{"product_id":"marketing-conversion","title":"Online Marketing Conversion Calculator","description":"\u003cstyle\u003e\n.mcv-calculator {\n  --ink: #0f172a;\n  --muted: #475569;\n  --border: #e2e8f0;\n  --surface: #ffffff;\n  --tint: #f8fafc;\n  --primary: #1d4ed8;\n  --accent: #c2410c;\n  --accent-hover: #9a3412;\n  --chart-1: #1e40af;\n  --chart-2: #0d9488;\n  --chart-3: #7c3aed;\n  --chart-4: #be185d;\n  --chart-5: #334155;\n  color: var(--ink);\n  background: var(--tint);\n  border: 1px solid var(--border);\n  border-radius: 8px;\n  padding: 24px;\n  font-family: system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n  font-size: 15px;\n  line-height: 1.55;\n  container-type: inline-size;\n  max-width: 1200px;\n  margin: 0 auto;\n}\n.mcv-calculator,\n.mcv-calculator *,\n.mcv-calculator *::before,\n.mcv-calculator *::after { box-sizing: border-box; }\n.mcv-calculator \u003e *,\n.mcv-calculator .mcv-workspace \u003e *,\n.mcv-calculator .mcv-grid \u003e *,\n.mcv-calculator .mcv-chart-cluster \u003e *,\n.mcv-calculator .mcv-results-grid \u003e *,\n.mcv-calculator .mcv-toolbar \u003e * { min-width: 0; }\n.mcv-calculator h2,\n.mcv-calculator h3,\n.mcv-calculator p { margin-top: 0; }\n.mcv-calculator a { color: var(--primary); text-underline-offset: 2px; }\n.mcv-calculator a:hover { text-decoration-thickness: 2px; }\n.mcv-calculator .mcv-header { display: grid; gap: 12px; margin-bottom: 16px; }\n.mcv-calculator .mcv-title { margin: 0; font-size: 24px; line-height: 1.25; font-weight: 700; letter-spacing: -0.02em; }\n.mcv-calculator .mcv-subtitle { margin: 0; color: var(--muted); max-width: 78ch; }\n.mcv-calculator .mcv-pills { display: flex; flex-wrap: wrap; gap: 8px; }\n.mcv-calculator .mcv-pill { display: inline-flex; align-items: center; gap: 6px; padding: 6px 10px; border: 1px solid var(--border); border-radius: 999px; background: var(--surface); color: var(--muted); font-size: 13px; font-weight: 500; font-variant-numeric: tabular-nums; }\n.mcv-calculator .mcv-pill strong { color: var(--ink); font-weight: 700; }\n.mcv-calculator .mcv-toolbar { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-bottom: 16px; }\n.mcv-calculator .mcv-button { min-height: 44px; border: 1px solid var(--border); border-radius: 6px; padding: 11px 16px; font: inherit; font-weight: 650; cursor: pointer; transition: background .15s ease, border-color .15s ease, box-shadow .15s ease, transform .15s ease; }\n.mcv-calculator .mcv-button:hover { box-shadow: 0 2px 5px rgba(15,23,42,.12); }\n.mcv-calculator .mcv-button:active { transform: translateY(1px); }\n.mcv-calculator .mcv-button:focus-visible,\n.mcv-calculator input:focus-visible,\n.mcv-calculator select:focus-visible,\n.mcv-calculator summary:focus-visible { outline: 3px solid #1d4ed8; outline-offset: 2px; }\n.mcv-calculator .mcv-download { display: inline-flex; align-items: center; gap: 10px; color: #ffffff; background: var(--accent); border-color: var(--accent); padding: 12px 18px; white-space: nowrap; }\n.mcv-calculator .mcv-download:hover { background: var(--accent-hover); border-color: var(--accent-hover); }\n.mcv-calculator .mcv-download-icon { width: 18px; height: 18px; flex: 0 0 18px; }\n.mcv-calculator .mcv-reset { background: var(--surface); color: var(--ink); }\n.mcv-calculator .mcv-workspace { display: grid; grid-template-columns: minmax(0, 1fr) minmax(320px, .82fr); gap: 16px; align-items: start; margin-bottom: 16px; }\n.mcv-calculator .mcv-panel,\n.mcv-calculator .mcv-section,\n.mcv-calculator .mcv-chart-card { background: var(--surface); border: 1px solid var(--border); border-radius: 8px; box-shadow: 0 1px 2px rgba(15,23,42,.06); }\n.mcv-calculator .mcv-panel { padding: 20px; }\n.mcv-calculator .mcv-panel-title,\n.mcv-calculator .mcv-section-title,\n.mcv-calculator .mcv-chart-title { margin: 0 0 16px; font-size: 18px; line-height: 1.35; font-weight: 650; }\n.mcv-calculator .mcv-input-section + .mcv-input-section { border-top: 1px solid var(--border); margin-top: 20px; padding-top: 20px; }\n.mcv-calculator .mcv-input-section-title { margin: 0 0 12px; font-size: 16px; line-height: 1.35; font-weight: 700; }\n.mcv-calculator .mcv-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; align-items: start; }\n.mcv-calculator .mcv-field { display: grid; grid-template-rows: auto auto minmax(38px, auto); gap: 6px; min-width: 0; }\n.mcv-calculator .mcv-label { display: block; font-size: 14px; font-weight: 600; color: var(--ink); }\n.mcv-calculator .mcv-input-wrap { position: relative; min-width: 0; }\n.mcv-calculator .mcv-input { width: 100%; min-height: 44px; border: 1px solid #8492a6; border-radius: 