{"product_id":"motorcycle-retailer-startup-costs","title":"Motorcycle Retailer Startup Costs: $424K CAPEX And Cash Need","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003cp\u003eUse \u003cstrong\u003e$424,000\u003c\/strong\u003e as the researched CAPEX base for the first operating year, before inventory financing, deposits, licensing, insurance premiums, pre-opening payroll, and working capital The model shows \u003cstrong\u003e$298,000 minimum cash need in Month 13\u003c\/strong\u003e, \u003cstrong\u003ebreakeven in Month 13\u003c\/strong\u003e, and \u003cstrong\u003e27 months to payback\u003c\/strong\u003e these are planning assumptions, not vendor quotes or exact approval costs\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eEstimate Startup Costs with Calculator\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-capex-calculator\" aria-label=\"Motorcycle Retailer Startup CAPEX Calculator\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Startup CAPEX calculator.xlsx\" data-source-site-name=\"Financial Models Lab\" data-source-site-url=\"https:\/\/financialmodelslab.com\" data-source-page-title=\"Motorcycle Retailer Startup CAPEX Calculator\" data-note-title=\"CAPEX only\" data-note-text=\"Excludes inventory, deposits, licenses, insurance premiums, pre-opening payroll, marketing, debt service, working capital, and any other non-CAPEX funding needs.\"\u003e\u003cdiv class=\"fml-capex-card\"\u003e\n\u003cheader class=\"fml-capex-header\"\u003e\u003cdiv class=\"fml-capex-heading\"\u003e\n\u003cp class=\"fml-capex-eyebrow\"\u003eStartup CAPEX Calculator\u003c\/p\u003e\n\u003cp class=\"fml-capex-intro\"\u003eEstimates capitalized startup assets only for a motorcycle retailer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-scenarios\" aria-label=\"Scenario presets\"\u003e\n\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"lean\"\u003eLean\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"full\"\u003eFull\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-capex-layout\"\u003e\n\u003cform class=\"fml-capex-inputs\"\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eShowroom build-out\u003c\/span\u003e\u003csmall\u003eLeasehold improvements, flooring, lighting, and showroom finishes.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"showroom_buildout\" data-capex-kind=\"money\" data-capex-label=\"Showroom build-out\" data-capex-note=\"Leasehold improvements, flooring, lighting, and showroom finishes.\" data-lean=\"165000\" data-base=\"180000\" data-full=\"210000\" name=\"showroom_buildout\" type=\"text\" inputmode=\"numeric\" value=\"180,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eService bay equipment\u003c\/span\u003e\u003csmall\u003eService lifts, tools, and diagnostics gear for the workshop.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"service_bay_equipment\" data-capex-kind=\"money\" data-capex-label=\"Service bay equipment\" data-capex-note=\"Service lifts, tools, and diagnostics gear for the workshop.\" data-lean=\"120000\" data-base=\"135000\" data-full=\"155000\" name=\"service_bay_equipment\" type=\"text\" inputmode=\"numeric\" value=\"135,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eOffice equipment and IT\u003c\/span\u003e\u003csmall\u003eOffice furniture, computers, and the website platform.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"office_it\" data-capex-kind=\"money\" data-capex-label=\"Office equipment and IT\" data-capex-note=\"Office furniture, computers, and the website platform.\" data-lean=\"40000\" data-base=\"47000\" data-full=\"58000\" name=\"office_it\" type=\"text\" inputmode=\"numeric\" value=\"47,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eSignage and display fixtures\u003c\/span\u003e\u003csmall\u003eExterior signage, display ramps, and stands.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"signage_display\" data-capex-kind=\"money\" data-capex-label=\"Signage and display fixtures\" data-capex-note=\"Exterior signage, display ramps, and stands.\" data-lean=\"22000\" data-base=\"28000\" data-full=\"35000\" name=\"signage_display\" type=\"text\" inputmode=\"numeric\" value=\"28,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eCustomer lounge and security\u003c\/span\u003e\u003csmall\u003eCustomer lounge furnishings and security system hardware.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"lounge_security\" data-capex-kind=\"money\" data-capex-label=\"Customer lounge and security\" data-capex-note=\"Customer lounge furnishings and security system hardware.\" data-lean=\"28000\" data-base=\"34000\" data-full=\"41000\" name=\"lounge_security\" type=\"text\" inputmode=\"numeric\" value=\"34,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eContingency Reserve\u003c\/span\u003e\u003csmall\u003eCovers scope creep, install overruns, and vendor price swings.