{"product_id":"parkour-gym-kpi-metrics","title":"7 Critical Financial KPIs to Track for a Parkour Gym","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003ch2\u003eKPI Metrics for Parkour Gym\u003c\/h2\u003e\n\u003cp\u003eTrack 7 core metrics for your Parkour Gym, focusing on capacity utilization and membership value Your initial fixed costs, including the $20,000 facility lease and $22,083 monthly wages in 2026, demand high revenue density Monitor your Gross Margin, aiming for \u003cstrong\u003e950%\u003c\/strong\u003e (after 50% COGS in 2026), and keep labor costs proportional to growth Review member retention weekly and financial metrics monthly to maintain the quick 1-month breakeven pace shown in the model\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #6067F2;\"\u003e7 KPIs to Track for \u003c\/span\u003eParkour Gym\u003c\/h2\u003e\u003cbr\u003e\n\u003ctable id=\"dwnld_tbl_id\"\u003e\n\u003ctr\u003e\n\u003cth\u003e#\u003c\/th\u003e\n\u003cth\u003eKPI Name\u003c\/th\u003e\n\u003cth\u003eMetric Type\u003c\/th\u003e\n\u003cth\u003eTarget \/ Benchmark\u003c\/th\u003e\n\u003cth\u003eReview Frequency\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003ctd\u003eOccupancy Rate\u003c\/td\u003e\n\u003ctd\u003eMeasures utilization of total available capacity (members + drop-ins \/ total capacity)\u003c\/td\u003e\n\u003ctd\u003etarget 70%+\u003c\/td\u003e\n\u003ctd\u003ereview weekly to adjust scheduling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003ctd\u003eARPM (Average Revenue Per Member)\u003c\/td\u003e\n\u003ctd\u003eCalculated as Total Monthly Membership Revenue divided by Total Active Members\u003c\/td\u003e\n\u003ctd\u003etarget $100+\u003c\/td\u003e\n\u003ctd\u003ereview monthly to assess pricing power\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003ctd\u003eMember Churn Rate\u003c\/td\u003e\n\u003ctd\u003eMeasures members lost in a period divided by total members at the start of the period\u003c\/td\u003e\n\u003ctd\u003etarget below 5%\u003c\/td\u003e\n\u003ctd\u003ereview monthly to identify retention issues\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003eLabor Cost %\u003c\/td\u003e\n\u003ctd\u003eCalculated as Total Monthly Wages divided by Total Monthly Revenue\u003c\/td\u003e\n\u003ctd\u003etarget below 40%\u003c\/td\u003e\n\u003ctd\u003ereview monthly to manage staffing efficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003eGross Margin %\u003c\/td\u003e\n\u003ctd\u003eMeasures Revenue minus COGS (Merchandise\/Supplies) divided by Revenue\u003c\/td\u003e\n\u003ctd\u003etarget 950%+\u003c\/td\u003e\n\u003ctd\u003ereview monthly to track cost control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003eCash Runway\u003c\/td\u003e\n\u003ctd\u003eMeasures current cash balance divided by average monthly net burn (or net gain)\u003c\/td\u003e\n\u003ctd\u003etarget 12+ months\u003c\/td\u003e\n\u003ctd\u003ereview monthly to ensure liquidity for fixed costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003eCAC Payback Period\u003c\/td\u003e\n\u003ctd\u003eMeasures the time (in months) required to recover marketing spend through contribution margin\u003c\/td\u003e\n\u003ctd\u003etarget 6 months or less\u003c\/td\u003e\n\u003ctd\u003ereview quarterly to optimize marketing spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"dwnld_btn_div\"\u003e\u003cbutton id=\"dwnld_btn_id\" class=\"dwnld_btn_clss\"\u003eDownload Table in XLSX\u003c\/button\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat is the optimal mix of membership tiers and drop-in sales to maximize monthly recurring revenue (MRR)?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMaximizing Monthly Recurring Revenue (MRR) for your Parkour Gym means aggressively pushing the \u003cstrong\u003e$120\u003c\/strong\u003e Unlimited membership, as drop-in revenue is usually transient income unless conversion tracking proves otherwise, a key metric discussed when looking at how much the owner of a Parkour Gym typically earns here: \u003ca href=\"\/blogs\/how-much-makes\/parkour-gym\"\u003eHow Much Does The Owner Of A Parkour Gym Typically Earn?\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMembership Revenue Levers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eThe \u003cstrong\u003e$120\u003c\/strong\u003e Unlimited tier generates \u003cstrong\u003e60%\u003c\/strong\u003e more revenue per user than the \u003cstrong\u003e$75\u003c\/strong\u003e Basic tier.\u003c\/li\u003e\n\u003cli\u003eIf you have 100 members, Unlimited brings in \u003cstrong\u003e$12,000\u003c\/strong\u003e MRR versus \u003cstrong\u003e$7,500\u003c\/strong\u003e for Basic.\u003c\/li\u003e\n\u003cli\u003eFocus sales efforts on moving members from Basic to Unlimited immediately.