{"product_id":"winery-owner-makes","title":"How Much Do Winery Owners Make? $203K-$890K Cash Flow View","description":"\u003cbr\u003e\u003cdiv class=\"card_smpl\"\u003e\n\n\u003cdiv class=\"double_border\"\u003e\n\n\u003cdiv class=\"card_smpl_header\"\u003e\n\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-plus-icon.svg\" alt=\"Key Takeaways\" class=\"icon_how_to_use\"\u003e\n\n\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\n\n\u003c\/div\u003e\n\n\u003cul class=\"lst_crct_blog\"\u003e\n\n\u003cli\u003eDTC sales lift income if channel costs stay controlled.\u003c\/li\u003e\n\n\u003cli\u003eSell-through matters more than production volume alone.\u003c\/li\u003e\n\n\u003cli\u003eBottle price gains help only when demand holds.\u003c\/li\u003e\n\n\u003cli\u003eFixed overhead is $270K, before debt and reserves.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003csection class=\"fml-owner-metric-cards\" aria-label=\"Top Owner Income KPI Cards\"\u003e\u003cdiv class=\"metric-grid\"\u003e\n\u003carticle class=\"metric-card is-green\"\u003e\u003cspan class=\"metric-icon-tip\" tabindex=\"0\" data-tooltip=\"Year 1 to Year 5 take-home before tax, debt, reserves, and reinvestment, based on the model's annual volume and revenue assumptions; not guaranteed pay.\"\u003e\u003cimg class=\"metric-icon\" src=\"\/cdn\/shop\/files\/fml-owner-income-kpi-owner-income.svg\" alt=\"Owner income icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003eOwner income\u003c\/span\u003e\u003cstrong class=\"metric-value\" tabindex=\"0\" data-tooltip=\"Year 1 to Year 5 take-home before tax, debt, reserves, and reinvestment, based on the model's annual volume and revenue assumptions; not guaranteed pay.\"\u003e$203K–$890K\u003c\/strong\u003e\u003c\/article\u003e\u003carticle class=\"metric-card\"\u003e\u003cspan class=\"metric-icon-tip\" tabindex=\"0\" data-tooltip=\"Year 1 to Year 5 EBITDA margin, using EBITDA divided by revenue from the model; it shows operating cushion before debt and taxes.\"\u003e\u003cimg class=\"metric-icon\" src=\"\/cdn\/shop\/files\/fml-owner-income-kpi-net-margin.svg\" alt=\"Net margin icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003eNet margin\u003c\/span\u003e\u003cstrong class=\"metric-value\" tabindex=\"0\" data-tooltip=\"Year 1 to Year 5 EBITDA margin, using EBITDA divided by revenue from the model; it shows operating cushion before debt and taxes.\"\u003e83.7%–84.5%\u003c\/strong\u003e\u003c\/article\u003e\u003carticle class=\"metric-card\"\u003e\u003cspan class=\"metric-icon-tip\" tabindex=\"0\" data-tooltip=\"Year 1 revenue supports the Year 1 owner-income case, using model sales volume and bottle prices; actual cash needs can differ.\"\u003e\u003cimg class=\"metric-icon\" src=\"\/cdn\/shop\/files\/fml-owner-income-kpi-revenue-target.svg\" alt=\"Revenue for target pay icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003eRevenue for target pay\u003c\/span\u003e\u003cstrong class=\"metric-value\" tabindex=\"0\" data-tooltip=\"Year 1 revenue supports the Year 1 owner-income case, using model sales volume and bottle prices; actual cash needs can differ.\"\u003e≈$995K\u003c\/strong\u003e\u003c\/article\u003e\u003carticle class=\"metric-card\"\u003e\u003cspan class=\"metric-icon-tip\" tabindex=\"0\" data-tooltip=\"Hard because the model needs heavy capex and excludes debt service and reserves, so owner pay depends on strong sales and cash control.\"\u003e\u003cimg class=\"metric-icon\" src=\"\/cdn\/shop\/files\/fml-owner-income-kpi-business-difficulty.svg\" alt=\"Business difficulty icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003eBusiness difficulty\u003c\/span\u003e\u003cstrong class=\"metric-value\" tabindex=\"0\" data-tooltip=\"Hard because the model needs heavy capex and excludes debt service and reserves, so owner pay depends on strong sales and cash control.\"\u003eHard\u003c\/strong\u003e\u003c\/article\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWant to test your winery owner pay?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-owner-calculator\" aria-label=\"Sample Business Owner Income Calculator\" data-locale=\"en-US\" data-currency=\"USD\" data-default-scenario=\"base\" data-export-filename=\"Sample Business Owner Income Calculator.xlsx\" data-source-site-name=\"Financial Models Lab\" data-source-site-url=\"https:\/\/financialmodelslab.com\" data-source-page-title=\"Sample Business Owner Income Calculator\" data-note-title=\"Planning note:\" data-note-text=\"This is a researched planning estimate only. It is not guaranteed salary, tax advice, or owner distribution advice.\"\u003e\u003cdiv class=\"fml-owner-card\"\u003e\n\u003cheader class=\"fml-owner-header\"\u003e\u003cdiv class=\"fml-owner-heading\"\u003e\n\u003cp class=\"fml-owner-eyebrow\"\u003eOwner income calculator\u003c\/p\u003e\n\u003cp class=\"fml-owner-intro\"\u003eEstimate owner take-home and the target-pay gap from revenue, margin, costs, reserves, and target pay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-scenarios\" aria-label=\"Income scenario presets\"\u003e\n\u003cbutton class=\"fml-owner-scenario\" type=\"button\" data-scenario=\"low\"\u003eLow\u003c\/button\u003e\u003cbutton class=\"fml-owner-scenario is-active\" type=\"button\" data-scenario=\"base\"\u003eBase\u003c\/button\u003e\u003cbutton class=\"fml-owner-scenario\" type=\"button\" data-scenario=\"high\"\u003eHigh\u003c\/button\u003e\n\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-owner-layout\"\u003e\n\u003cform class=\"fml-owner-inputs\"\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eMonthly revenue\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Average monthly sales before COGS and overhead. Start from Year 1 volume and sales mix, not a one-time peak month.\"\u003ei\u003cspan role=\"tooltip\"\u003eAverage monthly sales before COGS and overhead. Start from Year 1 volume and sales mix, not a one-time peak month.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-owner-field=\"monthlyRevenue\" data-owner-kind=\"money\" data-owner-label=\"Monthly revenue\" data-owner-note=\"Average monthly sales before COGS and overhead. Start from Year 1 volume and sales mix, not a one-time peak month.\" data-low=\"78000\" data-base=\"82917\" data-high=\"95000\" name=\"monthlyRevenue\" type=\"text\" inputmode=\"numeric\" value=\"82,917\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eGross margin\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Percent of revenue left after direct wine costs like grapes, barrels, bottling, and packaging.