6px; background: #ffffff; color: var(--ink); padding: 10px 12px; font: inherit; font-size: 15px; font-weight: 400; font-variant-numeric: tabular-nums; }\n.mcv-calculator .mcv-input[aria-invalid=\"true\"] { border-color: #b91c1c; }\n.mcv-calculator .mcv-help,\n.mcv-calculator .mcv-error { margin: 0; font-size: 13px; line-height: 1.45; font-weight: 500; color: var(--muted); }\n.mcv-calculator .mcv-error { color: #991b1b; }\n.mcv-calculator .mcv-results { display: grid; gap: 16px; }\n.mcv-calculator .mcv-primary-result { padding: 20px; background: var(--surface); border: 1px solid var(--border); border-radius: 8px; box-shadow: 0 1px 2px rgba(15,23,42,.06); }\n.mcv-calculator .mcv-eyebrow { margin: 0 0 4px; color: var(--muted); font-size: 13px; font-weight: 600; }\n.mcv-calculator .mcv-primary-value { margin: 0; font-size: 30px; line-height: 1.15; font-weight: 700; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; overflow-wrap: anywhere; }\n.mcv-calculator .mcv-primary-value[data-tone=\"positive\"] { color: #166534; }\n.mcv-calculator .mcv-primary-value[data-tone=\"negative\"] { color: #991b1b; }\n.mcv-calculator .mcv-primary-note { margin: 8px 0 0; color: var(--muted); font-size: 13px; font-weight: 500; }\n.mcv-calculator .mcv-results-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }\n.mcv-calculator .mcv-result-card { min-height: 116px; padding: 16px; background: var(--surface); border: 1px solid var(--border); border-radius: 8px; box-shadow: 0 1px 2px rgba(15,23,42,.06); display: grid; align-content: start; gap: 5px; }\n.mcv-calculator .mcv-result-label { margin: 0; color: var(--muted); font-size: 13px; font-weight: 600; }\n.mcv-calculator .mcv-result-value { margin: 0; color: var(--ink); font-size: 20px; line-height: 1.25; font-weight: 700; font-variant-numeric: tabular-nums; overflow-wrap: anywhere; }\n.mcv-calculator .mcv-result-detail { margin: 0; color: var(--muted); font-size: 13px; font-weight: 500; }\n.mcv-calculator .mcv-advanced { margin-top: 20px; border-top: 1px solid var(--border); padding-top: 16px; }\n.mcv-calculator .mcv-advanced summary { cursor: pointer; font-size: 14px; font-weight: 700; color: var(--ink); }\n.mcv-calculator .mcv-advanced-content { padding-top: 14px; }\n.mcv-calculator .mcv-section { padding: 20px; margin-bottom: 16px; }\n.mcv-calculator .mcv-section-intro,\n.mcv-calculator .mcv-chart-interpretation { margin: -8px 0 16px; color: var(--muted); font-size: 13px; font-weight: 500; }\n.mcv-calculator .mcv-breakdown-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }\n.mcv-calculator .mcv-stage { padding: 14px; border: 1px solid var(--border); border-radius: 6px; background: var(--tint); }\n.mcv-calculator .mcv-stage-name { margin: 0 0 4px; color: var(--muted); font-size: 13px; font-weight: 600; }\n.mcv-calculator .mcv-stage-value { margin: 0; font-size: 20px; line-height: 1.25; font-weight: 700; font-variant-numeric: tabular-nums; }\n.mcv-calculator .mcv-stage-rate { margin: 4px 0 0; color: var(--muted); font-size: 13px; font-weight: 500; }\n.mcv-calculator .mcv-charts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; margin-bottom: 16px; }\n.mcv-calculator .mcv-chart-card { padding: 20px; display: grid; align-content: start; }\n.mcv-calculator .mcv-chart-cluster { display: grid; grid-template-columns: minmax(220px, 320px) minmax(220px, 340px); align-items: center; justify-content: center; gap: 24px; margin: 0 auto; max-width: 720px; width: 100%; }\n.mcv-calculator .mcv-chart-visual { width: 100%; display: grid; place-items: center; min-width: 0; }\n.mcv-calculator .mcv-chart-svg { display: block; width: 100%; height: auto; max-width: 100%; }\n.mcv-calculator .mcv-donut-svg { max-width: 320px; }\n.mcv-calculator .mcv-funnel-svg { max-width: 720px; margin: 0 auto; }\n.mcv-calculator .mcv-chart-empty { display: grid; place-items: center; min-height: 96px; padding: 16px; border: 1px dashed #cbd5e1; border-radius: 6px; background: var(--tint); color: var(--muted); text-align: center; font-size: 13px; font-weight: 600; }\n.mcv-calculator .mcv-chart-empty[hidden],\n.mcv-calculator .mcv-chart-svg[hidden] { display: none; }\n.mcv-calculator .mcv-legend { display: grid; gap: 10px; align-content: center; min-width: 0; }\n.mcv-calculator .mcv-legend-row { display: grid; grid-template-columns: 12px minmax(0, max-content) max-content max-content; align-items: center; justify-content: start; column-gap: 10px; row-gap: 4px; color: var(--ink); font-size: 13px; font-weight: 500; font-variant-numeric: tabular-nums; }\n.mcv-calculator .mcv-swatch { width: 12px; height: 12px; border-radius: 