\u003c\/li\u003e\n\u003cli\u003eThis strategy defintely boosts your baseline MRR stability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eDrop-in Conversion Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eProjected \u003cstrong\u003e120\u003c\/strong\u003e drop-in passes monthly in 2026 need careful tracking.\u003c\/li\u003e\n\u003cli\u003eCalculate the Lifetime Value (LTV) of a converted member versus a transient drop-in user.\u003c\/li\u003e\n\u003cli\u003eA drop-in pass priced at, say, $25, only covers its cost if it converts quickly.\u003c\/li\u003e\n\u003cli\u003eIf drop-ins don't convert within \u003cstrong\u003e3 visits\u003c\/strong\u003e, treat them as pure transactional income, not MRR builders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow can we optimize our high fixed cost base ($32,500\/month) using capacity utilization and labor scheduling?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTo manage your \u003cstrong\u003e$32,500\u003c\/strong\u003e monthly fixed costs, you must aggressively increase capacity utilization metrics, like revenue per square foot, while precisely scheduling your coaching staff to match peak class demand. This focus will defintely ensure variable costs, which start at \u003cstrong\u003e16%\u003c\/strong\u003e of revenue, don't erode contribution margin as you scale toward covering overhead.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eDrive Utilization Metrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCalculate required monthly revenue: \u003cstrong\u003e$38,690\u003c\/strong\u003e to cover fixed costs assuming \u003cstrong\u003e84%\u003c\/strong\u003e contribution margin.\u003c\/li\u003e\n\u003cli\u003eBenchmark performance using revenue per square foot, a key utilization driver for the facility.\u003c\/li\u003e\n\u003cli\u003eIf onboarding takes 14+ days, churn risk rises due to delayed access to training.\u003c\/li\u003e\n\u003cli\u003eFocus on driving membership volume to push revenue past the break-even threshold quickly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eAlign Labor with Peak Times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMap coaching staff deployment strictly to peak class times to control labor spend.\u003c\/li\u003e\n\u003cli\u003ePlan staffing levels carefully against the projected \u003cstrong\u003e40 FTEs\u003c\/strong\u003e scheduled for 2026.\u003c\/li\u003e\n\u003cli\u003eVariable costs start at \u003cstrong\u003e16%\u003c\/strong\u003e of revenue; ensure this percentage shrinks as volume increases.\u003c\/li\u003e\n\u003cli\u003eReview how owner compensation affects operational costs, similar to how owners of a Parkour Gym typically earn; see \u003ca href=\"\/blogs\/how-much-makes\/parkour-gym\"\u003eHow Much Does The Owner Of A Parkour Gym Typically Earn?\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhich member segments (Basic vs Unlimited) show the highest retention rates, and what drives their churn?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlimited members retain significantly better than Basic members, showing a lower monthly churn rate, but both groups cite facility safety concerns as a top reason for leaving, which ties directly into how you manage variable expenses; honestly, you should review \u003ca href=\"\/blogs\/operating-costs\/parkour-gym\"\u003eAre Operational Costs For Parkour Gym Within Budget?\u003c\/a\u003e before scaling.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eSegment Retention Metrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eUnlimited Gross Churn Rate (GCR) is \u003cstrong\u003e4%\u003c\/strong\u003e monthly.\u003c\/li\u003e\n\u003cli\u003eBasic GCR hits \u003cstrong\u003e10%\u003c\/strong\u003e monthly.\u003c\/li\u003e\n\u003cli\u003eUnlimited average tenure is \u003cstrong\u003e15 months\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eBasic average tenure is only \u003cstrong\u003e8 months\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eChurn Drivers and Action\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTop feedback cites \u003cstrong\u003eobstacle configuration\u003c\/strong\u003e changes.\u003c\/li\u003e\n\u003cli\u003eSafety incidents drive \u003cstrong\u003e35%\u003c\/strong\u003e of Basic cancellations.\u003c\/li\u003e\n\u003cli\u003eImprove training progression documentation defintely.\u003c\/li\u003e\n\u003cli\u003eReview padding standards quarterly for risk mitigation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eAre we maintaining sufficient working capital to cover the high initial investment and sustain operations during growth?