\"\u003ei\u003cspan role=\"tooltip\"\u003ePercent of revenue left after direct wine costs like grapes, barrels, bottling, and packaging.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-percent\"\u003e\n\u003cinput data-owner-field=\"grossMargin\" data-owner-kind=\"percent\" data-owner-label=\"Gross margin\" data-owner-note=\"Percent of revenue left after direct wine costs like grapes, barrels, bottling, and packaging.\" name=\"grossMargin\" type=\"range\" min=\"0\" max=\"100\" step=\"1\" data-low=\"80\" data-base=\"84\" data-high=\"86\" value=\"84\"\u003e\u003coutput\u003e84%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eLabor cost\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly winery, vineyard, tasting room, and production payroll before owner pay.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly winery, vineyard, tasting room, and production payroll before owner pay.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-owner-field=\"laborCost\" data-owner-kind=\"money\" data-owner-label=\"Labor cost\" data-owner-note=\"Monthly winery, vineyard, tasting room, and production payroll before owner pay.\" data-low=\"31000\" data-base=\"30000\" data-high=\"28000\" name=\"laborCost\" type=\"text\" inputmode=\"numeric\" value=\"30,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eFixed overhead\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly rent, vineyard lease, insurance, compliance, accounting, utilities, and software.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly rent, vineyard lease, insurance, compliance, accounting, utilities, and software.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-owner-field=\"fixedOverhead\" data-owner-kind=\"money\" data-owner-label=\"Fixed overhead\" data-owner-note=\"Monthly rent, vineyard lease, insurance, compliance, accounting, utilities, and software.\" data-low=\"23500\" data-base=\"22500\" data-high=\"21000\" name=\"fixedOverhead\" type=\"text\" inputmode=\"numeric\" value=\"22,500\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eMarketing\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly tasting room, trade, ads, and sales spend needed to support demand.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly tasting room, trade, ads, and sales spend needed to support demand.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-owner-field=\"marketing\" data-owner-kind=\"money\" data-owner-label=\"Marketing\" data-owner-note=\"Monthly tasting room, trade, ads, and sales spend needed to support demand.\" data-low=\"4500\" data-base=\"5000\" data-high=\"7000\" name=\"marketing\" type=\"text\" inputmode=\"numeric\" value=\"5,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eDebt service\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly loan principal and interest tied to winery buildout and equipment.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly loan principal and interest tied to winery buildout and equipment.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-owner-field=\"debtService\" data-owner-kind=\"money\" data-owner-label=\"Debt service\" data-owner-note=\"Monthly loan principal and interest tied to winery buildout and equipment.\" data-low=\"2500\" data-base=\"3000\" data-high=\"2000\" name=\"debtService\" type=\"text\" inputmode=\"numeric\" value=\"3,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eTax reserve\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Percent of profit set aside for taxes before owner take-home is shown.\"\u003ei\u003cspan role=\"tooltip\"\u003ePercent of profit set aside for taxes before owner take-home is shown.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-percent\"\u003e\n\u003cinput data-owner-field=\"taxReserve\" data-owner-kind=\"percent\" data-owner-label=\"Tax reserve\" data-owner-note=\"Percent of profit set aside for taxes before owner take-home is shown.\" name=\"taxReserve\" type=\"range\" min=\"0\" max=\"45\" step=\"1\" data-low=\"18\" data-base=\"20\" data-high=\"22\" value=\"20\"\u003e\u003coutput\u003e20%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eReinvestment reserve\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Percent of profit held back for barrels, inventory, working capital, and risk buffer.\"\u003ei\u003cspan role=\"tooltip\"\u003ePercent of profit held back for barrels, inventory, working capital, and risk buffer.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-percent\"\u003e\n\u003cinput data-owner-field=\"reinvestmentReserve\" data-owner-kind=\"percent\" data-owner-label=\"Reinvestment reserve\" data-owner-note=\"Percent of profit held back for barrels, inventory, working capital, and risk buffer.\" name=\"reinvestmentReserve\" type=\"range\" min=\"0\" max=\"35\" step=\"1\" data-low=\"12\" data-base=\"10\" data-high=\"8\" value=\"10\"\u003e\u003coutput\u003e10%\u003c\/output\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-row\"\u003e\n\u003clabel class=\"fml-owner-label\"\u003e\u003cspan\u003eTarget owner pay\u003c\/span\u003e\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly owner income goal used to calculate the target-pay gap.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly owner income goal used to calculate the target-pay gap.\u003c\/span\u003e\u003c\/span\u003e\u003c\/label\u003e\u003cdiv class=\"fml-owner-money\"\u003e\n\u003cspan\u003e$\u003c\/span\u003e\u003cinput data-owner-field=\"targetOwnerPay\" data-owner-kind=\"money\" data-owner-label=\"Target owner pay\" data-owner-note=\"Monthly owner income goal used to calculate the target-pay gap.\" data-low=\"7000\" data-base=\"8000\" data-high=\"12000\" name=\"targetOwnerPay\" type=\"text\" inputmode=\"numeric\" value=\"8,000\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003caside class=\"fml-owner-results\" aria-live=\"polite\"\u003e\u003cspan class=\"fml-owner-tag\"\u003eOwner income output\u003c\/span\u003e\u003cdiv class=\"fml-owner-metrics\"\u003e\n\u003cdiv class=\"fml-owner-metric is-primary\"\u003e\n\u003cspan class=\"fml-owner-metric-label\"\u003eOwner Income\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly take-home after tax and reinvestment reserves.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly take-home after tax and reinvestment reserves.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-owner-output=\"monthlyOwnerIncome\"\u003e$6,405\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-metric\"\u003e\n\u003cspan class=\"fml-owner-metric-label\"\u003eNet Margin\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Owner income divided by monthly revenue.\"\u003ei\u003cspan role=\"tooltip\"\u003eOwner income divided by monthly revenue.