{"product_id":"mobile-health-wellness-coach-kpi-metrics","title":"7 Critical Financial KPIs for Mobile Health Coach Success","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003ch2\u003eKPI Metrics for Mobile Health Coach\u003c\/h2\u003e\n\u003cp\u003eThe Mobile Health Coach model requires balancing high-value individual sessions with scalable corporate contracts You must track 7 core financial and operational metrics to ensure profitability Key performance indicators (KPIs) include Customer Acquisition Cost (CAC), which starts at \u003cstrong\u003e$150\u003c\/strong\u003e in 2026, and Billable Hour Utilization Your variable costs—including commissions (120%) and processing fees (25%)—start around 265%, demanding high gross margins The financial model shows you hit break-even in \u003cstrong\u003eSeptember 2027\u003c\/strong\u003e, so weekly review of utilization and monthly review of CAC are mandatory The goal is to maximize Return on Equity (ROE), projected at \u003cstrong\u003e163\u003c\/strong\u003e, by scaling corporate services\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #6067F2;\"\u003e7 KPIs to Track for \u003c\/span\u003eMobile Health Coach\u003c\/h2\u003e\u003cbr\u003e\n\u003ctable id=\"dwnld_tbl_id\"\u003e\n\u003ctr\u003e\n\u003cth\u003e#\u003c\/th\u003e\n\u003cth\u003eKPI Name\u003c\/th\u003e\n\u003cth\u003eMetric Type\u003c\/th\u003e\n\u003cth\u003eTarget \/ Benchmark\u003c\/th\u003e\n\u003cth\u003eReview Frequency\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003ctd\u003eCustomer Acquisition Cost (CAC)\u003c\/td\u003e\n\u003ctd\u003eMeasures marketing efficiency; calculate as Annual Marketing Budget ($12,000 in 2026) divided by New Customers Acquired\u003c\/td\u003e\n\u003ctd\u003etarget reduction from $150 (2026) toward $120 (2030)\u003c\/td\u003e\n\u003ctd\u003ereviewed monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003ctd\u003eAverage Revenue Per Hour (ARPH)\u003c\/td\u003e\n\u003ctd\u003eMeasures pricing power across services; calculate as Total Revenue divided by Total Billable Hours\u003c\/td\u003e\n\u003ctd\u003etarget $120+ (Individual Coaching rate in 2026)\u003c\/td\u003e\n\u003ctd\u003ereviewed weekly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003ctd\u003eContribution Margin (CM) %\u003c\/td\u003e\n\u003ctd\u003eMeasures profitability after direct costs; calculate as (Revenue - Variable Costs) \/ Revenue\u003c\/td\u003e\n\u003ctd\u003etarget 735% or higher (100% minus 265% variable costs in 2026)\u003c\/td\u003e\n\u003ctd\u003ereviewed monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003eBillable Hour Utilization\u003c\/td\u003e\n\u003ctd\u003eMeasures coach efficiency; calculate as Total Hours Billed divided by Total Available Coach Hours (FTE)\u003c\/td\u003e\n\u003ctd\u003etarget 75% or higher\u003c\/td\u003e\n\u003ctd\u003ereviewed weekly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003eLTV:CAC Ratio\u003c\/td\u003e\n\u003ctd\u003eMeasures long-term marketing ROI; calculate as LTV divided by CAC\u003c\/td\u003e\n\u003ctd\u003etarget 3:1 or higher\u003c\/td\u003e\n\u003ctd\u003ereviewed quarterly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003eCorporate Wellness Revenue %\u003c\/td\u003e\n\u003ctd\u003eMeasures shift toward scalable revenue; calculate as Corporate Wellness Revenue divided by Total Revenue\u003c\/td\u003e\n\u003ctd\u003etarget growth from 100% (2026) to 450% (2030)\u003c\/td\u003e\n\u003ctd\u003ereviewed monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003eMonths to Breakeven\u003c\/td\u003e\n\u003ctd\u003eMeasures capital efficiency and runway; track time until cumulative EBITDA turns positive\u003c\/td\u003e\n\u003ctd\u003etarget reducing the current 21-month projection (Sep-27)\u003c\/td\u003e\n\u003ctd\u003ereviewed quarterly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"dwnld_btn_div\"\u003e\u003cbutton id=\"dwnld_btn_id\" class=\"dwnld_btn_clss\"\u003eDownload Table in XLSX\u003c\/button\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhich revenue streams drive the highest long-term profitability?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe highest long-term profitability for the Mobile Health Coach business comes from scaling the Corporate Wellness segment, which requires actively reducing reliance on high-CAC individual clients; this means shifting the revenue mix from \u003cstrong\u003e70% Individual Coaching in 2026\u003c\/strong\u003e toward \u003cstrong\u003e45% Corporate Wellness by 2030\u003c\/strong\u003e, which improves scalability. If you're wondering Are Your Operational Costs For Mobile Health Coach Optimized?, that analysis is key to making this transition work.