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-percent\"\u003e\n\u003cinput data-capex-field=\"contingency\" data-capex-kind=\"percent\" name=\"contingency\" type=\"range\" min=\"0\" max=\"20\" step=\"1\" data-lean=\"5\" data-base=\"10\" data-full=\"15\" value=\"10\"\u003e\u003coutput data-capex-output=\"contingencyValue\"\u003e10%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003caside class=\"fml-capex-results\" aria-live=\"polite\"\u003e\u003cspan class=\"fml-capex-tag\"\u003eCAPEX output\u003c\/span\u003e\u003cdiv class=\"fml-capex-total\"\u003e\n\u003cspan\u003eTotal startup CAPEX\u003c\/span\u003e\u003cstrong data-capex-output=\"totalCapex\"\u003e$466,400\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdl class=\"fml-capex-result-list\"\u003e\n\u003cdiv\u003e\n\u003cdt\u003eSubtotal before contingency\u003c\/dt\u003e\n\u003cdd data-capex-output=\"subtotal\"\u003e$424,000\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eContingency amount\u003c\/dt\u003e\n\u003cdd data-capex-output=\"contingencyAmount\"\u003e$42,400\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eLargest cost driver\u003c\/dt\u003e\n\u003cdd data-capex-output=\"largestDriver\"\u003eShowroom build-out\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\n\u003cdiv class=\"fml-capex-chart\" aria-label=\"CAPEX cost category breakdown\"\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eShowroom\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"showroom_buildout\" style=\"--fml-capex-share: 42%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"showroom_buildout\"\u003e42%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eService bay\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"service_bay_equipment\" style=\"--fml-capex-share: 32%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"service_bay_equipment\"\u003e32%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eOffice and IT\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"office_it\" style=\"--fml-capex-share: 11%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"office_it\"\u003e11%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eSignage\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"signage_display\" style=\"--fml-capex-share: 7%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"signage_display\"\u003e7%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eLounge and security\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"lounge_security\" style=\"--fml-capex-share: 8%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"lounge_security\"\u003e8%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-capex-export\" type=\"button\" data-capex-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-note\"\u003e\n\u003cspan class=\"fml-capex-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eCAPEX only\u003c\/strong\u003e Excludes inventory, deposits, licenses, insurance premiums, pre-opening payroll, marketing, debt service, working capital, and any other non-CAPEX funding needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\u003cdiv class=\"container_new_design_blog\"\u003e\n\n\u003cdiv class=\"text-section_blog text-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"line_top_blog\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow should the Motorcycle Retailer CAPEX and launch cash thesis read?\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cp\u003eIt shows the financial model tab in the \u003ca href=\"\/products\/motorcycle-retailer-financial-model\"\u003eMotorcycle Retailer Financial Model Template\u003c\/a\u003e: CAPEX, startup costs, timing, costs, and amortization. Open it and check assumptions.\u003c\/p\u003e\n\n\u003ch4\u003eKey screenshot highlights\u003c\/h4\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCAPEX across four months\u003c\/li\u003e\n\u003cli\u003eSeparate startup expenses\u003c\/li\u003e\n\u003cli\u003eCheck cash needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"image-section_blog image-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"preview-card\" data-preview-src=\"\/cdn\/shop\/files\/motorcycle-retailer-financial-model-capex-financialmodelslab_14bf37ab-c198-44e0-98ba-46a2d7953f8e.webp\"\u003e\n\u003cimg class=\"preview-img\" width=\"100%\" height=\"auto\" src=\"\/cdn\/shop\/files\/motorcycle-retailer-financial-model-capex-financialmodelslab_14bf37ab-c198-44e0-98ba-46a2d7953f8e.webp?width=500\" alt=\"Motorcycle Retailer Financial Model capex inputs showing customizable capital expenditure items, timelines and depreciation settings to plan store build-out, equipment and fleet investments.\"\u003e\n\u003cdiv class=\"preview-overlay\"\u003e\n\u003cbutton class=\"preview-btn\" type=\"button\" style=\"align-items: center; vertical-align: middle; display: inline-flex; justify-content: center; gap: 6px; line-height: 1;\"\u003e\nPREVIEW \u003csvg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" viewbox=\"0 0 448 512\" width=\"14\"\u003e\u003cpath d=\"M416 176V86.63L246.6 256L416 425.4V336c0-8.844 7.156-16 16-16s16 7.156 16 16v128c0 8.844-7.156 16-16 16h-128c-8.844 0-16-7.156-16-16s7.156-16 16-16h89.38L224 278.6L54.63 448H144C152.8 448 160 455.2 160 464S152.8 480 144 480h-128C7.156 480 0 472.8 0 464v-128C0 327.2 7.156 320 16 320S32 327.2 32 336v89.38L201.4 256L32 86.63V176C32 184.8 24.84 192 16 192S0 184.8 0 176v-128C0 39.16 7.156 32 16 32h128C152.8 32 160 39.16 160 48S152.8 64 144 64H54.63L224 233.4L393.4 64H304C295.2 64 288 56.84 288 48S295.2 32 304 32h128C440.8 32 448 39.16 448 48v128C448 184.8 440.8 192 432 192S416 184.8 416 176z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow much does motorcycle dealership inventory cost?