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYou must ensure your current cash reserves significantly exceed the \u003cstrong\u003e$865,000\u003c\/strong\u003e minimum threshold to comfortably absorb the \u003cstrong\u003e$327,000\u003c\/strong\u003e total initial capital expenditure. Monitoring Days Sales Outstanding (DSO) and future payroll commitments, like the planned 2028 hiring surge, is critical for sustaining growth; for deeper context on operational health, review \u003ca href=\"\/blogs\/profitability\/parkour-gym\"\u003eIs The Parkour Gym Currently Generating Consistent Profits?\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eImmediate Cash Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMaintain cash above the \u003cstrong\u003e$865,000\u003c\/strong\u003e safety floor.\u003c\/li\u003e\n\u003cli\u003eBudget for \u003cstrong\u003e$327,000\u003c\/strong\u003e total CAPEX immediately.\u003c\/li\u003e\n\u003cli\u003eTrack event hosting invoice collections closely.\u003c\/li\u003e\n\u003cli\u003eEnsure liquidity covers short-term operational needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eSustaining Growth Headroom\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eWatch DSO trends for event revenue closely.\u003c\/li\u003e\n\u003cli\u003ePlan cash flow for the 2028 Lead Coach increase.\u003c\/li\u003e\n\u003cli\u003eThe planned FTE jump is from 10 to \u003cstrong\u003e15\u003c\/strong\u003e coaches.\u003c\/li\u003e\n\u003cli\u003eDefintely model payroll impact before hiring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e \u003cdiv class=\"card_smpl\"\u003e\n\n\u003cdiv class=\"double_border\"\u003e\n\n\u003cdiv class=\"card_smpl_header\"\u003e\n\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\n\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\n\n\u003c\/div\u003e\n\n\u003cul class=\"lst_crct_blog\"\u003e\n\n\u003cli\u003eTo support high fixed costs of $32,500 monthly, the primary focus must be on driving capacity utilization toward a target Occupancy Rate of 70% or higher.\u003c\/li\u003e\n\n\u003cli\u003eAchieving the aggressive 950% Gross Margin target necessitates rigorous monthly review of COGS and immediate action on member retention to secure stable recurring revenue.\u003c\/li\u003e\n\n\u003cli\u003eOptimize Monthly Recurring Revenue (MRR) by analyzing which membership tier, Basic ($75) or Unlimited ($120), delivers the highest lifetime value and lowest churn rate.\u003c\/li\u003e\n\n\u003cli\u003eLabor efficiency is critical, requiring strict monitoring of the Labor Cost Percentage to ensure it remains below the 40% target as the facility scales its coaching staff.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 1\n: \u003cspan style=\"color: #126CFF;\"\u003eOccupancy Rate\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eOccupancy Rate measures how much of your total available capacity you are actually selling time in. For your Parkour Gym, this tracks the utilization of all available slots from members and drop-ins against the total spots you could possibly sell. Hitting the \u003cstrong\u003e70%+\u003c\/strong\u003e target is crucial because your fixed overhead costs don't change if you only have 40% utilization.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDirectly links physical asset use to revenue potential.\u003c\/li\u003e\n\u003cli\u003eShows scheduling gaps where marketing or new classes can be added.\u003c\/li\u003e\n\u003cli\u003eGuides decisions on when to hire more coaches or expand class offerings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDoesn't differentiate between high-value and low-value member usage.\u003c\/li\u003e\n\u003cli\u003eChasing high rates can lead to overcrowding and poor member experience.\u003c\/li\u003e\n\u003cli\u003eIt ignores the quality of the revenue generated by those occupied spots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized fitness facilities like yours, utilization benchmarks vary based on class structure. A well-run facility aiming for efficiency should see utilization consistently above \u003cstrong\u003e70%\u003c\/strong\u003e. If your rate dips below \u003cstrong\u003e60%\u003c\/strong\u003e for several weeks, you’re definitely leaving money on the table relative to your fixed costs like rent and insurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAnalyze utilization by time slot (e.g., 4 PM vs. 8 PM) and adjust coach schedules weekly.\u003c\/li\u003e\n\u003cli\u003eOffer dynamic pricing or incentives for filling historically low-occupancy slots.\u003c\/li\u003e\n\u003cli\u003eUse waitlists aggressively for sold-out classes to maximize revenue from no-shows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this by dividing the total number of occupied slots by the total number of slots available during the measurement period. This works for a single class, a single day, or an entire month.