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eScaling Through Corporate Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIndividual clients carry a high Customer Acquisition Cost (CAC).\u003c\/li\u003e\n\u003cli\u003eCorporate contracts offer volume and better unit economics.\u003c\/li\u003e\n\u003cli\u003eTarget mix: \u003cstrong\u003e45%\u003c\/strong\u003e Corporate Wellness revenue by \u003cstrong\u003e2030\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis defintely improves overall business scalability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eManaging Individual Client Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIn \u003cstrong\u003e2026\u003c\/strong\u003e, Individual Coaching is projected at \u003cstrong\u003e70%\u003c\/strong\u003e of revenue.\u003c\/li\u003e\n\u003cli\u003eHigh dependency limits growth potential.\u003c\/li\u003e\n\u003cli\u003eAction: Prioritize securing larger corporate contracts now.\u003c\/li\u003e\n\u003cli\u003eThis reduces the dependency risk profile significantly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow efficiently are we acquiring and retaining paying clients?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFor the Mobile Health Coach business, achieving a Lifetime Value (LTV) that is at least \u003cstrong\u003e3x\u003c\/strong\u003e the projected \u003cstrong\u003e$150 Customer Acquisition Cost (CAC)\u003c\/strong\u003e in 2026 is the baseline for sustainable growth, but you must immediately address the \u003cstrong\u003e120%\u003c\/strong\u003e starting Coach Commissions, which defintely signals immediate margin pressure. Before diving into those unit economics, reviewing \u003ca href=\"\/blogs\/startup-costs\/mobile-health-wellness-coach\"\u003eHow Much Does It Cost To Open And Launch Your Mobile Health Coach Business?\u003c\/a\u003e helps frame initial capital needs.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eHitting the LTV Benchmark\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTarget LTV must exceed \u003cstrong\u003e$450\u003c\/strong\u003e to cover the \u003cstrong\u003e$150\u003c\/strong\u003e CAC plus costs.\u003c\/li\u003e\n\u003cli\u003eIf average client tenure is 10 months, required monthly revenue per client is \u003cstrong\u003e$45\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eAcquisition channels must prove they can deliver clients below the \u003cstrong\u003e$150\u003c\/strong\u003e threshold.\u003c\/li\u003e\n\u003cli\u003eFocus on retention; high churn kills the LTV calculation fast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCommission Cost Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCoach Commissions starting at \u003cstrong\u003e120%\u003c\/strong\u003e mean you pay coaches more than you bill the client per hour.\u003c\/li\u003e\n\u003cli\u003eThis structure guarantees negative gross margin on service delivery.\u003c\/li\u003e\n\u003cli\u003eRe-negotiate commission structure immediately to below \u003cstrong\u003e50%\u003c\/strong\u003e for profitability.\u003c\/li\u003e\n\u003cli\u003eRetention efforts must prioritize high-value clients who offset initial commission losses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eAre we maximizing the billable hours of our coaching staff?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMaximizing billable hours for your Mobile Health Coach staff hinges defintely on tracking utilization against capacity, especially since individual coaching is assumed to require \u003cstrong\u003e30 hours per client\u003c\/strong\u003e; check \u003ca href=\"\/blogs\/operating-costs\/mobile-health-coach\"\u003eAre Your Operational Costs For Mobile Health Coach Optimized?\u003c\/a\u003e to see if your overhead supports this utilization goal.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMeasure Utilization Rate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eUtilization is Total Billed Hours divided by Total Available Coach Hours.\u003c\/li\u003e\n\u003cli\u003eAvailable hours must account for non-billable admin time.\u003c\/li\u003e\n\u003cli\u003eIf a coach works 40 hours weekly, 160 available hours is the baseline.\u003c\/li\u003e\n\u003cli\u003eAim for utilization above \u003cstrong\u003e75%\u003c\/strong\u003e to cover fixed costs efficiently.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eBoost Billable Time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eFocus on client retention to maintain the 30-hour flow.\u003c\/li\u003e\n\u003cli\u003eConvert trial users into package subscribers quickly.\u003c\/li\u003e\n\u003cli\u003eAudit scheduling software for bottlenecks or downtime.\u003c\/li\u003e\n\u003cli\u003ePush corporate wellness contracts that guarantee minimum weekly hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhen do we achieve financial self-sufficiency and positive cash flow?