent-hover); background: var(--accent-hover); }\n.gad-excel-icon { display: inline-grid; place-items: center; width: 22px; height: 22px; border: 1px solid rgba(255,255,255,.72); border-radius: 3px; font-size: 13px; line-height: 1; font-weight: 800; }\n.gad-workspace { display: grid; grid-template-columns: minmax(0, 1fr); gap: 16px; align-items: start; }\n.gad-panel { border: 1px solid var(--border); border-radius: 8px; background: var(--surface); padding: 20px; box-shadow: 0 1px 2px rgba(15,23,42,.04); }\n.gad-panel-title { margin-bottom: 16px; }\n.gad-panel-title p { margin-bottom: 0; color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-fields { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }\n.gad-field { display: flex; flex-direction: column; gap: 6px; }\n.gad-label { display: block; color: var(--ink); font-size: 14px; font-weight: 600; }\n.gad-input { width: 100%; min-height: 44px; padding: 10px 12px; border: 1px solid #cbd5e1; border-radius: 6px; background: #ffffff; color: var(--ink); font-size: 15px; font-weight: 400; font-variant-numeric: tabular-nums; }\n.gad-input:hover { border-color: #94a3b8; }\n.gad-helper { min-height: 40px; color: var(--muted); font-size: 13px; line-height: 1.45; font-weight: 500; }\n.gad-error { min-height: 19px; color: #b91c1c; font-size: 13px; font-weight: 600; }\n.gad-input[aria-invalid=\"true\"] { border-color: #b91c1c; box-shadow: 0 0 0 1px #b91c1c; }\n.gad-results { display: grid; gap: 16px; }\n.gad-primary-result { padding: 20px; border: 1px solid #bfdbfe; border-radius: 8px; background: #eff6ff; }\n.gad-primary-label { margin-bottom: 4px; color: var(--muted); font-size: 13px; font-weight: 600; }\n.gad-primary-value { color: var(--ink); font-size: 30px; line-height: 1.2; font-weight: 700; font-variant-numeric: tabular-nums; overflow-wrap: anywhere; }\n.gad-primary-note { margin: 8px 0 0; color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-result-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }\n.gad-result-card { min-height: 112px; padding: 14px; border: 1px solid var(--border); border-radius: 8px; background: var(--tint); }\n.gad-result-label { margin-bottom: 6px; color: var(--muted); font-size: 13px; font-weight: 600; }\n.gad-result-value { color: var(--ink); font-size: 20px; line-height: 1.25; font-weight: 700; font-variant-numeric: tabular-nums; overflow-wrap: anywhere; }\n.gad-result-sub { margin-top: 6px; color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-section { margin-top: 24px; }\n.gad-section-heading { margin-bottom: 12px; }\n.gad-section-heading p { margin-bottom: 0; color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-breakdown-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }\n.gad-breakdown-card { padding: 16px; border: 1px solid var(--border); border-radius: 8px; background: var(--surface); }\n.gad-breakdown-card span { display: block; color: var(--muted); font-size: 13px; font-weight: 600; }\n.gad-breakdown-card strong { display: block; margin-top: 5px; color: var(--ink); font-size: 20px; font-weight: 700; font-variant-numeric: tabular-nums; overflow-wrap: anywhere; }\n.gad-chart-card { padding: 20px; border: 1px solid var(--border); border-radius: 8px; background: var(--surface); }\n.gad-chart-intro { margin-bottom: 16px; color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-chart-cluster { display: grid; gap: 20px; justify-items: center; width: 100%; max-width: 760px; margin: 0 auto; }\n.gad-plot-wrap { width: 100%; min-height: 270px; }\n.gad-chart-svg { display: block; width: 100%; height: auto; min-height: 270px; }\n.gad-chart-svg text { font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif; fill: var(--muted); font-size: 13px; }\n.gad-chart-svg .gad-axis-label { fill: var(--ink); font-weight: 600; }\n.gad-chart-svg .gad-value-label { fill: var(--ink); font-weight: 700; }\n.gad-legend { display: grid; gap: 8px; width: min(100%, 520px); }\n.gad-legend-row { display: