{"product_id":"gym-apparel-startup-costs","title":"Gym Apparel Startup Costs: Plan For $388K Minimum Cash","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003cp\u003eYou’re funding product, inventory, ecommerce, launch marketing, and cash runway before the brand proves repeat demand In this researched planning model, Gym Apparel needs \u003cstrong\u003e$52,500 in startup CAPEX\u003c\/strong\u003e and reaches a \u003cstrong\u003e$388,000 minimum cash need\u003c\/strong\u003e around Month 25 These ranges are planning assumptions, not vendor quotes, and they vary by production model, order quantities, sales channel, and launch scale\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eEstimate Startup Costs with Calculator\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-capex-calculator\" aria-label=\"Gym Apparel Startup CAPEX Calculator\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Startup CAPEX calculator.xlsx\" data-source-site-name=\"Financial Models Lab\" data-source-site-url=\"https:\/\/financialmodelslab.com\" data-source-page-title=\"Gym Apparel Startup CAPEX Calculator\" data-note-title=\"Exclusions\" data-note-text=\"This calculator covers capitalized startup assets only. It excludes inventory, payroll runway, rent deposits, debt service, working capital, operating expenses, ad spend treated as expense, taxes, and software subscriptions unless your accounting policy requires capitalization.\"\u003e\u003cdiv class=\"fml-capex-card\"\u003e\n\u003cheader class=\"fml-capex-header\"\u003e\u003cdiv class=\"fml-capex-heading\"\u003e\n\u003cp class=\"fml-capex-eyebrow\"\u003eStartup CAPEX Calculator\u003c\/p\u003e\n\u003cp class=\"fml-capex-intro\"\u003eEstimates capitalized startup assets only for a gym apparel launch, with an optional contingency reserve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-scenarios\" aria-label=\"Scenario presets\"\u003e\n\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"lean\"\u003eLean\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"full\"\u003eFull\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-capex-layout\"\u003e\n\u003cform class=\"fml-capex-inputs\"\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eWebsite Development \u0026amp; Launch\u003c\/span\u003e\u003csmall\u003eBuild, test, and launch the storefront, checkout, and core site setup.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"website_development_launch\" data-capex-kind=\"money\" data-capex-label=\"Website Development \u0026amp; Launch\" data-capex-note=\"Build, test, and launch the storefront, checkout, and core site setup.\" data-lean=\"16000\" data-base=\"18000\" data-full=\"22000\" name=\"website_development_launch\" type=\"text\" inputmode=\"numeric\" value=\"18,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eProduct Photography \u0026amp; Video Assets\u003c\/span\u003e\u003csmall\u003eLaunch photos and video for product pages, ads, and sales content.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"product_photography_video_assets\" data-capex-kind=\"money\" data-capex-label=\"Product Photography \u0026amp; Video Assets\" data-capex-note=\"Launch photos and video for product pages, ads, and sales content.\" data-lean=\"6000\" data-base=\"7500\" data-full=\"9000\" name=\"product_photography_video_assets\" type=\"text\" inputmode=\"numeric\" value=\"7,500\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eOffice Furniture \u0026amp; Equipment\u003c\/span\u003e\u003csmall\u003eDesks, chairs, fixtures, and setup gear for the startup workspace.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"office_furniture_equipment\" data-capex-kind=\"money\" data-capex-label=\"Office Furniture \u0026amp; Equipment\" data-capex-note=\"Desks, chairs, fixtures, and setup gear for the startup workspace.\" data-lean=\"4500\" data-base=\"6000\" data-full=\"8000\" name=\"office_furniture_equipment\" type=\"text\" inputmode=\"numeric\" value=\"6,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eComputer Hardware \u0026amp; Software Licenses\u003c\/span\u003e\u003csmall\u003eLaptops, devices, and capitalized software needed to start operations.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"computer_hardware_software_licenses\" data-capex-kind=\"money\" data-capex-label=\"Computer Hardware \u0026amp; Software Licenses\" data-capex-note=\"Laptops, devices, and capitalized software needed to start operations.\" data-lean=\"3000\" data-base=\"4000\" data-full=\"5500\" name=\"computer_hardware_software_licenses\" type=\"text\" inputmode=\"numeric\" value=\"4,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eBrand Identity \u0026amp; Packaging Design\u003c\/span\u003e\u003csmall\u003eLogo, brand system, packaging, and launch design work.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"brand_identity_packaging_design\" data-capex-kind=\"money\" data-capex-label=\"Brand Identity \u0026amp; Packaging Design\" data-capex-note=\"Logo, brand system, packaging, and launch design work.\" data-lean=\"3500\" data-base=\"5000\" data-full=\"7000\" name=\"brand_identity_packaging_design\" type=\"text\" inputmode=\"numeric\" value=\"5,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eContingency Reserve\u003c\/span\u003e\u003csmall\u003eCovers small overruns, timing slips, and launch changes on capitalized spend.