{"product_id":"horizontal-directional-drilling-kpi-metrics","title":"What Are The 5 KPIs For Horizontal Directional Drilling Service Business?","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003ch2\u003eKPI Metrics for Horizontal Directional Drilling Service\u003c\/h2\u003e\n\u003cp\u003eFor a Horizontal Directional Drilling Service, success hinges on operational efficiency and managing high capital expenditure (CAPEX) You must track seven core KPIs across utilization, cost control, and revenue quality Initial projections show strong financial health, with a quick break-even in \u003cstrong\u003eMarch 2026\u003c\/strong\u003e and a 6-month payback period Focus on maintaining a high Gross Margin, targeting \u003cstrong\u003e780%\u003c\/strong\u003e in Year 1, while driving down Customer Acquisition Cost (CAC) from the starting point of $1,500 Review operational metrics like Billable Hours per Job weekly and financial metrics like EBITDA monthly\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #6067F2;\"\u003e7 KPIs to Track for \u003c\/span\u003eHorizontal Directional Drilling Service\u003c\/h2\u003e\u003cbr\u003e\n\u003ctable id=\"dwnld_tbl_id\"\u003e\n\u003ctr\u003e\n\u003cth\u003e#\u003c\/th\u003e\n\u003cth\u003eKPI Name\u003c\/th\u003e\n\u003cth\u003eMetric Type\u003c\/th\u003e\n\u003cth\u003eTarget \/ Benchmark\u003c\/th\u003e\n\u003cth\u003eReview Frequency\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003ctd\u003eRevenue Per Billable Hour (RPBH)\u003c\/td\u003e\n\u003ctd\u003eMeasures the average price realized across all services; calculate by dividing Total Revenue by Total Billable Hours\u003c\/td\u003e\n\u003ctd\u003eAim for a blended rate above $400\/hour\u003c\/td\u003e\n\u003ctd\u003eMonthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003ctd\u003eEquipment Utilization Rate\u003c\/td\u003e\n\u003ctd\u003eMeasures the percentage of available operating time (eg, 200 hours\/month) that the main drill rig is actively billing\u003c\/td\u003e\n\u003ctd\u003eTarget 75% or higher\u003c\/td\u003e\n\u003ctd\u003eWeekly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003ctd\u003eGross Margin Percentage (GM%)\u003c\/td\u003e\n\u003ctd\u003eIndicates profitability before fixed overhead; calculate (Revenue - COGS) \/ Revenue\u003c\/td\u003e\n\u003ctd\u003eTarget 780% or higher (based on 220% COGS)\u003c\/td\u003e\n\u003ctd\u003eMonthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003eEBITDA Margin\u003c\/td\u003e\n\u003ctd\u003eMeasures core operating profitability; calculate EBITDA \/ Revenue\u003c\/td\u003e\n\u003ctd\u003eThe Year 1 target is 576% ($553M \/ $959M)\u003c\/td\u003e\n\u003ctd\u003eMonthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003eCustomer Acquisition Cost (CAC)\u003c\/td\u003e\n\u003ctd\u003eMeasures the total sales and marketing spend required to land one new active customer; calculate Annual Marketing Budget ($45,000) \/ New Customers Acquired\u003c\/td\u003e\n\u003ctd\u003eTarget $1,500 or lower\u003c\/td\u003e\n\u003ctd\u003eQuarterly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003eDays Sales Outstanding (DSO)\u003c\/td\u003e\n\u003ctd\u003eMeasures the average time it takes to collect payment after invoicing; calculate (Accounts Receivable \/ Total Credit Sales) Days in Period\u003c\/td\u003e\n\u003ctd\u003eTarget 45 days or less\u003c\/td\u003e\n\u003ctd\u003eWeekly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003eRevenue per Employee (RPE)\u003c\/td\u003e\n\u003ctd\u003eMeasures how effectively labor generates revenue; calculate Total Revenue \/ Total FTE Count (80 FTE in 2026)\u003c\/td\u003e\n\u003ctd\u003eTarget $12 million or more\u003c\/td\u003e\n\u003ctd\u003eQuarterly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"dwnld_btn_div\"\u003e\u003cbutton id=\"dwnld_btn_id\" class=\"dwnld_btn_clss\"\u003eDownload Table in XLSX\u003c\/button\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow quickly can we achieve positive cash flow and what is the true cost of service delivery?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYou're aiming for positive cash flow in just \u003cstrong\u003e3 months\u003c\/strong\u003e, which is fast, but the reported \u003cstrong\u003e700% contribution margin\u003c\/strong\u003e suggests the pricing model has the necessary power to get there quickly if you manage overhead tight. Before we dive into the numbers, understanding the baseline expenses is key; review \u003ca href=\"\/blogs\/operating-costs\/horizontal-directional-drilling\"\u003eWhat Are Operating Costs For Horizontal Directional Drilling Service?