grid; grid-template-columns: 12px minmax(90px, max-content) minmax(90px, max-content) max-content; align-items: center; justify-content: center; gap: 10px; font-size: 13px; font-weight: 500; }\n.gad-swatch { width: 12px; height: 12px; border-radius: 3px; }\n.gad-legend-value,\n.gad-legend-percent { color: var(--ink); font-variant-numeric: tabular-nums; }\n.gad-chart-callout { width: min(100%, 680px); margin-top: 16px; padding: 10px 12px; border: 1px solid var(--border); border-radius: 6px; background: var(--tint); color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-chart-empty { width: 100%; padding: 24px 16px; border: 1px dashed #cbd5e1; border-radius: 6px; background: var(--tint); color: var(--muted); text-align: center; font-size: 13px; font-weight: 600; }\n.gad-safe-stack .gad-chart-cluster { gap: 24px; }\n.gad-safe-stack .gad-legend { margin-top: 4px; }\n.gad-safe-stack .gad-chart-callout { margin-top: 20px; }\n.gad-table-card { padding: 20px; border: 1px solid var(--border); border-radius: 8px; background: var(--surface); }\n.gad-table-wrap { width: 100%; overflow-x: auto; border: 1px solid var(--border); border-radius: 6px; }\n.gad-table { width: 100%; min-width: 680px; border-collapse: collapse; font-size: 13px; font-variant-numeric: tabular-nums; }\n.gad-table th,\n.gad-table td { padding: 11px 12px; border-bottom: 1px solid var(--border); text-align: right; vertical-align: middle; }\n.gad-table th:first-child,\n.gad-table td:first-child { text-align: left; }\n.gad-table th { background: #0f2747; color: #ffffff; font-weight: 700; white-space: nowrap; }\n.gad-table tbody tr:last-child td { border-bottom: 0; }\n.gad-table tbody tr:hover td { background: #f8fafc; }\n.gad-table-note { margin-top: 16px; padding: 10px 12px; border: 1px solid var(--border); border-radius: 6px; background: var(--tint); color: var(--muted); font-size: 13px; font-weight: 500; }\n.gad-safe-table-stack .gad-table-note { margin-top: 20px; }\n.gad-education { margin-top: 32px; padding-top: 8px; }\n.gad-education-section { padding: 20px 0; border-top: 1px solid var(--border); }\n.gad-education-section p:last-child { margin-bottom: 0; }\n.gad-education-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }\n.gad-formula { padding: 12px; border-left: 4px solid var(--primary); border-radius: 0 6px 6px 0; background: var(--tint); font-weight: 650; font-variant-numeric: tabular-nums; overflow-wrap: anywhere; }\n.gad-visually-hidden { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }\n@container (min-width: 900px) {\n  .gad-workspace { grid-template-columns: minmax(0, 1.05fr) minmax(340px, .95fr); }\n}\n@container (max-width: 760px) {\n  .gad-shell { padding: 16px; }\n  .gad-fields,\n  .gad-result-grid,\n  .gad-education-grid { grid-template-columns: minmax(0, 1fr); }\n  .gad-breakdown-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n  .gad-panel,\n  .gad-chart-card,\n  .gad-table-card { padding: 16px; }\n}\n@container (max-width: 480px) {\n  .gad-shell { padding: 12px; }\n  .gad-toolbar { align-items: stretch; }\n  .gad-download { width: 100%; justify-content: center; }\n  .gad-breakdown-grid { grid-template-columns: minmax(0, 1fr); }\n  .gad-legend-row { grid-template-columns: 12px minmax(84px, max-content) minmax(82px, max-content); justify-content: start; }\n  .gad-legend-percent { grid-column: 2 \/ 4; padding-left: 0; }\n  .gad-chart-cluster { gap: 16px; }\n  .gad-chart-callout { margin-top: 12px; }\n  .gad-table-note { margin-top: 12px; }\n}\n@media (min-width: 900px) {\n  .gad-workspace { grid-template-columns: minmax(0, 1.05fr) minmax(340px, .95fr); }\n}\n@media (max-width: 760px) {\n  .gad-shell { padding: 16px; }\n  .gad-fields,\n  .gad-result-grid,\n  .gad-education-grid { grid-template-columns: minmax(0, 1fr); }\n  .gad-breakdown-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n  .gad-panel,\n  .gad-chart-card,\n  .gad-table-card { padding: 16px; }\n}\n@media (max-width: 480px) {\n  .gad-shell { padding: 12px; }\n  .gad-toolbar { align-items: stretch; }\n  .gad-download { width: 100%; justify-content: center; }\n  .gad-breakdown-grid { grid-template-columns: minmax(0, 1fr); }\n  .gad-legend-row { grid-template-columns: 12px minmax(84px, max-content) minmax(82px, max-content); justify-content: start; }\n  .gad-legend-percent { grid-column: 2 \/ 4; padding-left: 0; }\n  .gad-chart-cluster { gap: 16px; }\n  .gad-chart-callout { margin-top: 12px; }\n  .gad-table-note { margin-top: 12px; }\n}\n@container (min-width: 900px) {\n  .gad-workspace { grid-template-columns: minmax(0, 1.05fr) minmax(340px, .95fr); }\n}\n@container (max-width: 760px) {\n  .gad-shell { padding: 16px; }\n  .gad-fields,\n  .gad-result-grid,\n  .gad-education-grid { grid-template-columns: minmax(0, 1fr); }\n  .gad-breakdown-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n  .gad-panel,\n  .gad-chart-card,\n  .gad-table-card { padding: 16px; }\n}\n@container (max-width: 480px) {\n  .gad-shell { padding: 12px; }\n  .gad-toolbar { align-items: stretch; }\n  .gad-download { width: 100%; justify-content: center; }\n  .gad-breakdown-grid { grid-template-columns: minmax(0, 1fr); }\n  .gad-legend-row { grid-template-columns: 12px minmax(84px, max-content) minmax(82px, max-content); justify-content: start; }\n  .gad-legend-percent { grid-column: 2 \/ 4; padding-left: 0; }\n  .gad-chart-cluster { gap: 16px; }\n  .gad-chart-callout { margin-top: 12px; }\n  .gad-table-note { margin-top: 12px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"gad-calculator\" data-calculator-root\u003e\n  \u003cdiv class=\"gad-shell\"\u003e\n    \u003cheader class=\"gad-header\"\u003e\n      \u003cdiv class=\"gad-header-copy\"\u003e\n        \u003ch2\u003eGoogle AdSense Revenue Calculator\u003c\/h2\u003e\n        \u003cp\u003eEstimate ad impressions, clicks, and monthly publisher revenue from your traffic, ad density, click-through rate, and average cost per click.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"gad-pills\" aria-label=\"Live calculator summary\"\u003e\n        \u003cspan class=\"gad-pill\"\u003eRevenue \u003cstrong data-gad-pill-revenue\u003e$12,000.00\u003c\/strong\u003e\u003c\/span\u003e\n        \u003cspan class=\"gad-pill\"\u003eClicks \u003cstrong data-gad-pill-clicks\u003e6,000\u003c\/strong\u003e\u003c\/span\u003e\n        \u003cspan class=\"gad-pill\"\u003ePage RPM \u003cstrong data-gad-pill-rpm\u003e$120.00\u003c\/strong\u003e\u003c\/span\u003e\n      \u003c\/div\u003e\n    \u003c\/header\u003e\n\n    \u003cdiv class=\"gad-toolbar\" aria-label=\"Calculator actions\"\u003e\n      \u003cbutton class=\"gad-button gad-download\" type=\"button\" data-gad-download\u003e\u003cspan class=\"gad-excel-icon\" aria-hidden=\"true\"\u003eX\u003c\/span\u003e\u003cspan\u003eDownload Excel\u003c\/span\u003e\u003c\/button\u003e\n      \u003cbutton class=\"gad-button gad-reset\" type=\"button\" data-gad-reset\u003eReset\u003c\/button\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"gad-workspace\"\u003e\n      \u003csection class=\"gad-panel\" aria-labelledby=\"gad-inputs-heading\"\u003e\n        \u003cdiv class=\"gad-panel-title\"\u003e\n          \u003ch3 id=\"gad-inputs-heading\"\u003eMonthly traffic and ad assumptions\u003c\/h3\u003e\n          \u003cp\u003eUse the same reporting period for every input. The starting values reproduce a practical publisher example.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"gad-fields\"\u003e\n          \u003cdiv class=\"gad-field\"\u003e\n            \u003clabel class=\"gad-label\" for=\"gad-pageviews\"\u003ePageviews per month\u003c\/label\u003e\n            \u003cinput class=\"gad-input\" id=\"gad-pageviews\" data-gad-input=\"pageviews\" inputmode=\"decimal\" autocomplete=\"off\" value=\"100,000\" aria-describedby=\"gad-pageviews-help gad-pageviews-error\"\u003e\n            \u003cdiv class=\"gad-helper\" id=\"gad-pageviews-help\"\u003eTotal pages carrying ads that users load during the month.