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nOccupancy Rate = (Total Members Attending + Total Drop-ins) \/ Total Available Capacity\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay your facility offers \u003cstrong\u003e200\u003c\/strong\u003e total spots across all classes and open gym sessions in one week. If \u003cstrong\u003e140\u003c\/strong\u003e of those spots are taken by members or paying drop-ins, you calculate the rate like this:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nOccupancy Rate = 140 \/ 200 = 0.70 or \u003cstrong\u003e70%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf you hit \u003cstrong\u003e70%\u003c\/strong\u003e, you are meeting the minimum target for efficient use of your physical space.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReview the rate every Monday morning to adjust scheduling for the current week.\u003c\/li\u003e\n\u003cli\u003eTrack utilization by specific class level (e.g., Kids 7-12 vs. Advanced Adult).\u003c\/li\u003e\n\u003cli\u003eSet a minimum attendance threshold (e.g., 5 people) before running a class.\u003c\/li\u003e\n\u003cli\u003eEnsure drop-ins are logged immediately; defintely don't wait until month-end.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 2\n: \u003cspan style=\"color: #126CFF;\"\u003eARPM (Average Revenue Per Member)\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eAverage Revenue Per Member (ARPM) tells you the average dollar amount you collect from every active member each month. For Apex Flow Parkour Academy, this metric is your direct gauge of \u003cstrong\u003epricing power\u003c\/strong\u003e. You must review this monthly to see if your tiered membership structure is effectively capturing value from your specialized facility.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eDirectly validates if your premium training justifies higher fees than standard gyms.\u003c\/li\u003e\n\u003cli\u003eHigher ARPM improves unit economics, speeding up recovery of your initial facility build-out costs.\u003c\/li\u003e\n\u003cli\u003eStable ARPM signals that members see consistent value in the monthly reconfigured obstacle courses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt hides member mix; one high-priced coaching package can mask churn in lower-tier memberships.\u003c\/li\u003e\n\u003cli\u003eIt doesn't account for the variable cost of servicing members (e.g., coach-to-student ratios).\u003c\/li\u003e\n\u003cli\u003eIf you only focus on ARPM, you might neglect volume growth needed to fill the entire facility capacity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor standard, high-volume gyms, ARPM often sits between $40 and $60. Because Apex Flow offers specialized, expert-led training in a dedicated environment, you should target the higher end of boutique fitness pricing. Hitting the \u003cstrong\u003e$100+\u003c\/strong\u003e benchmark monthly means you are successfully positioning yourself as a premium, necessary training resource, not just a place to work out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCreate a top-tier membership tier with guaranteed small group coaching sessions.\u003c\/li\u003e\n\u003cli\u003eBundle required safety gear or monthly training manuals into existing memberships for a slight price bump.\u003c\/li\u003e\n\u003cli\u003eSystematically raise the price on your entry-level class offering by \u003cstrong\u003e5%\u003c\/strong\u003e every 18 months.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou find ARPM by taking all the money collected from memberships in a month and dividing it by the total number of people paying that month. This gives you a clean, single dollar figure to track your revenue efficiency.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nARPM = Total Monthly Membership Revenue \/ Total Active Members\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay Apex Flow collected \u003cstrong\u003e$45,000\u003c\/strong\u003e in membership fees last month, and you had \u003cstrong\u003e400\u003c\/strong\u003e active members paying dues. You need to divide the total revenue by the member count to see the average spend.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nARPM = $45,000 \/ 400 Members = $112.50\n\u003c\/div\u003e\n\u003cp\u003eThis result of \u003cstrong\u003e$112.50\u003c\/strong\u003e beats your target, showing strong pricing power, but you defintely need to watch if that number drops next month.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack ARPM segmented by age group (Kids vs. Teens vs. Adults).\u003c\/li\u003e\n\u003cli\u003eCompare ARPM against your Occupancy Rate; low ARPM with high occupancy means you are underpricing.\u003c\/li\u003e\n\u003cli\u003eIsolate revenue from drop-ins or merchandise; ARPM should only reflect recurring membership fees.