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYou achieve financial self-sufficiency for the Mobile Health Coach in \u003cstrong\u003eSeptember 2027\u003c\/strong\u003e, but you defintely need to manage your runway to cover the \u003cstrong\u003e$778,000\u003c\/strong\u003e minimum cash requirement projected for \u003cstrong\u003eJune 2028\u003c\/strong\u003e. Controlling costs now is key; review \u003ca href=\"\/blogs\/operating-costs\/mobile-health-wellness-coach\"\u003eAre Your Operational Costs For Mobile Health Coach Optimized?\u003c\/a\u003e to ensure you stay on track for that breakeven date.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWatch the Breakeven Date\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eProjected breakeven hits in \u003cstrong\u003eSeptember 2027\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis is when monthly revenue covers monthly operating expenses.\u003c\/li\u003e\n\u003cli\u003eIf client acquisition costs rise, this date slips backward.\u003c\/li\u003e\n\u003cli\u003eFocus on increasing client lifetime value (CLV) now.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCover the Cash Gap\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eYou must secure \u003cstrong\u003e$778,000\u003c\/strong\u003e cash buffer by \u003cstrong\u003eJune 2028\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis minimum cash shields you past the breakeven point.\u003c\/li\u003e\n\u003cli\u003eIf sales cycles extend past 90 days, this cash need grows.\u003c\/li\u003e\n\u003cli\u003eMap future funding rounds to this \u003cstrong\u003eJune 2028\u003c\/strong\u003e target.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e \u003cdiv class=\"card_smpl\"\u003e\n\n\u003cdiv class=\"double_border\"\u003e\n\n\u003cdiv class=\"card_smpl_header\"\u003e\n\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\n\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\n\n\u003c\/div\u003e\n\n\u003cul class=\"lst_crct_blog\"\u003e\n\n\u003cli\u003eAchieving the September 2027 break-even projection requires immediate focus on balancing efficient Customer Acquisition Cost (CAC) with maximizing Billable Hour Utilization rates.\u003c\/li\u003e\n\n\u003cli\u003eMarketing efficiency must improve quickly, targeting a reduction in the initial $150 CAC while strictly ensuring the Lifetime Value (LTV) remains at least three times that acquisition cost.\u003c\/li\u003e\n\n\u003cli\u003eDue to high initial variable costs, maintaining a minimum Contribution Margin of 73.5% is critical for financial viability as the business scales.\u003c\/li\u003e\n\n\u003cli\u003eLong-term scalability and higher Return on Equity (ROE) depend on strategically shifting the revenue mix away from high-CAC Individual Coaching toward the Corporate Wellness segment.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 1\n: \u003cspan style=\"color: #126CFF;\"\u003eCustomer Acquisition Cost (CAC)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eCustomer Acquisition Cost (CAC) tells you exactly how much money you spend, on average, to sign up one new paying client for Vitality on the Go. It’s the fundamental measure of marketing efficiency. If this number creeps up too high, your growth efforts start eating into your operating margin fast.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt directly measures the cost-effectiveness of your marketing spend.\u003c\/li\u003e\n\u003cli\u003eIt helps set realistic budgets needed to hit customer growth targets.\u003c\/li\u003e\n\u003cli\u003eIt is a key input for determining the viability of your LTV:CAC Ratio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCAC alone doesn't tell you if the acquired customer is profitable long-term.\u003c\/li\u003e\n\u003cli\u003eIt can be misleading if you lump one-time, large brand-building expenses into it.\u003c\/li\u003e\n\u003cli\u003eIt ignores the value of organic referrals or word-of-mouth growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor service-based businesses like mobile health coaching, benchmarks vary widely based on the service price point. Generally, you want your CAC to be significantly less than your projected Lifetime Value (LTV). A common goal is ensuring you recoup your CAC within the first 12 months of service delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eImprove conversion rates on your primary acquisition channels.\u003c\/li\u003e\n\u003cli\u003eShift spend toward high-intent channels like corporate wellness leads.