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-owner-output=\"netProfitMargin\"\u003e8%\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-metric\"\u003e\n\u003cspan class=\"fml-owner-metric-label\"\u003eRevenue for Target Pay\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Monthly revenue needed to support the target owner pay.\"\u003ei\u003cspan role=\"tooltip\"\u003eMonthly revenue needed to support the target owner pay.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-owner-output=\"revenueNeeded\"\u003e$85,629\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-metric is-target-gap is-negative\"\u003e\n\u003cspan class=\"fml-owner-metric-label\"\u003eTarget Pay Gap\u003cspan class=\"fml-owner-tooltip\" tabindex=\"0\" aria-label=\"Owner income minus target owner pay. Negative means the target pay is not covered.\"\u003ei\u003cspan role=\"tooltip\"\u003eOwner income minus target owner pay. Negative means the target pay is not covered.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-owner-output=\"targetPayGap\"\u003e$-1,595\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdl class=\"fml-owner-result-list\"\u003e\n\u003cdiv\u003e\n\u003cdt\u003eAnnual owner income\u003c\/dt\u003e\n\u003cdd data-owner-output=\"annualOwnerIncome\"\u003e$76,863\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eProfit before reserves\u003c\/dt\u003e\n\u003cdd data-owner-output=\"profitBeforeReserves\"\u003e$9,150\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eTax + reinvestment reserve\u003c\/dt\u003e\n\u003cdd data-owner-output=\"reserveAmount\"\u003e$2,745\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdt\u003eTarget pay gap\u003c\/dt\u003e\n\u003cdd data-owner-output=\"cashAfterTargetPay\"\u003e$-1,595\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\n\u003cdiv class=\"fml-owner-bridge\"\u003e\n\u003cdiv class=\"fml-owner-bar-row\" data-owner-bridge=\"revenue\"\u003e\n\u003cspan\u003eRevenue\u003c\/span\u003e\u003cdiv\u003e\u003ci style=\"--fml-owner-share: 100%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-owner-bridge-value\u003e$82,917\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-bar-row\" data-owner-bridge=\"grossProfit\"\u003e\n\u003cspan\u003eGross profit\u003c\/span\u003e\u003cdiv\u003e\u003ci style=\"--fml-owner-share: 84%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-owner-bridge-value\u003e$69,650\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-bar-row\" data-owner-bridge=\"operatingCosts\"\u003e\n\u003cspan\u003eOperating costs\u003c\/span\u003e\u003cdiv\u003e\u003ci style=\"--fml-owner-share: 73%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-owner-bridge-value\u003e$60,500\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-bar-row\" data-owner-bridge=\"reserveAmount\"\u003e\n\u003cspan\u003eReserves\u003c\/span\u003e\u003cdiv\u003e\u003ci style=\"--fml-owner-share: 3%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-owner-bridge-value\u003e$2,745\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-bar-row\" data-owner-bridge=\"ownerIncome\"\u003e\n\u003cspan\u003eOwner income\u003c\/span\u003e\u003cdiv\u003e\u003ci style=\"--fml-owner-share: 8%;\"\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cb data-owner-bridge-value\u003e$6,405\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"fml-owner-export\" type=\"button\" data-owner-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-owner-note\"\u003e\n\u003cspan class=\"fml-owner-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e This is a researched planning estimate only. It is not guaranteed salary, tax advice, or owner distribution advice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cbr\u003e\u003cdiv class=\"container_new_design_blog\"\u003e\n\n\u003cdiv class=\"text-section_blog text-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"line_top_blog\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eWant to check owner income in the Winery cash flow model?\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cp\u003eThis screenshot ties \u003cstrong\u003eowner income\u003c\/strong\u003e to dashboard, revenue, COGS, payroll, overhead, and scenarios in \u003ca href=\"\/products\/winery-financial-model\"\u003eWinery Financial Model Template\u003c\/a\u003e—open it.\u003c\/p\u003e\n\n\u003ch4\u003eOwner-income model highlights\u003c\/h4\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e$995K Year 1 revenue\u003c\/li\u003e\n\u003cli\u003e$1.946M Year 5 revenue\u003c\/li\u003e\n\u003cli\u003e837%-845% gross margin\u003c\/li\u003e\n\u003cli\u003e$203K-$890K pre-tax cash flow\u003c\/li\u003e\n\u003cli\u003eBefore debt, reserves, reinvestment\u003c\/li\u003e\n\u003cli\u003eScenario charts show ranges\u003c\/li\u003e\n\u003cli\u003ePlanning support, not promise\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"image-section_blog image-2_new_design_blog\"\u003e\n\n\u003cdiv class=\"preview-card\" data-preview-src=\"\/cdn\/shop\/files\/winery-financial-model-dashboard-financialmodelslab_a770ae89-5a5c-4c37-aad7-d7e9b39a1754.webp\"\u003e\n\u003cimg class=\"preview-img\" width=\"100%\" height=\"auto\" src=\"\/cdn\/shop\/files\/winery-financial-model-dashboard-financialmodelslab_a770ae89-5a5c-4c37-aad7-d7e9b39a1754.webp?width=500\" alt=\"Winery Financial Model dashboard summarizing key KPIs, cash runway and performance with a dynamic dashboard, investor-ready charts and visuals to reveal cash-flow blind spots and growth drivers.\"\u003e\n\u003cdiv class=\"preview-overlay\"\u003e\n\u003cbutton class=\"preview-btn\" type=\"button\" style=\"align-items: center; vertical-align: middle; display: inline-flex; justify-content: center; gap: 6px; line-height: 1;\"\u003e\nPREVIEW \u003csvg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\" viewbox=\"0 0 448 512\" width=\"14\"\u003e\u003cpath d=\"M416 176V86.63L246.6 256L416 425.4V336c0-8.844 7.156-16 16-16s16 7.156 16 16v128c0 8.844-7.156 16-16 16h-128c-8.844 0-16-7.156-16-16s7.156-16 16-16h89.38L224 278.6L54.63 448H144C152.8 448 160 455.2 160 464S152.8 480 144 480h-128C7.156 480 0 472.8 0 464v-128C0 327.2 7.156 320 16 320S32 327.2 32 336v89.38L201.4 256L32 86.63V176C32 184.8 24.84 192 16 192S0 184.8 0 176v-128C0 39.16 7.156 32 16 32h128C152.8 32 160 39.16 160 48S152.8 64 144 64H54.63L224 233.4L393.4 64H304C295.2 64 288 56.84 288 48S295.2 32 304 32h128C440.8 32 448 39.16 448 48v128C448 184.8 440.8 192 432 192S416 184.8 416 176z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eDo wineries make more from tasting rooms or wholesale?