\u003c\/li\u003e\n\u003cli\u003eSet an alert if ARPM drops below \u003cstrong\u003e$95\u003c\/strong\u003e for two consecutive months; this flags immediate pricing review.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 3\n: \u003cspan style=\"color: #126CFF;\"\u003eMember Churn Rate\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eMember Churn Rate shows how many members you lost over a specific time frame compared to how many you started with. For your Parkour Gym, this metric tells you exactly how leaky your membership bucket is. You need to review this \u003cstrong\u003emonthly\u003c\/strong\u003e to catch retention issues fast.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003ePinpoints the exact rate of member loss, showing if your retention efforts are working.\u003c\/li\u003e\n\u003cli\u003eHigh churn signals immediate problems with pricing, coaching quality, or facility access.\u003c\/li\u003e\n\u003cli\u003eIt helps predict future recurring revenue stability better than just tracking new sign-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt doesn't explain the \u003cem\u003ewhy\u003c\/em\u003e behind cancellations, only the raw number of members who left.\u003c\/li\u003e\n\u003cli\u003eIf you only track gross churn, you miss the context provided by new member acquisition.\u003c\/li\u003e\n\u003cli\u003eFocusing only on the monthly number can hide damaging seasonal spikes in cancellations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized fitness centers like your Parkour Gym, a good target is \u003cstrong\u003ebelow 5%\u003c\/strong\u003e monthly churn. If you are running a high-touch service, anything above 7% means you are spending too much money replacing lost revenue. Keeping churn low means your \u003cstrong\u003e$100+ ARPM\u003c\/strong\u003e is secure and growing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eImplement a \u003cstrong\u003e30-day check-in survey\u003c\/strong\u003e for new members to address early friction points quickly.\u003c\/li\u003e\n\u003cli\u003eUse the monthly modular obstacle course reconfiguration as a specific retention hook in renewal communications.\u003c\/li\u003e\n\u003cli\u003eOffer a \u003cstrong\u003e'freeze' option\u003c\/strong\u003e instead of outright cancellation for members facing temporary financial strain or injury.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate churn by dividing the number of members who quit during the period by the total number of members you had when the period started. This gives you the percentage loss rate. Here’s the quick math:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nMember Churn Rate = (Members Lost During Period \/ Members at Start of Period)\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay you started January with \u003cstrong\u003e200\u003c\/strong\u003e active members. By January 31st, \u003cstrong\u003e10\u003c\/strong\u003e members canceled their monthly membership. To see your churn rate for January, you divide the 10 lost members by the starting 200 members.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nMember Churn Rate = (10 Members Lost \/ 200 Members at Start) = \u003cstrong\u003e0.05 or 5%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eA 5% churn rate hits your target exactly, but you need to see if that rate holds steady in February.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCalculate churn based on the \u003cstrong\u003efirst 90 days\u003c\/strong\u003e separately; early churn is the most expensive to replace.\u003c\/li\u003e\n\u003cli\u003eSegment churn by membership tier (e.g., kids classes vs. adult unlimited access).\u003c\/li\u003e\n\u003cli\u003eIf your member onboarding process takes \u003cstrong\u003e14+ days\u003c\/strong\u003e to get them fully integrated, churn risk defintely rises.\u003c\/li\u003e\n\u003cli\u003eAlways compare gross churn to new sales to see if you are truly growing or just treading water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 4\n: \u003cspan style=\"color: #126CFF;\"\u003eLabor Cost %\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLabor Cost Percentage measures how much of your total monthly revenue goes directly to paying staff wages. For a parkour gym, this is your biggest variable cost because coaching is the core product. You need to keep this ratio below \u003cstrong\u003e40%\u003c\/strong\u003e to ensure you have enough margin left over to cover rent and profit.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt provides an immediate gauge of staffing efficiency versus sales volume.\u003c\/li\u003e\n\u003cli\u003eIt forces you to review staffing levels monthly, preventing slow creep in overhead.\u003c\/li\u003e\n\u003cli\u003eIt directly links payroll expense to revenue generation, showing if coaches are utilized well.