{"product_id":"margin-2-sets","title":"Margin and Markup Calculator","description":"\u003cstyle\u003e\n.m2s-calculator{--ink:#0f172a;--muted:#475569;--border:#e2e8f0;--surface:#ffffff;--tint:#f8fafc;--primary:#1d4ed8;--accent:#c2410c;--accent-hover:#9a3412;--chart-1:#1e40af;--chart-2:#0d9488;--chart-3:#7c3aed;--chart-4:#be185d;--chart-5:#334155;container-type:inline-size;color:var(--ink);font-family:system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif;font-size:15px;line-height:1.55;max-width:1200px;margin:0 auto;padding:24px;background:var(--tint);border:1px solid var(--border);border-radius:8px}\n.m2s-calculator,.m2s-calculator *,.m2s-calculator *::before,.m2s-calculator *::after{box-sizing:border-box}\n.m2s-calculator *{min-width:0}\n.m2s-calculator h2,.m2s-calculator h3,.m2s-calculator p{margin-top:0}\n.m2s-header{display:grid;gap:16px;margin-bottom:16px}\n.m2s-title{font-size:24px;line-height:1.25;font-weight:700;margin-bottom:4px}\n.m2s-subtitle{color:var(--muted);margin-bottom:0;max-width:780px}\n.m2s-pills{display:flex;flex-wrap:wrap;gap:8px}\n.m2s-pill{display:inline-flex;align-items:center;gap:6px;padding:6px 10px;border:1px solid var(--border);border-radius:999px;background:var(--surface);font-size:13px;font-weight:500;color:var(--muted);font-variant-numeric:tabular-nums}\n.m2s-pill strong{color:var(--ink)}\n.m2s-toolbar{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:16px}\n.m2s-button{appearance:none;border:1px solid var(--border);border-radius:6px;padding:11px 16px;min-height:44px;background:var(--surface);color:var(--ink);font:inherit;font-weight:650;cursor:pointer;display:inline-flex;align-items:center;justify-content:center;gap:10px;box-shadow:0 1px 2px rgba(15,23,42,.06);white-space:nowrap;transition:background-color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .15s ease}\n.m2s-button:hover{border-color:#cbd5e1;box-shadow:0 2px 5px rgba(15,23,42,.10)}\n.m2s-button:active{transform:translateY(1px)}\n.m2s-button:focus-visible,.m2s-input:focus-visible,.m2s-select:focus-visible,.m2s-link:focus-visible{outline:3px solid rgba(29,78,216,.34);outline-offset:2px}\n.m2s-download{background:var(--accent);border-color:var(--accent);color:#fff;padding:12px 18px}\n.m2s-download:hover{background:var(--accent-hover);border-color:var(--accent-hover);color:#fff}\n.m2s-icon{width:18px;height:18px;flex:0 0 auto}\n.m2s-workspace{display:grid;grid-template-columns:1fr;gap:16px;align-items:start;margin-bottom:16px}\n.m2s-card{background:var(--surface);border:1px solid var(--border);border-radius:8px;padding:20px;box-shadow:0 1px 2px rgba(15,23,42,.06)}\n.m2s-section-title{font-size:18px;line-height:1.35;font-weight:650;margin-bottom:12px}\n.m2s-section-intro{color:var(--muted);margin-bottom:16px}\n.m2s-field-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:16px}\n.m2s-field{display:flex;flex-direction:column;gap:6px}\n.m2s-label{font-size:14px;font-weight:600;color:var(--ink)}\n.m2s-input,.m2s-select{width:100%;min-height:44px;border:1px solid #cbd5e1;border-radius:6px;background:#fff;color:var(--ink);font:inherit;padding:10px 12px;box-shadow:inset 0 1px 1px rgba(15,23,42,.03);font-variant-numeric:tabular-nums}\n.m2s-input[aria-invalid=\"true\"],.m2s-select[aria-invalid=\"true\"]{border-color:#b91c1c;background:#fff7f7}\n.m2s-help{min-height:40px;color:var(--muted);font-size:13px;font-weight:500;line-height:1.45}\n.m2s-error{min-height:19px;color:#991b1b;font-size:13px;font-weight:600;line-height:1.4}\n.m2s-set-grid{display:grid;grid-template-columns:1fr;gap:12px;margin-top:16px}\n.m2s-set{border:1px solid