3px; }\n.mcv-calculator .mcv-legend-label { font-weight: 650; }\n.mcv-calculator .mcv-legend-value,\n.mcv-calculator .mcv-legend-percent { color: var(--muted); white-space: nowrap; }\n.mcv-calculator .mcv-chart-table-wrap,\n.mcv-calculator .mcv-table-wrap { width: 100%; overflow-x: auto; margin-top: 16px; }\n.mcv-calculator .mcv-chart-table,\n.mcv-calculator .mcv-table { width: 100%; border-collapse: collapse; min-width: 560px; font-variant-numeric: tabular-nums; }\n.mcv-calculator .mcv-chart-table { min-width: 440px; }\n.mcv-calculator th,\n.mcv-calculator td { padding: 10px 12px; border-bottom: 1px solid var(--border); text-align: left; vertical-align: top; }\n.mcv-calculator th { background: #eaf0ff; color: var(--ink); font-size: 13px; font-weight: 700; }\n.mcv-calculator td { font-size: 14px; }\n.mcv-calculator td.mcv-numeric,\n.mcv-calculator th.mcv-numeric { text-align: right; white-space: nowrap; }\n.mcv-calculator tbody tr:hover { background: #fafafa; }\n.mcv-calculator .mcv-chart-caption,\n.mcv-calculator .mcv-table-note { margin-top: 16px; padding: 10px 12px; border: 1px solid var(--border); border-radius: 6px; background: var(--tint); color: var(--muted); font-size: 13px; font-weight: 500; }\n.mcv-calculator .mcv-safe-chart-stack .mcv-chart-cluster { grid-template-columns: minmax(0, 1fr); gap: 16px; }\n.mcv-calculator .mcv-safe-chart-stack .mcv-legend { justify-content: center; }\n.mcv-calculator .mcv-safe-chart-stack .mcv-chart-caption { margin-top: 20px; }\n.mcv-calculator .mcv-safe-table-stack .mcv-table-wrap,\n.mcv-calculator .mcv-safe-table-stack .mcv-chart-table-wrap { margin-bottom: 0; }\n.mcv-calculator .mcv-safe-table-stack .mcv-table-note,\n.mcv-calculator .mcv-safe-table-stack .mcv-chart-caption { margin-top: 20px; }\n.mcv-calculator .mcv-education { background: var(--surface); border: 1px solid var(--border); border-radius: 8px; padding: 24px; }\n.mcv-calculator .mcv-education h2 { margin: 0 0 12px; font-size: 18px; line-height: 1.35; font-weight: 650; }\n.mcv-calculator .mcv-education h3 { margin: 24px 0 8px; font-size: 16px; line-height: 1.4; font-weight: 700; }\n.mcv-calculator .mcv-education p { margin-bottom: 12px; color: #334155; }\n.mcv-calculator .mcv-education ul { margin: 0 0 16px; padding-left: 22px; }\n.mcv-calculator .mcv-education li + li { margin-top: 6px; }\n.mcv-calculator .mcv-formula { padding: 12px 14px; border-left: 4px solid var(--primary); background: var(--tint); border-radius: 0 6px 6px 0; font-variant-numeric: tabular-nums; }\n.mcv-calculator .mcv-sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }\n@container (max-width: 1050px) {\n  .mcv-calculator .mcv-charts { grid-template-columns: minmax(0, 1fr); }\n}\n@container (max-width: 899px) {\n  .mcv-calculator .mcv-workspace { grid-template-columns: minmax(0, 1fr); }\n  .mcv-calculator .mcv-charts { grid-template-columns: minmax(0, 1fr); }\n}\n@container (max-width: 639px) {\n  .mcv-calculator { padding: 16px; }\n  .mcv-calculator .mcv-grid,\n  .mcv-calculator .mcv-results-grid,\n  .mcv-calculator .mcv-breakdown-grid { grid-template-columns: minmax(0, 1fr); }\n  .mcv-calculator .mcv-chart-cluster { grid-template-columns: minmax(0, 1fr); gap: 16px; }\n  .mcv-calculator .mcv-legend { justify-content: center; }\n  .mcv-calculator .mcv-panel,\n  .mcv-calculator .mcv-section,\n  .mcv-calculator .mcv-chart-card,\n  .mcv-calculator .mcv-education { padding: 16px; }\n  .mcv-calculator .mcv-legend-row { grid-template-columns: 12px minmax(0, max-content) max-content; }\n  .mcv-calculator .mcv-legend-percent { grid-column: 2 \/ span 2; }\n  .mcv-calculator .mcv-chart-caption,\n  .mcv-calculator .mcv-table-note { margin-top: 16px; }\n}\n@container (max-width: 380px) {\n  .mcv-calculator { padding: 12px; }\n  .mcv-calculator .mcv-download,\n  .mcv-calculator .mcv-reset { width: 100%; justify-content: center; }\n  .mcv-calculator .mcv-legend-row { grid-template-columns: 12px minmax(0, 1fr) max-content; }\n  .mcv-calculator .mcv-legend-label { overflow-wrap: anywhere; }\n}\n@media (max-width: 1100px) {\n  .mcv-calculator .mcv-charts { grid-template-columns: minmax(0, 1fr); }\n}\n@media (max-width: 899px) {\n  .mcv-calculator .mcv-workspace { grid-template-columns: minmax(0, 1fr); }\n  .mcv-calculator .mcv-charts { grid-template-columns: minmax(0, 1fr); }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mcv-calculator\" data-calculator-root\u003e\n  \u003cheader class=\"mcv-header\"\u003e\n    \u003ch2 class=\"mcv-title\"\u003eMarketing Conversion \u0026amp; ROI Calculator\u003c\/h2\u003e\n    \u003cp class=\"mcv-subtitle\"\u003eModel a complete paid-marketing funnel from impressions to customers, then connect acquisition costs, campaign revenue, ROI, and customer lifetime value in one live view.