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eFor a \u003cstrong\u003eMotorcycle Retailer\u003c\/strong\u003e, inventory cost is really two numbers: the \u003cstrong\u003efull inventory value\u003c\/strong\u003e and the \u003cstrong\u003eopening cash\u003c\/strong\u003e you need to fund it. In Year 1, model prices are \u003cstrong\u003e$22,000\u003c\/strong\u003e for new motorcycles and \u003cstrong\u003e$13,000\u003c\/strong\u003e for pre-owned motorcycles, with sales mix at \u003cstrong\u003e55%\u003c\/strong\u003e new, \u003cstrong\u003e25%\u003c\/strong\u003e pre-owned, \u003cstrong\u003e10%\u003c\/strong\u003e apparel\/accessories, \u003cstrong\u003e8%\u003c\/strong\u003e service\/maintenance, and \u003cstrong\u003e2%\u003c\/strong\u003e riding events. Here’s the quick math: build the budget from \u003cstrong\u003eunit count\u003c\/strong\u003e, \u003cstrong\u003eaverage unit cost\u003c\/strong\u003e, new-versus-used mix, accessories attachment, and seasonal demand, then treat \u003cstrong\u003efloorplan financing\u003c\/strong\u003e as separate from CAPEX because down payments, curtailments, interest, aging units, and used-inventory cash still tie up money.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWhat sets inventory value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$22,000\u003c\/strong\u003e new unit price\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$13,000\u003c\/strong\u003e pre-owned unit price\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e55%\u003c\/strong\u003e new sales mix\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25%\u003c\/strong\u003e pre-owned sales mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWhat cash really gets tied up\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eFloorplan is not CAPEX\u003c\/li\u003e\n\u003cli\u003eInclude down payments\u003c\/li\u003e\n\u003cli\u003eInclude curtailments and interest\u003c\/li\u003e\n\u003cli\u003eWatch aging used units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow do I turn motorcycle retailer costs into a financial model?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eTurn Motorcycle Retailer costs into a lender-ready model by splitting \u003cstrong\u003eCAPEX\u003c\/strong\u003e, startup expenses, inventory funding, working capital, debt service, and launch timing. Use the \u003cstrong\u003e$424,000 CAPEX\u003c\/strong\u003e schedule across \u003cstrong\u003eMonths 1 to 4\u003c\/strong\u003e, plus \u003cstrong\u003e$21,000\u003c\/strong\u003e monthly fixed costs and \u003cstrong\u003e$327,000\u003c\/strong\u003e Year 1 payroll; with \u003cstrong\u003e238 visitors per week\u003c\/strong\u003e at \u003cstrong\u003e0.6%\u003c\/strong\u003e conversion, the plan still needs to clear \u003cstrong\u003eMonth 13 breakeven\u003c\/strong\u003e and absorbs \u003cstrong\u003enegative $245,000 EBITDA\u003c\/strong\u003e in Year 1. At \u003cstrong\u003e$22,000\u003c\/strong\u003e for a new motorcycle and \u003cstrong\u003e$13,000\u003c\/strong\u003e for a pre-owned unit, margin has to cover prep, parts acquisition, commissions, and marketing.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCost build\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$424,000\u003c\/strong\u003e CAPEX over \u003cstrong\u003eMonths 1 to 4\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$21,000\u003c\/strong\u003e fixed costs each month\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$327,000\u003c\/strong\u003e payroll in Year 1\u003c\/li\u003e\n\u003cli\u003eSeparate startup cash from inventory funding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eSales math\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e238\u003c\/strong\u003e visitors per week\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.6%\u003c\/strong\u003e visitor-to-buyer conversion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$22,000\u003c\/strong\u003e new bike, \u003cstrong\u003e$13,000\u003c\/strong\u003e pre-owned bike\u003c\/li\u003e\n\u003cli\u003eCheck against \u003cstrong\u003eMonth 13 breakeven\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat hidden costs of starting a motorcycle dealership should I budget?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eIf you’re opening a Motorcycle Retailer, the hidden costs are the cash drains that sit outside the showroom buildout and still hit funding hard. Besides the \u003ca href=\"\/blogs\/how-much-makes\/motorcycle-retailer\"\u003eHow Much Does The Owner Of Motorcycle Retailer Make?\u003c\/a\u003e question, budget for \u003cstrong\u003edealer bond\u003c\/strong\u003e, \u003cstrong\u003estate dealer license\u003c\/strong\u003e, \u003cstrong\u003esales tax registration\u003c\/strong\u003e, \u003cstrong\u003einsurance\u003c\/strong\u003e, onboarding, payroll, and launch reserves, because the model shows a Month 13 cash low point of \u003cstrong\u003e$298,000\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eUpfront cash gaps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDealer bond\u003c\/strong\u003e and license costs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales tax registration\u003c\/strong\u003e setup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLegal setup\u003c\/strong\u003e and filings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOEM onboarding\u003c\/strong\u003e and training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMonthly burn items\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$950\u003c\/strong\u003e business