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-percent\"\u003e\n\u003cinput data-capex-field=\"contingency\" data-capex-kind=\"percent\" name=\"contingency\" type=\"range\" min=\"0\" max=\"20\" step=\"1\" data-lean=\"5\" data-base=\"10\" data-full=\"15\" value=\"10\"\u003e\u003coutput data-capex-output=\"contingencyValue\"\u003e10%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003caside class=\"fml-capex-results\" aria-live=\"polite\"\u003e\u003cspan class=\"fml-capex-tag\"\u003eTotal CAPEX\u003c\/span\u003e\u003cdiv class=\"fml-capex-total\"\u003e\n\u003cspan\u003eTotal startup CAPEX\u003c\/span\u003e\u003cstrong data-capex-output=\"totalCapex\"\u003e$44,550\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdl class=\"fml-capex-result-list\"\u003e\n\u003cdiv\u003e\n\u003cdt\u003eSubtotal before contingency\u003c\/dt\u003e\n\u003cdd data-capex-output=\"subtotal\"\u003e$40,500\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eContingency amount\u003c\/dt\u003e\n\u003cdd data-capex-output=\"contingencyAmount\"\u003e$4,050\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eLargest cost driver\u003c\/dt\u003e\n\u003cdd data-capex-output=\"largestDriver\"\u003eWebsite Development \u0026amp; Launch\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\n\u003cdiv class=\"fml-capex-chart\" aria-label=\"CAPEX cost category breakdown\"\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eWebsite\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"website_development_launch\" style=\"--fml-capex-share: 44%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"website_development_launch\"\u003e44%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003ePhoto \u0026amp; Video\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"product_photography_video_assets\" style=\"--fml-capex-share: 19%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"product_photography_video_assets\"\u003e19%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eFurniture\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"office_furniture_equipment\" style=\"--fml-capex-share: 15%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"office_furniture_equipment\"\u003e15%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eHardware\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"computer_hardware_software_licenses\" style=\"--fml-capex-share: 10%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"computer_hardware_software_licenses\"\u003e10%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eBrand\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"brand_identity_packaging_design\" style=\"--fml-capex-share: 12%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"brand_identity_packaging_design\"\u003e12%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-capex-export\" type=\"button\" data-capex-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-note\"\u003e\n\u003cspan class=\"fml-capex-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eExclusions\u003c\/strong\u003e This calculator covers capitalized startup assets only. It excludes inventory, payroll runway, rent deposits, debt service, working capital, operating expenses, ad spend treated as expense, taxes, and software subscriptions unless your accounting policy requires capitalization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\u003cdiv class=\"container_new_design_blog\"\u003e\n\n\u003cdiv class=\"text-section_blog text-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"line_top_blog\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow does Gym Apparel show startup costs and runway?\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cp\u003eThis screenshot shows Gym Apparel’s \u003ca href=\"\/products\/gym-apparel-financial-model\"\u003eGym Apparel Financial Model Template\u003c\/a\u003e with CAPEX, startup costs, launch timing, and runway—review assumptions.\u003c\/p\u003e\n\n\u003ch4\u003eKey screenshot highlights\u003c\/h4\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$52,500 CAPEX\u003c\/strong\u003e listed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$388,000\u003c\/strong\u003e minimum cash\u003c\/li\u003e\n\u003cli\u003eMonth 25 low, 26 breakeven\u003c\/li\u003e\n\u003cli\u003eMonth 40 payback shown\u003c\/li\u003e\n\u003cli\u003eStartup expense categories\u003c\/li\u003e\n\u003cli\u003eDepreciation and amortization\u003c\/li\u003e\n\u003cli\u003eTest marketing and CAC\u003c\/li\u003e\n\u003cli\u003eValidate order value and repeats\u003c\/li\u003e\n\u003cli\u003eCheck overhead and payroll\u003c\/li\u003e\n\u003cli\u003eValidate fulfillment and fees\u003c\/li\u003e\n\u003cli\u003eModel inventory and SKU volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"image-section_blog image-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"preview-card\" data-preview-src=\"\/cdn\/shop\/files\/gym-apparel-financial-model-capex-financialmodelslab_3e65ab9b-18ae-43f4-b260-8d4a6a96a608.webp\"\u003e\n\u003cimg class=\"preview-img\" width=\"100%\" height=\"auto\" src=\"\/cdn\/shop\/files\/gym-apparel-financial-model-capex-financialmodelslab_3e65ab9b-18ae-43f4-b260-8d4a6a96a608.webp?width=500\" alt=\"Gym