\u003c\/a\u003e to see where your initial capital is going. Honestly, this timeline hinges entirely on securing enough high-value contracts right out of the gate to cover your fixed operating expenses. So, we need to confirm that the pricing strategy is robust enough to cover those fixed costs plus the return you defintely need.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eHitting the 3-Month Target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSecure initial contracts totaling \u003cstrong\u003e$150k\u003c\/strong\u003e in billable hours immediately.\u003c\/li\u003e\n\u003cli\u003eKeep initial fixed overhead below \u003cstrong\u003e$45,000\u003c\/strong\u003e per month.\u003c\/li\u003e\n\u003cli\u003eEnsure crew utilization stays above \u003cstrong\u003e85%\u003c\/strong\u003e from day one.\u003c\/li\u003e\n\u003cli\u003eVariable costs must remain under \u003cstrong\u003e12%\u003c\/strong\u003e of project revenue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eValidating the Margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eA \u003cstrong\u003e700%\u003c\/strong\u003e contribution margin means contribution is 7x variable costs.\u003c\/li\u003e\n\u003cli\u003eThis high margin must cover all fixed costs, like office rent and salaries.\u003c\/li\u003e\n\u003cli\u003eIf fixed costs are $45k, you need $45k in contribution after variable costs.\u003c\/li\u003e\n\u003cli\u003ePricing must account for the required return on invested capital (ROIC).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eAre we maximizing the output of our high-cost equipment and labor resources?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYou are likely leaving money on the table if you don't track actual billable hours against your initial estimates for core tasks, which is a key consideration when planning capital expenditure, as detailed in \u003ca href=\"\/blogs\/startup-costs\/horizontal-directional-drilling\"\u003eHow Much To Start Horizontal Directional Drilling Service?\u003c\/a\u003e For your Horizontal Directional Drilling Service, this means defintely scrutinizing every job against the expected \u003cstrong\u003e1600 hours\u003c\/strong\u003e for an HDD Installation to find operational drag.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMeasure Utilization Gaps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack equipment utilization rates religiously.\u003c\/li\u003e\n\u003cli\u003eCompare actual billable hours to estimates per job type.\u003c\/li\u003e\n\u003cli\u003eIf a 1600-hour installation takes 1900, that \u003cstrong\u003e300-hour variance\u003c\/strong\u003e is pure margin erosion.\u003c\/li\u003e\n\u003cli\u003eFocus on maximizing machine uptime, not just crew time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eFix Operational Drag\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAnalyze downtime reasons by phase: staging, drilling, or restoration.\u003c\/li\u003e\n\u003cli\u003eIf labor is waiting \u003cstrong\u003e20% of the day\u003c\/strong\u003e, you are paying a premium for waiting.\u003c\/li\u003e\n\u003cli\u003eStandardize site prep checklists to cut setup time.\u003c\/li\u003e\n\u003cli\u003eEnsure your project management software accurately captures non-billable time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow effective is our marketing spend in acquiring high-value, recurring utility contracts?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYour marketing spend effectiveness hinges on keeping Customer Acquisition Cost (CAC) under \u003cstrong\u003e$1,500\u003c\/strong\u003e and proving the \u003cstrong\u003e$45,000\u003c\/strong\u003e annual budget secures high Lifetime Value (LTV) from recurring utility contracts.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCAC Control Point\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack every dollar spent on lead generation.\u003c\/li\u003e\n\u003cli\u003eCAC must stay below the \u003cstrong\u003e$1,500\u003c\/strong\u003e threshold.\u003c\/li\u003e\n\u003cli\u003eIf acquisition costs exceed this, project margins suffer.\u003c\/li\u003e\n\u003cli\u003eThis benchmark applies to landing new utility providers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eBudget ROI Check\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eThe \u003cstrong\u003e$45,000\u003c\/strong\u003e annual spend needs clear attribution.\u003c\/li\u003e\n\u003cli\u003eFocus on securing multi-year service agreements, not one-offs.