insurance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$1,800\u003c\/strong\u003e utilities and \u003cstrong\u003e$450\u003c\/strong\u003e security\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$1,500\u003c\/strong\u003e DMS and \u003cstrong\u003e$600\u003c\/strong\u003e website\/SEO\u003c\/li\u003e\n\u003cli\u003eYear 1 variable costs: \u003cstrong\u003e90%\u003c\/strong\u003e, \u003cstrong\u003e40%\u003c\/strong\u003e, \u003cstrong\u003e15%\u003c\/strong\u003e, \u003cstrong\u003e45%\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCalculate Fuding Needs\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-summary-static\" aria-label=\"Motorcycle Retailer Startup Cost Summary\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Motorcycle Retailer Startup Cost Summary.xlsx\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Motorcycle Retailer Startup Cost Summary\" data-source-url=\"\"\u003e\u003cdiv class=\"fml-summary-static-card\"\u003e\n\u003cheader class=\"fml-summary-static-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-summary-static-eyebrow\"\u003eStartup cost summary\u003c\/p\u003e\n\u003cp class=\"fml-summary-static-description\"\u003eThis table summarizes startup CAPEX and the separate cash reserve needed before the dealership is stable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-actions\"\u003e\n\u003cdiv class=\"fml-summary-static-scenarios\" aria-label=\"Highlight scenario\"\u003e\n\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"low\"\u003eLow\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"high\"\u003eHigh\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-summary-static-export\" type=\"button\" data-summary-export\u003eEXPORT XLSX\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003csection class=\"fml-summary-static-metrics\" aria-live=\"polite\"\u003e\u003cdiv class=\"fml-summary-static-metric is-primary\"\u003e\n\u003cspan\u003eHighlighted CAPEX\u003c\/span\u003e\u003cstrong data-summary-metric=\"capex\"\u003e$424,000\u003c\/strong\u003e\u003csmall data-summary-metric=\"scenario\"\u003eBase planning example\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric is-warning\"\u003e\n\u003cspan\u003eExcluded cash needs\u003c\/span\u003e\u003cstrong data-summary-metric=\"working\"\u003e$298,000\u003c\/strong\u003e\u003csmall\u003eOutside CAPEX total\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric\"\u003e\n\u003cspan\u003eFunding need\u003c\/span\u003e\u003cstrong data-summary-metric=\"funding\"\u003e$722,000\u003c\/strong\u003e\u003csmall\u003eCAPEX + excluded cash needs\u003c\/small\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cdiv class=\"fml-summary-static-table-wrap\"\u003e\u003ctable class=\"fml-summary-static-table\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth scope=\"col\"\u003eCost Category\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"fml-summary-static-estimate-header\" data-summary-estimate-header\u003eBase Estimate\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eMain Cost Driver\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eCAPEX Calculator\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-summary-row data-low=\"165000\" data-base=\"180000\" data-high=\"205000\" data-capex=\"true\"\u003e\n\u003ctd\u003eShowroom Build-out\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$180,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eLeasehold build-out and finish quality\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"87000\" data-base=\"95000\" data-high=\"108000\" data-capex=\"true\"\u003e\n\u003ctd\u003eService Bay Equipment\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$95,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eBay lift, diagnostic, and repair setup\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"36000\" data-base=\"40000\" data-high=\"46000\" data-capex=\"true\"\u003e\n\u003ctd\u003eWorkshop Tools \u0026amp; Diagnostics\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$40,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eTooling, diagnostics, and service-readiness\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"39000\" data-base=\"44000\" data-high=\"51000\" data-capex=\"true\"\u003e\n\u003ctd\u003eOffice Furniture, IT Hardware, and Security\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$44,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eFurniture, hardware, and security install\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"58000\" data-base=\"65000\" data-high=\"76000\" data-capex=\"true\"\u003e\n\u003ctd\u003eCustomer Lounge, Signage, Website, and Display Ramps\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$65,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eBranding, digital setup, and showroom display assets\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"is-excluded\" data-summary-row data-low=\"250000\" data-base=\"298000\" data-high=\"348000\" data-capex=\"false\"\u003e\n\u003ctd\u003eWorking Capital Reserve\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$298,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eOpening fixed costs and Year 1 payroll runway\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill is-no\"\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cfooter class=\"fml-summary-static-note\"\u003e\u003cspan class=\"fml-summary-static-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Ranges are researched assumptions; inventory and launch cash sit outside CAPEX.