\u003c\/div\u003e\n            \u003cdiv class=\"gad-error\" id=\"gad-pageviews-error\" data-gad-error=\"pageviews\" aria-live=\"polite\"\u003e\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"gad-field\"\u003e\n            \u003clabel class=\"gad-label\" for=\"gad-ads-per-page\"\u003eAverage ads per page\u003c\/label\u003e\n            \u003cinput class=\"gad-input\" id=\"gad-ads-per-page\" data-gad-input=\"adsPerPage\" inputmode=\"decimal\" autocomplete=\"off\" value=\"3\" aria-describedby=\"gad-ads-per-page-help gad-ads-per-page-error\"\u003e\n            \u003cdiv class=\"gad-helper\" id=\"gad-ads-per-page-help\"\u003eAverage ad units requested on each monetized pageview.\u003c\/div\u003e\n            \u003cdiv class=\"gad-error\" id=\"gad-ads-per-page-error\" data-gad-error=\"adsPerPage\" aria-live=\"polite\"\u003e\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"gad-field\"\u003e\n            \u003clabel class=\"gad-label\" for=\"gad-ctr\"\u003eAd click-through rate\u003c\/label\u003e\n            \u003cinput class=\"gad-input\" id=\"gad-ctr\" data-gad-input=\"ctr\" inputmode=\"decimal\" autocomplete=\"off\" value=\"2.00%\" aria-describedby=\"gad-ctr-help gad-ctr-error\"\u003e\n            \u003cdiv class=\"gad-helper\" id=\"gad-ctr-help\"\u003ePercentage of ad impressions that produce a click.\u003c\/div\u003e\n            \u003cdiv class=\"gad-error\" id=\"gad-ctr-error\" data-gad-error=\"ctr\" aria-live=\"polite\"\u003e\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"gad-field\"\u003e\n            \u003clabel class=\"gad-label\" for=\"gad-cpc\"\u003eAverage earnings per click\u003c\/label\u003e\n            \u003cinput class=\"gad-input\" id=\"gad-cpc\" data-gad-input=\"cpc\" inputmode=\"decimal\" autocomplete=\"off\" value=\"$2.00\" aria-describedby=\"gad-cpc-help gad-cpc-error\"\u003e\n            \u003cdiv class=\"gad-helper\" id=\"gad-cpc-help\"\u003eAverage publisher revenue attributed to each valid ad click.\u003c\/div\u003e\n            \u003cdiv class=\"gad-error\" id=\"gad-cpc-error\" data-gad-error=\"cpc\" aria-live=\"polite\"\u003e\u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/section\u003e\n\n      \u003csection class=\"gad-panel gad-results\" aria-labelledby=\"gad-results-heading\"\u003e\n        \u003cdiv class=\"gad-panel-title\"\u003e\n          \u003ch3 id=\"gad-results-heading\"\u003eEstimated results\u003c\/h3\u003e\n          \u003cp\u003eAll results update while you type and use the same calculation model as the chart, table, and workbook.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"gad-primary-result\"\u003e\n          \u003cdiv class=\"gad-primary-label\"\u003eEstimated monthly AdSense revenue\u003c\/div\u003e\n          \u003cdiv class=\"gad-primary-value\" data-gad-revenue\u003e$12,000.00\u003c\/div\u003e\n          \u003cp class=\"gad-primary-note\" data-gad-primary-note\u003eBased on 300,000 ad impressions and 6,000 expected clicks.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"gad-result-grid\"\u003e\n          \u003cdiv class=\"gad-result-card\"\u003e\n            \u003cdiv class=\"gad-result-label\"\u003eAd impressions\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-value\" data-gad-impressions\u003e300,000\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-sub\"\u003ePageviews × ads per page\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"gad-result-card\"\u003e\n            \u003cdiv class=\"gad-result-label\"\u003eExpected clicks\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-value\" data-gad-clicks\u003e6,000\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-sub\"\u003eImpressions × CTR\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"gad-result-card\"\u003e\n            \u003cdiv class=\"gad-result-label\"\u003ePage RPM\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-value\" data-gad-page-rpm\u003e$120.00\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-sub\"\u003eRevenue per 1,000 pageviews\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"gad-result-card\"\u003e\n            \u003cdiv class=\"gad-result-label\"\u003eImpression RPM\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-value\" data-gad-impression-rpm\u003e$40.00\u003c\/div\u003e\n            \u003cdiv class=\"gad-result-sub\"\u003eRevenue per 1,000 ad impressions\u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"gad-visually-hidden\" aria-live=\"polite\" data-gad-live\u003eEstimated monthly revenue is $12,000.00.