\u003c\/li\u003e\n\u003cli\u003eFocus on client onboarding to reduce early churn, effectively lowering the needed new customer volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find CAC, you take your total marketing and sales expenses for a period and divide that by the number of new customers you added during that same period. This metric must be reviewed monthly to catch spending issues early.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nCAC = Annual Marketing Budget \/ New Customers Acquired\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf you plan to spend \u003cstrong\u003e$12,000\u003c\/strong\u003e on marketing in 2026 and your target CAC is \u003cstrong\u003e$150\u003c\/strong\u003e, you need to calculate how many new clients that budget supports. If you hit that target, you acquire 80 new clients. If you miss the target and CAC rises to $200, you only acquire 60 clients with the same budget.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nNew Customers Acquired = $12,000 (Annual Marketing Budget) \/ $150 (Target CAC) = 80 New Customers\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack CAC monthly to ensure you stay on track for the \u003cstrong\u003e$120\u003c\/strong\u003e goal by 2030.\u003c\/li\u003e\n\u003cli\u003eIf your CAC is \u003cstrong\u003e$150\u003c\/strong\u003e in 2026, you need \u003cstrong\u003e80\u003c\/strong\u003e new customers to spend the full \u003cstrong\u003e$12,000\u003c\/strong\u003e budget.\u003c\/li\u003e\n\u003cli\u003eAlways compare CAC against the LTV:CAC Ratio target of \u003cstrong\u003e3:1\u003c\/strong\u003e or better.\u003c\/li\u003e\n\u003cli\u003eA lower CAC is great, but defintely check that the quality of clients acquired hasn't dropped.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 2\n: \u003cspan style=\"color: #126CFF;\"\u003eAverage Revenue Per Hour (ARPH)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eAverage Revenue Per Hour (ARPH) tells you how much money you bring in for every hour your coaches actually work. This metric is crucial because it directly reflects your pricing strategy and the perceived value of your specialized coaching services. For Vitality on the Go, hitting the \u003cstrong\u003e$120+\u003c\/strong\u003e target in 2026 is key to profitability.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows true pricing power across different service tiers.\u003c\/li\u003e\n\u003cli\u003eHelps identify which coaching packages generate the best hourly return.\u003c\/li\u003e\n\u003cli\u003eDrives weekly focus on maximizing revenue per unit of time spent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt can hide low Billable Hour Utilization if coaches are paid hourly regardless of billing.\u003c\/li\u003e\n\u003cli\u003eIt doesn't account for fixed overhead costs like office space or software subscriptions.\u003c\/li\u003e\n\u003cli\u003eMixing high-cost individual sessions with lower-cost corporate blocks can skew the average misleadingly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized, one-on-one health coaching in competitive US markets, an ARPH in the \u003cstrong\u003e$100 to $150\u003c\/strong\u003e range is often necessary to cover specialized expertise and variable support costs. If your ARPH falls significantly below \u003cstrong\u003e$120\u003c\/strong\u003e, you are likely underpricing your expertise or your coaches aren't spending enough time on high-value client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eRaise the hourly rate for new Individual Coaching clients starting January 1, 2026, aiming past the \u003cstrong\u003e$120\u003c\/strong\u003e floor.\u003c\/li\u003e\n\u003cli\u003eIncentivize coaches to prioritize billable client time over administrative tasks to boost Total Billable Hours relative to revenue.\u003c\/li\u003e\n\u003cli\u003eBundle lower-priced services into premium packages that command a higher effective hourly rate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eTo find your ARPH, take all the money you earned in a period and divide it by the total number of hours your staff spent actively coaching clients during that same period.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nARPH = Total Revenue \/ Total Billable Hours\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay Vitality on the Go generated \u003cstrong\u003e$15,000\u003c\/strong\u003e in total revenue last week, and across all coaches, they logged exactly \u003cstrong\u003e130\u003c\/strong\u003e billable hours serving clients. Here’s the quick math to see if you are meeting your pricing goal:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nARPH = $15,000 \/ 130 Hours = $115.38 per hour\n\u003c\/div\u003e\n\u003cp\u003eThis result shows you are close to the \u003cstrong\u003e$120\u003c\/strong\u003e target, but still slightly under the goal for 2026.