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eFor a Winery, \u003cstrong\u003etasting rooms\u003c\/strong\u003e, \u003cstrong\u003ewine clubs\u003c\/strong\u003e, and \u003cstrong\u003eonline orders\u003c\/strong\u003e usually pay more than wholesale because the winery keeps more of the bottle price. This model does not give a DTC versus wholesale split, so treat the \u003cstrong\u003e$25 to $72\u003c\/strong\u003e bottle prices as editable blended prices; if you're sizing the build, see \u003ca href=\"\/blogs\/startup-costs\/winery\"\u003eHow Much Does It Cost To Open A Winery Business?\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eHigher-margin sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDTC\u003c\/strong\u003e keeps more price.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWine clubs\u003c\/strong\u003e lift repeat buys.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvents\u003c\/strong\u003e help sell premium bottles.\u003c\/li\u003e\n\u003cli\u003eNet of labor, shipping, and marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWholesale role\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eHelps cash timing.\u003c\/li\u003e\n\u003cli\u003eMoves inventory faster.\u003c\/li\u003e\n\u003cli\u003eCan clear built-up stock.\u003c\/li\u003e\n\u003cli\u003eStill gives lower bottle margin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eHow much does a small winery owner make?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eA small \u003cstrong\u003eWinery\u003c\/strong\u003e owner can make about \u003cstrong\u003e$203K in operating cash flow\u003c\/strong\u003e in Year 1 on \u003cstrong\u003e24,000 units\u003c\/strong\u003e and \u003cstrong\u003e$995K revenue\u003c\/strong\u003e, before tax, debt, reserves, and reinvestment; by Year 5, the same model reaches \u003cstrong\u003e42,500 units\u003c\/strong\u003e, \u003cstrong\u003e$1.946M revenue\u003c\/strong\u003e, and about \u003cstrong\u003e$890K cash flow\u003c\/strong\u003e. The owner’s actual take-home pay depends on sell-through, channel mix, fixed overhead, and cash reserves, so track the right operating number with \u003ca href=\"\/blogs\/kpi-metrics\/winery\"\u003eWhat Is The Most Important Metric To Measure The Success Of Your Winery?\u003c\/a\u003e before pulling cash out.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eModeled owner cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 1:\u003c\/strong\u003e 24,000 units sold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 1 revenue:\u003c\/strong\u003e $995K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 1 cash flow:\u003c\/strong\u003e about $203K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBefore:\u003c\/strong\u003e tax, debt, reserves, reinvestment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWhat can cut pay\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 5:\u003c\/strong\u003e 42,500 units sold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 5 revenue:\u003c\/strong\u003e $1.946M\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear 5 cash flow:\u003c\/strong\u003e about $890K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRisk:\u003c\/strong\u003e wholesale, inventory, debt, staff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWhy may winery owners not take a salary?\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\n\u003cp\u003eA \u003cstrong\u003eWinery\u003c\/strong\u003e owner may skip salary because \u003cstrong\u003e$995K\u003c\/strong\u003e in Year 1 revenue does not mean cash is free to pay the owner. In this model, operating cash flow is only \u003cstrong\u003e$203K\u003c\/strong\u003e before debt and reserves, and aging wine keeps cash tied up in inventory, barrels, harvest costs, equipment, and debt service. That timing gap means accounting profit and cash you can safely take out are not the same thing.\u003c\/p\u003e\n\u003cdiv class=\"container_2_clmn_row\"\u003e\n\u003cdiv class=\"card_smpl\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-intro-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eCash gets trapped\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$995K\u003c\/strong\u003e revenue can still hide tight cash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventory\u003c\/strong\u003e ties up money while wine ages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e and barrel costs hit early\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDebt service\u003c\/strong\u003e cuts owner take-home fast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card_smpl blue_card\"\u003e\n\u003cdiv class=\"card_smpl_header\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/fml_20_fml-Orange-blog-colons-icon.svg\" alt=\"Icon\" class=\"icon_how_to_use\"\u003e\u003ch3\u003eWhy salary stays low\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$203K\u003c\/strong\u003e operating cash flow is before debt\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReserve policy\u003c\/strong\u003e can block distributions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEquipment loans\u003c\/strong\u003e can reduce pay materially\u003c\/li\u003e\n\u003cli\u003eSeparate \u003cstrong\u003eprofit\u003c\/strong\u003e from usable cash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWant the six main winery income drivers?\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-main-income-drivers\" aria-label=\"Main Income Drivers card grid\"\u003e\u003carticle class=\"driver-option is-cards\"\u003e\u003cdiv class=\"main-driver-grid\"\u003e\n\u003carticle class=\"main-driver-card is-primary\"\u003e\u003cdiv class=\"main-driver-heading\"\u003e\n\u003cspan class=\"driver-rank\"\u003e1\u003c\/span\u003e\u003ch4\u003eDirect Sales Mix\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e$995K-$1.95M\u003c\/strong\u003e\u003cp\u003eMore direct sales keep more margin per bottle, so channel mix drives take-home as much as volume.\u003c\/p\u003e\u003c\/article\u003e\u003carticle class=\"main-driver-card\"\u003e\u003cdiv class=\"main-driver-heading\"\u003e\n\u003cspan class=\"driver-rank\"\u003e2\u003c\/span\u003e\u003ch4\u003eCase Volume\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e24K-42.5K\u003c\/strong\u003e\u003cp\u003eMore cases sold spread fixed costs and push EBITDA up faster.\u003c\/p\u003e\u003c\/article\u003e\u003carticle class=\"main-driver-card\"\u003e\u003cdiv class=\"main-driver-heading\"\u003e\n\u003cspan class=\"driver-rank\"\u003e3\u003c\/span\u003e\u003ch4\u003eBottle Price\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e$41-$46\u003c\/strong\u003e\u003cp\u003eSmall price gains add up across the full case base.