\u003c\/div\u003e\n      \u003c\/section\u003e\n    \u003c\/div\u003e\n\n    \u003csection class=\"gad-section\" aria-labelledby=\"gad-funnel-heading\"\u003e\n      \u003cdiv class=\"gad-section-heading\"\u003e\n        \u003ch3 id=\"gad-funnel-heading\"\u003eRevenue funnel\u003c\/h3\u003e\n        \u003cp\u003eThese four values show how monthly traffic converts into monetized activity.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"gad-breakdown-grid\"\u003e\n        \u003cdiv class=\"gad-breakdown-card\"\u003e\n\u003cspan\u003ePageviews\u003c\/span\u003e\u003cstrong data-gad-funnel-pageviews\u003e100,000\u003c\/strong\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"gad-breakdown-card\"\u003e\n\u003cspan\u003eAd impressions\u003c\/span\u003e\u003cstrong data-gad-funnel-impressions\u003e300,000\u003c\/strong\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"gad-breakdown-card\"\u003e\n\u003cspan\u003eExpected clicks\u003c\/span\u003e\u003cstrong data-gad-funnel-clicks\u003e6,000\u003c\/strong\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"gad-breakdown-card\"\u003e\n\u003cspan\u003eRevenue\u003c\/span\u003e\u003cstrong data-gad-funnel-revenue\u003e$12,000.00\u003c\/strong\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"gad-section gad-chart-card\" data-gad-chart-card aria-labelledby=\"gad-chart-heading\"\u003e\n      \u003ch3 id=\"gad-chart-heading\"\u003eRevenue sensitivity to traffic\u003c\/h3\u003e\n      \u003cp class=\"gad-chart-intro\" data-gad-chart-intro\u003eThe bars hold ad density, CTR, and CPC constant while pageviews move to 50%, 100%, and 150% of your current assumption.\u003c\/p\u003e\n      \u003cdiv class=\"gad-chart-cluster\" data-gad-chart-cluster\u003e\n        \u003cdiv class=\"gad-plot-wrap\" data-gad-plot-wrap\u003e\n          \u003csvg class=\"gad-chart-svg\" data-gad-chart role=\"img\" aria-label=\"Revenue sensitivity chart\" viewbox=\"0 0 720 300\" preserveaspectratio=\"xMidYMid meet\"\u003e\u003c\/svg\u003e\n          \u003cdiv class=\"gad-chart-empty\" data-gad-chart-empty hidden\u003eEnter values above to see the revenue sensitivity chart.\u003c\/div\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"gad-legend\" data-gad-legend aria-label=\"Chart legend\"\u003e\u003c\/div\u003e\n        \u003cdiv class=\"gad-chart-callout\" data-gad-chart-caption\u003e\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"gad-section gad-table-card\" data-gad-table-card aria-labelledby=\"gad-table-heading\"\u003e\n      \u003ch3 id=\"gad-table-heading\"\u003eTraffic sensitivity table\u003c\/h3\u003e\n      \u003cdiv class=\"gad-table-wrap\" data-gad-table-wrap\u003e\n        \u003ctable class=\"gad-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth scope=\"col\"\u003eTraffic scenario\u003c\/th\u003e\n              \u003cth scope=\"col\"\u003ePageviews\u003c\/th\u003e\n              \u003cth scope=\"col\"\u003eAd impressions\u003c\/th\u003e\n              \u003cth scope=\"col\"\u003eExpected clicks\u003c\/th\u003e\n              \u003cth scope=\"col\"\u003eRevenue\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n          \u003ctbody data-gad-table-body\u003e\u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"gad-table-note\" data-gad-table-note\u003eScenario rows change only monthly pageviews. Ads per page, CTR, and CPC remain at the current values so the traffic effect is easy to isolate.