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack this metric \u003cstrong\u003eweekly\u003c\/strong\u003e, as directed, to catch pricing drift immediately.\u003c\/li\u003e\n\u003cli\u003eSegment ARPH by coach type (individual vs. corporate) for deeper analysis.\u003c\/li\u003e\n\u003cli\u003eEnsure Total Revenue accurately reflects realized revenue, not just invoiced amounts.\u003c\/li\u003e\n\u003cli\u003eIf ARPH is low, review your pricing structure defintely before trying to cut variable costs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 3\n: \u003cspan style=\"color: #126CFF;\"\u003eContribution Margin (CM) %\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eContribution Margin (CM) percentage shows how much revenue is left after paying for the direct costs of delivering your coaching service. This metric tells you the profitability of each dollar earned before covering fixed overhead like office rent or software subscriptions. You must target a CM% of \u003cstrong\u003e735%\u003c\/strong\u003e or higher, reviewed monthly, to ensure operational success.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eQuickly assesses pricing power relative to variable coach time and travel.\u003c\/li\u003e\n\u003cli\u003eHighlights the immediate impact of cutting direct delivery costs, like reducing non-billable travel time.\u003c\/li\u003e\n\u003cli\u003eDirectly informs minimum viable pricing needed to cover variable expenses, which is key when setting your Average Revenue Per Hour (ARPH) target of \u003cstrong\u003e$120+\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt ignores fixed costs; a high CM% can mask unsustainable overhead spending.\u003c\/li\u003e\n\u003cli\u003eThe stated target of \u003cstrong\u003e735%\u003c\/strong\u003e is highly unusual for a margin percentage and requires immediate verification against the \u003cstrong\u003e265%\u003c\/strong\u003e variable cost input.\u003c\/li\u003e\n\u003cli\u003eIt can incentivize coaches to overbook, potentially hurting Billable Hour Utilization, which should target \u003cstrong\u003e75%\u003c\/strong\u003e or higher.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor service-based businesses like mobile health coaching, a healthy CM% usually falls between \u003cstrong\u003e50% and 75%\u003c\/strong\u003e, assuming direct labor (coach time) is the primary variable cost. If your variable costs are truly \u003cstrong\u003e265%\u003c\/strong\u003e of revenue as implied by your 2026 projection, you are operating at a significant loss per transaction. Benchmarks help you see if your cost structure is competitive or if you need to radically change your pricing or delivery model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIncrease ARPH by shifting clients to higher-priced packages or ensuring all billable hours meet the \u003cstrong\u003e$120+\u003c\/strong\u003e minimum.\u003c\/li\u003e\n\u003cli\u003eAggressively reduce variable costs associated with client delivery, such as minimizing travel time between in-person sessions.\u003c\/li\u003e\n\u003cli\u003eFocus on scaling Corporate Wellness Revenue, which often has lower acquisition costs relative to high-volume contracts, improving overall margin structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eCM percentage is calculated by taking total revenue, subtracting all costs directly tied to generating that revenue (like coach wages, travel reimbursement, session materials), and dividing the result by total revenue. This calculation must be done monthly to track performance against your goal. Honestly, this metric is defintely more important than EBITDA in the early stages.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\n(Revenue - Variable Costs) \/ Revenue\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLet’s look at the data provided for 2026. If variable costs are projected at \u003cstrong\u003e265%\u003c\/strong\u003e of revenue, the calculation shows a severe structural issue. If you generate $10,000 in revenue, your variable costs are $26,500. This means you are losing money on every service delivered before considering fixed costs.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\n($10,000 Revenue - $26,500 Variable Costs) \/ $10,000 Revenue = -1.65 or \u003cstrong\u003e-165% CM\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis result is far from your target of \u003cstrong\u003e735%\u003c\/strong\u003e, indicating you must immediately investigate if variable costs should be \u003cstrong\u003e26.5%\u003c\/strong\u003e instead of \u003cstrong\u003e265%\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview CM% monthly, not quarterly, to catch cost creep immediately.