{"product_id":"sports-nutrition-shop-startup-costs","title":"Sports Nutrition Store Startup Costs: $66K CAPEX And $25K Stock","description":"\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"line_top\"\u003e\u003c\/div\u003e\n\u003cp\u003eYou’re planning a US sports nutrition store, so separate the buildout from the cash needed to survive the early ramp-up period The researched startup plan includes \u003cstrong\u003e$66,000 of store setup CAPEX\u003c\/strong\u003e, \u003cstrong\u003e$25,000 of initial inventory\u003c\/strong\u003e, \u003cstrong\u003e$5,030 in monthly fixed overhead\u003c\/strong\u003e, and \u003cstrong\u003e$95,000 of Year 1 base payroll\u003c\/strong\u003e These sports nutrition store opening costs are planning assumptions, not vendor quotes, franchise fees, or operating guarantees\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\" id=\"main_article_image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eEstimate Startup Costs with Calculator\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-capex-calculator\" aria-label=\"Sports Nutrition Store Startup CAPEX Calculator\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Startup CAPEX calculator.xlsx\" data-source-site-name=\"Financial Models Lab\" data-source-site-url=\"https:\/\/financialmodelslab.com\" data-source-page-title=\"Sports Nutrition Store Startup CAPEX Calculator\" data-note-title=\"Exclusions matter\" data-note-text=\"This calculator includes only capitalized startup assets. It excludes the $25,000 initial inventory, rent deposits, payroll runway, debt service, insurance premiums, marketing, working capital, and other non-CAPEX funding needs. Base CAPEX before contingency is $66,000.\"\u003e\u003cdiv class=\"fml-capex-card\"\u003e\n\u003cheader class=\"fml-capex-header\"\u003e\u003cdiv class=\"fml-capex-heading\"\u003e\n\u003cp class=\"fml-capex-eyebrow\"\u003eStartup CAPEX Calculator\u003c\/p\u003e\n\u003cp class=\"fml-capex-intro\"\u003eEstimates capitalized startup assets only, before opening, not inventory or operating cash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-scenarios\" aria-label=\"Scenario presets\"\u003e\n\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"lean\"\u003eLean\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-capex-scenario\" type=\"button\" data-scenario=\"full\"\u003eFull\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-capex-layout\"\u003e\n\u003cform class=\"fml-capex-inputs\"\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eStore fit-out \u0026amp; renovation\u003c\/span\u003e\u003csmall\u003eLeasehold improvements, buildout, and interior work before opening.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"store_fitout_renovation\" data-capex-kind=\"money\" data-capex-label=\"Store fit-out \u0026amp; renovation\" data-capex-note=\"Leasehold improvements, buildout, and interior work before opening.\" data-lean=\"36000\" data-base=\"40000\" data-full=\"46000\" name=\"store_fitout_renovation\" type=\"text\" inputmode=\"numeric\" value=\"40,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eShelving \u0026amp; display units\u003c\/span\u003e\u003csmall\u003eRetail shelving, display fixtures, and product presentation hardware.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"shelving_display_units\" data-capex-kind=\"money\" data-capex-label=\"Shelving \u0026amp; display units\" data-capex-note=\"Retail shelving, display fixtures, and product presentation hardware.\" data-lean=\"10000\" data-base=\"12000\" data-full=\"14000\" name=\"shelving_display_units\" type=\"text\" inputmode=\"numeric\" value=\"12,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003ePOS hardware \u0026amp; installation\u003c\/span\u003e\u003csmall\u003eCheckout hardware, setup, and installation costs.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"pos_hardware_installation\" data-capex-kind=\"money\" data-capex-label=\"POS hardware \u0026amp; installation\" data-capex-note=\"Checkout hardware, setup, and installation costs.\" data-lean=\"2500\" data-base=\"3000\" data-full=\"3500\" name=\"pos_hardware_installation\" type=\"text\" inputmode=\"numeric\" value=\"3,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eSecurity system\u003c\/span\u003e\u003csmall\u003eCameras, monitoring gear, and install for store protection.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"security_system\" data-capex-kind=\"money\" data-capex-label=\"Security system\" data-capex-note=\"Cameras, monitoring gear, and install for store protection.\" data-lean=\"2000\" data-base=\"2500\" data-full=\"3000\" name=\"security_system\" type=\"text\" inputmode=\"numeric\" value=\"2,500\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eExterior signage, office furniture \u0026amp; computer equipment\u003c\/span\u003e\u003csmall\u003eExterior signage, office furniture, computer, and printer for launch.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-capex-field=\"opening_equipment_and_signage\" data-capex-kind=\"money\" data-capex-label=\"Exterior signage, office furniture \u0026amp; computer equipment\" data-capex-note=\"Exterior signage, office furniture, computer, and printer for launch.\" data-lean=\"5500\" data-base=\"8500\" data-full=\"10500\" name=\"opening_equipment_and_signage\" type=\"text\" inputmode=\"numeric\" value=\"8,500\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-row\"\u003e\n\u003clabel class=\"fml-capex-label\"\u003e\u003cspan\u003eContingency Reserve\u003c\/span\u003e\u003csmall\u003eAdds a buffer to the CAPEX subtotal for overages and small setup changes.