\u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"gad-education\" aria-labelledby=\"gad-education-heading\"\u003e\n      \u003cdiv class=\"gad-education-section\"\u003e\n        \u003ch2 id=\"gad-education-heading\"\u003eHow to use this AdSense revenue estimate\u003c\/h2\u003e\n        \u003cp\u003eThis calculator converts four operating assumptions into an estimated monthly advertising result. It is designed for planning, budgeting, and sensitivity analysis rather than predicting an exact payout. Real publisher earnings can vary because advertisers bid differently by audience, country, device, season, content category, ad format, and user intent. Google also adjusts reported activity for invalid traffic and other quality controls.\u003c\/p\u003e\n        \u003cp\u003eEnter pageviews for pages where ads are actually served, not every analytics event on the site. Then enter the average number of ad units requested per page, the click-through rate for those ad impressions, and the average publisher earnings per valid click. The calculator immediately returns impressions, clicks, revenue, and two RPM measures.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"gad-education-section gad-education-grid\"\u003e\n        \u003cdiv\u003e\n          \u003ch3\u003eWhat each input means\u003c\/h3\u003e\n          \u003cp\u003e\u003cstrong\u003ePageviews per month\u003c\/strong\u003e is the number of monetized page loads in the reporting period. It is required for a meaningful estimate, although zero is allowed for scenario testing. Higher pageviews raise impressions, clicks, and revenue in direct proportion when the other assumptions stay unchanged. A common mistake is mixing users, sessions, and pageviews; they are different metrics.\u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003eAverage ads per page\u003c\/strong\u003e represents how many ad units load on the average monetized page. Decimal values are acceptable because some layouts may show fewer units on mobile or on short pages. Increasing this input raises calculated impressions, but adding more placements does not guarantee the same CTR, user experience, or policy compliance.\u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003eAd click-through rate\u003c\/strong\u003e is the percentage of ad impressions that become clicks in this model. Enter 2 for 2%, not 0.02. Google notes that CTR varies substantially across verticals, so use your own recent account data when available rather than a universal benchmark. See Google’s explanation of \u003ca href=\"https:\/\/support.google.com\/adsense\/answer\/6157482?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclick-through rate\u003c\/a\u003e and its guidance on why a single “good CTR” is difficult to define.\u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003eAverage earnings per click\u003c\/strong\u003e is the amount of publisher revenue associated with an average valid click. Use a blended value from a consistent reporting period. Higher CPC increases revenue directly, but CPC can shift as advertiser demand, geography, content mix, and auction conditions change.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv\u003e\n          \u003ch3\u003eHow the model calculates revenue\u003c\/h3\u003e\n          \u003cp class=\"gad-formula\"\u003eAd impressions = pageviews × ads per page\u003cbr\u003eExpected clicks = ad impressions × CTR\u003cbr\u003eEstimated revenue = expected clicks × earnings per click\u003c\/p\u003e\n          \u003cp\u003eThe calculation is multiplicative. Doubling pageviews doubles the result if ad density, CTR, and CPC remain constant. The same is true for each individual driver. In practice, drivers may interact: a denser ad layout can affect page speed, engagement, viewability, and CTR, so sensitivity analysis should not be confused with a guaranteed operating outcome.