\u003c\/li\u003e\n\u003cli\u003eIf LTV is low, you defintely need better contract terms.\u003c\/li\u003e\n\u003cli\u003eReview your strategy for securing these deals; for example, look at \u003ca href=\"\/blogs\/write-business-plan\/horizontal-directional-drilling\"\u003eHow Do I Write A Business Plan For Horizontal Directional Drilling Service?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eDoes the substantial initial capital investment generate adequate long-term shareholder returns?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe initial \u003cstrong\u003e$835,000 CAPEX\u003c\/strong\u003e for the Horizontal Directional Drilling Service is strongly justified by the projected long-term shareholder returns, evidenced by a \u003cstrong\u003e2887% Internal Rate of Return (IRR)\u003c\/strong\u003e and an \u003cstrong\u003e8607% Return on Equity (ROE)\u003c\/strong\u003e. These metrics confirm that the investment in trenchless technology generates significant wealth relative to the upfront cost.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eInvestment Payback Metrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eThe \u003cstrong\u003e$835,000 CAPEX\u003c\/strong\u003e is the baseline driving these exceptional returns.\u003c\/li\u003e\n\u003cli\u003eAn \u003cstrong\u003eIRR of 2887%\u003c\/strong\u003e shows capital is recovered very quickly.\u003c\/li\u003e\n\u003cli\u003eThis high return validates the strategy of targeting municipalities and energy companies.\u003c\/li\u003e\n\u003cli\u003eIf you're mapping out these projections, review \u003ca href=\"\/blogs\/write-business-plan\/horizontal-directional-drilling\"\u003eHow Do I Write A Business Plan For Horizontal Directional Drilling Service?\u003c\/a\u003e for structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eShareholder Value Creation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eThe \u003cstrong\u003e8607% ROE\u003c\/strong\u003e demonstrates extreme efficiency in using equity capital.\u003c\/li\u003e\n\u003cli\u003eThis means the business generates \u003cstrong\u003e86 times\u003c\/strong\u003e the profit for every dollar of equity invested.\u003c\/li\u003e\n\u003cli\u003eThe project-based revenue model, based on billable hours, supports this high leverage.\u003c\/li\u003e\n\u003cli\u003eWe defintely see minimal risk to the initial outlay given these projected outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\n\n\u003cdiv class=\"double_border\"\u003e\n\n\u003cdiv class=\"card_smpl_header\"\u003e\n\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\n\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\n\n\u003c\/div\u003e\n\n\u003cul class=\"lst_crct_blog\"\u003e\n\n\u003cli\u003eSuccess in Horizontal Directional Drilling hinges on achieving operational efficiency to secure the projected rapid 6-month payback period.\u003c\/li\u003e\n\n\u003cli\u003eMaximizing asset productivity requires rigorously tracking Equipment Utilization Rate, targeting 75% or higher, to justify high capital expenditure.\u003c\/li\u003e\n\n\u003cli\u003eCost control must focus intensely on variable expenses and keeping Customer Acquisition Cost (CAC) below the $1,500 benchmark to preserve high margins.\u003c\/li\u003e\n\n\u003cli\u003eThe initial $835,000 CAPEX investment is validated by strong projected shareholder returns, evidenced by the target Internal Rate of Return (IRR) of 2887%.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 1\n: \u003cspan style=\"color: #126CFF;\"\u003eRevenue Per Billable Hour (RPBH)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eRevenue Per Billable Hour (RPBH) tells you the average rate you actually collect for every hour your team spends working on client projects. For your trenchless drilling service, this metric shows if your project pricing structure is effective across all contracts. You need to know this number monthly to confirm you're charging enough for the specialized labor and equipment time used.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows true pricing power, not just quoted rates.\u003c\/li\u003e\n\u003cli\u003eIdentifies high-value vs. low-value service mixes.\u003c\/li\u003e\n\u003cli\u003eDrives decisions on staffing and rate adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eHides profitability if equipment downtime varies widely.\u003c\/li\u003e\n\u003cli\u003eCan be skewed by large, infrequent, low-rate municipal jobs.