Apparel Financial Model capex inputs showing capital expenditure categories and timeline, letting users customize startup and growth investments, asset lifecycles, depreciation and funding needs for scenarios\"\u003e\n\u003cdiv class=\"preview-overlay\"\u003e\n\u003cbutton class=\"preview-btn\" type=\"button\" style=\"align-items: center; vertical-align: middle; display: inline-flex; justify-content: center; gap: 6px; line-height: 1;\"\u003e\nPREVIEW \u003csvg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" viewbox=\"0 0 448 512\" width=\"14\"\u003e\u003cpath d=\"M416 176V86.63L246.6 256L416 425.4V336c0-8.844 7.156-16 16-16s16 7.156 16 16v128c0 8.844-7.156 16-16 16h-128c-8.844 0-16-7.156-16-16s7.156-16 16-16h89.38L224 278.6L54.63 448H144C152.8 448 160 455.2 160 464S152.8 480 144 480h-128C7.156 480 0 472.8 0 464v-128C0 327.2 7.156 320 16 320S32 327.2 32 336v89.38L201.4 256L32 86.63V176C32 184.8 24.84 192 16 192S0 184.8 0 176v-128C0 39.16 7.156 32 16 32h128C152.8 32 160 39.16 160 48S152.8 64 144 64H54.63L224 233.4L393.4 64H304C295.2 64 288 56.84 288 48S295.2 32 304 32h128C440.8 32 448 39.16 448 48v128C448 184.8 440.8 192 432 192S416 184.8 416 176z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat hidden costs of starting a Gym Apparel business should I budget for?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eBudget for more than product and launch marketing in Gym Apparel: the hidden costs sit in pre-opening spend and working capital, and the cash gap can peak late, with \u003cstrong\u003eMonth 25 minimum cash of $388,000\u003c\/strong\u003e. Before sales show up, plan for \u003cstrong\u003e$7,500\u003c\/strong\u003e in product photography and video assets, \u003cstrong\u003e$5,000\u003c\/strong\u003e for brand identity and packaging design, and \u003cstrong\u003e$10,000\u003c\/strong\u003e for initial marketing campaign assets, plus \u003cstrong\u003e$2,000\/month\u003c\/strong\u003e for ecommerce platform and software and \u003cstrong\u003e$400\/month\u003c\/strong\u003e for website hosting and maintenance. For margin context, see \u003ca href=\"\/blogs\/how-much-makes\/gym-apparel\"\u003eHow Much Does The Owner Of Gym Apparel Make?\u003c\/a\u003e and keep cash aside for \u003cstrong\u003e50%\u003c\/strong\u003e Year 1 fulfillment and logistics and \u003cstrong\u003e25%\u003c\/strong\u003e payment processing fees.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eLaunch costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$7,500\u003c\/strong\u003e photography and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$5,000\u003c\/strong\u003e brand identity and packaging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$10,000\u003c\/strong\u003e initial marketing assets\u003c\/li\u003e\n\u003cli\u003eFreight, duties, samples, returns allowance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWorking cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$2,000\/month\u003c\/strong\u003e ecommerce software\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$400\/month\u003c\/strong\u003e hosting and maintenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50%\u003c\/strong\u003e Year 1 fulfillment and logistics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25%\u003c\/strong\u003e payment fees; \u003cstrong\u003e$388,000\u003c\/strong\u003e Month 25 cash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow much money do I need to start a gym apparel brand?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003ePlan on \u003cstrong\u003e$388,000 minimum cash\u003c\/strong\u003e to start Gym Apparel properly, not just enough to place the first inventory order; see \u003ca href=\"\/blogs\/kpi-metrics\/gym-apparel\"\u003eWhat Is The Biggest Challenge Facing Gym Apparel's Growth Right Now?\u003c\/a\u003e for why growth pressure matters. The base case includes \u003cstrong\u003e$52,500\u003c\/strong\u003e startup setup (CAPEX), \u003cstrong\u003e$150,000\u003c\/strong\u003e Year 1 marketing, \u003cstrong\u003e$5,550\u003c\/strong\u003e monthly fixed overhead before payroll, and \u003cstrong\u003e$289,000\u003c\/strong\u003e Year 1 payroll.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eLaunch Cases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eLean launch: fewer SKUs, lower marketing\u003c\/li\u003e\n\u003cli\u003eStandard launch: model-aligned DTC plan\u003c\/li\u003e\n\u003cli\u003eBroader launch: deeper sizes and colors\u003c\/li\u003e\n\u003cli\u003eBase cash need: \u003cstrong\u003e$388,000\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eRunway Signals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eYear 1 EBITDA: \u003cstrong\u003e-$293,000\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eBreakeven timing: \u003cstrong\u003eMonth 26\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePayback timing: \u003cstrong\u003eMonth 40\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFixed overhead: \u003cstrong\u003e$5,550\u003c\/strong\u003e monthly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow do I plan funding for a Gym Apparel startup?