\u003c\/p\u003e\n    \u003cdiv class=\"mcv-pills\" aria-label=\"Live campaign summary\"\u003e\n      \u003cspan class=\"mcv-pill\"\u003eVisits \u003cstrong class=\"mcv-pill-visits\"\u003e—\u003c\/strong\u003e\u003c\/span\u003e\n      \u003cspan class=\"mcv-pill\"\u003eLeads \u003cstrong class=\"mcv-pill-leads\"\u003e—\u003c\/strong\u003e\u003c\/span\u003e\n      \u003cspan class=\"mcv-pill\"\u003eCustomers \u003cstrong class=\"mcv-pill-customers\"\u003e—\u003c\/strong\u003e\u003c\/span\u003e\n      \u003cspan class=\"mcv-pill\"\u003eROAS \u003cstrong class=\"mcv-pill-roas\"\u003e—\u003c\/strong\u003e\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/header\u003e\n  \u003cdiv class=\"mcv-toolbar\"\u003e\n    \u003cbutton class=\"mcv-button mcv-download\" type=\"button\"\u003e\n      \u003csvg class=\"mcv-download-icon\" viewbox=\"0 0 24 24\" aria-hidden=\"true\"\u003e\u003cpath fill=\"currentColor\" d=\"M5 2h10l4 4v16H5V2Zm9 2v4h4l-4-4ZM8 12h3V9h2v3h3l-4 4-4-4Zm0 6h8v2H8v-2Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n      \u003cspan\u003eDownload Excel\u003c\/span\u003e\n    \u003c\/button\u003e\n    \u003cbutton class=\"mcv-button mcv-reset\" type=\"button\"\u003eReset\u003c\/button\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"mcv-workspace\"\u003e\n    \u003csection class=\"mcv-panel\" aria-labelledby=\"mcv-inputs-title\"\u003e\n      \u003ch3 class=\"mcv-panel-title\" id=\"mcv-inputs-title\"\u003eCampaign inputs\u003c\/h3\u003e\n      \u003cdiv class=\"mcv-input-section\"\u003e\n        \u003ch3 class=\"mcv-input-section-title\"\u003eConversion funnel\u003c\/h3\u003e\n        \u003cdiv class=\"mcv-grid\"\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-impressions\"\u003eImpressions\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-impressions\" name=\"mcv-impressions\" inputmode=\"decimal\" autocomplete=\"off\" value=\"200,000\" data-kind=\"number\" aria-describedby=\"mcv-impressions-help mcv-impressions-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-impressions-help\"\u003eTotal times the campaign is shown.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-impressions-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-ctr\"\u003eClick-through rate\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-ctr\" name=\"mcv-ctr\" inputmode=\"decimal\" autocomplete=\"off\" value=\"1.50%\" data-kind=\"percent\" aria-describedby=\"mcv-ctr-help mcv-ctr-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-ctr-help\"\u003eShare of impressions that become visits.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-ctr-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-visit-lead\"\u003eVisits to leads\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-visit-lead\" name=\"mcv-visit-lead\" inputmode=\"decimal\" autocomplete=\"off\" value=\"15.00%\" data-kind=\"percent\" aria-describedby=\"mcv-visit-lead-help mcv-visit-lead-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-visit-lead-help\"\u003eShare of visits that produce a qualified lead.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-visit-lead-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-lead-customer\"\u003eLeads to customers\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-lead-customer\" name=\"mcv-lead-customer\" inputmode=\"decimal\" autocomplete=\"off\" value=\"60.00%\" data-kind=\"percent\" aria-describedby=\"mcv-lead-customer-help mcv-lead-customer-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-lead-customer-help\"\u003eShare of leads that complete a purchase.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-lead-customer-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"mcv-input-section\"\u003e\n        \u003ch3 class=\"mcv-input-section-title\"\u003eCost and revenue\u003c\/h3\u003e\n        \u003cdiv class=\"mcv-grid\"\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-cost\"\u003eTotal campaign cost\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-cost\" name=\"mcv-cost\" inputmode=\"decimal\" autocomplete=\"off\" value=\"$600.00\" data-kind=\"currency\" aria-describedby=\"mcv-cost-help mcv-cost-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-cost-help\"\u003eMedia, creative, agency, and campaign-specific spend.