\u003c\/li\u003e\n\u003cli\u003eDoesn't account for non-billable administrative time recovery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized heavy construction services like directional drilling, a blended RPBH target is set at \u003cstrong\u003e$400\/hour\u003c\/strong\u003e. This benchmark is crucial because it confirms that the combination of your specialized labor rates and equipment mobilization fees covers your high fixed costs. If you fall below this, you're likely subsidizing projects with overhead dollars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eInstitute mandatory minimum billable rates for all new contracts.\u003c\/li\u003e\n\u003cli\u003eReduce time spent on non-billable prep work to boost efficiency.\u003c\/li\u003e\n\u003cli\u003eBundle high-demand utility installs with lower-margin restoration work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this metric by taking all the money earned from projects and dividing it by the total hours logged against those projects. This gives you the blended rate realized across everything you do.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nRPBH = Total Revenue \/ Total Billable Hours\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay your total revenue for the month hit \u003cstrong\u003e$900,000\u003c\/strong\u003e across \u003cstrong\u003e2,000\u003c\/strong\u003e billable hours logged by your field teams installing conduit for a developer. The calculation confirms your current realization:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nRPBH = $900,000 \/ 2,000 Hours = $450\/Hour\n\u003c\/div\u003e\n\u003cp\u003eThis results in an RPBH of \u003cstrong\u003e$450\/hour\u003c\/strong\u003e, beating the \u003cstrong\u003e$400\u003c\/strong\u003e target. Still, you need to check if that includes \u003cstrong\u003e100\u003c\/strong\u003e hours spent fixing old mistakes; if so, the true rate on new work is lower.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview RPBH against the \u003cstrong\u003e$400\u003c\/strong\u003e goal every 30 days.\u003c\/li\u003e\n\u003cli\u003eSegment RPBH by client type, like telecom versus energy companies.\u003c\/li\u003e\n\u003cli\u003eTrack time spent on quoting versus actual billable time defintely.\u003c\/li\u003e\n\u003cli\u003eEnsure contract terms clearly define what counts as billable time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e \u003ch2\u003eKPI 2\n: \u003cspan style=\"color: #126CFF;\"\u003eEquipment Utilization Rate\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eEquipment Utilization Rate tells you what percentage of time your main drill rig is actively billing clients versus sitting idle. For your trenchless drilling service, this is the primary measure of asset efficiency. If you have \u003cstrong\u003e200 available operating hours\u003c\/strong\u003e in a month, hitting the \u003cstrong\u003e75% target\u003c\/strong\u003e means you must bill for at least \u003cstrong\u003e150 hours\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDirectly links asset availability to revenue generation.\u003c\/li\u003e\n\u003cli\u003eFlags scheduling inefficiencies before they become cash flow problems.\u003c\/li\u003e\n\u003cli\u003eJustifies capital expenditure on new equipment purchases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIgnores the quality or rate of the work billed.\u003c\/li\u003e\n\u003cli\u003eDoesn't account for necessary downtime like travel or setup.\u003c\/li\u003e\n\u003cli\u003eA high rate might mask poor project scoping or scope creep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized heavy equipment operations, utilization targets are high because the cost of ownership is substantial. While your internal goal is \u003cstrong\u003e75% or higher\u003c\/strong\u003e, many established firms in utility installation struggle to maintain utilization above \u003cstrong\u003e65%\u003c\/strong\u003e consistently. Hitting \u003cstrong\u003e75%\u003c\/strong\u003e means you are managing your pipeline and logistics better than most competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eBundle jobs geographically to cut mobilization time between sites.\u003c\/li\u003e\n\u003cli\u003eStandardize site prep procedures to reduce non-billable setup delays.\u003c\/li\u003e\n\u003cli\u003eProactively secure follow-on contracts before current projects end.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou measure utilization by dividing the time the drill rig was actively billing work by the total time it was scheduled to be available. This must be reviewed \u003cstrong\u003eweekly\u003c\/strong\u003e to catch issues fast.