\u003c\/p\u003e\u003c\/article\u003e\u003carticle class=\"main-driver-card\"\u003e\u003cdiv class=\"main-driver-heading\"\u003e\n\u003cspan class=\"driver-rank\"\u003e4\u003c\/span\u003e\u003ch4\u003eGross Margin\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e83.7%-84.5%\u003c\/strong\u003e\u003cp\u003eTighter grape, barrel, and bottling costs leave more cash to pay owners.\u003c\/p\u003e\u003c\/article\u003e\u003carticle class=\"main-driver-card\"\u003e\u003cdiv class=\"main-driver-heading\"\u003e\n\u003cspan class=\"driver-rank\"\u003e5\u003c\/span\u003e\u003ch4\u003eTasting Room\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e$833K-$1.65M\u003c\/strong\u003e\u003cp\u003eOn-site pours and club sign-ups lift repeat buying, and that feeds the EBITDA climb.\u003c\/p\u003e\u003c\/article\u003e\u003carticle class=\"main-driver-card\"\u003e\u003cdiv class=\"main-driver-heading\"\u003e\n\u003cspan class=\"driver-rank\"\u003e6\u003c\/span\u003e\u003ch4\u003eOverhead\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e$270K\/yr\u003c\/strong\u003e\u003cp\u003eFixed overhead is $270K a year, and the $1.21M cash floor limits how fast owners can pull cash out.\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003c\/section\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eWinery Core Six Income Drivers\u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eDTC Channel Mix\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"container_new_design_timeline\"\u003e\n\u003cdiv class=\"left-row1\"\u003e\n\u003ch3\u003eDTC Channel Mix\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDTC mix\u003c\/strong\u003e is the split between tasting room, wine club, online orders, and any wholesale sales. It changes owner income because DTC keeps more of the bottle price, but it also adds costs like tasting room payroll, marketing, shipping, compliance, and customer acquisition. The model needs an editable channel mix because the source data shows product prices, not the DTC versus wholesale split.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: test blended price against the Year 1 weighted average of \u003cstrong\u003e$41.46\u003c\/strong\u003e and Year 5 weighted average of \u003cstrong\u003e$45.79\u003c\/strong\u003e. If demand holds, a higher DTC share lifts gross dollars per unit, but take-home income only improves when channel costs stay below the extra margin. If those costs rise faster than price, owner pay gets squeezed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"right-row1\"\u003e\n\u003cdiv class=\"tips-box\"\u003e\n\u003ch3\u003eTrack DTC margin by channel\u003c\/h3\u003e\n\u003cp\u003eMeasure each channel on its own: orders, average order value, shipping cost, tasting room payroll, club retention, and marketing spend. The best control is blended contribution margin, which is revenue after direct channel costs. If online and club orders convert well, they usually support higher cash flow than wholesale, but only if fulfillment and compliance stay tight.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eSplit tasting room, club, online\u003c\/li\u003e\n\u003cli\u003eTrack revenue per bottle\u003c\/li\u003e\n\u003cli\u003eWatch shipping and CAC\u003c\/li\u003e\n\u003cli\u003eTest price against demand\u003c\/li\u003e\n\u003cli\u003eProtect margin before scaling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat this estimate hides: high DTC mix can also mean more labor, more service work, and more cash tied up in fulfillment. If tasting room traffic is uneven, staffing and inventory can drag profit fast, so forecast channel mix monthly and reset owner draw from actual collected cash, not booked sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"timeline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"step-circle step1\"\u003e1\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eCase Volume And Sell-Through\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"container_new_design_timeline\"\u003e\n  \u003cdiv class=\"right-row2\"\u003e\n    \u003ch3\u003eCase Volume and Sell-Through\u003c\/h3\u003e\n    \u003cp\u003e\u003cstrong\u003eCase volume only turns into owner pay when bottles sell and cash clears.\u003c\/strong\u003e In this model, volume rises from \u003cstrong\u003e24,000 units\u003c\/strong\u003e in Year 1 to \u003cstrong\u003e42,500 units\u003c\/strong\u003e in Year 5, and revenue climbs from \u003cstrong\u003e$995K\u003c\/strong\u003e to \u003cstrong\u003e$1.946M\u003c\/strong\u003e. That lift matters because fixed overhead stays at \u003cstrong\u003e$270K\u003c\/strong\u003e a year, so each sold unit carries more of the lease, rent, insurance, compliance, utilities, accounting, legal, and software load.\u003c\/p\u003e\n    \u003cp\u003eHere’s the quick math: overhead is about \u003cstrong\u003e$11.25\u003c\/strong\u003e per unit at 24,000 units, then drops to \u003cstrong\u003e$6.35\u003c\/strong\u003e at 42,500. The risk is simple: producing ahead of demand ties cash up in aging inventory, and unsold bottles do not pay owner salary or draw. \u003cstrong\u003eSell-through, not production, funds take-home.\u003c\/strong\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"left-row2\"\u003e\n    \u003cdiv class=\"tips-box\"\u003e\n      \u003ch3\u003eTrack Sell-Through Before You Produce More\u003c\/h3\u003e\n      \u003cp\u003eMeasure \u003cstrong\u003eunits produced\u003c\/strong\u003e, \u003cstrong\u003eunits sold\u003c\/strong\u003e, \u003cstrong\u003ecash collected\u003c\/strong\u003e, and \u003cstrong\u003eending inventory\u003c\/strong\u003e by month and vintage. If sell-through slows, cut the next batch before you build more stock. That keeps cash moving and protects gross margin from storage drag and markdowns.\u003c\/p\u003e\n      \u003cul class=\"lst_crct_blog\"\u003e\n        \u003cli\u003e\n\u003cstrong\u003eSell-through rate\u003c\/strong\u003e by vintage\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eInventory aging\u003c\/strong\u003e in days\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eCash collection\u003c\/strong\u003e timing\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eUnits on hand\u003c\/strong\u003e by month\u003c\/li\u003e\n      \u003c\/ul\u003e\n      \u003cp\u003e\u003cstrong\u003eDo not let production outrun demand.\u003c\/strong\u003e If bottles sit, overhead still lands, but owner pay slips because cash is trapped in stock instead of profits.