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eFor a \u003cstrong\u003eGym Apparel\u003c\/strong\u003e startup, fund in stages: cover CAPEX, inventory, launch marketing, payroll, and fixed overhead by month so you can see the cash low point before you spend. The model uses \u003cstrong\u003e$150,000\u003c\/strong\u003e of Year 1 marketing, \u003cstrong\u003e$45 CAC\u003c\/strong\u003e, \u003cstrong\u003e25%\u003c\/strong\u003e repeat customers, \u003cstrong\u003e12-month\u003c\/strong\u003e repeat lifetime, and \u003cstrong\u003e2 monthly orders\u003c\/strong\u003e per repeat buyer to tie ad spend to inventory and cash runway. That path points to \u003cstrong\u003ebreakeven in Month 26\u003c\/strong\u003e, \u003cstrong\u003epayback in Month 40\u003c\/strong\u003e, and EBITDA moving from \u003cstrong\u003e-$293,000\u003c\/strong\u003e in Year 1 to \u003cstrong\u003e$462,000\u003c\/strong\u003e in Year 3.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eFunding plan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eStage \u003cstrong\u003eCAPEX\u003c\/strong\u003e before launch\u003c\/li\u003e\n\u003cli\u003eTime \u003cstrong\u003einventory buys\u003c\/strong\u003e by month\u003c\/li\u003e\n\u003cli\u003eFund \u003cstrong\u003epayroll\u003c\/strong\u003e and overhead\u003c\/li\u003e\n\u003cli\u003eProtect runway to cash low point\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eKey operating levers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eUse \u003cstrong\u003e$150,000\u003c\/strong\u003e Year 1 marketing\u003c\/li\u003e\n\u003cli\u003eWatch \u003cstrong\u003e$45 CAC\u003c\/strong\u003e closely\u003c\/li\u003e\n\u003cli\u003eModel \u003cstrong\u003e25%\u003c\/strong\u003e repeat customers\u003c\/li\u003e\n\u003cli\u003eTrack \u003cstrong\u003e2 monthly orders\u003c\/strong\u003e and fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCalculate Fuding Needs\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-summary-static\" aria-label=\"Gym Apparel Startup Cost Summary\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Gym Apparel Startup Cost Summary.xlsx\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Gym Apparel Startup Cost Summary\" data-source-url=\"\"\u003e\u003cdiv class=\"fml-summary-static-card\"\u003e\n\u003cheader class=\"fml-summary-static-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-summary-static-eyebrow\"\u003eStartup cost summary\u003c\/p\u003e\n\u003cp class=\"fml-summary-static-description\"\u003eThis table groups Gym Apparel startup CAPEX and excluded cash needs across low, base, and high planning cases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-actions\"\u003e\n\u003cdiv class=\"fml-summary-static-scenarios\" aria-label=\"Highlight scenario\"\u003e\n\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"low\"\u003eLow\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"high\"\u003eHigh\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-summary-static-export\" type=\"button\" data-summary-export\u003eEXPORT XLSX\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003csection class=\"fml-summary-static-metrics\" aria-live=\"polite\"\u003e\u003cdiv class=\"fml-summary-static-metric is-primary\"\u003e\n\u003cspan\u003eHighlighted CAPEX\u003c\/span\u003e\u003cstrong data-summary-metric=\"capex\"\u003e$52,500\u003c\/strong\u003e\u003csmall data-summary-metric=\"scenario\"\u003eBase planning example\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric is-warning\"\u003e\n\u003cspan\u003eExcluded cash needs\u003c\/span\u003e\u003cstrong data-summary-metric=\"working\"\u003e$388,000\u003c\/strong\u003e\u003csmall\u003eOutside CAPEX total\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric\"\u003e\n\u003cspan\u003eFunding need\u003c\/span\u003e\u003cstrong data-summary-metric=\"funding\"\u003e$440,500\u003c\/strong\u003e\u003csmall\u003eCAPEX + excluded cash needs\u003c\/small\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cdiv class=\"fml-summary-static-table-wrap\"\u003e\u003ctable class=\"fml-summary-static-table\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth scope=\"col\"\u003eCost Category\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"fml-summary-static-estimate-header\" data-summary-estimate-header\u003eBase Estimate\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eMain Cost Driver\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eCAPEX Calculator\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-summary-row data-low=\"18000\" data-base=\"22000\" data-high=\"26000\" data-capex=\"true\"\u003e\n\u003ctd\u003eEcommerce setup and launch hardware\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$22,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eWebsite build, launch setup, and core hardware\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"10000\" data-base=\"12500\" data-high=\"15500\" data-capex=\"true\"\u003e\n\u003ctd\u003eProduct photography and packaging design\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$12,500\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eCreative production and first packaging assets\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"4500\" data-base=\"6000\" data-high=\"7500\" data-capex=\"true\"\u003e\n\u003ctd\u003eOffice furniture and