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nEquipment Utilization Rate = (Total Billable Hours \/ Total Available Operating Hours) 100\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay your standard available operating time is \u003cstrong\u003e200 hours\u003c\/strong\u003e per month, but last week you only logged \u003cstrong\u003e140 billable hours\u003c\/strong\u003e due to unexpected permitting delays. Here's the quick math to see where you stand against the \u003cstrong\u003e75%\u003c\/strong\u003e target.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\n(140 Billable Hours \/ 200 Available Hours) 100 = \u003cstrong\u003e70% Utilization\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis result shows you missed the target by \u003cstrong\u003e5 percentage points\u003c\/strong\u003e, signaling that operations needs to secure more immediate work for the coming week.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDefine available hours strictly; exclude scheduled holidays or planned downtime.\u003c\/li\u003e\n\u003cli\u003eTrack utilization by individual rig if you scale past one main asset.\u003c\/li\u003e\n\u003cli\u003eIf utilization is high, check \u003cstrong\u003eRevenue Per Billable Hour (RPBH)\u003c\/strong\u003e to ensure you aren't underpricing jobs.\u003c\/li\u003e\n\u003cli\u003eIf utilization dips below \u003cstrong\u003e70%\u003c\/strong\u003e for two consecutive weeks, defintely flag it for executive review.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 3\n: \u003cspan style=\"color: #126CFF;\"\u003eGross Margin Percentage (GM%)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eGross Margin Percentage (GM%) shows you the profitability left after paying for the direct costs of delivering your horizontal drilling service. This metric tells you if your project pricing covers the actual work before you look at office rent or management salaries. The target for this business is \u003cstrong\u003e780%\u003c\/strong\u003e or higher, which is based on keeping direct costs (COGS) at \u003cstrong\u003e220%\u003c\/strong\u003e of revenue.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows the true profitability of each specific drilling job.\u003c\/li\u003e\n\u003cli\u003eHelps set the absolute minimum price floor for new contracts.\u003c\/li\u003e\n\u003cli\u003eQuickly flags when fuel, specialized tooling, or direct labor costs rise too fast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt completely ignores fixed overhead like insurance and headquarters staff.\u003c\/li\u003e\n\u003cli\u003eA high GM% doesn't mean you are profitable if utilization is low.\u003c\/li\u003e\n\u003cli\u003eIf COGS is defined inconsistently, the number becomes useless for comparison.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor heavy equipment service providers, a healthy gross margin often sits above 40% to cover significant depreciation and mobilization costs. The stated target of \u003cstrong\u003e780%\u003c\/strong\u003e suggests an aggressive pricing model or a very specific definition of what counts as COGS versus overhead for this firm. You must compare your actual monthly results against this internal benchmark to ensure you're covering the high cost of specialized drilling rigs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDrive up Revenue Per Billable Hour (RPBH) toward the \u003cstrong\u003e$400\u003c\/strong\u003e goal.\u003c\/li\u003e\n\u003cli\u003eReduce direct material costs by securing volume discounts on pipe casings.\u003c\/li\u003e\n\u003cli\u003eImprove Equipment Utilization Rate to spread fixed mobilization costs thinner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find your Gross Margin Percentage, take your total revenue for the period and subtract the Cost of Goods Sold (COGS). COGS includes direct labor, fuel, consumables, and direct equipment maintenance for the job. Divide that result by the total revenue. This calculation must be done monthly.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nGM% = (Revenue - COGS) \/ Revenue\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay a municipality project brings in \u003cstrong\u003e$500,000\u003c\/strong\u003e in revenue, but the direct costs-including the crew wages and drilling mud-total \u003cstrong\u003e$1,100,000\u003c\/strong\u003e, matching the 220% COGS assumption. The resulting margin shows the immediate gap before fixed costs are even considered.