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"timeline\"\u003e\u003c\/div\u003e\n  \u003cdiv class=\"step-circle step2\"\u003e2\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eAverage Bottle Price\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"container_new_design_timeline\"\u003e\n  \u003cdiv class=\"left-row3\"\u003e\n    \u003ch3\u003eAverage Bottle Price\u003c\/h3\u003e\n    \u003cp\u003eWhen the weighted average bottle price moves from \u003cstrong\u003e$41.46\u003c\/strong\u003e in Year 1 to \u003cstrong\u003e$45.79\u003c\/strong\u003e in Year 5, revenue per bottle rises before volume changes. At \u003cstrong\u003e24,000\u003c\/strong\u003e units, that supports about \u003cstrong\u003e$995K\u003c\/strong\u003e in revenue; at \u003cstrong\u003e42,500\u003c\/strong\u003e units, about \u003cstrong\u003e$1.95M\u003c\/strong\u003e. Higher price only lifts owner pay if customers still buy and margin holds after discounts, shipping, and tasting-room costs.\u003c\/p\u003e\n    \u003cp\u003eThe range runs from \u003cstrong\u003e$25 Sauvignon Blanc\u003c\/strong\u003e to \u003cstrong\u003e$72 Estate Cabernet\u003c\/strong\u003e. If the mix shifts up but sell-through slows, cash gets stuck in inventory and the owner feels it in lower draws, not higher income.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"right-row3\"\u003e\n    \u003cdiv class=\"tips-box\"\u003e\n      \u003ch3\u003eTest Price, Mix, and Discounting\u003c\/h3\u003e\n      \u003cp\u003eEstimate this driver as \u003cstrong\u003ebottles sold × weighted average price\u003c\/strong\u003e. Track product mix, club allocation, discount rate, and channel cost per bottle each month. If premium bottles need more promo or shipping support, the extra gross dollars can disappear fast.\u003c\/p\u003e\n      \u003cul class=\"lst_crct_blog\"\u003e\n        \u003cli\u003eTrack realized price by varietal.\u003c\/li\u003e\n        \u003cli\u003eTest vintage-driven price lift.\u003c\/li\u003e\n        \u003cli\u003eLimit discounting by channel.\u003c\/li\u003e\n        \u003cli\u003eWatch sell-through before raising price.\u003c\/li\u003e\n      \u003c\/ul\u003e\n      \u003cp\u003eUse scenario tests on \u003cstrong\u003eproduct mix\u003c\/strong\u003e and \u003cstrong\u003evintage quality\u003c\/strong\u003e. A move toward the \u003cstrong\u003e$72\u003c\/strong\u003e Cabernet helps only if it still sells at near-full price; otherwise, the owner gets slower cash and weaker take-home income.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"timeline\"\u003e\u003c\/div\u003e\n  \u003cdiv class=\"step-circle step3\"\u003e3\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eProduction Cost And Gross Margin\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"container_new_design_timeline\"\u003e\n  \u003cdiv class=\"right-row4\"\u003e\n    \u003ch3\u003eProduction Cost and Gross Margin\u003c\/h3\u003e\n    \u003cp\u003e\u003cstrong\u003eCOGS\u003c\/strong\u003e here includes grapes, barrels, bottles, yeast, filtration, corks, labels, harvest labor, cooling, packaging, riddling, disgorging, and quality control. On the disclosed model, Year 1 COGS is \u003cstrong\u003e$1.619M\u003c\/strong\u003e against \u003cstrong\u003e$995K\u003c\/strong\u003e revenue, and Year 5 COGS is \u003cstrong\u003e$3.011M\u003c\/strong\u003e against \u003cstrong\u003e$1.946M\u003c\/strong\u003e revenue, so gross profit stays under pressure and owner pay depends on fixing unit cost fast.\u003c\/p\u003e\n    \u003cp\u003eHere’s the quick math: gross margin (revenue minus COGS) improves only when yield, mix, or purchase prices improve. At \u003cstrong\u003e$1.946M\u003c\/strong\u003e revenue, each \u003cstrong\u003e1-point\u003c\/strong\u003e margin move is about \u003cstrong\u003e$19.5K\u003c\/strong\u003e before overhead, so small cost gains matter. Keep COGS separate from payroll and rent, or you’ll hide the real bottleneck.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"left-row4\"\u003e\n    \u003cdiv class=\"tips-box\"\u003e\n      \u003ch3\u003eTrack Cost per Bottle\u003c\/h3\u003e\n      \u003cp\u003eMeasure COGS per case and by wine lot, not just in total. Track grapes, glass, labor, and cellar work separately so you can see whether the leak is in harvest, packaging, or finishing. If one step drifts, it hits gross profit immediately and reduces the cash left for overhead and owner draws.\u003c\/p\u003e\n      \u003cul class=\"lst_crct_blog\"\u003e\n        \u003cli\u003e\n\u003cstrong\u003eGrapes\u003c\/strong\u003e and vineyard yield\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eGlass, corks, labels\u003c\/strong\u003e, and packaging\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eHarvest, riddling, disgorging\u003c\/strong\u003e, and QC labor\u003c\/li\u003e\n      \u003c\/ul\u003e\n      \u003cp\u003eTest price against cost, but don’t chase volume that sells below true cost. If cash is tight, cut waste, tighten lot controls, and forecast COGS before bottling. That keeps each bottle sold closer to real profit, which is what funds the owner’s take-home pay.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"timeline\"\u003e\u003c\/div\u003e\n  \u003cdiv class=\"step-circle step4\"\u003e4\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eTasting Room And Wine Club Performance\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"container_new_design_timeline\"\u003e\n\u003cdiv class=\"left-row5\"\u003e\n\u003ch3\u003eTasting Room and Wine Club Profit\u003c\/h3\u003e\n\u003cp\u003eThis driver is about turning visitors into repeat direct buyers. The inputs are \u003cstrong\u003etraffic\u003c\/strong\u003e, \u003cstrong\u003etasting fees\u003c\/strong\u003e, \u003cstrong\u003econversion rate\u003c\/strong\u003e, \u003cstrong\u003eaverage order value\u003c\/strong\u003e, \u003cstrong\u003eclub retention\u003c\/strong\u003e, \u003cstrong\u003eevent revenue\u003c\/strong\u003e, and \u003cstrong\u003edirect shipping cost\u003c\/strong\u003e. If those sales do not cover the tasting room labor base, the room adds cost before it adds owner pay.\u003c\/p\u003e\n\u003cp\u003eYear 1 staffing includes a \u003cstrong\u003e$65K manager\u003c\/strong\u003e and a \u003cstrong\u003e$40K associate\u003c\/strong\u003e, so hospitality labor starts at \u003cstrong\u003e$105K\u003c\/strong\u003e before marketing or shipping. The room only lifts take-home income when bottle sales and club renewals create enough gross profit to absorb that fixed cost. One clean rule: more visits help only if conversion and repeat orders are strong.