\u003c\/p\u003e\u003c\/footer\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eMotorcycle Retailer Core Five Startup Costs\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eInitial Motorcycle Inventory Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eOpening Stock\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eInventory\u003c\/strong\u003e is a funding need, not CAPEX. Use \u003cstrong\u003e$22,000\u003c\/strong\u003e for new units and \u003cstrong\u003e$13,000\u003c\/strong\u003e for pre-owned units, with a Year 1 anchor of \u003cstrong\u003e55%\u003c\/strong\u003e new and \u003cstrong\u003e25%\u003c\/strong\u003e pre-owned. Add \u003cstrong\u003e15%\u003c\/strong\u003e prep cost, then separate the \u003cstrong\u003efull stock value\u003c\/strong\u003e from the \u003cstrong\u003ecash at opening\u003c\/strong\u003e tied up in floorplan terms.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eSize It\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eStart with planned units on hand, then price them by mix. Include the floorplan line, down payment, monthly curtailments, and any aged-inventory reserve. For attachment planning, use \u003cstrong\u003e$280\u003c\/strong\u003e apparel accessories, \u003cstrong\u003e$350\u003c\/strong\u003e service maintenance, and \u003cstrong\u003e$180\u003c\/strong\u003e riding events.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCount opening units first\u003c\/li\u003e\n\u003cli\u003eSplit new and pre-owned\u003c\/li\u003e\n\u003cli\u003eAdd \u003cstrong\u003e15%\u003c\/strong\u003e prep\u003c\/li\u003e\n\u003cli\u003eModel floorplan curtailments\u003c\/li\u003e\n\u003cli\u003ePrice add-ons by anchor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eCash Need\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe cash need is lower than full inventory value because some bikes sit on a \u003cstrong\u003efloorplan\u003c\/strong\u003e line. Cash at opening should cover the down payment, prep, accessory and parts buys at \u003cstrong\u003e45%\u003c\/strong\u003e, and any required curtailments on aged stock. What this estimate hides: lender rules, mix shifts, and how fast floorplan interest starts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eKeep It Tight\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eKeep stock lean until traffic proves turns. A bigger mix of pre-owned usually cuts capital tied up per unit, but aged units can trap cash fast. Use the \u003cstrong\u003e55%\u003c\/strong\u003e new and \u003cstrong\u003e25%\u003c\/strong\u003e pre-owned mix as a planning anchor, then update it by model demand and floorplan aging each month.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eShowroom And Facility Buildout Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBuildout Budget\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe core buildout CAPEX is \u003cstrong\u003e$242,000\u003c\/strong\u003e: \u003cstrong\u003e$180,000\u003c\/strong\u003e showroom build-out, \u003cstrong\u003e$18,000\u003c\/strong\u003e signage, \u003cstrong\u003e$25,000\u003c\/strong\u003e customer lounge furnishings, \u003cstrong\u003e$10,000\u003c\/strong\u003e display ramps and stands, and \u003cstrong\u003e$9,000\u003c\/strong\u003e security installation. These are capital improvements and fixtures, not rent. Any lease deposit sits outside CAPEX and should be tracked in opening cash.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$180,000\u003c\/strong\u003e showroom build-out\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$18,000\u003c\/strong\u003e signage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$25,000\u003c\/strong\u003e lounge furnishings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$10,000\u003c\/strong\u003e ramps and stands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$9,000\u003c\/strong\u003e security system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLease Cash\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eMonthly facility cash is \u003cstrong\u003e$17,950\u003c\/strong\u003e: \u003cstrong\u003e$15,000\u003c\/strong\u003e rent, \u003cstrong\u003e$1,800\u003c\/strong\u003e utilities, \u003cstrong\u003e$700\u003c\/strong\u003e cleaning and maintenance, and \u003cstrong\u003e$450\u003c\/strong\u003e security and surveillance. Here’s the quick math: the first month can hit before opening, so budget one full month of occupancy cash plus any landlord deposit. Keep deposits separate from CAPEX.