\u003c\/small\u003e\u003c\/label\u003e\u003cdiv class=\"fml-capex-percent\"\u003e\n\u003cinput data-capex-field=\"contingency_reserve\" data-capex-kind=\"percent\" name=\"contingency_reserve\" type=\"range\" min=\"5\" max=\"15\" step=\"1\" data-lean=\"5\" data-base=\"10\" data-full=\"15\" value=\"10\"\u003e\u003coutput data-capex-output=\"contingencyValue\"\u003e10%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003caside class=\"fml-capex-results\" aria-live=\"polite\"\u003e\u003cspan class=\"fml-capex-tag\"\u003eCAPEX outlay\u003c\/span\u003e\u003cdiv class=\"fml-capex-total\"\u003e\n\u003cspan\u003eTotal startup CAPEX\u003c\/span\u003e\u003cstrong data-capex-output=\"totalCapex\"\u003e$72,600\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdl class=\"fml-capex-result-list\"\u003e\n\u003cdiv\u003e\n\u003cdt\u003eSubtotal before contingency\u003c\/dt\u003e\n\u003cdd data-capex-output=\"subtotal\"\u003e$66,000\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eContingency amount\u003c\/dt\u003e\n\u003cdd data-capex-output=\"contingencyAmount\"\u003e$6,600\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eLargest cost driver\u003c\/dt\u003e\n\u003cdd data-capex-output=\"largestDriver\"\u003eStore fit-out \u0026amp; renovation\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\n\u003cdiv class=\"fml-capex-chart\" aria-label=\"CAPEX cost category breakdown\"\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eFit-out\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"store_fitout_renovation\" style=\"--fml-capex-share: 61%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"store_fitout_renovation\"\u003e61%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eShelving\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"shelving_display_units\" style=\"--fml-capex-share: 18%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"shelving_display_units\"\u003e18%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003ePOS\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"pos_hardware_installation\" style=\"--fml-capex-share: 5%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"pos_hardware_installation\"\u003e5%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eSecurity\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"security_system\" style=\"--fml-capex-share: 4%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"security_system\"\u003e4%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-bar-row\"\u003e\n\u003cspan\u003eSignage \u0026amp; equipment\u003c\/span\u003e\u003cdiv\u003e\u003ci data-capex-bar=\"opening_equipment_and_signage\" style=\"--fml-capex-share: 13%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-capex-share=\"opening_equipment_and_signage\"\u003e13%\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-capex-export\" type=\"button\" data-capex-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-capex-note\"\u003e\n\u003cspan class=\"fml-capex-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eExclusions matter\u003c\/strong\u003e This calculator includes only capitalized startup assets. It excludes the $25,000 initial inventory, rent deposits, payroll runway, debt service, insurance premiums, marketing, working capital, and other non-CAPEX funding needs. Base CAPEX before contingency is $66,000.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\u003cdiv class=\"container_new_design_blog\"\u003e\n\n\u003cdiv class=\"text-section_blog text-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"line_top_blog\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat should this CAPEX tab show?\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cp\u003e\u003ca href=\"\/products\/sports-nutrition-shop-financial-model\"\u003eSports Nutrition Store Financial Model Template\u003c\/a\u003e tab shows startup CAPEX, timing, and depreciation\/amortization. Open it; review assumptions, not quotes.\u003c\/p\u003e\n\n\u003ch4\u003eScreenshot highlights\u003c\/h4\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$66k CAPEX\u003c\/strong\u003e, \u003cstrong\u003e$25k opening inventory\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$5,030 monthly overhead\u003c\/strong\u003e, \u003cstrong\u003e$95k payroll\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonth 17 breakeven\u003c\/strong\u003e, \u003cstrong\u003e39-month payback\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 1 EBITDA\u003c\/strong\u003e \u003cstrong\u003e-$111k\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"image-section_blog image-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"preview-card\" data-preview-src=\"\/cdn\/shop\/files\/sports-nutrition-shop-financial-model-capex-financialmodelslab_27904d70-29a7-44f8-a555-b657789044bd.webp\"\u003e\n\u003cimg class=\"preview-img\" width=\"100%\" height=\"auto\" src=\"\/cdn\/shop\/files\/sports-nutrition-shop-financial-model-capex-financialmodelslab_27904d70-29a7-44f8-a555-b657789044bd.webp?width=500\" alt=\"Sports Nutrition Store Financial Model capex inputs showing capital expenditure items and timelines, letting users customize equipment, store fit-out, and investment assumptions for scenario-ready projections.