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-cost-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-revenue\"\u003eCampaign revenue\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-revenue\" name=\"mcv-revenue\" inputmode=\"decimal\" autocomplete=\"off\" value=\"$5,400.00\" data-kind=\"currency\" aria-describedby=\"mcv-revenue-help mcv-revenue-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-revenue-help\"\u003eGross revenue attributed to first purchases.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-revenue-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdetails class=\"mcv-advanced\"\u003e\n        \u003csummary\u003eLifetime value assumptions\u003c\/summary\u003e\n        \u003cdiv class=\"mcv-advanced-content\"\u003e\n          \u003cdiv class=\"mcv-field\"\u003e\n            \u003clabel class=\"mcv-label\" for=\"mcv-orders\"\u003eOrders per customer\u003c\/label\u003e\n            \u003cdiv class=\"mcv-input-wrap\"\u003e\u003cinput class=\"mcv-input\" id=\"mcv-orders\" name=\"mcv-orders\" inputmode=\"decimal\" autocomplete=\"off\" value=\"1\" data-kind=\"number\" aria-describedby=\"mcv-orders-help mcv-orders-error\"\u003e\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cp class=\"mcv-help\" id=\"mcv-orders-help\"\u003eExpected lifetime order count, including the first purchase.\u003c\/p\u003e\n\u003cp class=\"mcv-error\" id=\"mcv-orders-error\" hidden\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n    \u003caside class=\"mcv-results\" aria-labelledby=\"mcv-results-title\"\u003e\n      \u003ch3 class=\"mcv-sr-only\" id=\"mcv-results-title\"\u003eLive campaign results\u003c\/h3\u003e\n      \u003cdiv class=\"mcv-primary-result\"\u003e\n        \u003cp class=\"mcv-eyebrow\"\u003eReturn on investment\u003c\/p\u003e\n        \u003cp class=\"mcv-primary-value\" data-tone=\"positive\"\u003e—\u003c\/p\u003e\n        \u003cp class=\"mcv-primary-note mcv-live-summary\" aria-live=\"polite\"\u003eEnter campaign values to calculate ROI.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"mcv-results-grid\"\u003e\n        \u003cdiv class=\"mcv-result-card\"\u003e\n\u003cp class=\"mcv-result-label\"\u003eCustomers\u003c\/p\u003e\n\u003cp class=\"mcv-result-value mcv-result-customers\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-result-detail mcv-result-customers-detail\"\u003eFrom the full funnel\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"mcv-result-card\"\u003e\n\u003cp class=\"mcv-result-label\"\u003eCost per customer\u003c\/p\u003e\n\u003cp class=\"mcv-result-value mcv-result-cac\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-result-detail\"\u003eCustomer acquisition cost\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"mcv-result-card\"\u003e\n\u003cp class=\"mcv-result-label\"\u003eRevenue per customer\u003c\/p\u003e\n\u003cp class=\"mcv-result-value mcv-result-rpc\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-result-detail\"\u003eFirst-purchase average\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"mcv-result-card\"\u003e\n\u003cp class=\"mcv-result-label\"\u003eCustomer lifetime value\u003c\/p\u003e\n\u003cp class=\"mcv-result-value mcv-result-ltv\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-result-detail mcv-result-ltv-detail\"\u003eBased on orders per customer\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"mcv-result-card\"\u003e\n\u003cp class=\"mcv-result-label\"\u003eCost per click\u003c\/p\u003e\n\u003cp class=\"mcv-result-value mcv-result-cpc\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-result-detail\"\u003eCost per generated visit\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"mcv-result-card\"\u003e\n\u003cp class=\"mcv-result-label\"\u003eLifetime revenue\u003c\/p\u003e\n\u003cp class=\"mcv-result-value mcv-result-lifetime-revenue\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-result-detail\"\u003eProjected repeat-order revenue\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/aside\u003e\n  \u003c\/div\u003e\n  \u003csection class=\"mcv-section\" aria-labelledby=\"mcv-funnel-title\"\u003e\n    \u003ch3 class=\"mcv-section-title\" id=\"mcv-funnel-title\"\u003eFunnel volume\u003c\/h3\u003e\n    \u003cp class=\"mcv-section-intro\"\u003eEach stage is calculated from the previous stage, so small rate changes can compound into a large customer-volume difference.