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eRent starts before sales do\u003c\/li\u003e\n\u003cli\u003eTrack deposits off balance-sheet assets\u003c\/li\u003e\n\u003cli\u003eModel one month upfront\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLayout And Approvals\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe layout needs a clean customer waiting area, parts counter, and service intake, plus open bike display space with good flooring, lighting, and electrical. Exterior signage must match local zoning and occupancy rules, and the landlord should approve the plan before work starts. One line: if the space slows riders down, it hurts sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMap customer flow first\u003c\/li\u003e\n\u003cli\u003eKeep service intake visible\u003c\/li\u003e\n\u003cli\u003eGet approvals before build starts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eSpend Control\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eSeparate fixed assets from launch cash, then fund each draw only after quotes, permits, and landlord approval line up. Don’t bury lease costs inside the build budget. A cleaner opening model keeps contractor payments tied to completed work, and it protects cash when opening slips by a few weeks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eService Department Equipment Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBay Equipment Cost\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eBefore opening, budget \u003cstrong\u003e$135,000\u003c\/strong\u003e for service setup: \u003cstrong\u003e$95,000\u003c\/strong\u003e for service bay equipment and \u003cstrong\u003e$40,000\u003c\/strong\u003e for workshop tools and diagnostics. This covers motorcycle lifts, tire machines, compressors, specialty tools, workbenches, parts storage, safety gear, and basic bay setup. It is upfront \u003cstrong\u003eCAPEX\u003c\/strong\u003e, so it hits cash before the first service ticket.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eHow To Size It\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eUse vendor quotes and the planned bay count to size this cost. Here’s the quick math: equipment cost is the sum of fixed bay assets plus diagnostic tools, not the labor line. For Year 1 planning, connect the setup to the \u003cstrong\u003e80%\u003c\/strong\u003e maintenance mix and \u003cstrong\u003e$350\u003c\/strong\u003e service price, then check whether the bay can support the work volume you expect.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eQuote lifts and tire machines first.\u003c\/li\u003e\n\u003cli\u003eCount bays before buying tools.\u003c\/li\u003e\n\u003cli\u003eSeparate equipment from payroll.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eWhat It Drives\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis spend adds service revenue capacity, but it also raises training, insurance, and safety needs. A Service Technician payroll of \u003cstrong\u003e$65,000\u003c\/strong\u003e annually for \u003cstrong\u003e10 FTE\u003c\/strong\u003e in Year 1 is a separate operating cost, not equipment. Keep the bay layout simple at launch, and buy only what is needed to open safely and start maintenance work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eControl The Spend\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eTrim this line by staging noncritical tools after opening, but do not cut lifts, diagnostics, or safety gear. The real risk is underbuying and then paying rush freight, downtime, or rework. Ask for installation timing, warranty terms, and service support on each quote, because those details often matter as much as the sticker price.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eLicensing Insurance And Compliance Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eState filings\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eLicensing is \u003cstrong\u003estate-specific\u003c\/strong\u003e, so budget from the state motor vehicle agency first. The model only gives \u003cstrong\u003e$950\u003c\/strong\u003e per month for business insurance and does not price the motorcycle dealer license, surety bond, or legal setup, so those pre-opening items need quotes before you lock the launch budget.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eOne-time filings\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eUse this bucket for the motorcycle dealer license, sales tax registration, entity setup, location approval, signage rules, and occupancy signoff. Costs depend on state filings, city permits, and any legal review, so the real inputs are forms filed, inspections passed, and attorney or filing fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eConfirm state motor vehicle rules.\u003c\/li\u003e\n\u003cli\u003eCheck local signage limits.\u003c\/li\u003e\n\u003cli\u003eVerify occupancy before opening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eInsurance mix\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eQuote \u003cstrong\u003egarage liability\u003c\/strong\u003e, \u003cstrong\u003eproperty insurance\u003c\/strong\u003e, and \u003cstrong\u003eworkers’ compensation\u003c\/strong\u003e with one broker. Size workers’ comp for Year 1 headcount: \u003cstrong\u003e10\u003c\/strong\u003e general managers, \u003cstrong\u003e20\u003c\/strong\u003e sales associates, \u003cstrong\u003e10\u003c\/strong\u003e service technicians, and \u003cstrong\u003e10\u003c\/strong\u003e administrative assistants. The monthly model line is \u003cstrong\u003e$950\u003c\/strong\u003e, but that may not cover every required policy.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAsk for monthly and annual terms.\u003c\/li\u003e\n\u003cli\u003eCompare policy exclusions.\u003c\/li\u003e\n\u003cli\u003eMatch coverage to payroll.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003ePre-open cash\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003ePut the dealer bond and garage liability in opening cash, not just CAPEX, because they can be paid before doors open. Keep refundable deposits separate from nonrefundable filings, then tie each item to the state checklist so nothing slips past license, signage, or occupancy approval.