\"\u003e\n\u003cdiv class=\"preview-overlay\"\u003e\n\u003cbutton class=\"preview-btn\" type=\"button\" style=\"align-items: center; vertical-align: middle; display: inline-flex; justify-content: center; gap: 6px; line-height: 1;\"\u003e\nPREVIEW \u003csvg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" viewbox=\"0 0 448 512\" width=\"14\"\u003e\u003cpath d=\"M416 176V86.63L246.6 256L416 425.4V336c0-8.844 7.156-16 16-16s16 7.156 16 16v128c0 8.844-7.156 16-16 16h-128c-8.844 0-16-7.156-16-16s7.156-16 16-16h89.38L224 278.6L54.63 448H144C152.8 448 160 455.2 160 464S152.8 480 144 480h-128C7.156 480 0 472.8 0 464v-128C0 327.2 7.156 320 16 320S32 327.2 32 336v89.38L201.4 256L32 86.63V176C32 184.8 24.84 192 16 192S0 184.8 0 176v-128C0 39.16 7.156 32 16 32h128C152.8 32 160 39.16 160 48S152.8 64 144 64H54.63L224 233.4L393.4 64H304C295.2 64 288 56.84 288 48S295.2 32 304 32h128C440.8 32 448 39.16 448 48v128C448 184.8 440.8 192 432 192S416 184.8 416 176z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow much initial inventory should a supplement store buy before opening?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eThe \u003cstrong\u003eSports Nutrition Store\u003c\/strong\u003e should open with about \u003cstrong\u003e$25,000\u003c\/strong\u003e in inventory, not more, so cash stays flexible while you cover protein powder, pre-workout, energy bars, vitamins, hydration, recovery, and functional foods. Using the Year 1 mix you gave, that spend leans \u003cstrong\u003e45%\u003c\/strong\u003e protein powder, \u003cstrong\u003e25%\u003c\/strong\u003e pre-workout, \u003cstrong\u003e10%\u003c\/strong\u003e energy bars, and \u003cstrong\u003e20%\u003c\/strong\u003e vitamins, with a weighted unit price of about \u003cstrong\u003e$33.75\u003c\/strong\u003e and about \u003cstrong\u003e13 units per order\u003c\/strong\u003e. Inventory is \u003cstrong\u003eworking capital\u003c\/strong\u003e, not CAPEX, so the goal is fast turns, not a packed shelf.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eOpening stock plan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eStart with \u003cstrong\u003e$25,000\u003c\/strong\u003e total stock.\u003c\/li\u003e\n\u003cli\u003eLead with \u003cstrong\u003eprotein powder\u003c\/strong\u003e and \u003cstrong\u003epre-workout\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eKeep \u003cstrong\u003eenergy bars\u003c\/strong\u003e and \u003cstrong\u003evitamins\u003c\/strong\u003e in mix.\u003c\/li\u003e\n\u003cli\u003eUse \u003cstrong\u003e$33.75\u003c\/strong\u003e average unit cost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eStock risk controls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eWatch \u003cstrong\u003esupplier minimums\u003c\/strong\u003e before ordering.\u003c\/li\u003e\n\u003cli\u003eTrim slow SKUs with short \u003cstrong\u003eshelf life\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eProtect fast movers from \u003cstrong\u003estockout risk\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eTreat inventory as \u003cstrong\u003eworking capital\u003c\/strong\u003e, not CAPEX.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhat hidden costs should I budget for when opening a supplement store?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eBudget for more than inventory: a \u003cstrong\u003eSports Nutrition Store\u003c\/strong\u003e usually needs cash for deposits, permits, tax setup, pre-opening payroll, launch marketing, cleaning, shrinkage, and a buffer. The monthly fixed overhead alone is \u003cstrong\u003e$5,030\u003c\/strong\u003e before payroll, and the \u003ca href=\"\/blogs\/how-much-makes\/sports-nutrition-shop\"\u003eHow Much Does The Owner Of A Sports Nutrition Store Typically Make?\u003c\/a\u003e math changes fast if you miss those startup costs. Add \u003cstrong\u003e$60,000\u003c\/strong\u003e for a store manager and \u003cstrong\u003e$35,000\u003c\/strong\u003e for a sales associate, and keep working capital separate from the \u003cstrong\u003e$25,000\u003c\/strong\u003e inventory buy.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eUpfront hidden costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eRent deposit\u003c\/strong\u003e and utility deposit\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInsurance down payment\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocal permits\u003c\/strong\u003e and sales tax setup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional fees\u003c\/strong\u003e and legal help\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eMonthly cash traps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$3,500\u003c\/strong\u003e lease and \u003cstrong\u003e$450\u003c\/strong\u003e utilities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$150\u003c\/strong\u003e insurance, \u003cstrong\u003e$100\u003c\/strong\u003e POS, \u003cstrong\u003e$80\u003c\/strong\u003e website\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$50\u003c\/strong\u003e CRM, \u003cstrong\u003e$500\u003c\/strong\u003e marketing, \u003cstrong\u003e$200\u003c\/strong\u003e cleaning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-opening payroll\u003c\/strong\u003e, shrinkage, and cash buffer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow do I turn sports nutrition store startup costs into a funding plan?