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nGM% = ($500,000 - $1,100,000) \/ $500,000 = -120%\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview this number defintely on the \u003cstrong\u003e5th business day\u003c\/strong\u003e of every month.\u003c\/li\u003e\n\u003cli\u003eEnsure COGS captures all direct labor hours tied to the drill rig's operation.\u003c\/li\u003e\n\u003cli\u003eIf you win a large contract, check if the initial mobilization fee is correctly allocated to COGS.\u003c\/li\u003e\n\u003cli\u003eIf margin dips below \u003cstrong\u003e50%\u003c\/strong\u003e, immediately halt bidding until you understand the cost overrun drivers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 4\n: \u003cspan style=\"color: #126CFF;\"\u003eEBITDA Margin\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eEBITDA Margin shows your core operating profitability. It stands for Earnings Before Interest, Taxes, Depreciation, and Amortization, divided by Revenue. This metric strips away financing decisions and accounting methods to show how much cash your actual trenchless drilling work generates.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCompares operational efficiency across different projects or years.\u003c\/li\u003e\n\u003cli\u003eIgnores how you structure debt or depreciation schedules.\u003c\/li\u003e\n\u003cli\u003eFocuses management strictly on controlling direct job costs and overhead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt ignores necessary capital expenditures for new drill rigs.\u003c\/li\u003e\n\u003cli\u003eIt doesn't account for working capital strain, like slow customer payments.\u003c\/li\u003e\n\u003cli\u003eIt can mask poor long-term debt management decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized heavy equipment services, margins vary widely based on project scale and utilization. High utilization on large municipal contracts often pushes margins higher than small commercial jobs. You need to compare your margin against peers who manage similar equipment fleets and labor costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDrive up Revenue Per Billable Hour (RPBH) by minimizing downtime.\u003c\/li\u003e\n\u003cli\u003eStrictly manage Cost of Goods Sold (COGS) related to consumables and crew overtime.\u003c\/li\u003e\n\u003cli\u003eIncrease Equipment Utilization Rate to spread fixed costs over more revenue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find your EBITDA Margin, take your Earnings Before Interest, Taxes, Depreciation, and Amortization and divide it by your total revenue for the period. This is a core metric reviewed monthly to gauge operational health.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003eEBITDA Margin = (EBITDA \/ Revenue) x 100\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYour Year 1 target is set aggressively at \u003cstrong\u003e576%\u003c\/strong\u003e. To hit this, the plan assumes an EBITDA of \u003cstrong\u003e$553 million\u003c\/strong\u003e against total revenue of \u003cstrong\u003e$959 million\u003c\/strong\u003e. Here's the math based on those inputs:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003eEBITDA Margin = ($553,000,000 \/ $959,000,000) x 100 = 57.66%\u003c\/div\u003e\n\u003cp\u003eWhile the target is stated as 576%, the inputs provided calculate to approximately 57.7%. You must track this monthly to ensure you are moving toward that aggressive goal.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack EBITDA components separately; know your D\u0026amp;A number.\u003c\/li\u003e\n\u003cli\u003eCompare RPBH against the target of $400\/hour to drive margin up.\u003c\/li\u003e\n\u003cli\u003eIf Days Sales Outstanding (DSO) creeps past 45 days, cash flow suffers, impacting short-term EBITDA.\u003c\/li\u003e\n\u003cli\u003eReview utilization weekly; low utilization defintely crushes this margin target.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 5\n: \u003cspan style=\"color: #126CFF;\"\u003eCustomer Acquisition Cost (CAC)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eCustomer Acquisition Cost (CAC) tells you exactly how much cash you burn to sign up one new active customer. For your trenchless drilling service, this measures the total sales and marketing dollars spent to secure one new contract from a municipality or developer. Hitting your target means every new client costs you \u003cstrong\u003e$1,500\u003c\/strong\u003e or less.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows marketing ROI clearly and directly.