\u003c\/li\u003e\n\u003cli\u003eEnsure Customer Acquisition Cost (CAC) of \u003cstrong\u003e$150\u003c\/strong\u003e in 2026 is fully covered by the margin generated from the first few months of service.\u003c\/li\u003e\n\u003cli\u003eTrack variable costs per billable hour to isolate inefficiencies in coach scheduling or travel.\u003c\/li\u003e\n\u003cli\u003eIf the LTV:CAC ratio is below \u003cstrong\u003e3:1\u003c\/strong\u003e, improving CM% is the fastest way to fix the ratio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 4\n: \u003cspan style=\"color: #126CFF;\"\u003eBillable Hour Utilization\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eBillable Hour Utilization shows how much time your coaches spend earning revenue versus the time they are paid to be available, measured against a Full-Time Equivalent (FTE) standard. This metric is critical because it directly measures the operational efficiency of your service delivery team. For Vitality on the Go, hitting the \u003cstrong\u003e75%\u003c\/strong\u003e target ensures you are maximizing the return on your coaching payroll.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCovers fixed overhead costs faster.\u003c\/li\u003e\n\u003cli\u003eImproves accuracy of capacity planning.\u003c\/li\u003e\n\u003cli\u003eDirectly links payroll to revenue generation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003ePushes coaches toward burnout risk.\u003c\/li\u003e\n\u003cli\u003eIgnores necessary non-billable prep time.\u003c\/li\u003e\n\u003cli\u003eCan lead to rushed, low-quality sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized professional services like health coaching, utilization benchmarks typically fall between \u003cstrong\u003e70% and 85%\u003c\/strong\u003e. If you are just starting out, aiming for \u003cstrong\u003e75%\u003c\/strong\u003e is a solid, achievable goal that balances revenue needs with coach sustainability. Falling below \u003cstrong\u003e65%\u003c\/strong\u003e means you are paying too much for idle time, which eats into your runway.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSchedule discovery calls tightly between client sessions.\u003c\/li\u003e\n\u003cli\u003eAutomate client check-ins to free up coach time.\u003c\/li\u003e\n\u003cli\u003eFocus sales efforts on filling known weekly capacity gaps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this by dividing the total hours a coach actually billed clients by the total hours they were scheduled to be available (their FTE capacity). This must be tracked \u003cstrong\u003eweekly\u003c\/strong\u003e to catch dips fast. If you don't track this, you won't know if your payroll is efficient.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nBillable Hour Utilization = Total Hours Billed \/ Total Available Coach Hours (FTE)\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eConsider one coach working a standard 40-hour week, meaning they have \u003cstrong\u003e160 available hours\u003c\/strong\u003e in a 4-week month (assuming standard PTO\/holidays are accounted for in the FTE definition). If that coach bills \u003cstrong\u003e120 hours\u003c\/strong\u003e of direct client coaching that month, the calculation shows their utilization rate.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nBillable Hour Utilization = 120 Hours Billed \/ 160 Available Hours = 0.75 or \u003cstrong\u003e75%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf the coach only billed 100 hours, utilization drops to \u003cstrong\u003e62.5%\u003c\/strong\u003e, signaling that \u003cstrong\u003e25%\u003c\/strong\u003e of their paid time was unproductive or spent on unbilled admin.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDefine 'Available Hours' clearly for all FTE definitions.\u003c\/li\u003e\n\u003cli\u003eTrack utilization by individual coach, not just team average.\u003c\/li\u003e\n\u003cli\u003eIf utilization is high, check Average Revenue Per Hour (ARPH).\u003c\/li\u003e\n\u003cli\u003eReview this metric defintely every Monday morning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 5\n: \u003cspan style=\"color: #126CFF;\"\u003eLTV:CAC Ratio\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LTV:CAC Ratio measures your long-term marketing ROI. It tells you how much revenue a customer generates over their entire relationship with Vitality on the Go compared to what it cost to sign them up. You should target a ratio of \u003cstrong\u003e3:1\u003c\/strong\u003e or higher, and you need to review this metric quarterly to ensure marketing spend is profitable over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows if your acquisition strategy is sustainable long-term.