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eIf you’re funding a \u003cstrong\u003eSports Nutrition Store\u003c\/strong\u003e, start with \u003cstrong\u003e$66,000\u003c\/strong\u003e in CAPEX, \u003cstrong\u003e$25,000\u003c\/strong\u003e in opening stock, then add pre-opening costs, deposits, and working capital; Month 1 overhead is \u003cstrong\u003e$5,030\u003c\/strong\u003e and Year 1 payroll is \u003cstrong\u003e$95,000\u003c\/strong\u003e. Here’s the quick math: \u003cstrong\u003e60 to 120\u003c\/strong\u003e daily visitors at a \u003cstrong\u003e12%\u003c\/strong\u003e visitor-to-buyer rate means about \u003cstrong\u003e7 to 14\u003c\/strong\u003e orders a day, and with \u003cstrong\u003e13 units\u003c\/strong\u003e per order at about \u003cstrong\u003e$33.75\u003c\/strong\u003e each, you can map the sales run rate. After \u003cstrong\u003e14%\u003c\/strong\u003e wholesale inventory, \u003cstrong\u003e15%\u003c\/strong\u003e inbound shipping, \u003cstrong\u003e25%\u003c\/strong\u003e processing, and \u003cstrong\u003e1%\u003c\/strong\u003e packaging, the model points to break-even in \u003cstrong\u003eMonth 17\u003c\/strong\u003e and payback in \u003cstrong\u003e39 months\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eStart-up funding uses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$66,000\u003c\/strong\u003e CAPEX first\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$25,000\u003c\/strong\u003e opening stock\u003c\/li\u003e\n\u003cli\u003eAdd deposits and pre-opening\u003c\/li\u003e\n\u003cli\u003eKeep working capital on hand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eSales and payback checks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e60 to 120\u003c\/strong\u003e visitors daily\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12%\u003c\/strong\u003e convert to buyers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonth 1\u003c\/strong\u003e overhead is \u003cstrong\u003e$5,030\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePayback lands in \u003cstrong\u003e39 months\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCalculate Fuding Needs\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-summary-static\" aria-label=\"Sports Nutrition Store Startup Cost Summary\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Sports Nutrition Store Startup Cost Summary Table.xlsx\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Sports Nutrition Store Startup Cost Summary\" data-source-url=\"\"\u003e\u003cdiv class=\"fml-summary-static-card\"\u003e\n\u003cheader class=\"fml-summary-static-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-summary-static-eyebrow\"\u003eStartup cost summary\u003c\/p\u003e\n\u003cp class=\"fml-summary-static-description\"\u003eThis table summarizes startup asset spending and excluded opening cash needs for a sports nutrition store.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-actions\"\u003e\n\u003cdiv class=\"fml-summary-static-scenarios\" aria-label=\"Highlight scenario\"\u003e\n\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"low\"\u003eLow\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-summary-static-scenario\" type=\"button\" data-scenario=\"high\"\u003eHigh\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-summary-static-export\" type=\"button\" data-summary-export\u003eEXPORT XLSX\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003csection class=\"fml-summary-static-metrics\" aria-live=\"polite\"\u003e\u003cdiv class=\"fml-summary-static-metric is-primary\"\u003e\n\u003cspan\u003eHighlighted CAPEX\u003c\/span\u003e\u003cstrong data-summary-metric=\"capex\"\u003e$61,500\u003c\/strong\u003e\u003csmall data-summary-metric=\"scenario\"\u003eBase planning example\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric is-warning\"\u003e\n\u003cspan\u003eExcluded cash needs\u003c\/span\u003e\u003cstrong data-summary-metric=\"working\"\u003e$712,000\u003c\/strong\u003e\u003csmall\u003eOutside CAPEX total\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-summary-static-metric\"\u003e\n\u003cspan\u003eFunding need\u003c\/span\u003e\u003cstrong data-summary-metric=\"funding\"\u003e$773,500\u003c\/strong\u003e\u003csmall\u003eCAPEX + excluded cash needs\u003c\/small\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cdiv class=\"fml-summary-static-table-wrap\"\u003e\u003ctable class=\"fml-summary-static-table\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth scope=\"col\"\u003eCost Category\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"fml-summary-static-estimate-header\" data-summary-estimate-header\u003eBase Estimate\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eMain Cost Driver\u003c\/th\u003e\n\u003cth scope=\"col\"\u003eCAPEX Calculator\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-summary-row data-low=\"36000\" data-base=\"40000\" data-high=\"48000\" data-capex=\"true\"\u003e\n\u003ctd\u003eStore Fit-out \u0026amp; Renovation\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$40,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eBuildout scope and finish level\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"10000\" data-base=\"12000\" data-high=\"15000\" data-capex=\"true\"\u003e\n\u003ctd\u003eShelving \u0026amp; Display Units\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$12,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eFixture count and display quality\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"2500\" data-base=\"3000\" data-high=\"4000\" data-capex=\"true\"\u003e\n\u003ctd\u003ePOS Hardware \u0026amp; Installation\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$3,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eHardware spec and setup scope\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"2000\" data-base=\"2500\" data-high=\"3500\" data-capex=\"true\"\u003e\n\u003ctd\u003eSecurity System\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$2,500\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eCamera coverage and alarm setup\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-summary-row