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt ignores the cost of benefits, payroll taxes, and worker’s compensation insurance.\u003c\/li\u003e\n\u003cli\u003eIt can penalize necessary investment in high-quality, specialized coaches.\u003c\/li\u003e\n\u003cli\u003eA low percentage might defintely signal understaffing, leading to burnout and high churn.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor specialized fitness centers where instruction is the primary driver, Labor Cost % often sits between 35% and 50%. Hitting the \u003cstrong\u003ebelow 40%\u003c\/strong\u003e target means you are managing your class scheduling tightly against your membership base. If you are heavily reliant on drop-ins rather than stable memberships, this ratio will fluctuate more wildly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIncrease Average Revenue Per Member (ARPM) by bundling memberships with specialized workshops.\u003c\/li\u003e\n\u003cli\u003eOptimize coach schedules to ensure coverage aligns exactly with booked class times, minimizing idle pay.\u003c\/li\u003e\n\u003cli\u003eCross-train administrative staff to cover basic floor supervision during slow periods.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate Labor Cost % by dividing your total monthly payroll expenses by your total monthly revenue, then multiplying by 100 to get a percentage. This metric tells you the direct cost of your human capital relative to sales.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nLabor Cost % = (Total Monthly Wages \/ Total Monthly Revenue)  100\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay your parkour academy brings in \u003cstrong\u003e$40,000\u003c\/strong\u003e in membership revenue for October, but your total wages paid out that month, including salary and hourly coaching, totaled \u003cstrong\u003e$15,000\u003c\/strong\u003e. We plug those numbers into the formula to see where you stand against the target.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nLabor Cost % = ($15,000 \/ $40,000)  100 = \u003cstrong\u003e37.5%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp\u003eSince 37.5% is under your 40% goal, you have good control over staffing efficiency for that month.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack wages against revenue targets weekly, not just monthly.\u003c\/li\u003e\n\u003cli\u003eSeparate wages for core coaching versus administrative support roles.\u003c\/li\u003e\n\u003cli\u003eIf you plan a big marketing push, anticipate a temporary Labor Cost % spike.\u003c\/li\u003e\n\u003cli\u003eUse the \u003cstrong\u003e70% Occupancy Rate\u003c\/strong\u003e target to model required coach hours beforehand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 5\n: \u003cspan style=\"color: #126CFF;\"\u003eGross Margin %\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eGross Margin percent shows how much money you keep after paying for the direct stuff you sell or use up. For your parkour gym, this is revenue minus the cost of goods sold (COGS), which mainly means merchandise and supplies. You need to review this monthly because hitting that \u003cstrong\u003e950%+\u003c\/strong\u003e target demands tight control over those direct costs.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows pricing power before overhead hits.\u003c\/li\u003e\n\u003cli\u003eHighlights efficiency in managing inventory, like branded shirts.\u003c\/li\u003e\n\u003cli\u003eDirectly measures profitability of core service delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIgnores major fixed costs like rent and coaching salaries.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003e950%+\u003c\/strong\u003e target suggests near-zero supply costs, which is tough.\u003c\/li\u003e\n\u003cli\u003eIt doesn't account for member churn, which impacts future revenue streams.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor pure service businesses like a gym, Gross Margin should generally be high, often \u003cstrong\u003e80% to 90%\u003c\/strong\u003e, because COGS is low. If you sell a lot of merchandise, that number drops. Your target of \u003cstrong\u003e950%+\u003c\/strong\u003e is mathematically impossible unless your revenue is negative or your COGS is negative, so you need to verify what this number actually represents in your model—is it contribution margin instead?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eNegotiate better bulk pricing on facility supplies and retail inventory.\u003c\/li\u003e\n\u003cli\u003eIncrease the price markup on all merchandise sold in the lobby.\u003c\/li\u003e\n\u003cli\u003eMinimize waste of consumables used during classes, like tape or chalk.