var(--border);border-radius:8px;padding:16px;background:var(--tint)}\n.m2s-set-title{font-size:16px;font-weight:700;margin-bottom:12px}\n.m2s-results{display:grid;gap:12px}\n.m2s-primary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}\n.m2s-primary-card{border:1px solid var(--border);border-radius:8px;padding:16px;background:var(--tint)}\n.m2s-primary-label{font-size:13px;font-weight:600;color:var(--muted);margin-bottom:6px}\n.m2s-primary-value{font-size:30px;line-height:1.1;font-weight:700;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.m2s-result-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}\n.m2s-result-card{border:1px solid var(--border);border-radius:8px;padding:12px;background:#fff}\n.m2s-result-label{font-size:13px;font-weight:600;color:var(--muted);margin-bottom:3px}\n.m2s-result-value{font-size:20px;line-height:1.2;font-weight:700;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.m2s-live{border-left:3px solid var(--primary);background:#eff6ff;padding:10px 12px;border-radius:0 6px 6px 0;font-size:13px;font-weight:600;color:#1e3a8a}\n.m2s-breakdown{margin-bottom:16px}\n.m2s-comparison-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:12px}\n.m2s-metric{border:1px solid var(--border);border-radius:8px;padding:14px;background:var(--tint)}\n.m2s-metric-label{font-size:13px;font-weight:600;color:var(--muted);margin-bottom:4px}\n.m2s-metric-value{font-size:20px;font-weight:700;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.m2s-chart-card{margin-bottom:16px}\n.m2s-chart-head{display:grid;gap:4px;margin-bottom:16px}\n.m2s-chart-interpretation{color:var(--muted);margin-bottom:0}\n.m2s-chart-cluster{display:grid;grid-template-columns:1fr;gap:20px;align-items:center;justify-content:center;max-width:920px;margin:0 auto}\n.m2s-plot-wrap{width:100%;min-height:300px;display:flex;align-items:center;justify-content:center}\n.m2s-chart-svg{display:block;width:100%;height:320px;overflow:visible}\n.m2s-chart-svg text{font-family:system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif;fill:var(--muted);font-size:13px}\n.m2s-chart-svg .m2s-axis-label{fill:var(--ink);font-weight:650}\n.m2s-legend{display:grid;gap:10px;align-content:center;justify-content:center}\n.m2s-legend-row{display:grid;grid-template-columns:14px minmax(74px,max-content) max-content;gap:10px;align-items:center;font-size:13px;font-weight:500;color:var(--muted);font-variant-numeric:tabular-nums}\n.m2s-swatch{width:12px;height:12px;border-radius:3px}\n.m2s-legend-name{color:var(--ink);font-weight:650}\n.m2s-legend-value{white-space:nowrap}\n.m2s-chart-caption{margin-top:16px;border:1px solid var(--border);border-radius:6px;background:var(--tint);padding:10px 12px;color:var(--muted);font-size:13px;font-weight:500}\n.m2s-chart-empty{border:1px dashed #cbd5e1;border-radius:8px;background:var(--tint);padding:24px;text-align:center;color:var(--muted);font-size:13px;font-weight:600;width:100%}\n.m2s-chart-summary{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}\n.m2s-safe-stack .m2s-chart-cluster{grid-template-columns:1fr!important;gap:20px!important}.m2s-safe-stack .m2s-legend{align-self:auto!important}\n.m2s-safe-stack .m2s-plot-wrap{min-height:0}\n.m2s-safe-stack .m2s-chart-caption{margin-top:20px!important}\n.m2s-table-card{margin-bottom:16px}\n.m2s-table-wrap{overflow-x:auto;overflow-y:visible;border:1px solid var(--border);border-radius:8px;background:#fff}\n.m2s-table{width:100%;min-width:620px;border-collapse:collapse;font-variant-numeric:tabular-nums}\n.m2s-table th,.m2s-table td{padding:12px 14px;border-bottom:1px solid var(--border);text-align:right;vertical-align:middle}\n.m2s-table th:first-child,.m2s-table td:first-child{text-align:left}\n.m2s-table