data-low=\"3000\" data-base=\"4000\" data-high=\"5000\" data-capex=\"true\"\u003e\n\u003ctd\u003eExterior Signage\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$4,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eSign size, materials, and install\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill\"\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"is-excluded\" data-summary-row data-low=\"650000\" data-base=\"712000\" data-high=\"850000\" data-capex=\"false\"\u003e\n\u003ctd\u003eOperating Reserve\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-estimate\" data-summary-value\u003e$712,000\u003c\/td\u003e\n\u003ctd class=\"fml-summary-static-driver\"\u003eMonthly overhead and Year 1 payroll runway\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"fml-summary-static-pill is-no\"\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cfooter class=\"fml-summary-static-note\"\u003e\u003cspan class=\"fml-summary-static-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Planning ranges are assumptions; non-CAPEX rows cover opening cash needs, not asset purchases.\u003c\/p\u003e\u003c\/footer\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eSports Nutrition Store Core Five Startup Costs\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eInitial Inventory Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eOpening Stock\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFund opening inventory as \u003cstrong\u003ecurrent assets\u003c\/strong\u003e, not CAPEX. A \u003cstrong\u003e$25,000\u003c\/strong\u003e buy split by Year 1 mix means \u003cstrong\u003e$11,250\u003c\/strong\u003e protein powder, \u003cstrong\u003e$6,250\u003c\/strong\u003e pre-workout, \u003cstrong\u003e$2,500\u003c\/strong\u003e energy bars, and \u003cstrong\u003e$5,000\u003c\/strong\u003e vitamins. Use the provided retail price anchors of \u003cstrong\u003e$45\u003c\/strong\u003e, \u003cstrong\u003e$35\u003c\/strong\u003e, \u003cstrong\u003e$350\u003c\/strong\u003e, and \u003cstrong\u003e$22\u003c\/strong\u003e to check pricing, then buy only what local gym demand can turn.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eBuy Mix\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eKeep the first order tight and core-heavy. Reorder rules should follow sell-through, supplier minimums, freight timing, and expiration dates, not guesswork. Slow-moving flavors and niche SKUs trap cash, while empty shelves on protein or pre-workout push repeat buyers elsewhere. Add hydration, recovery, sports drinks, and functional foods only when assortment depth can support fresh turns.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$11,250\u003c\/strong\u003e protein powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$6,250\u003c\/strong\u003e pre-workout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$2,500\u003c\/strong\u003e energy bars\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$5,000\u003c\/strong\u003e vitamins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eReorder\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eSet replenishment around the fastest movers first. If freight lands late or a supplier forces a high minimum, keep backup cash for the next buy and trim weak flavors fast. One clean rule: protect the top sellers, then test extras only after the core mix is moving.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eProtect core SKUs first\u003c\/li\u003e\n\u003cli\u003eTrim slow flavors early\u003c\/li\u003e\n\u003cli\u003eWatch stockout risk daily\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eDepth Control\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eHydration, recovery, sports drinks, and functional foods should stay out of the first buy unless turnover data from local gyms proves demand. These lines can widen the basket, but they also raise cash tied up in slow stock and shorter-dated items. Start with depth only where repeat visits are already visible.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eBuildout And Fixtures Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eStore Fit-Out\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eTenant improvements are \u003cstrong\u003eCAPEX\u003c\/strong\u003e, not rent. The \u003cstrong\u003e$40,000\u003c\/strong\u003e fit-out and renovation covers flooring, lighting, counters, wall displays, endcaps, and any landlord-required work. It excludes deposits and monthly rent. If you add a sample area or refrigeration, the number rises fast, so count the exact square footage and scope before you sign.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eCost Drivers\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eEstimate this line from three quotes: \u003cstrong\u003e$40,000\u003c\/strong\u003e fit-out, \u003cstrong\u003e$12,000\u003c\/strong\u003e shelving and display units, and \u003cstrong\u003e$4,000\u003c\/strong\u003e exterior signage. Ask for pricing on wall displays, endcaps, and install labor. Permits and signage rules can shift the total, so the real question is what the landlord requires and how much of the space needs renovation.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eMeasure exact square footage.\u003c\/li\u003e\n\u003cli\u003eCheck local signage rules.\u003c\/li\u003e\n\u003cli\u003ePrice any refrigeration separately.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eKeep It Lean\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eCut cost by reusing good fixtures, simplifying finishes, and delaying refrigeration unless the assortment needs it. Clean spaces with basic walls and lighting can stay near the plan; older spaces, heavy buildouts, or custom fixtures push higher. One mistake is spending on display quality before the lease terms and landlord improvements are locked.