\u003c\/li\u003e\n\u003cli\u003eHelps set realistic annual sales budgets.\u003c\/li\u003e\n\u003cli\u003eLinks directly to Lifetime Value (LTV) analysis.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIgnores the size or value of the resulting contract.\u003c\/li\u003e\n\u003cli\u003eCan be misleading if sales salaries aren't fully included.\u003c\/li\u003e\n\u003cli\u003eA low CAC doesn't guarantee overall business profitability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eBenchmarks for specialized B2B services like utility installation vary based on contract size and complexity. Since your revenue is project-based on billable hours, your CAC must be significantly lower than the gross profit from the first few jobs. If a typical first project yields $30,000 in revenue, a \u003cstrong\u003e$1,500\u003c\/strong\u003e CAC is very healthy; if the first job is only $5,000, you're in trouble.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eFocus marketing on known infrastructure upgrade zones.\u003c\/li\u003e\n\u003cli\u003eDevelop referral incentives with engineering firms.\u003c\/li\u003e\n\u003cli\u003eShorten the sales cycle to cut marketing time spent per lead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate CAC by dividing your total annual spending on sales and marketing by the number of new active customers you landed that year. This metric is reviewed quarterly to ensure spending stays efficient against your target.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003eAnnual Marketing Budget \/ New Customers Acquired\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf your planned Annual Marke\nting Budget is \u003cstrong\u003e$45,000\u003c\/strong\u003e and your goal is to acquire \u003cstrong\u003e30\u003c\/strong\u003e new active customers this year, your CAC calculation looks like this. This means you need to land \u003cstrong\u003e2.5\u003c\/strong\u003e new clients per month, defintely.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e$45,000 \/ 30 Customers = $1,500 CAC\u003c\/div\u003e\n\u003cp\u003eThis calculation confirms that spending \u003cstrong\u003e$45k\u003c\/strong\u003e to land \u003cstrong\u003e30\u003c\/strong\u003e new clients keeps you right at your target CAC of \u003cstrong\u003e$1,500\u003c\/strong\u003e per client.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDefine 'active customer' clearly for consistency.\u003c\/li\u003e\n\u003cli\u003eTrack marketing spend by channel to optimize allocation.\u003c\/li\u003e\n\u003cli\u003eAlways compare CAC against the expected LTV of a contract.\u003c\/li\u003e\n\u003cli\u003eIf the sales cycle stretches past 90 days, CAC risk increases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 6\n: \u003cspan style=\"color: #126CFF;\"\u003eDays Sales Outstanding (DSO)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eDays Sales Outstanding (DSO) tells you how long your money sits waiting after you send an invoice. For a project-based service like directional drilling, managing this is key to keeping the lights on. You need to know defintely how fast clients pay you back for the work done.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows cash conversion speed clearly.\u003c\/li\u003e\n\u003cli\u003eHelps predict working capital needs accurately.\u003c\/li\u003e\n\u003cli\u003eIdentifies slow-paying customers fast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCan hide seasonal payment delays.\u003c\/li\u003e\n\u003cli\u003eDoesn't account for varying payment terms.\u003c\/li\u003e\n\u003cli\u003eMisleading if sales are highly concentrated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor infrastructure and heavy service work, DSO often runs longer than in retail or SaaS. While the target here is \u003cstrong\u003e45 days\u003c\/strong\u003e, many large municipal contracts can stretch this to 60 or even 90 days. Hitting the 45-day mark shows superior contract management and collection discipline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eInvoice immediately upon project milestone completion.\u003c\/li\u003e\n\u003cli\u003eOffer small discounts for payment within 10 days.\u003c\/li\u003e\n\u003cli\u003eAutomate follow-up calls starting day 46.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou take what clients owe you (Accounts Receivable) and divide it by your total invoiced sales for the period, then multiply by the number of days in that period. This gives you the average collection cycle length.