equipment\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$6,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eWorkspace setup and basic equipment\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"8000\" data-base=\"10000\" data-high=\"12500\" data-capex=\"true\"\u003e\n\u003ctd\u003eLaunch marketing assets\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$10,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003ePre-launch ad creative and campaign assets\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"1500\" data-base=\"2000\" data-high=\"3000\" data-capex=\"true\"\u003e\n\u003ctd\u003eWarehouse racking and minor setup\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$2,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eLight storage setup before first stock movement\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"is-excluded\" data-summary-row data-low=\"350000\" data-base=\"388000\" data-high=\"425000\" data-capex=\"false\"\u003e\n\u003ctd\u003eOperating reserve\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$388,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eYear 1 EBITDA loss, $150k marketing, payroll, and fixed overhead\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill is-no\"\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cfooter class=\"fml-summary-static-note\"\u003e\u003cspan class=\"fml-summary-static-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Research-based ranges exclude working capital, payroll runway, and other non-CAPEX launch cash.\u003c\/p\u003e\u003c\/footer\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eGym Apparel Core Five Startup Costs\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eProduct Development And Sampling Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eDesign work\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eBefore bulk production, pay for \u003cstrong\u003ecover designs\u003c\/strong\u003e, \u003cstrong\u003etech packs\u003c\/strong\u003e, fabric selection, fit testing, grading, sample rounds, and manufacturer setup. Keep this outside the \u003cstrong\u003e$52,500 CAPEX\u003c\/strong\u003e unless it is capitalized. Cost depends on how many styles, size ranges, colorways, and suppliers you need.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eTesting load\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eCustom performance apparel costs more than basic private-label blanks because fit, stretch, opacity, seams, and wash testing matter. With a Year 1 mix of \u003cstrong\u003e40%\u003c\/strong\u003e leggings and \u003cstrong\u003e30%\u003c\/strong\u003e sports bras, most sample work hits the highest-risk items first. Hoodies at \u003cstrong\u003e20%\u003c\/strong\u003e and shorts at \u003cstrong\u003e10%\u003c\/strong\u003e still need fit checks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eKeep it lean\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eStart lean. Decide early whether the launch is \u003cstrong\u003eprivate label\u003c\/strong\u003e or \u003cstrong\u003ecustom cut-and-sew\u003c\/strong\u003e, because that changes sample rounds and factory setup. One extra round can add time and cost. One clean rule: fewer styles and fewer colorways usually mean faster testing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eRefinement checks\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo price this line, confirm \u003cstrong\u003enumber of styles\u003c\/strong\u003e, \u003cstrong\u003esize range\u003c\/strong\u003e, \u003cstrong\u003ecolorways\u003c\/strong\u003e, \u003cstrong\u003esample rounds\u003c\/strong\u003e, and \u003cstrong\u003esupplier location\u003c\/strong\u003e. Those inputs drive design work, testing, and setup before the first bulk order.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eHow many styles launch first?\u003c\/li\u003e\n\u003cli\u003eWhat size range needs grading?\u003c\/li\u003e\n\u003cli\u003eHow many colorways per style?\u003c\/li\u003e\n\u003cli\u003eHow many sample rounds per SKU?\u003c\/li\u003e\n\u003cli\u003eWhere is the supplier located?\u003c\/li\u003e\n\u003cli\u003ePrivate label or custom cut-and-sew?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eInitial Inventory And Production Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eFirst Run Cost\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe first buy covers \u003cstrong\u003eleggings\u003c\/strong\u003e, \u003cstrong\u003esports bras\u003c\/strong\u003e, \u003cstrong\u003ehoodies\u003c\/strong\u003e, \u003cstrong\u003eshorts\u003c\/strong\u003e, plus labels, packaging, freight, and quality control. With Year 1 prices of \u003cstrong\u003e$65\u003c\/strong\u003e, \u003cstrong\u003e$45\u003c\/strong\u003e, \u003cstrong\u003e$80\u003c\/strong\u003e, and \u003cstrong\u003e$40\u003c\/strong\u003e, the weighted average unit price is about \u003cstrong\u003e$59.50\u003c\/strong\u003e. At \u003cstrong\u003e12 units\u003c\/strong\u003e per order, the buy is about \u003cstrong\u003e$714\u003c\/strong\u003e before shipping and QC.