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eReuse usable fixtures first.\u003c\/li\u003e\n\u003cli\u003eDelay nonessential cold cases.\u003c\/li\u003e\n\u003cli\u003eLock landlord scope early.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCapex Budget\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eTreat this as startup \u003cstrong\u003eCAPEX\u003c\/strong\u003e alongside inventory and software, since it funds assets that stay in the store after opening. A basic launch budget here is \u003cstrong\u003e$56,000\u003c\/strong\u003e before any refrigeration or extra landlord work: \u003cstrong\u003e$40,000\u003c\/strong\u003e plus \u003cstrong\u003e$12,000\u003c\/strong\u003e plus \u003cstrong\u003e$4,000\u003c\/strong\u003e. The buildout choice affects cash use before first sales, so model it separately from operating rent.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003ePOS, Inventory Software, And Security Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLaunch hardware\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor a sports nutrition store, the one-time POS and security stack is \u003cstrong\u003e$7,000\u003c\/strong\u003e in CAPEX: \u003cstrong\u003e$3,000\u003c\/strong\u003e for POS hardware and installation, \u003cstrong\u003e$2,500\u003c\/strong\u003e for security, and \u003cstrong\u003e$1,500\u003c\/strong\u003e for a computer and printer. Add barcode scanners and payment setup here, since they support checkout speed and shrinkage control from day one.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eMonthly software\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eKeep software out of CAPEX. The base monthly run rate is \u003cstrong\u003e$230\u003c\/strong\u003e: \u003cstrong\u003e$100\u003c\/strong\u003e POS subscription, \u003cstrong\u003e$80\u003c\/strong\u003e website maintenance, and \u003cstrong\u003e$50\u003c\/strong\u003e CRM software. That is \u003cstrong\u003e$2,760\u003c\/strong\u003e a year before payment fees. Use the budget to decide whether inventory tracking, ecommerce add-on, and loyalty tools go live at opening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eVariable fees\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eYear 1 also carries variable costs tied to sales: \u003cstrong\u003e25%\u003c\/strong\u003e payment processing and \u003cstrong\u003e1%\u003c\/strong\u003e packaging. Separate those from hardware and subscriptions, because they move with order volume. That makes the cash plan cleaner, and it keeps the startup budget from overstating fixed spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eShrinkage control\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eUse the \u003cstrong\u003e$2,500\u003c\/strong\u003e security system to cover cameras, entrance sightlines, checkout, and the stock room. Pair it with inventory tracking so fast movers, slow flavors, stockouts, and theft show up early. That matters in a supplement store, where small losses can pile up before you notice them.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eLicenses, Insurance, And Professional Setup Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eRetail Setup\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor a sports nutrition store, this is a retail compliance cost, not a manufacturing one. Budget for business registration, resale certificate, sales tax setup, local retail permits, and a legal review of labels and supplier files. \u003cstrong\u003eBusiness insurance is $150 per month\u003c\/strong\u003e, so the base carry cost is \u003cstrong\u003e$1,800 a year\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eWhat It Covers\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis setup covers \u003cstrong\u003egeneral liability\u003c\/strong\u003e, \u003cstrong\u003eproduct liability\u003c\/strong\u003e, and, if you hire staff, \u003cstrong\u003eworkers’ compensation\u003c\/strong\u003e. It also includes accounting setup and supplier documentation so you can prove where products came from. The key inputs are state rules, city permits, landlord requirements, staffing plans, and the insurance limits your carrier quotes.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eCheck state and city permit rules first.\u003c\/li\u003e\n\u003cli\u003eConfirm landlord insurance clauses early.\u003c\/li\u003e\n\u003cli\u003eKeep supplier records on every SKU.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eKeep It Lean\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eGet quotes before you sign the lease, because local retail rules can change the bill fast. Ask what permits the landlord requires, then match coverage to the store size and payroll plan. Don’t overbuy insurance on day one; start with the limits your lease and lender require, then review them after staffing and sales ramp.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eBundle legal and accounting work.\u003c\/li\u003e\n\u003cli\u003eAvoid duplicate permit filings.\u003c\/li\u003e\n\u003cli\u003eUpdate coverage after hiring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eCost Drivers\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eWhat drives this line is simple: \u003cstrong\u003estate\u003c\/strong\u003e, \u003cstrong\u003ecity\u003c\/strong\u003e, \u003cstrong\u003elandlord rules\u003c\/strong\u003e, \u003cstrong\u003epayroll setup\u003c\/strong\u003e, and \u003cstrong\u003einsurance limits\u003c\/strong\u003e. If staff come on later, workers’ comp and payroll filings can add another layer of admin. Keep the file focused on retail sales, label awareness, and supplier records, since that is the real compliance load here.