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eSystems Staffing And Launch Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eSetup vs run-rate\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor a motorcycle retailer, keep \u003cstrong\u003eone-time setup\u003c\/strong\u003e separate from monthly burn. Here’s the quick math: \u003cstrong\u003e$47,000\u003c\/strong\u003e in base CAPEX for office furniture, IT hardware, website, and e-commerce; then \u003cstrong\u003e$2,100 per month\u003c\/strong\u003e for software and hosting, before payroll and launch spend.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBase CAPEX\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe setup asset stack is \u003cstrong\u003e$35,000\u003c\/strong\u003e for office furniture and IT hardware plus \u003cstrong\u003e$12,000\u003c\/strong\u003e for the initial website and e-commerce platform. Use vendor quotes, seat count, and hardware specs to size it. This sits in the opening budget, not the monthly P\u0026amp;L, so it affects cash at launch, not recurring overhead.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$35,000\u003c\/strong\u003e furniture and IT\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$12,000\u003c\/strong\u003e website build\u003c\/li\u003e\n\u003cli\u003eQuote every line item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eMonthly Burn\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eRecurring systems costs are \u003cstrong\u003e$1,500\u003c\/strong\u003e a month for dealership software and \u003cstrong\u003e$600\u003c\/strong\u003e a month for hosting and SEO, or \u003cstrong\u003e$2,100\u003c\/strong\u003e monthly before labor. Add year 1 payroll of \u003cstrong\u003e$327,000\u003c\/strong\u003e: General Manager \u003cstrong\u003e$110,000\u003c\/strong\u003e, two Sales Associates at \u003cstrong\u003e$55,000\u003c\/strong\u003e each, Service Technician \u003cstrong\u003e$65,000\u003c\/strong\u003e, and Administrative Assistant \u003cstrong\u003e$42,000\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$2,100\u003c\/strong\u003e monthly systems cost\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$327,000\u003c\/strong\u003e payroll in year 1\u003c\/li\u003e\n\u003cli\u003eUse headcount, not guesswork\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eLaunch Cash\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eLaunch cash should cover hiring, onboarding, technician and sales training, uniforms, payment processing setup, CRM and POS configuration, security cameras, grand opening marketing, and pre-opening payroll. For demand spend, budget \u003cstrong\u003e40% of revenue\u003c\/strong\u003e for performance marketing and \u003cstrong\u003e90%\u003c\/strong\u003e for sales commissions, so early growth can look strong while cash stays tight.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCompare 3 Startup Cost Scenarios\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-scenario-table\" aria-label=\"Motorcycle Retailer Startup Cost Scenarios\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Motorcycle Retailer Startup Cost Scenarios\" data-note-label=\"Planning note\" data-note-text=\"Ranges are researched planning assumptions from the model, not vendor quotes or bid-level pricing.\"\u003e\u003cdiv class=\"fml-scenario-table-card\"\u003e\n\u003cheader class=\"fml-scenario-table-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-scenario-table-eyebrow\"\u003eStartup cost scenarios\u003c\/p\u003e\n\u003cp class=\"fml-scenario-table-description\"\u003eLean, Base, and Full launches change this retailer's need for showroom space, service capacity, staff, and cash reserve. The biggest swing is buildout and inventory, not rent alone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-actions\"\u003e\u003cbutton class=\"fml-scenario-table-export\" type=\"button\" data-scenario-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-scenario-table-wrap\"\u003e\u003ctable class=\"fml-scenario-table-grid\"\u003e\n\u003ccaption\u003eLean, Base, and Full launch cost comparison\u003c\/caption\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth class=\"fml-scenario-table-stub\" scope=\"col\" data-export-value=\"Scenario\"\u003eScenario\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Lean Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eLean Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eUsed-inventory focus\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Base Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eBase Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eMixed showroom\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Full Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eFull Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eFull-service dealer\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Launch model\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-launch\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-launch-model.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eLaunch model\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Used-inventory focused launch with a smaller showroom and limited service work.\"\u003eUsed-inventory focused launch with a smaller showroom and limited service work.