\u003c\/p\u003e\n          \u003cp\u003eAn ad impression is not merely a theoretical slot. Google describes an impression as an ad request where at least one ad has begun to download to the user’s device. That distinction matters when comparing this estimate with analytics pageviews. Review the official \u003ca href=\"https:\/\/support.google.com\/adsense\/answer\/6157410?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eimpression definition\u003c\/a\u003e when reconciling reports.\u003c\/p\u003e\n          \u003cp\u003eThe calculator treats every click as producing the entered average CPC. Actual reports may include different auction and payment models, adjustments, and invalid-traffic filtering. Use this result as a planning case and compare it with realized account data.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"gad-education-section gad-education-grid\"\u003e\n        \u003cdiv\u003e\n          \u003ch3\u003eHow to interpret each result\u003c\/h3\u003e\n          \u003cp\u003e\u003cstrong\u003eEstimated monthly revenue\u003c\/strong\u003e is the primary output. A high result can come from high traffic, more impressions per page, stronger CTR, higher CPC, or a combination. A zero result means at least one required revenue driver is zero. A negative result is never valid, so negative entries are rejected.\u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003eAd impressions\u003c\/strong\u003e measures the modeled volume of displayed ad opportunities. It is calculated before clicks or revenue. \u003cstrong\u003eExpected clicks\u003c\/strong\u003e applies CTR to those impressions and can be fractional internally even though the interface displays a rounded count.\u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003ePage RPM\u003c\/strong\u003e is estimated revenue per 1,000 pageviews. It helps compare monetization efficiency across periods with different traffic volumes. \u003cstrong\u003eImpression RPM\u003c\/strong\u003e is estimated revenue per 1,000 ad impressions. Google defines RPM as an estimated-earnings rate rather than actual earnings; its official \u003ca href=\"https:\/\/support.google.com\/adsense\/answer\/190515?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRPM documentation\u003c\/a\u003e explains the standard formula.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv\u003e\n          \u003ch3\u003eReading the chart and table\u003c\/h3\u003e\n          \u003cp\u003eThe chart shows three traffic cases at 50%, 100%, and 150% of the entered pageviews. All other assumptions stay fixed. This isolates the traffic effect and makes the model’s proportional behavior visible. The legend reports exact scenario revenue, while the table also shows pageviews, impressions, and clicks from the same model data.\u003c\/p\u003e\n          \u003cp\u003eUse the low case as a downside traffic scenario and the high case as a capacity or growth case. Then change CTR or CPC separately to see whether monetization efficiency matters more than audience scale. The Download Excel button exports the current assumptions and results into a real workbook for further analysis.\u003c\/p\u003e\n          \u003cp\u003eDo not optimize purely for clicks. Publishers must follow platform rules on content, invalid traffic, and ad placement. Consult the current \u003ca href=\"https:\/\/support.google.com\/adsense\/answer\/48182?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eAdSense program policies\u003c\/a\u003e and \u003ca href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ead placement policies\u003c\/a\u003e before changing layouts. This calculator provides a neutral estimate, not personalized financial or legal advice.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49909483503859,"sku":"google-adsense","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/google-adsense.webp?v=1783935428","url":"https:\/\/financialmodelslab.com\/products\/google-adsense","provider":"Financial Models Lab","version":"1.0","type":"link"}