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003ePre-Opening Payroll And Launch Marketing Startup Expense\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003ePre-Open Burn\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePre-opening payroll\u003c\/strong\u003e and \u003cstrong\u003elaunch marketing\u003c\/strong\u003e are operating expenses, not CAPEX. For a sports nutrition store, use them in working capital so cash is ready before first sales. With a \u003cstrong\u003e$60,000\u003c\/strong\u003e manager and \u003cstrong\u003e$35,000\u003c\/strong\u003e sales associate in Year 1, payroll burn is about \u003cstrong\u003e$7,917 per month\u003c\/strong\u003e before taxes and benefits.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl_2\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-tips-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003ePayroll Runway\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eCount hiring time, product knowledge training, register training, merchandising setup, and sampling prep as pre-open labor. The quick math is \u003cstrong\u003e$95,000\u003c\/strong\u003e in Year 1 base pay, or about \u003cstrong\u003e$7,917\u003c\/strong\u003e per month. \u003cstrong\u003eOne clean rule:\u003c\/strong\u003e if payroll starts before sales, fund that gap with c\nash, not fixture money.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003eLaunch Budget\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eSet the opening campaign budget at the stated \u003cstrong\u003e$500 per month\u003c\/strong\u003e for local ads and social content, then layer in gym partnerships, opening-week offers, and signage promotions as staff time and small print spend. Don’t overstate return here; the goal is awareness and traffic, not instant profit. \u003cstrong\u003eMarketing starts the funnel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\u003cdiv class=\"double_border\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-pin-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch4\u003e\u003cspan style=\"color: #ffffff;\"\u003eWorking Capital\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor this store, pre-open cash should cover the payroll runway plus the first campaign cycle, because early spending happens before repeat buyers show up. Keep those costs separate from buildout and fixtures. \u003cstrong\u003eOperating cash first\u003c\/strong\u003e keeps the launch from stalling if opening sales land slower than planned.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCompare 3 Startup Cost Scenarios\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-scenario-table\" aria-label=\"Sports Nutrition Store Startup Cost Scenarios\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Sports Nutrition Store Startup Cost Scenarios\" data-note-label=\"Planning note\" data-note-text=\"These scenario ranges are researched planning assumptions, not exact vendor quotes, so use them to size the launch, not to price the buildout.\"\u003e\u003cdiv class=\"fml-scenario-table-card\"\u003e\n\u003cheader class=\"fml-scenario-table-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-scenario-table-eyebrow\"\u003eStartup cost scenarios\u003c\/p\u003e\n\u003cp class=\"fml-scenario-table-description\"\u003eLean, base, and full launches change the cash needed by how much space, inventory depth, and staffing you carry at the start. For this store, the biggest swing comes from buildout, opening stock, and launch marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-actions\"\u003e\u003cbutton class=\"fml-scenario-table-export\" type=\"button\" data-scenario-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-scenario-table-wrap\"\u003e\u003ctable class=\"fml-scenario-table-grid\"\u003e\n\u003ccaption\u003eLean vs base vs full launch cost comparison for a sports nutrition store\u003c\/caption\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth class=\"fml-scenario-table-stub\" scope=\"col\" data-export-value=\"Scenario\"\u003eScenario\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Lean Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eLean Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eCompact store\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Base Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eBase Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eNeighborhood store\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Full Launch\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eFull Launch\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eFull-assortment shop\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Launch model\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-launch\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-launch-model.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eLaunch model\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"A smaller neighborhood setup with a tight opening range and limited stock keeping units.\"\u003eA smaller neighborhood setup with a tight opening range and limited stock keeping units.\u003c\/td\u003e\n\u003ctd data-export-value=\"This is the anchor case with the current $66,000 buildout plus $25,000 of initial inventory.