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nDSO = (Accounts Receivable \/ Total Credit Sales) Days in Period\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf you have \u003cstrong\u003e$500,000\u003c\/strong\u003e in Accounts Receivable at the end of March, and your total credit sales for March (\u003cstrong\u003e31 days\u003c\/strong\u003e) were \u003cstrong\u003e$1,200,000\u003c\/strong\u003e, here's the math to see if you hit your target.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nDSO = ($500,000 \/ $1,200,000) 31 Days = \u003cstrong\u003e12.92 Days\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eIn this example, your collection cycle is extremely tight at just under 13 days, well ahead of the \u003cstrong\u003e45-day\u003c\/strong\u003e goal.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview the aging report every single Friday.\u003c\/li\u003e\n\u003cli\u003eTie collections performance to sales commissions.\u003c\/li\u003e\n\u003cli\u003eSet up automated reminders for overdue invoices.\u003c\/li\u003e\n\u003cli\u003eEnsure contract language clearly states payment due dates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 7\n: \u003cspan style=\"color: #126CFF;\"\u003eRevenue per Employee (RPE)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eRevenue per Employee (RPE) tells you how much top-line revenue each full-time employee (FTE) generates. This metric is crucial for scaling because it measures labor effectiveness, not just output. For your trenchless drilling service, you must target \u003cstrong\u003e$12 million\u003c\/strong\u003e in revenue divided across \u003cstrong\u003e80 FTE\u003c\/strong\u003e by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows true operational leverage potential.\u003c\/li\u003e\n\u003cli\u003eGuides hiring budgets against revenue goals.\u003c\/li\u003e\n\u003cli\u003eFlags when headcount growth outpaces sales.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIgnores revenue generated by contractors.\u003c\/li\u003e\n\u003cli\u003eSkewed by high-value, infrequent projects.\u003c\/li\u003e\n\u003cli\u003eDoesn't reflect project profitability (margin).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized, high-ticket field services like directional drilling, RPE should be significantly higher than general construction or trade services. While benchmarks vary widely based on asset intensity, consistently falling below \u003cstrong\u003e$1 million\u003c\/strong\u003e RPE suggests you are carrying too much overhead relative to revenue generation. You need to manage headcount tightly until revenue scales to meet that \u003cstrong\u003e$12 million\u003c\/strong\u003e target.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eBoost Revenue Per Billable Hour (RPBH).\u003c\/li\u003e\n\u003cli\u003eKeep administrative FTE count lean.\u003c\/li\u003e\n\u003cli\u003eImprove Equipment Utilization Rate targets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find RPE, divide your total revenue for a period by the total number of full-time equivalent employees (FTEs) you had during that same period. FTEs count part-time workers as a fraction of a full employee. This metric is reviewed quarterly to keep staffing aligned with sales velocity.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLet's look at your 2026 goal. If you project \u003cstrong\u003e$12,000,000\u003c\/strong\u003e in total revenue and you plan to employ exactly \u003cstrong\u003e80 FTEs\u003c\/strong\u003e, the calculation is straightforward. You need to ensure your operational plan supports this output per person.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nRPE = Total Revenue \/ Total FTE Count\n\u003cbr\u003e\nRPE = $12,000,000 \/ 80 FTE\n\u003cbr\u003e\nRPE = $150,000 per FTE\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack RPE monthly, even if reviewed quarterly.\u003c\/li\u003e\n\u003cli\u003eSeparate field crew FTEs from overhead FTEs.\u003c\/li\u003e\n\u003cli\u003eIf RPE drops, check utilization before hiring.\u003c\/li\u003e\n\u003cli\u003eEnsure your definition of FTE is defintely consistent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49304029200627,"sku":"horizontal-directional-drilling-kpi-metrics","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/horizontal-directional-drilling-kpi-metrics.webp?v=1782684355","url":"https:\/\/financialmodelslab.com\/products\/horizontal-directional-drilling-kpi-metrics","provider":"Financial Models Lab","version":"1.0","type":"link"}