thead th{background:#0f2747;color:#fff;font-size:13px;font-weight:700}\n.m2s-table tbody tr:last-child td{border-bottom:0}\n.m2s-table tbody tr:hover{background:var(--tint)}\n.m2s-table-note{margin-top:16px;border:1px solid var(--border);border-radius:6px;background:var(--tint);padding:10px 12px;color:var(--muted);font-size:13px;font-weight:500}\n.m2s-safe-table-stack .m2s-table-note{margin-top:20px!important}\n.m2s-education{display:grid;gap:24px}\n.m2s-education-section{background:var(--surface);border:1px solid var(--border);border-radius:8px;padding:20px}\n.m2s-education h2{font-size:18px;line-height:1.35;font-weight:650;margin-bottom:12px}\n.m2s-education h3{font-size:15px;line-height:1.4;font-weight:700;margin:18px 0 8px}\n.m2s-education p:last-child{margin-bottom:0}\n.m2s-link{color:var(--primary);font-weight:650;text-underline-offset:2px}\n.m2s-link:hover{color:#1e40af}\n.m2s-formula{font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;background:#eef2ff;border:1px solid #c7d2fe;border-radius:6px;padding:10px 12px;font-size:13px;overflow-wrap:anywhere}\n@container (min-width:640px){.m2s-chart-cluster{grid-template-columns:minmax(360px,640px) minmax(190px,240px);gap:24px}.m2s-legend{align-self:end}.m2s-set-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@container (min-width:900px){.m2s-workspace{grid-template-columns:minmax(0,1.05fr) minmax(340px,.95fr)}}\n@container (max-width:520px){.m2s-calculator{padding:16px}.m2s-card,.m2s-education-section{padding:16px}.m2s-primary-grid,.m2s-result-grid{grid-template-columns:1fr}.m2s-primary-value{font-size:26px}.m2s-toolbar{display:grid;grid-template-columns:1fr}.m2s-button{width:100%}.m2s-chart-svg{height:300px}.m2s-legend{justify-content:start;width:100%}.m2s-legend-row{grid-template-columns:14px minmax(0,1fr);gap:6px 10px;width:100%}.m2s-legend-name{grid-column:2}.m2s-legend-value{grid-column:2;white-space:normal}.m2s-chart-caption{margin-top:12px}.m2s-table-note{margin-top:12px}}\n\u003c\/style\u003e\n\u003cdiv class=\"m2s-calculator\" data-calculator-root\u003e\n  \u003cheader class=\"m2s-header\"\u003e\n    \u003cdiv\u003e\n      \u003ch2 class=\"m2s-title\"\u003eMargin and Markup Comparison Calculator\u003c\/h2\u003e\n      \u003cp class=\"m2s-subtitle\"\u003eCompare two pricing targets from the same unit cost and see the revenue, profit, margin, and markup implications instantly.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"m2s-pills\" aria-label=\"Live summary\"\u003e\n      \u003cspan class=\"m2s-pill\"\u003eSet 1 price \u003cstrong data-m2s-pill-one\u003e$153.85\u003c\/strong\u003e\u003c\/span\u003e\n      \u003cspan class=\"m2s-pill\"\u003eSet 2 price \u003cstrong data-m2s-pill-two\u003e$166.67\u003c\/strong\u003e\u003c\/span\u003e\n      \u003cspan class=\"m2s-pill\"\u003ePrice spread \u003cstrong data-m2s-pill-spread\u003e$12.82\u003c\/strong\u003e\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/header\u003e\n\n  \u003cdiv class=\"m2s-toolbar\"\u003e\n    \u003cbutton class=\"m2s-button m2s-download\" type=\"button\" data-m2s-download\u003e\n      \u003csvg class=\"m2s-icon\" viewbox=\"0 0 24 24\" aria-hidden=\"true\"\u003e\u003cpath fill=\"currentColor\" d=\"M5 2h9l5 5v15H5V2zm9 2.2V8h3.8L14 4.2zM8 12h2l2 3 2-3h2l-3 4.5 3 4.5h-2l-2-3-2 3H8l3-4.5L8 12z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n      \u003cspan\u003eDownload Excel\u003c\/span\u003e\n    \u003c\/button\u003e\n    \u003cbutton class=\"m2s-button\" type=\"button\" data-m2s-reset\u003eReset\u003c\/button\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"m2s-workspace\"\u003e\n    \u003csection class=\"m2s-card\" aria-labelledby=\"m2s-inputs-title\"\u003e\n      \u003ch2 class=\"m2s-section-title\" id=\"m2s-inputs-title\"\u003ePricing inputs\u003c\/h2\u003e\n      \u003cp class=\"m2s-section-intro\"\u003eEnter one cost and choose the pricing target that defines each comparison set.