\u003c\/td\u003e\n\u003ctd data-export-value=\"Mixed new and pre-owned showroom with the full modeled opening spend and core staff.\"\u003eMixed new and pre-owned showroom with the full modeled opening spend and core staff.\u003c\/td\u003e\n\u003ctd data-export-value=\"Expanded dealership with larger inventory, more service capacity, and added staff.\"\u003eExpanded dealership with larger inventory, more service capacity, and added staff.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Typical setup\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-setup\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-typical-setup.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eTypical setup\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Keep inventory tight, defer service bay equipment and lounge spend, and open with core sales support.\"\u003eKeep inventory tight, defer service bay equipment and lounge spend, and open with core sales support.\u003c\/td\u003e\n\u003ctd data-export-value=\"Open the full showroom, service bay, and base team at the modeled fixed-cost level.\"\u003eOpen the full showroom, service bay, and base team at the modeled fixed-cost level.\u003c\/td\u003e\n\u003ctd data-export-value=\"Add more motorcycles on hand, widen the service area, and staff beyond the base model.\"\u003eAdd more motorcycles on hand, widen the service area, and staff beyond the base model.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Cost drivers\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-drivers\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-cost-drivers.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eCost drivers\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Showroom build-out; office and IT; website platform; signage; security\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eShowroom build-out\u003c\/li\u003e\n\u003cli\u003eoffice and IT\u003c\/li\u003e\n\u003cli\u003ewebsite platform\u003c\/li\u003e\n\u003cli\u003esignage\u003c\/li\u003e\n\u003cli\u003esecurity\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Full CAPEX; showroom lease and utilities; sales commissions; core wages; opening cash reserve\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eFull CAPEX\u003c\/li\u003e\n\u003cli\u003eshowroom lease and utilities\u003c\/li\u003e\n\u003cli\u003esales commissions\u003c\/li\u003e\n\u003cli\u003ecore wages\u003c\/li\u003e\n\u003cli\u003eopening cash reserve\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Inventory depth; service capacity; added staff; bigger showroom; higher working cash\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eInventory depth\u003c\/li\u003e\n\u003cli\u003eservice capacity\u003c\/li\u003e\n\u003cli\u003eadded staff\u003c\/li\u003e\n\u003cli\u003ebigger showroom\u003c\/li\u003e\n\u003cli\u003ehigher working cash\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Planning range\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-range\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-planning-range.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003ePlanning range\u003c\/span\u003e\u003cspan class=\"fml-scenario-row-subtitle\"\u003eCAPEX only\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"$264,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$264,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLean capex\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$722,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$722,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eBase funding\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"Above base case\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003eAbove base case\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eExpansion capital\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Best fit\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-fit\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-best-fit.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eBest fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Fits a used-inventory retailer that wants to test demand before adding full service capacity.\"\u003eFits a used-inventory retailer that wants to test demand before adding full service capacity.\u003c\/td\u003e\n\u003ctd data-export-value=\"Fits an independent mixed-inventory showroom that wants the modeled launch profile and full operating setup.\"\u003eFits an independent mixed-inventory showroom that wants the modeled launch profile and full operating setup.\u003c\/td\u003e\n\u003ctd data-export-value=\"Fits a full-service dealership plan once expansion inputs are sourced and demand is proven.\"\u003eFits a full-service dealership plan once expansion inputs are sourced and demand is proven.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-note\"\u003e\n\u003cspan class=\"fml-scenario-table-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Ranges are researched planning assumptions from the model, not vendor quotes or bid-level pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49303886692595,"sku":"motorcycle-retailer-startup-costs","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/motorcycle-retailer-startup-costs.webp?v=1782687629","url":"https:\/\/financialmodelslab.com\/products\/motorcycle-retailer-startup-costs","provider":"Financial Models Lab","version":"1.0","type":"link"}