\"\u003eThis is the anchor case with the current $66,000 buildout plus $25,000 of initial inventory.\u003c\/td\u003e\n\u003ctd data-export-value=\"This version pushes for deeper shelves, more display impact, stronger staffing, and heavier launch marketing.\"\u003eThis version pushes for deeper shelves, more display impact, stronger staffing, and heavier launch marketing.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Typical setup\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-setup\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-typical-setup.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eTypical setup\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Use a lighter fit-out, basic shelving, simple signage, and a narrow opening assortment.\"\u003eUse a lighter fit-out, basic shelving, simple signage, and a narrow opening assortment.\u003c\/td\u003e\n\u003ctd data-export-value=\"Use the planned fit-out, shelving, signage, opening stock, and current overhead assumptions.\"\u003eUse the planned fit-out, shelving, signage, opening stock, and current overhead assumptions.\u003c\/td\u003e\n\u003ctd data-export-value=\"Add more inventory depth, more displays, possible refrigeration if used, extra staff, and a bigger opening push.\"\u003eAdd more inventory depth, more displays, possible refrigeration if used, extra staff, and a bigger opening push.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Cost drivers\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-drivers\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-cost-drivers.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eCost drivers\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Smaller square footage; limited fit-out; basic shelving and signage; narrower opening assortment; lower launch marketing\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eSmaller square footage\u003c\/li\u003e\n\u003cli\u003elimited fit-out\u003c\/li\u003e\n\u003cli\u003ebasic shelving and signage\u003c\/li\u003e\n\u003cli\u003enarrower opening assortment\u003c\/li\u003e\n\u003cli\u003elower launch marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Full planned fit-out; standard shelving and display units; $25,000 initial inventory; POS and security; current overhead\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eFull planned fit-out\u003c\/li\u003e\n\u003cli\u003estandard shelving and display units\u003c\/li\u003e\n\u003cli\u003e$25,000 initial inventory\u003c\/li\u003e\n\u003cli\u003ePOS and security\u003c\/li\u003e\n\u003cli\u003ecurrent overhead\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"Deeper assortment; added displays; refrigeration if used; higher staffing; stronger launch marketing\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003eDeeper assortment\u003c\/li\u003e\n\u003cli\u003eadded displays\u003c\/li\u003e\n\u003cli\u003erefrigeration if used\u003c\/li\u003e\n\u003cli\u003ehigher staffing\u003c\/li\u003e\n\u003cli\u003estronger launch marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Planning range\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-range\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-planning-range.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003ePlanning range\u003c\/span\u003e\u003cspan class=\"fml-scenario-row-subtitle\"\u003eCAPEX only\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"$55,000 - $75,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$55,000 - $75,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLower cash need\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$90,000 - $100,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$90,000 - $100,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eAnchor case\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$120,000 - $175,000\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$120,000 - $175,000\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eHigher cash need\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Best fit\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-fit\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-best-fit.svg\" alt=\"\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eBest fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Best for founders with limited cash, a good lease, and proven local fitness demand.\"\u003eBest for founders with limited cash, a good lease, and proven local fitness demand.\u003c\/td\u003e\n\u003ctd data-export-value=\"Best for founders who can fund the full opening plan and want a steady neighborhood store.\"\u003eBest for founders who can fund the full opening plan and want a steady neighborhood store.\u003c\/td\u003e\n\u003ctd data-export-value=\"Best for founders with more cash, a strong lease, and high local fitness traffic.\"\u003eBest for founders with more cash, a strong lease, and high local fitness traffic.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-note\"\u003e\n\u003cspan class=\"fml-scenario-table-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e These scenario ranges are researched planning assumptions, not exact vendor quotes, so use them to size the launch, not to price the buildout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49304329355507,"sku":"sports-nutrition-shop-startup-costs","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/sports-nutrition-shop-startup-costs.webp?v=1782692980","url":"https:\/\/financialmodelslab.com\/products\/sports-nutrition-shop-startup-costs","provider":"Financial Models Lab","version":"1.0","type":"link"}