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"right-row5\"\u003e\n\u003cdiv class=\"tips-box\"\u003e\n\u003ch3\u003eTrack the conversion math, not just foot traffic\u003c\/h3\u003e\n\u003cp\u003eMeasure the full path from visitor to buyer: paid tastings, bottle purchase rate, average order\nvalue, and club sign-up plus \u003cstrong\u003eretention\u003c\/strong\u003e. For cash flow, separate one-time tasting revenue from recurring club orders and subtract shipping cost on each shipment. That shows whether direct sales are paying for the room or just creating activity.\u003c\/p\u003e\n\u003cp\u003eUse a simple test: if club renewals and tasting-room bottle sales do not cover \u003cstrong\u003e$105K\u003c\/strong\u003e in Year 1 labor, reduce events, tighten staffing, or raise conversion before adding more hospitality spend. The goal is higher recurring revenue, not just more traffic.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack visits, tastings, and bottle sales.\u003c\/li\u003e\n\u003cli\u003eWatch club churn and renewal rates.\u003c\/li\u003e\n\u003cli\u003ePrice tastings against shipping cost.\u003c\/li\u003e\n\u003cli\u003eCompare event revenue to staff hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"timeline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"step-circle step5\"\u003e5\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003ch3\u003e\u003cspan style=\"color: #126CFF;\"\u003eOverhead, Debt, And Inventory Reserves\u003c\/span\u003e\u003c\/h3\u003e\u003cbr\u003e\n\u003cdiv class=\"container_new_design_timeline\"\u003e\n\u003cdiv class=\"right-row6\"\u003e\n\u003ch3\u003eOverhead, Debt, and Reserves\u003c\/h3\u003e\n\u003cp\u003eThe winery’s fixed overhead is \u003cstrong\u003e$22,500 per month\u003c\/strong\u003e, or \u003cstrong\u003e$270,000 per year\u003c\/strong\u003e, before payroll. That covers the stated lease, rent, insurance, licensing, utilities, accounting, legal, and software lines. Payroll rises from \u003cstrong\u003e$360,000 in Year 1\u003c\/strong\u003e to \u003cstrong\u003e$485,000 in Year 5\u003c\/strong\u003e, so the cash load keeps climbing even if sales stay steady.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: overhead plus Year 1 payroll is about \u003cstrong\u003e$630,000\u003c\/strong\u003e a year, and Year 5 gets to about \u003cstrong\u003e$755,000\u003c\/strong\u003e, before any \u003cstrong\u003edebt service\u003c\/strong\u003e or \u003cstrong\u003einventory reserve\u003c\/strong\u003e. Since those two items are not provided, owner distributions have to be cut first. Take-home is what is left after fixed cash needs, not before them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"left-row6\"\u003e\n\u003cdiv class=\"tips-box\"\u003e\n\u003ch3\u003eTrack Cash Before Owner Pay\u003c\/h3\u003e\n\u003cp\u003eUse a monthly cash cap and do not set owner pay until overhead, payroll, debt service, and inventory holdbacks are funded. The key question is simple: does the business still cover fixed cash costs if a slow month hits? If not, the draw is too high.\u003c\/p\u003e\n\u003cul class=\"lst_crct_blog\"\u003e\n\u003cli\u003eTrack \u003cstrong\u003e$22,500\u003c\/strong\u003e monthly overhead.\u003c\/li\u003e\n\u003cli\u003eSeparate payroll by role and year.\u003c\/li\u003e\n\u003cli\u003eSet a debt service reserve.\u003c\/li\u003e\n\u003cli\u003eHold cash for aging inventory.\u003c\/li\u003e\n\u003cli\u003eOnly pay draws from leftover cash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse a reserve policy before harvest and before bottling. In a winery, inventory ties up cash for a long time, so even good profit can still leave the owner short on cash. If the reserve is thin, reduce distributions first, not after the bank balance is already tight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"timeline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"step-circle step6\"\u003e6\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"color: #126CFF;\"\u003eCompare lean, base, and high winery owner income scenarios\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection class=\"fml-scenario-table\" aria-label=\"Winery Owner Income Scenarios\" data-site-name=\"Financial Models Lab\" data-site-url=\"https:\/\/financialmodelslab.com\" data-source-title=\"Winery Owner Income Scenarios\" data-note-label=\"Planning note\" data-note-text=\"Scenario ranges are researched planning assumptions and show cash before reserves; they are not guaranteed earnings, salary promises, tax advice, or distributions.\"\u003e\u003cdiv class=\"fml-scenario-table-card\"\u003e\n\u003cheader class=\"fml-scenario-table-header\"\u003e\u003cdiv\u003e\n\u003cp class=\"fml-scenario-table-eyebrow\"\u003eOwner income scenarios\u003c\/p\u003e\n\u003cp class=\"fml-scenario-table-description\"\u003eOwner income shifts with bottle volume, price mix, payroll, and fixed overhead. These cases show how a winery can move from launch-year cash to mature-year cash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-actions\"\u003e\u003cbutton class=\"fml-scenario-table-export\" type=\"button\" data-scenario-export\u003eEXPORT XLSX\u003c\/button\u003e\u003c\/div\u003e\u003c\/header\u003e\u003cdiv class=\"fml-scenario-table-wrap\"\u003e\u003ctable class=\"fml-scenario-table-grid\"\u003e\n\u003ccaption\u003eCompare lean, base, and high owner cash outcomes.\u003c\/caption\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth class=\"fml-scenario-table-stub\" scope=\"col\" data-export-value=\"Scenario\"\u003eScenario\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Low Case\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eLow Case\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLow Case\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"Base Case\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eBase Case\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eBase Case\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth class=\"fml-scenario-table-column\" scope=\"col\" data-export-value=\"High Case\"\u003e\n\u003cspan class=\"fml-scenario-column-title\"\u003eHigh Case\u003c\/span\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eHigh Case\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Launch model\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-launch\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-launch-model.svg\" alt=\"Launch model icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eLaunch model\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Year 1 low case runs 24,000 units and about $995K revenue, with roughly 83.7% gross margin and about $203K cash before tax, debt, reserves, and reinvestment.