\u003c\/li\u003e\n\u003cli\u003eHelps justify future marketing investment decisions.\u003c\/li\u003e\n\u003cli\u003eIndicates the quality of customers you are attracting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eLTV relies heavily on future revenue projections, which can shift.\u003c\/li\u003e\n\u003cli\u003eIt ignores the time value of money; a 3:1 ratio earned over 5 years is different than one earned in 1 year.\u003c\/li\u003e\n\u003cli\u003eIt can hide poor unit economics if you only look at gross revenue, not contribution margin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor service businesses like mobile health coaching, \u003cstrong\u003e3:1\u003c\/strong\u003e is the minimum healthy benchmark for aggressive scaling. If your ratio falls below \u003cstrong\u003e2:1\u003c\/strong\u003e, you are likely spending too much to acquire clients relative to what they pay you back. You defintely want to see this number climb as you build brand recognition and client tenure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_us\ne\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIncrease client retention to extend the service lifetime component of LTV.\u003c\/li\u003e\n\u003cli\u003eFocus marketing spend on channels yielding lower Customer Acquisition Cost (CAC).\u003c\/li\u003e\n\u003cli\u003eRaise your Average Revenue Per Hour (ARPH) through premium package upsells.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this ratio by dividing the total expected lifetime value of a customer by the total cost to acquire that customer. Remember that LTV should ideally use contribution margin, not just raw revenue, to reflect true profitability.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLet’s use the 2026 target CAC of \u003cstrong\u003e$150\u003c\/strong\u003e. If your analysis shows that the average client generates \u003cstrong\u003e$500\u003c\/strong\u003e in gross profit over their coaching period, the calculation is straightforward. You want to see if the return justifies the initial spend.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nLTV:CAC Ratio = $500 (LTV) \/ $150 (CAC) = 3.33:1\n\u003c\/div\u003e\n\u003cp\u003eThis \u003cstrong\u003e3.33:1\u003c\/strong\u003e ratio means for every dollar spent acquiring a client, you expect to earn $3.33 back over time, which beats the \u003cstrong\u003e3:1\u003c\/strong\u003e target.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSegment this ratio by acquisition source (e.g., corporate vs. individual leads).\u003c\/li\u003e\n\u003cli\u003eTrack CAC monthly, even though the ratio review is quarterly, to catch spikes early.\u003c\/li\u003e\n\u003cli\u003eIf you are below \u003cstrong\u003e3:1\u003c\/strong\u003e, immediately look at reducing the \u003cstrong\u003e$150\u003c\/strong\u003e target CAC.\u003c\/li\u003e\n\u003cli\u003eUse the Contribution Margin % (target \u003cstrong\u003e73.5%\u003c\/strong\u003e) when calculating LTV for a more accurate picture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 6\n: \u003cspan style=\"color: #126CFF;\"\u003eCorporate Wellness Revenue %\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eCorporate Wellness Revenue Percentage measures the share of your total income coming from business contracts versus individual clients. This metric shows your progress in shifting toward scalable revenue, which is usually more predictable and easier to grow than one-off consumer sales.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCorporate contracts offer \u003cstrong\u003ehigher volume\u003c\/strong\u003e potential per sale.\u003c\/li\u003e\n\u003cli\u003eThese contracts provide \u003cstrong\u003emore stable, recurring revenue\u003c\/strong\u003e streams.\u003c\/li\u003e\n\u003cli\u003eIt signals successful penetration into the B2B wellness market.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReliance on a few large clients increases \u003cstrong\u003econcentration risk\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe sales cycle for corporate deals is often \u003cstrong\u003emuch longer\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eYou might face pressure to lower your Average Revenue Per Hour (ARPH) for volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor mobile health services, benchmarks depend heavily on whether you are primarily B2C or B2B. If you are aiming for scale, established service providers often target \u003cstrong\u003e40% to 60%\u003c\/strong\u003e of revenue from stable corporate channels within five years. Hitting targets significantly above \u003cstrong\u003e100%\u003c\/strong\u003e, as projected here, means corporate revenue must massively outpace individual revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCreate specific, high-value wellness packages for HR departments.