\u003c\/p\u003e\n      \u003cdiv class=\"m2s-field-grid\"\u003e\n        \u003cdiv class=\"m2s-field\"\u003e\n          \u003clabel class=\"m2s-label\" for=\"m2s-cost\"\u003eUnit cost\u003c\/label\u003e\n          \u003cinput class=\"m2s-input\" id=\"m2s-cost\" name=\"m2s-cost\" type=\"text\" inputmode=\"decimal\" value=\"$100.00\" aria-describedby=\"m2s-cost-help m2s-cost-error\"\u003e\n          \u003cdiv class=\"m2s-help\" id=\"m2s-cost-help\"\u003eDirect cost per unit, including product, freight, or other cost of goods sold.\u003c\/div\u003e\n          \u003cdiv class=\"m2s-error\" id=\"m2s-cost-error\" data-m2s-error=\"cost\"\u003e\u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"m2s-set-grid\"\u003e\n        \u003cdiv class=\"m2s-set\"\u003e\n          \u003ch3 class=\"m2s-set-title\"\u003eSet 1\u003c\/h3\u003e\n          \u003cdiv class=\"m2s-field-grid\"\u003e\n            \u003cdiv class=\"m2s-field\"\u003e\n              \u003clabel class=\"m2s-label\" for=\"m2s-method-one\"\u003eTarget type\u003c\/label\u003e\n              \u003cselect class=\"m2s-select\" id=\"m2s-method-one\" name=\"m2s-method-one\" aria-describedby=\"m2s-method-one-help m2s-method-one-error\"\u003e\n                \u003coption value=\"\"\u003eSelect a target\u003c\/option\u003e\n                \u003coption value=\"margin\" selected\u003eMargin\u003c\/option\u003e\n                \u003coption value=\"markup\"\u003eMarkup\u003c\/option\u003e\n                \u003coption value=\"revenue\"\u003eSelling price\u003c\/option\u003e\n                \u003coption value=\"profit\"\u003eProfit\u003c\/option\u003e\n              \u003c\/select\u003e\n              \u003cdiv class=\"m2s-help\" id=\"m2s-method-one-help\"\u003eChoose which known value should drive the calculation.\u003c\/div\u003e\n              \u003cdiv class=\"m2s-error\" id=\"m2s-method-one-error\" data-m2s-error=\"method1\"\u003e\u003c\/div\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"m2s-field\"\u003e\n              \u003clabel class=\"m2s-label\" for=\"m2s-target-one\"\u003eTarget value\u003c\/label\u003e\n              \u003cinput class=\"m2s-input\" id=\"m2s-target-one\" name=\"m2s-target-one\" type=\"text\" inputmode=\"decimal\" value=\"35.00%\" aria-describedby=\"m2s-target-one-help m2s-target-one-error\"\u003e\n              \u003cdiv class=\"m2s-help\" id=\"m2s-target-one-help\" data-m2s-target-help-one\u003ePercentage of selling price retained as profit.\u003c\/div\u003e\n              \u003cdiv class=\"m2s-error\" id=\"m2s-target-one-error\" data-m2s-error=\"target1\"\u003e\u003c\/div\u003e\n            \u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"m2s-set\"\u003e\n          \u003ch3 class=\"m2s-set-title\"\u003eSet 2\u003c\/h3\u003e\n          \u003cdiv class=\"m2s-field-grid\"\u003e\n            \u003cdiv class=\"m2s-field\"\u003e\n              \u003clabel class=\"m2s-label\" for=\"m2s-method-two\"\u003eTarget type\u003c\/label\u003e\n              \u003cselect class=\"m2s-select\" id=\"m2s-method-two\" name=\"m2s-method-two\" aria-describedby=\"m2s-method-two-help m2s-method-two-error\"\u003e\n                \u003coption value=\"\"\u003eSelect a target\u003c\/option\u003e\n                \u003coption value=\"margin\" selected\u003eMargin\u003c\/option\u003e\n                \u003coption value=\"markup\"\u003eMarkup\u003c\/option\u003e\n                \u003coption value=\"revenue\"\u003eSelling price\u003c\/option\u003e\n                \u003coption value=\"profit\"\u003eProfit\u003c\/option\u003e\n              \u003c\/select\u003e\n              \u003cdiv class=\"m2s-help\" id=\"m2s-method-two-help\"\u003eChoose a second target to compare against Set 1.