\u003c\/p\u003e\n    \u003cdiv class=\"mcv-breakdown-grid\"\u003e\n      \u003cdiv class=\"mcv-stage\"\u003e\n\u003cp class=\"mcv-stage-name\"\u003eImpressions\u003c\/p\u003e\n\u003cp class=\"mcv-stage-value mcv-stage-impressions\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-stage-rate\"\u003eStarting audience\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"mcv-stage\"\u003e\n\u003cp class=\"mcv-stage-name\"\u003eVisits\u003c\/p\u003e\n\u003cp class=\"mcv-stage-value mcv-stage-visits\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-stage-rate mcv-stage-visits-rate\"\u003e—\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"mcv-stage\"\u003e\n\u003cp class=\"mcv-stage-name\"\u003eLeads\u003c\/p\u003e\n\u003cp class=\"mcv-stage-value mcv-stage-leads\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-stage-rate mcv-stage-leads-rate\"\u003e—\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"mcv-stage\"\u003e\n\u003cp class=\"mcv-stage-name\"\u003eCustomers\u003c\/p\u003e\n\u003cp class=\"mcv-stage-value mcv-stage-customers\"\u003e—\u003c\/p\u003e\n\u003cp class=\"mcv-stage-rate mcv-stage-customers-rate\"\u003e—\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n  \u003cdiv class=\"mcv-charts\"\u003e\n    \u003csection class=\"mcv-chart-card mcv-funnel-card\" aria-labelledby=\"mcv-funnel-chart-title\"\u003e\n      \u003ch3 class=\"mcv-chart-title\" id=\"mcv-funnel-chart-title\"\u003eFunnel retention chart\u003c\/h3\u003e\n      \u003cp class=\"mcv-chart-interpretation mcv-funnel-interpretation\"\u003eAudience retained at each stage as a share of impressions.\u003c\/p\u003e\n      \u003cdiv class=\"mcv-chart-visual\"\u003e\n        \u003csvg class=\"mcv-chart-svg mcv-funnel-svg\" viewbox=\"0 0 720 380\" role=\"img\" aria-labelledby=\"mcv-funnel-svg-title mcv-funnel-svg-desc\"\u003e\u003c\/svg\u003e\n        \u003cdiv class=\"mcv-chart-empty mcv-funnel-empty\" hidden\u003eEnter impressions and conversion rates to see the funnel chart.\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"mcv-legend mcv-funnel-legend\" aria-label=\"Funnel chart legend\"\u003e\u003c\/div\u003e\n      \u003cdiv class=\"mcv-chart-table-wrap\"\u003e\n        \u003ctable class=\"mcv-chart-table mcv-funnel-table\"\u003e\n          \u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStage\u003c\/th\u003e\n\u003cth class=\"mcv-numeric\"\u003eCount\u003c\/th\u003e\n\u003cth class=\"mcv-numeric\"\u003eShare of impressions\u003c\/th\u003e\n\u003cth class=\"mcv-numeric\"\u003eStep conversion\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n          \u003ctbody\u003e\u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"mcv-chart-caption mcv-funnel-caption\"\u003eThe chart updates from the same model used by the result cards and exported workbook.\u003c\/div\u003e\n    \u003c\/section\u003e\n    \u003csection class=\"mcv-chart-card mcv-outcome-card\" aria-labelledby=\"mcv-outcome-chart-title\"\u003e\n      \u003ch3 class=\"mcv-chart-title\" id=\"mcv-outcome-chart-title\"\u003eRevenue outcome\u003c\/h3\u003e\n      \u003cp class=\"mcv-chart-interpretation mcv-outcome-interpretation\"\u003eSee how attributed revenue compares with campaign cost.\u003c\/p\u003e\n      \u003cdiv class=\"mcv-chart-cluster\"\u003e\n        \u003cdiv class=\"mcv-chart-visual\"\u003e\n          \u003csvg class=\"mcv-chart-svg mcv-donut-svg\" viewbox=\"0 0 320 320\" role=\"img\" aria-labelledby=\"mcv-outcome-svg-title mcv-outcome-svg-desc\"\u003e\u003c\/svg\u003e\n          \u003cdiv class=\"mcv-chart-empty mcv-outcome-empty\" hidden\u003eEnter cost and revenue to see the outcome breakdown.\u003c\/div\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"mcv-legend mcv-outcome-legend\" aria-label=\"Revenue outcome legend\"\u003e\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"mcv-chart-table-wrap\"\u003e\n        \u003ctable class=\"mcv-chart-table mcv-outcome-table\"\u003e\n          \u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eComponent\u003c\/th\u003e\n\u003cth class=\"mcv-numeric\"\u003eAmount\u003c\/th\u003e\n\u003cth class=\"mcv-numeric\"\u003eShare\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n          \u003ctbody\u003e\u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"mcv-chart-caption mcv-outcome-caption\"\u003ePositive ROI separates recovered marketing cost from campaign surplus. Negative ROI separates recovered revenue from unrecovered cost.\u003c\/div\u003e\n    \u003c\/section\u003e\n  \u003c\/div\u003e\n  \u003csection class=\"mcv-section mcv-metrics-section\" aria-labelledby=\"mcv-metrics-title\"\u003e\n    \u003ch3 class=\"mcv-section-title\" id=\"mcv-metrics-title\"\u003eDetailed campaign metrics\u003c\/h3\u003e\n    \u003cp class=\"mcv-section-intro\"\u003eEvery cost and revenue efficiency metric uses the same current funnel state.