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eWhat Drives Size\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eOrder size depends on \u003cstrong\u003eSKU count\u003c\/strong\u003e, supplier location, fabric quality, colorways, size range, and margin targets. The Year 1 mix is \u003cstrong\u003e40%\u003c\/strong\u003e leggings, \u003cstrong\u003e30%\u003c\/strong\u003e sports bras, \u003cstrong\u003e20%\u003c\/strong\u003e hoodies, and \u003cstrong\u003e10%\u003c\/strong\u003e shorts, so each style choice changes the buy. Raw materials and manufacturing are modeled at \u003cstrong\u003e80%\u003c\/strong\u003e of revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eKeep It Lean\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eUse fewer colorways and tighter size runs first, then expand after sell-through data comes in. Inbound shipping and quality control add another \u003cstrong\u003e30%\u003c\/strong\u003e in the model, so weak supplier terms can hurt fast. Keep inventory out of \u003cstrong\u003eCAPEX\u003c\/strong\u003e and working capital unless your accounting treatment says otherwise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCost Check\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor a clean launch budget, separate \u003cstrong\u003einventory spend\u003c\/strong\u003e from one-time setup costs. The first production run should be priced off quoted unit costs, then layered with freight and QC, so the landed cost is clear before you place the order.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eEcommerce Storefront And Sales Infrastructure Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eStorefront Build\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eA sell-ready store starts with the one-time website build and launch. Use \u003cstrong\u003e$18,000\u003c\/strong\u003e as the CAPEX anchor for site design, product pages, payment setup, apps, analytics, email, SMS, and basic conversion tracking. Keep this separate from monthly tools so you can see what is fixed before traffic starts.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eMonthly Stack\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe recurring stack is separate from build cost. Budget \u003cstrong\u003e$2,000 per month\u003c\/strong\u003e for ecommerce platform and software, plus \u003cstrong\u003e$400 per month\u003c\/strong\u003e for hosting and maintenance. Here’s the quick math: that is \u003cstrong\u003e$28,800 a year\u003c\/strong\u003e before fees. Add payment processing at \u003cstrong\u003e25%\u003c\/strong\u003e of revenue and fulfillment and logistics at \u003cstrong\u003e50%\u003c\/strong\u003e in Year 1.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003ePage Quality\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eDon’t let weak product pages drain spend. If the page misses fit, fabric, and use-case detail, the \u003cstrong\u003e$150,000\u003c\/strong\u003e Year 1 marketing budget can turn into expensive traffic with poor conversion. Tight photos, clear sizing, and simple checkout matter more than fancy extras. One clean rule: fix the page before you scale the ads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCash Drag\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor this launch, the storefront stack is only one part of the cash plan. The build is one-time; the platform, hosting, and maintenance repeat every month. If sales rise, the \u003cstrong\u003e25%\u003c\/strong\u003e processing and \u003cstrong\u003e50%\u003c\/strong\u003e fulfillment load can quickly outrun the software bill, so price and margin need to cover the full order path.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBranding, Packaging, And Launch Creative Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBrand look\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eBranding is what makes similar activewear feel different online. A launch can use \u003cstrong\u003e$5,000\u003c\/strong\u003e for logo, identity, guidelines, hang tags, poly mailers, and garment labels, then \u003cstrong\u003e$7,500\u003c\/strong\u003e for product photography and video, and \u003cstrong\u003e$10,000\u003c\/strong\u003e for launch assets. That spend matters most for leggings, sports bras, hoodies, and shorts.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003ePackaging scope\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003ePrice packaging by count and finish. Ask if it is basic, retail-ready, influencer-ready, or built for repeat unboxing content. Build the budget from unit quotes for hang tags, poly mailers, and garment labels, plus how many SKUs and size labels you need. Clean presentation helps a small apparel line look organized, not expensive.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCount styles and size runs\u003c\/li\u003e\n\u003cli\u003eQuote each print piece\u003c\/li\u003e\n\u003cli\u003eMatch finish to channel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eCreative control\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eKeep the look tight and reuse assets across product pages, ads, and email. One studio day and one lifestyle shoot can cover product photos, short video, and launch ads if the shot list is set before the crew starts. That is the cleanest way to protect quality without paying for extra rounds.