\u003c\/div\u003e\n              \u003cdiv class=\"m2s-error\" id=\"m2s-method-two-error\" data-m2s-error=\"method2\"\u003e\u003c\/div\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"m2s-field\"\u003e\n              \u003clabel class=\"m2s-label\" for=\"m2s-target-two\"\u003eTarget value\u003c\/label\u003e\n              \u003cinput class=\"m2s-input\" id=\"m2s-target-two\" name=\"m2s-target-two\" type=\"text\" inputmode=\"decimal\" value=\"40.00%\" aria-describedby=\"m2s-target-two-help m2s-target-two-error\"\u003e\n              \u003cdiv class=\"m2s-help\" id=\"m2s-target-two-help\" data-m2s-target-help-two\u003ePercentage of selling price retained as profit.\u003c\/div\u003e\n              \u003cdiv class=\"m2s-error\" id=\"m2s-target-two-error\" data-m2s-error=\"target2\"\u003e\u003c\/div\u003e\n            \u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"m2s-card m2s-results\" aria-labelledby=\"m2s-results-title\"\u003e\n      \u003ch2 class=\"m2s-section-title\" id=\"m2s-results-title\"\u003eLive results\u003c\/h2\u003e\n      \u003cdiv class=\"m2s-primary-grid\"\u003e\n        \u003cdiv class=\"m2s-primary-card\"\u003e\n          \u003cdiv class=\"m2s-primary-label\"\u003eSet 1 selling price\u003c\/div\u003e\n          \u003cdiv class=\"m2s-primary-value\" data-m2s-primary-one\u003e$153.85\u003c\/div\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"m2s-primary-card\"\u003e\n          \u003cdiv class=\"m2s-primary-label\"\u003eSet 2 selling price\u003c\/div\u003e\n          \u003cdiv class=\"m2s-primary-value\" data-m2s-primary-two\u003e$166.67\u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"m2s-result-grid\"\u003e\n        \u003cdiv class=\"m2s-result-card\"\u003e\n\u003cdiv class=\"m2s-result-label\"\u003eSet 1 profit\u003c\/div\u003e\n\u003cdiv class=\"m2s-result-value\" data-m2s-profit-one\u003e$53.85\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"m2s-result-card\"\u003e\n\u003cdiv class=\"m2s-result-label\"\u003eSet 2 profit\u003c\/div\u003e\n\u003cdiv class=\"m2s-result-value\" data-m2s-profit-two\u003e$66.67\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"m2s-result-card\"\u003e\n\u003cdiv class=\"m2s-result-label\"\u003eSet 1 markup\u003c\/div\u003e\n\u003cdiv class=\"m2s-result-value\" data-m2s-markup-one\u003e53.85%\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"m2s-result-card\"\u003e\n\u003cdiv class=\"m2s-result-label\"\u003eSet 2 markup\u003c\/div\u003e\n\u003cdiv class=\"m2s-result-value\" data-m2s-markup-two\u003e66.67%\u003c\/div\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"m2s-live\" aria-live=\"polite\" data-m2s-live\u003eSet 2 charges $12.82 more per unit and earns $12.82 more profit.\u003c\/div\u003e\n    \u003c\/section\u003e\n  \u003c\/div\u003e\n\n  \u003csection class=\"m2s-card m2s-breakdown\" aria-labelledby=\"m2s-comparison-title\"\u003e\n    \u003ch2 class=\"m2s-section-title\" id=\"m2s-comparison-title\"\u003eComparison snapshot\u003c\/h2\u003e\n    \u003cdiv class=\"m2s-comparison-grid\"\u003e\n      \u003cdiv class=\"m2s-metric\"\u003e\n\u003cdiv class=\"m2s-metric-label\"\u003ePrice difference\u003c\/div\u003e\n\u003cdiv class=\"m2s-metric-value\" data-m2s-price-diff\u003e$12.82\u003c\/div\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"m2s-metric\"\u003e\n\u003cdiv