\u003c\/p\u003e\n    \u003cdiv class=\"mcv-table-wrap\"\u003e\n      \u003ctable class=\"mcv-table mcv-metrics-table\"\u003e\n        \u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eGroup\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth class=\"mcv-numeric\"\u003eValue\u003c\/th\u003e\n\u003cth\u003eInterpretation\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n        \u003ctbody\u003e\u003c\/tbody\u003e\n      \u003c\/table\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"mcv-table-note\"\u003eCounts are model estimates and can be fractional before display rounding. Cost and revenue ratios become unavailable when their denominator is zero.\u003c\/div\u003e\n  \u003c\/section\u003e\n  \u003csection class=\"mcv-education\" aria-labelledby=\"mcv-education-title\"\u003e\n    \u003ch2 id=\"mcv-education-title\"\u003eHow to use the marketing conversion calculator\u003c\/h2\u003e\n    \u003cp\u003eThis calculator links audience delivery, funnel conversion, acquisition economics, and attributed revenue. It is designed for campaign planning, post-campaign review, and sensitivity testing. Start with values from the same reporting window and attribution method. Mixing weekly spend with monthly revenue, or ad-platform clicks with analytics sessions, can produce a precise-looking but misleading result.\u003c\/p\u003e\n    \u003ch3\u003eWhat each input means\u003c\/h3\u003e\n    \u003cp\u003e\u003cstrong\u003eImpressions\u003c\/strong\u003e are the number of times an ad was served. Use the campaign-level figure from the advertising platform. Impressions are required for CPM and for estimating visits from CTR. A higher impression count increases every downstream stage when conversion rates remain unchanged, but it does not automatically improve efficiency.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eClick-through rate\u003c\/strong\u003e is visits divided by impressions. Enter a percentage, such as 2.5%. A higher CTR produces more visits, leads, and customers without changing spend, so it usually lowers cost per click, lead, and customer. Avoid comparing CTR across very different ad formats without context. Google Ads explains how it defines and uses \u003ca href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclick-through rate\u003c\/a\u003e.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eVisits to leads\u003c\/strong\u003e measures the share of campaign visits that complete a lead action, such as a form submission, demo request, signup, or qualified inquiry. Use a rate tied to a clearly defined event. A looser lead definition may raise the rate while reducing lead quality. Analytics teams should keep event definitions consistent; Google provides guidance on configuring and evaluating \u003ca href=\"https:\/\/support.google.com\/analytics\/answer\/9267568\" target=\"_blank\" rel=\"noopener noreferrer\"\u003econversion events\u003c\/a\u003e.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eLeads to customers\u003c\/strong\u003e is the sales close rate for campaign-generated leads. It translates marketing demand into customers and is often influenced by qualification, pricing, follow-up speed, sales capacity, and the length of the buying cycle. Raising this rate has a compounding effect because it acts after the earlier funnel stages.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eTotal campaign cost\u003c\/strong\u003e should include the spend you want evaluated by ROI. At minimum, include media spend. For a fuller campaign view, add directly attributable creative, agency, software, landing-page, and contractor costs. Do not mix fully allocated overhead into one campaign unless that is the decision you intend to test.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eCampaign revenue\u003c\/strong\u003e is gross revenue attributed to the customers in the modeled funnel, normally for their first orders. Use a consistent attribution window and avoid substituting total company revenue. Higher revenue raises ROI, revenue per click, revenue per lead, and revenue per customer. For broader planning discipline, the U.S. Small Business Administration outlines practical \u003ca href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/marketing-sales\" target=\"_blank\" rel=\"noopener noreferrer\"\u003emarketing and sales planning\u003c\/a\u003e considerations.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eOrders per customer\u003c\/strong\u003e is an optional lifetime-value assumption. Enter the expected total number of orders, including the first purchase. Use cohort data when available rather than an optimistic target. A value of one makes lifetime revenue equal first-purchase revenue. Higher values increase modeled LTV and lifetime revenue but do not change campaign ROI, which is based on the entered campaign revenue.