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eApprove the shot list first\u003c\/li\u003e\n\u003cli\u003eReuse photos across channels\u003c\/li\u003e\n\u003cli\u003eSkip extra packaging finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eBookkeeping\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eLaunch creative may be capitalized or expensed depending on accounting treatment. Keep invoices split between identity work, photo and video, and campaign art so the books show what was created and what was spent. That makes it easier to decide whether the cost sits in startup assets or runs through operating expense.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eLaunch Marketing And Customer Acquisition Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eExpense Timing\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eLaunch marketing is an operating expense\u003c\/strong\u003e, not CAPEX, unless you capitalize specific creative assets. With a \u003cstrong\u003e$150,000\u003c\/strong\u003e Year 1 budget and \u003cstrong\u003e$45 CAC\u003c\/strong\u003e (customer acquisition cost), the plan supports about \u003cstrong\u003e3,333\u003c\/strong\u003e new customers if spend performs at target.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eSpend Drivers\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis budget covers paid social testing, influencer seeding, content creation, email list building, launch promotions, samples, and community partnerships. Estimate it from channel mix, test rounds, and launch months, then compare each source to the \u003cstrong\u003e$45 CAC\u003c\/strong\u003e plan so weak channels don’t drain the Year 1 budget.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eRepeat Buyers\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe model assumes \u003cstrong\u003e25%\u003c\/strong\u003e of new customers repeat, with a \u003cstrong\u003e12-month\u003c\/strong\u003e lifetime and \u003cstrong\u003e2 orders per month\u003c\/strong\u003e per repeat customer. That means the first purchase is only part of the payoff, so retention work matters as much as the ad spend used to win the customer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCAC Curve\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eCAC drops to \u003cstrong\u003e$40\u003c\/strong\u003e in Year 2 and \u003cstrong\u003e$35\u003c\/strong\u003e in Year 3, so early creative testing should feed cheaper growth later. Track which ads, creat\nors, and offers win at the lowest cost, then scale those and cut the rest fast.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCompare 3 Startup Cost Scenarios\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-scenario-table\" aria-label=\"Gym Apparel Startup Cost Scenarios\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Gym Apparel Startup Cost Scenarios\" data-note-label=\"Planning note\" data-note-text=\"Scenario ranges are planning assumptions, not vendor quotes.\"\u003e\u003cdiv class=\"fml-scenario-table-card\"\u003e\n\u003cheader class=\"fml-scenario-table-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-scenario-table-eyebrow\"\u003eScenario Table\u003c\/p\u003e\n\u003cp class=\"fml-scenario-table-description\"\u003eGym apparel costs swing with SKU count, sample rounds, inventory depth, and ad spend. The Base case matches the model's cash need; Lean trims setup, and Full adds working capital and a wider mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-actions\"\u003e\u003cbutton class=\"fml-scenario-table-export\" type=\"button\" data-scenario-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-scenario-table-wrap\"\u003e\u003ctable class=\"fml-scenario-table-grid\"\u003e\n\u003ccaption\u003eLean, Base, and Full gym apparel launch cost bands.\u003c\/caption\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth class=\"fml-scenario-table-stub\" scope=\"col\" data-export-value=\"Scenario\"\u003eScenario\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Lean Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eLean Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLowest cash risk\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Base Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eBase Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eModel-aligned\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Full Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eFull Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eWidest assortment\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Launch model\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-launch\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-launch-model.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eLaunch model\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Launch a small private-label ecommerce line with fewer SKUs, tighter sample rounds, and lighter launch spend.\"\u003eLaunch a small private-label ecommerce line with fewer SKUs, tighter sample rounds, and lighter launch spend.\u003c\/td\u003e\n\u003ctd data-export-value=\"Launch a custom-branded direct-to-consumer store with the model's core assortment and standard marketing pace.\"\u003eLaunch a custom-branded direct-to-consumer store with the model's core assortment and standard marketing pace.