class=\"m2s-metric-label\"\u003eProfit difference\u003c\/div\u003e\n\u003cdiv class=\"m2s-metric-value\" data-m2s-profit-diff\u003e$12.82\u003c\/div\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"m2s-metric\"\u003e\n\u003cdiv class=\"m2s-metric-label\"\u003eSet 2 price vs. Set 1\u003c\/div\u003e\n\u003cdiv class=\"m2s-metric-value\" data-m2s-price-change\u003e8.33%\u003c\/div\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"m2s-metric\"\u003e\n\u003cdiv class=\"m2s-metric-label\"\u003eAverage selling price\u003c\/div\u003e\n\u003cdiv class=\"m2s-metric-value\" data-m2s-average-price\u003e$160.26\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"m2s-card m2s-chart-card\" aria-labelledby=\"m2s-chart-title\" data-m2s-chart-card\u003e\n    \u003cdiv class=\"m2s-chart-head\"\u003e\n      \u003ch2 class=\"m2s-section-title\" id=\"m2s-chart-title\"\u003eCost, price, and profit by set\u003c\/h2\u003e\n      \u003cp class=\"m2s-chart-interpretation\" data-m2s-chart-interpretation\u003eSet 2 produces the higher price and profit while the unit cost remains unchanged.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"m2s-chart-cluster\" data-m2s-chart-cluster\u003e\n      \u003cdiv class=\"m2s-plot-wrap\" data-m2s-plot-wrap\u003e\n        \u003csvg class=\"m2s-chart-svg\" data-m2s-chart-svg role=\"img\" aria-labelledby=\"m2s-chart-title m2s-chart-summary\"\u003e\u003c\/svg\u003e\n        \u003cdiv class=\"m2s-chart-empty\" data-m2s-chart-empty hidden\u003eEnter values above to see the comparison chart.\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"m2s-legend\" data-m2s-legend aria-label=\"Chart legend\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"m2s-chart-caption\" data-m2s-chart-caption\u003eRevenue equals cost plus profit. The grouped bars let you compare each component without confusing margin with markup.\u003c\/div\u003e\n    \u003cdiv class=\"m2s-chart-summary\" id=\"m2s-chart-summary\" data-m2s-chart-summary\u003e\u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"m2s-card m2s-table-card\" aria-labelledby=\"m2s-table-title\" data-m2s-table-card\u003e\n    \u003ch2 class=\"m2s-section-title\" id=\"m2s-table-title\"\u003eDetailed comparison\u003c\/h2\u003e\n    \u003cdiv class=\"m2s-table-wrap\" data-m2s-table-wrap\u003e\n      \u003ctable class=\"m2s-table\"\u003e\n        \u003cthead\u003e\u003ctr\u003e\n\u003cth scope=\"col\"\u003eMetric\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eSet 1\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eSet 2\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eDifference\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n        \u003ctbody data-m2s-table-body\u003e\u003c\/tbody\u003e\n      \u003c\/table\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"m2s-table-note\" data-m2s-table-note\u003ePercentage differences are shown in percentage points. Currency differences are Set 2 minus Set 1.\u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"m2s-education\" aria-label=\"Margin and markup guide\"\u003e\n    \u003carticle class=\"m2s-education-section\"\u003e\n      \u003ch2\u003eWhat this calculator estimates\u003c\/h2\u003e\n      \u003cp\u003eThis calculator compares two pricing approaches for one unit cost. Each set can be driven by a desired margin, markup, selling price, or unit profit. The tool then solves the remaining values so that every output is internally consistent. It is useful when you are testing a minimum and maximum price, comparing a standard price with a promotional price, or checking how a margin target translates into markup.