\"\u003eYear 1 low case runs 24,000 units and about $995K revenue, with roughly 83.7% gross margin and about $203K cash before tax, debt, reserves, and reinvestment.\u003c\/td\u003e\n\u003ctd data-export-value=\"Year 3 base case reaches 33,500 units and about $1.45M revenue, with roughly 84.1% gross margin and about $514K cash before tax, debt, reserves, and reinvestment.\"\u003eYear 3 base case reaches 33,500 units and about $1.45M revenue, with roughly 84.1% gross margin and about $514K cash before tax, debt, reserves, and reinvestment.\u003c\/td\u003e\n\u003ctd data-export-value=\"Year 5 high case reaches 42,500 units and about $1.946M revenue, with roughly 84.5% gross margin and about $890K cash before tax, debt, reserves, and reinvestment.\"\u003eYear 5 high case reaches 42,500 units and about $1.946M revenue, with roughly 84.5% gross margin and about $890K cash before tax, debt, reserves, and reinvestment.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Typical setup\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-setup\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-typical-setup.svg\" alt=\"Typical setup icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eTypical setup\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"This is the first operating year, with $360K payroll and about $270K fixed overhead while the winery builds volume and keeps the cost base tight.\"\u003eThis is the first operating year, with $360K payroll and about $270K fixed overhead while the winery builds volume and keeps the cost base tight.\u003c\/td\u003e\n\u003ctd data-export-value=\"This is the steadier middle case, with $435K payroll and about $270K fixed overhead as the winery runs at a more mature pace.\"\u003eThis is the steadier middle case, with $435K payroll and about $270K fixed overhead as the winery runs at a more mature pace.\u003c\/td\u003e\n\u003ctd data-export-value=\"This is the stronger scale case, with $485K payroll and about $270K fixed overhead while the winery pushes higher volume and mix.\"\u003eThis is the stronger scale case, with $485K payroll and about $270K fixed overhead while the winery pushes higher volume and mix.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Cost drivers\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-drivers\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-cost-drivers.svg\" alt=\"Cost drivers icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eCost drivers\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"24,000 units; $995K revenue; 83.7% gross margin; $360K payroll; $270K fixed overhead\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003e24,000 units\u003c\/li\u003e\n\u003cli\u003e$995K revenue\u003c\/li\u003e\n\u003cli\u003e83.7% gross margin\u003c\/li\u003e\n\u003cli\u003e$360K payroll\u003c\/li\u003e\n\u003cli\u003e$270K fixed overhead\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"33,500 units; $1.45M revenue; 84.1% gross margin; $435K payroll; $270K fixed overhead\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003e33,500 units\u003c\/li\u003e\n\u003cli\u003e$1.45M revenue\u003c\/li\u003e\n\u003cli\u003e84.1% gross margin\u003c\/li\u003e\n\u003cli\u003e$435K payroll\u003c\/li\u003e\n\u003cli\u003e$270K fixed overhead\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003ctd data-export-value=\"42,500 units; $1.946M revenue; 84.5% gross margin; $485K payroll; $270K fixed overhead\"\u003e\u003cul class=\"fml-scenario-list\"\u003e\n\u003cli\u003e42,500 units\u003c\/li\u003e\n\u003cli\u003e$1.946M revenue\u003c\/li\u003e\n\u003cli\u003e84.5% gross margin\u003c\/li\u003e\n\u003cli\u003e$485K payroll\u003c\/li\u003e\n\u003cli\u003e$270K fixed overhead\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Owner income range\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-range\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-planning-range.svg\" alt=\"Owner income range icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eOwner income range\u003c\/span\u003e\u003cspan class=\"fml-scenario-row-subtitle\"\u003eBefore owner reserves\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"$203K\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$203K\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eLow Case\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$514K\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$514K\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-soft\"\u003eBase Case\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-export-value=\"$890K\"\u003e\n\u003cstrong class=\"fml-scenario-range\"\u003e$890K\u003c\/strong\u003e\u003cspan class=\"fml-scenario-badge is-warning\"\u003eHigh Case\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-scenario-row\u003e\n\u003cth class=\"fml-scenario-row-heading\" scope=\"row\" data-export-value=\"Best fit\"\u003e\u003cspan class=\"fml-scenario-row-heading-inner\"\u003e\u003cspan class=\"fml-scenario-row-icon is-fit\" aria-hidden=\"true\"\u003e\u003cimg class=\"fml-scenario-row-icon-img\" src=\"\/cdn\/shop\/files\/scenario-best-fit.svg\" alt=\"Best fit icon\" loading=\"lazy\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"fml-scenario-row-title\"\u003eBest fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003ctd data-export-value=\"Use this to stress test launch-year cash when volume is still building.\"\u003eUse this to stress test launch-year cash when volume is still building.\u003c\/td\u003e\n\u003ctd data-export-value=\"Use this as the core planning case for a stabilized operating year.\"\u003eUse this as the core planning case for a stabilized operating year.\u003c\/td\u003e\n\u003ctd data-export-value=\"Use this to test upside when volume, pricing, and mix all land well.\"\u003eUse this to test upside when volume, pricing, and mix all land well.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"fml-scenario-table-note\"\u003e\n\u003cspan class=\"fml-scenario-table-note-icon\" aria-hidden=\"true\"\u003e!\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003ePlanning note:\u003c\/strong\u003e Scenario ranges are researched planning assumptions and show cash before reserves; they are not guaranteed earnings, salary promises, tax advice, or distributions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FinancialModelsLab","offers":[{"title":"Default Title","offer_id":49304261787891,"sku":"winery-owner-makes","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/6191\/2762\/files\/winery-owner-makes.webp?v=1782695567","url":"https:\/\/financialmodelslab.com\/products\/winery-owner-makes","provider":"Financial Models Lab","version":"1.0","type":"link"}