\u003c\/td\u003e\n\u003ctd data-export-value=\"Launch a full multi-SKU store with deeper inventory, more photography and influencer samples, and a bigger fulfillment setup.\"\u003eLaunch a full multi-SKU store with deeper inventory, more photography and influencer samples, and a bigger fulfillment setup.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Typical setup\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-setup\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-typical-setup.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eTypical setup\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Use limited inventory, a lean team, and minimal office setup to keep burn down.\"\u003eUse limited inventory, a lean team, and minimal office setup to keep burn down.\u003c\/td\u003e\n\u003ctd data-export-value=\"Fund the $52,500 CAPEX, $150,000 Year 1 marketing, $289,000 Year 1 payroll, and $5,550 monthly fixed overhead before payroll.\"\u003eFund the $52,500 CAPEX, $150,000 Year 1 marketing, $289,000 Year 1 payroll, and $5,550 monthly fixed overhead before payroll.\u003c\/td\u003e\n\u003ctd data-export-value=\"Carry more stock, widen the product mix, and add working capital for a heavier launch.\"\u003eCarry more stock, widen the product mix, and add working capital for a heavier launch.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Cost drivers\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-drivers\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-cost-drivers.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eCost drivers\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Fewer SKUs; fewer sample rounds; smaller staff; lower launch ads; basic office setup\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eFewer SKUs\u003c\/li\u003e\n\u003cli\u003efewer sample rounds\u003c\/li\u003e\n\u003cli\u003esmaller staff\u003c\/li\u003e\n\u003cli\u003elower launch ads\u003c\/li\u003e\n\u003cli\u003ebasic office setup\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"$52.5k CAPEX; $150k Year 1 marketing; $289k Year 1 payroll; $5,550 monthly overhead; core inventory\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003e$52.5k CAPEX\u003c\/li\u003e\n\u003cli\u003e$150k Year 1 marketing\u003c\/li\u003e\n\u003cli\u003e$289k Year 1 payroll\u003c\/li\u003e\n\u003cli\u003e$5,550 monthly overhead\u003c\/li\u003e\n\u003cli\u003ecore inventory\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Deeper inventory; more photography; influencer samples; larger fulfillment setup; extra working capital\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eDeeper inventory\u003c\/li\u003e\n\u003cli\u003emore photography\u003c\/li\u003e\n\u003cli\u003einfluencer samples\u003c\/li\u003e\n\u003cli\u003elarger fulfillment setup\u003c\/li\u003e\n\u003cli\u003eextra working capital\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Planning range\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-range\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-planning-range.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003ePlanning range\u003c\/span\u003e\u003cspan class=\"fml-scenario-row-subtitle\"\u003eCAPEX only\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"$275,000 - $335,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$275,000 - $335,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLower funding band\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$388,000 - $425,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$388,000 - $425,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eCore funding band\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$450,000 - $575,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$450,000 - $575,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eHigher funding band\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Best fit\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-fit\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-best-fit.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eBest fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Best for founders who want the lowest cash risk and can accept slower assortment growth.\"\u003eBest for founders who want the lowest cash risk and can accept slower assortment growth.\u003c\/td\u003e\n\u003ctd data-export-value=\"Best for operators using the base model and needing a clear funding target.\"\u003eBest for operators using the base model and needing a clear funding target.\u003c\/td\u003e\n\u003ctd data-export-value=\"Best for teams pushing widest assortment and willing to fund more runway upfront.\"\u003eBest for teams pushing widest assortment and willing to fund more runway upfront.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-note\"\u003e\n\u003cspan class=\"fml-scenario-table-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Scenario ranges are planning assumptions, not vendor quotes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49303979000051,"sku":"gym-apparel-startup-costs","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/gym-apparel-startup-costs.webp?v=1782683708","url":"https:\/\/financialmodelslab.com\/products\/gym-apparel-startup-costs","provider":"Financial Models Lab","version":"1.0","type":"link"}