\u003c\/p\u003e\n      \u003cp\u003eMargin and markup describe the same profit relationship from different bases. Margin divides profit by selling price, while markup divides profit by cost. Because the denominators differ, a 40% margin is not the same as a 40% markup. The distinction matters for quoting, product catalogs, wholesale pricing, and any workflow where someone may use “margin” and “markup” interchangeably.\u003c\/p\u003e\n    \u003c\/article\u003e\n\n    \u003carticle class=\"m2s-education-section\"\u003e\n      \u003ch2\u003eHow to enter each field\u003c\/h2\u003e\n      \u003ch3\u003eUnit cost\u003c\/h3\u003e\n      \u003cp\u003eEnter the direct cost attributable to one saleable unit. Depending on the business, that may include supplier price, manufacturing cost, inbound freight, packaging, marketplace fees, or other cost of goods sold. Use a nonnegative dollar amount. A higher cost raises the selling price required to preserve a given margin or markup. A common mistake is entering only the supplier invoice while excluding predictable landed costs.\u003c\/p\u003e\n      \u003ch3\u003eTarget type\u003c\/h3\u003e\n      \u003cp\u003eSelect the value you already know for each set. Choose \u003cstrong\u003eMargin\u003c\/strong\u003e when your policy is based on profit as a percentage of sales. Choose \u003cstrong\u003eMarkup\u003c\/strong\u003e when you add a percentage to cost. Choose \u003cstrong\u003eSelling price\u003c\/strong\u003e when the market price is fixed and you need to inspect profitability. Choose \u003cstrong\u003eProfit\u003c\/strong\u003e when you require a specific dollar contribution per unit. Changing the target type preserves the current economics by converting the existing result into the newly selected basis.\u003c\/p\u003e\n      \u003ch3\u003eTarget value\u003c\/h3\u003e\n      \u003cp\u003eFor margin and markup, enter a percentage. Margin must remain below 100% because reaching or exceeding 100% with a positive cost would require an undefined or negative selling price. Markup may be negative when modeling a sale below cost, although a value near -100% drives revenue toward zero. For selling price, enter a nonnegative dollar amount. For profit, a negative number represents a loss; it cannot be so negative that the implied selling price falls below zero.\u003c\/p\u003e\n    \u003c\/article\u003e\n\n    \u003carticle class=\"m2s-education-section\"\u003e\n      \u003ch2\u003eHow the formulas work\u003c\/h2\u003e\n      \u003cp\u003eThe core relationships are straightforward. Profit is selling price minus cost. Margin is profit divided by selling price. Markup is profit divided by cost. When margin is the input, the calculator rearranges the formula to solve selling price. When markup is the input, it multiplies cost by one plus the markup rate.\u003c\/p\u003e\n      \u003cp class=\"m2s-formula\"\u003eProfit = Selling price − Cost\u003cbr\u003eMargin = Profit ÷ Selling price\u003cbr\u003eMarkup = Profit ÷ Cost\u003cbr\u003eSelling price from margin = Cost ÷ (1 − Margin)\u003c\/p\u003e\n      \u003cp\u003eFor example, a $100 cost with a 35% margin requires a selling price of about $153.85. The profit is about $53.85, which equals a 53.85% markup on cost. Raising the target margin to 40% increases the price to about $166.67 and the profit to about $66.67. These differences are why a seemingly modest margin change can create a larger price movement.