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou take your total monthly revenue and subtract the cost of merchandise you sold and any supplies used directly in service delivery, like chalk or minor repairs. Then, divide that result by the total revenue. This tells you the percentage of every dollar earned that remains before you pay for rent or staff.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv clas s=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eLet's assume your monthly revenue from memberships and drop-ins is \u003cstrong\u003e$50,000\u003c\/strong\u003e. If your merchandise and supplies COGS totaled \u003cstrong\u003e$2,500\u003c\/strong\u003e for the month, here’s the math. We are aiming for that \u003cstrong\u003e950%+\u003c\/strong\u003e benchmark, which means we expect COGS to be almost nothing.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\n($50,000 Revenue - $2,500 COGS) \/ $50,000 Revenue = 0.95 or 95% Gross Margin\n\u003c\/div\u003e\n\u003cp\u003eIn this example, you hit 95%, which is solid for a gym, but still far from the 950% target you’re tracking. If you only had $100 in COGS, you’d hit 99.8%.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSeparate merchandise COGS from facility maintenance costs.\u003c\/li\u003e\n\u003cli\u003eTrack supply usage per class session, not just monthly totals.\u003c\/li\u003e\n\u003cli\u003eIf you see a dip, immediately audit the last month's inventory purchase orders.\u003c\/li\u003e\n\u003cli\u003eEnsure your accounting system correctly classifies all direct costs as COGS, defintely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 6\n: \u003cspan style=\"color: #126CFF;\"\u003eCash Runway\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eCash Runway tells you exactly how long your business can survive if you stop bringing in revenue today. It’s your \u003cstrong\u003ecurrent cash balance\u003c\/strong\u003e divided by your average monthly net burn, which is the amount of cash you lose each month. You must review this figure monthly to confirm you have enough liquidity to cover all your fixed operating costs, like the gym lease and core staff salaries.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eGauges immediate survival timeline for decision-making.\u003c\/li\u003e\n\u003cli\u003eInforms investors precisely when you will need the next funding round.\u003c\/li\u003e\n\u003cli\u003eForces management to maintain strict control over fixed overhead spending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt assumes your current burn rate stays perfectly flat going forward.\u003c\/li\u003e\n\u003cli\u003eIt ignores the impact of seasonality or unexpected capital expenditure needs.\u003c\/li\u003e\n\u003cli\u003eA long runway can mask underlying unit economics that aren't profitable yet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor a capital-intensive service business like a specialized fitness facility, investors expect a minimum of \u003cstrong\u003e12 months\u003c\/strong\u003e of runway when you raise money. If you are still building out membership volume, aiming for \u003cstrong\u003e18 months\u003c\/strong\u003e is safer to absorb delays in hitting your Occupancy Rate target of \u003cstrong\u003e70%+\u003c\/strong\u003e. This buffer is essential because raising capital reliably takes longer than you think.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eImmediately cut non-essential spending until you achieve positive cash flow.\u003c\/li\u003e\n\u003cli\u003eFocus marketing spend on channels with the fastest CAC Payback Period.\u003c\/li\u003e\n\u003cli\u003eNegotiate longer payment terms with suppliers to keep cash on hand longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou calculate this by taking what you have now and dividing it by what you lose monthly. The key is using \u003cstrong\u003enet burn\u003c\/strong\u003e, which is cash spent minus cash received. If you are profitable, the net burn is negative, meaning you have a net gain, and the runway is technically infinite until you decide to spend that cash.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay your fixed monthly overhead, including rent and salaries, is \u003cstrong\u003e$30,000\u003c\/strong\u003e. If your current bank balance is \u003cstrong\u003e$360,000\u003c\/strong\u003e and after all variable costs, you are losing \u003cstrong\u003e$10,000\u003c\/strong\u003e net per month, your runway is solid. If you improve operations and only lose \u003cstrong\u003e$5,000\u003c\/strong\u003e net, your runway extends substantially. Here’s the quick math:\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003eCash Runway = $360,000 \/ $5,000\u003c\/div\u003e\n\u003cp\u003eThis results in \u003cstrong\u003e72 months\u003c\/strong\u003e of runway, or six years, based on that current burn rate. If you manage to increase your ARPM to $120 and hit \u003cstrong\u003e85%\u003c\/strong\u003e occupancy, you might flip that burn into a net gain of $2,000 monthly, defintely changing your outlook.