\u003c\/li\u003e\n\u003cli\u003eFocus sales efforts on securing multi-year contracts for better stability.\u003c\/li\u003e\n\u003cli\u003eEnsure your coach utilization rate stays high even when servicing large accounts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this by taking the revenue generated specifically from corporate wellness programs and dividing it by your total revenue for that period. This ratio tells you the percentage contribution of your scalable channel.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nCorporate Wellness Revenue % = (Corporate Wellness Revenue \/ Total Revenue)\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe goal here is aggressive scaling toward corporate channels. For 2026, the target is for Corporate Wellness Revenue to equal \u003cstrong\u003e100%\u003c\/strong\u003e of Total Revenue. By 2030, the target shifts to \u003cstrong\u003e450%\u003c\/strong\u003e of Total Revenue, meaning corporate income must be \u003cstrong\u003e4.5 times\u003c\/strong\u003e the total income base you had then. If Total Revenue in 2030 is $2 million, the corporate portion needs to hit $9 million.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\n2030 Target: Corporate Wellness Revenue % = ($9,000,000 \/ $2,000,000) = \u003cstrong\u003e450%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview this ratio \u003cstrong\u003emonthly\u003c\/strong\u003e to catch deviations fast.\u003c\/li\u003e\n\u003cli\u003eClearly segment all revenue sources in your accounting system.\u003c\/li\u003e\n\u003cli\u003eTie corporate pipeline progress directly to this percentage goal.\u003c\/li\u003e\n\u003cli\u003eDefintely monitor the Customer Acquisition Cost (CAC) for corporate leads separately.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 7\n: \u003cspan style=\"color: #126CFF;\"\u003eMonths to Breakeven\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eMonths to Breakeven shows how long your cash reserves last until the business starts paying back its initial investment. It tracks the exact point when your cumulative earnings before interest, taxes, depreciation, and amortization (EBITDA) finally turn positive. For Vitality on the Go, the current projection shows this happening in \u003cstrong\u003e21 months\u003c\/strong\u003e, targeting \u003cstrong\u003eSeptember 2027\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMeasures true capital efficiency, not just monthly profit.\u003c\/li\u003e\n\u003cli\u003eDirectly informs runway planning and cash needs.\u003c\/li\u003e\n\u003cli\u003eSignals operational maturity to potential investors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt’s a lagging indicator, not a real-time cash warning.\u003c\/li\u003e\n\u003cli\u003eCan be skewed by large, non-recurring startup expenses.\u003c\/li\u003e\n\u003cli\u003eDoesn't account for debt servicing or required reinvestment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor high-touch service models like mobile coaching, investors want to see breakeven achieved well under \u003cstrong\u003e24 months\u003c\/strong\u003e, assuming a healthy LTV:CAC ratio above \u003cstrong\u003e3:1\u003c\/strong\u003e. A \u003cstrong\u003e21-month\u003c\/strong\u003e timeline suggests you are burning cash longer than necessary, putting pressure on your initial funding round to stretch further.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAggressively increase Average Revenue Per Hour (ARPH).\u003c\/li\u003e\n\u003cli\u003eAccelerate corporate wellness revenue growth (KPI 6).\u003c\/li\u003e\n\u003cli\u003eReduce fixed overhead by delaying non-essential hires.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou find the breakeven point by dividing the total cumulative loss incurred since launch by the expected positive monthly EBITDA. This tells you how many positive months you need to erase the deficit.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nMonths to Breakeven = Total Cumulative EBITDA Loss \/ Average Monthly Positive EBITDA\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf Vitality on the Go has burned through \u003cstrong\u003e$210,000\u003c\/strong\u003e in cumulative losses by the end of month 20, and management projects that sta\u003c\/p\u003e\n\u003c\/div\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49303853170931,"sku":"mobile-health-wellness-coach-kpi-metrics","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/mobile-health-wellness-coach-kpi-metrics.webp?v=1782687296","url":"https:\/\/financialmodelslab.com\/products\/mobile-health-wellness-coach-kpi-metrics","provider":"Financial Models Lab","version":"1.0","type":"link"}