\u003c\/p\u003e\n    \u003c\/article\u003e\n\n    \u003carticle class=\"m2s-education-section\"\u003e\n      \u003ch2\u003eHow to interpret the results, chart, and table\u003c\/h2\u003e\n      \u003cp\u003eThe two primary selling-price cards show the amount a customer would pay under each set. The profit cards show the dollar amount left after the entered unit cost. The markup cards translate each result back to a percentage of cost, which is useful for purchasing and merchandising teams. The comparison snapshot isolates the absolute price spread, profit spread, relative price change, and average price.\u003c\/p\u003e\n      \u003cp\u003eThe grouped bar chart plots cost, selling price, and profit for both sets using the same scale. When profit is negative, its bar extends below the zero line. The chart is designed for visual comparison, while the table provides the exact values. In the table, percentage differences are percentage-point changes rather than relative percentage changes. For example, moving from a 35% margin to a 40% margin is a 5 percentage-point increase.\u003c\/p\u003e\n      \u003cp\u003eUse the Excel export to document the current assumptions, outputs, comparison rows, and calculation notes. The workbook is generated from the same model as the on-page results, so changing either target before downloading changes the exported values.\u003c\/p\u003e\n    \u003c\/article\u003e\n\n    \u003carticle class=\"m2s-education-section\"\u003e\n      \u003ch2\u003ePractical pricing considerations and common mistakes\u003c\/h2\u003e\n      \u003cp\u003eA mathematically correct price is not automatically a marketable price. Test the result against customer willingness to pay, competitor positioning, channel commissions, returns, discounts, and volume expectations. A higher margin improves unit economics only if demand does not fall enough to offset the gain. Conversely, a lower margin can be rational when it increases total contribution profit, accelerates inventory turnover, or supports a broader product strategy.\u003c\/p\u003e\n      \u003cp\u003eKeep the cost basis consistent across both sets. Mixing landed cost in one scenario with supplier cost in the other creates a misleading comparison. Avoid applying markup where a policy specifies margin, and do not treat gross profit as net profit because operating expenses, taxes, and financing costs are outside this unit-level calculation. The \u003ca class=\"m2s-link\" href=\"https:\/\/www.irs.gov\/publications\/p334\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eIRS guide for small businesses\u003c\/a\u003e provides context on gross profit and cost of goods sold. The \u003ca class=\"m2s-link\" href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/marketing-sales\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eU.S. Small Business Administration\u003c\/a\u003e discusses sales and market considerations, while \u003ca class=\"m2s-link\" href=\"https:\/\/www.investopedia.com\/terms\/g\/grossmargin.asp\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eInvestopedia’s gross margin overview\u003c\/a\u003e offers additional terminology guidance.\u003c\/p\u003e\n      \u003cp\u003eFinally, treat extreme outputs as a signal to review inputs. A margin close to 100% creates a very large implied price. A selling price of zero makes margin undefined. A zero cost makes markup undefined even though dollar profit and margin can still be calculated. The calculator displays a dash rather than forcing a misleading percentage in those cases.\u003c\/p\u003e\n    \u003c\/article\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49909489402099,"sku":"margin-2-sets","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/margin-2-sets.webp?v=1783935575","url":"https:\/\/financialmodelslab.com\/products\/margin-2-sets","provider":"Financial Models Lab","version":"1.0","type":"link"}