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eTips and Trics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eAlways model runway based on the worst-case scenario burn rate.\u003c\/li\u003e\n\u003cli\u003eTrack cash balance daily, but calculate runway on the first of the month.\u003c\/li\u003e\n\u003cli\u003eIf runway drops below \u003cstrong\u003e15 months\u003c\/strong\u003e, immediately pause non-essential hiring.\u003c\/li\u003e\n\u003cli\u003eFactor in known future capital needs, like equipment replacement costs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003ch2\u003eKPI 7\n: \u003cspan style=\"color: #126CFF;\"\u003eCAC Payback Period\n\u003c\/span\u003e\n\u003c\/h2\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDefinition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe CAC Payback Period measures how many months it takes for a new member’s contribution margin to cover the initial Customer Acquisition Cost (CAC). This metric tells you how quickly your marketing investment starts generating net cash flow back to the business. For your membership model, the target is \u003cstrong\u003e6 months or less\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-plus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eAdvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eShows marketing spend efficiency immediately.\u003c\/li\u003e\n\u003cli\u003eDictates how much capital you need to fund growth.\u003c\/li\u003e\n\u003cli\u003eForces focus on high-value, low-cost acquisition channels.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-minus-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eDisadvantages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIt ignores the total Customer Lifetime Value (CLV).\u003c\/li\u003e\n\u003cli\u003eIt penalizes channels that bring in members who stay longer than 12 months.\u003c\/li\u003e\n\u003cli\u003eIt requires precise tracking of variable costs per member.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eIndustry Benchmarks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor subscription businesses like a parkour gym, a payback period under \u003cstrong\u003e6 months\u003c\/strong\u003e is excellent; it means you can reinvest cash quickly. If your payback period creeps toward \u003cstrong\u003e12 months\u003c\/strong\u003e, you are tying up too much working capital in marketing efforts. You defintely need to monitor this closely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-rocket-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Improve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eIncrease Average Revenue Per Member (ARPM) via premium tiers.\u003c\/li\u003e\n\u003cli\u003eReduce CAC by focusing on organic referrals and community events.\u003c\/li\u003e\n\u003cli\u003eLower variable costs associated with onboarding new members.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eHow To Calculate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eYou divide the total cost to acquire one new member by the average monthly contribution margin that member generates. Contribution margin is revenue minus direct variable costs, like specific coaching hours or supplies tied directly to that member's activity.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-how-calc-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\n\u003ch3\u003eExample of Calculation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp\u003eSay your marketing team spends \u003cstrong\u003e$450\u003c\/strong\u003e to sign up one new member (CAC). If that member pays a monthly fee and generates \u003cstrong\u003e$75\u003c\/strong\u003e in contribution margin after accounting for direct costs, the payback calculation is straightforward.\u003c\/p\u003e\n\u003cdiv class=\"card_smpl_formula\"\u003e\nCAC Payback Period = $450 \/ $75 per month = 6.0 Months\n\u003c\/div\u003e\n\u003cp\u003eThis example hits your target exactly, meaning after 6 months of membership fees, the initial marketing investment is fully recovered.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e  \n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-20-blog-tips-icon.svg\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49303902028019,"sku":"parkour-gym-kpi-metrics","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/parkour-gym-kpi-metrics.webp?v=1782688882","url":"https:\/\/financialmodelslab.com\/products\/parkour-gym-kpi-metrics","provider":"Financial Models Lab","version":"1.0","type":"link"}