\u003c\/p\u003e\n    \u003ch3\u003eHow the model works\u003c\/h3\u003e\n    \u003cdiv class=\"mcv-formula\"\u003eVisits = Impressions × CTR\u003cbr\u003eLeads = Visits × Visit-to-lead rate\u003cbr\u003eCustomers = Leads × Lead-to-customer rate\u003cbr\u003eROI = (Revenue − Cost) ÷ Cost × 100%\u003c\/div\u003e\n    \u003cp\u003eCost metrics divide total campaign cost by the relevant funnel volume. CPM divides cost by impressions and multiplies by 1,000. CPC uses visits, cost per lead uses leads, and cost per customer uses customers. Revenue efficiency metrics follow the same pattern with campaign revenue in the numerator. Customer lifetime value equals first-purchase revenue per customer multiplied by orders per customer; projected lifetime revenue equals campaign revenue multiplied by that order count.\u003c\/p\u003e\n    \u003ch3\u003eHow to interpret the results\u003c\/h3\u003e\n    \u003cp\u003e\u003cstrong\u003eROI\u003c\/strong\u003e is the primary profitability signal in this model. A positive value means attributed revenue exceeded campaign cost; zero means the campaign exactly recovered its modeled cost; a negative value means revenue did not cover cost. ROI is not the same as net business profit because product costs, fulfillment, refunds, taxes, and overhead are not included unless you add them to campaign cost.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eCustomers and funnel stages\u003c\/strong\u003e show where volume is lost. The retention chart uses impressions as the 100% starting point and plots visits, leads, and customers as shares of that audience. The table beneath it preserves exact model counts and step rates. A steep decline is not automatically a problem: every funnel narrows. The useful comparison is against your own historical cohorts, channel economics, and lead quality.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eCPM, CPC, cost per lead, and cost per customer\u003c\/strong\u003e help isolate the stage that drives acquisition cost. A low CPC can still lead to an expensive customer if post-click conversion is weak. Conversely, a higher CPC may be acceptable when traffic is qualified and closes efficiently. Revenue per click, lead, and customer shows how much attributed revenue each unit creates.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eROAS\u003c\/strong\u003e is revenue divided by campaign cost. It is displayed as a multiple, while ROI subtracts cost before dividing by cost. A 3.60× ROAS corresponds to a 260% ROI. Neither metric should be treated as personalized financial advice; they are operating measures that depend on attribution quality and the costs included.\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eLifetime value and lifetime revenue\u003c\/strong\u003e extend the model beyond the first order. They are most useful for comparing acquisition cost with expected customer value, but they are sensitive to repeat purchase assumptions. Apply conservative retention and refund assumptions outside this calculator when those factors are material.\u003c\/p\u003e\n    \u003ch3\u003eCommon mistakes and practical checks\u003c\/h3\u003e\n    \u003cul\u003e\n      \u003cli\u003eUse one time period, one currency, and one attribution method across every input.\u003c\/li\u003e\n      \u003cli\u003eDo not confuse clicks with sessions when analytics tools count repeat or blocked visits differently.\u003c\/li\u003e\n      \u003cli\u003eKeep lea\nd and customer definitions stable so rate changes reflect performance rather than tracking changes.\u003c\/li\u003e\n      \u003cli\u003eTest conservative, base, and upside rates instead of relying on one forecast.\u003c\/li\u003e\n      \u003cli\u003eReview advertising claims and disclosures against applicable rules; the U.S. Federal Trade Commission maintains \u003ca href=\"https:\/\/www.ftc.gov\/business-guidance\/advertising-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eadvertising and marketing guidance\u003c\/a\u003e.\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cp\u003eThe Excel export captures the current inputs, funnel stages, metric table, breakdown, and model notes. Use it to document scenarios, reconcile results with platform reports, and share the assumptions behind a campaign decision.\u003c\/p\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49909484257523,"sku":"marketing-conversion","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/marketing-conversion.webp?v=1783935439","url":"https:\/\/financialmodelslab.com\/products\/marketing-conversion","provider":"Financial Models Lab","version":"1.0","type":"link"}