Launch Plan for Computer Repair Service
Launching a Computer Repair Service requires focusing on recurring revenue like Monthly Monitoring and controlling Customer Acquisition Cost (CAC) Based on 2026 projections, you should plan for a 6-month timeline to reach breakeven, targeting June 2026 Initial capital expenditures total around $108,000 for equipment, inventory, and a service vehicle Your operational model must absorb fixed costs of $5,050 per month before salaries The forecast shows a strong path to profitability, with EBITDA projected to hit $830,000 by 2030, but be prepared for a high minimum cash requirement of $818,000 in February 2026 to cover initial setup and working capital
7 Steps to Launch Computer Repair Service
| # | Step Name | Launch Phase | Key Focus | Main Output/Deliverable |
|---|---|---|---|---|
| 1 | Define Core Service Mix and Pricing Strategy | Validation | Set rates for high-margin services | Profitability model based on $85/hr repair vs $35/hr monitoring |
| 2 | Calculate Breakeven and Capital Needs | Funding & Setup | Model high variable costs against fixed overhead | Validated $818,000 minimum cash requirement for 6-month runway |
| 3 | Secure Workshop and Initial Equipment | Build-Out | Allocate CAPEX for operational readiness | Service Vehicle ($25,000) and Diagnostic Equipment ($8,500) procured |
| 4 | Establish Marketing Channels and CAC Goal | Pre-Launch Marketing | Budgeting to acquire customers efficiently | 2026 marketing plan targeting CAC of $120 or less, defintely achievable |
| 5 | Staffing Plan and Technician Onboarding | Hiring | Structuring payroll around owner compensation | Owner salary ($75,000) set; hiring timeline for part-time tech established |
| 6 | Manage Parts Inventory and COGS | Launch & Optimization | Controlling material costs immediately | $18,000 initial parts inventory purchased in March 2026 |
| 7 | Monitor Key Performance Indicators (KPIs) | Launch & Optimization | Linking daily activity to long-term EBITDA goals | Tracking system ready for 25 billable hours per customer |
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Which specific customer segment will generate the highest recurring revenue?
The small business segment, due to higher dependency on uptime and larger potential subscription values, will generate the highest quality recurring revenue for the Computer Repair Service. Understanding this trade-off is key, which is why you must know What Is The Most Critical Metric For The Success Of Your Computer Repair Service?. Honestly, securing those 5-to-20 employee contracts defintely stabilizes the monthly intake.
SMB Recurring Revenue Drivers
- Small businesses require uptime more than home users.
- Target allocating 45% of service mix to Monthly Monitoring.
- Consumers often prefer one-time fixes over subscriptions.
- Recurring stability hinges on securing these higher-value contracts.
Service Utilization Targets
- Projected average billable hours per customer is 25 hours in 2026.
- This utilization measures how effectively your technicians work.
- If home office professionals use fewer hours, SMB contracts must cover the gap.
- If onboarding takes 14+ days, churn risk rises fast.
How quickly can we reduce our Customer Acquisition Cost (CAC) below $120?
Reducing your Customer Acquisition Cost (CAC) below $120 requires immediate, drastic action on variable expenses, as the projected 305% variable cost percentage in 2026 makes profitability—and thus sustainable marketing spend—impossible right now.
Unit Economics Are Broken
- Variable costs at 305% of revenue mean you lose $2.05 for every dollar earned before paying overhead.
- Honestly, you can’t afford a CAC of $120; you need to get variable costs under 100% just to cover basic operating expenses.
- The planned $24,000 marketing budget for 2026 is wasted if the underlying cost structure isn't fixed first.
- Focusing on CAC now is like trying to bail water from a sinking ship with a leaky bucket.
Covering Fixed Overhead
- Your fixed overhead is $5,050 per month; this is the minimum you must cover with gross profit.
- If variable costs are 305%, you have negative gross profit, so that $5,050 overhead is never covered.
- To see what capital is needed to sustain operations while you fix this, check startup costs here: How Much Does It Cost To Open A Computer Repair Service Business?
- The immediate action is finding out why variable costs are so high—is it labor, parts, or something else?
Does our pricing structure adequately cover labor costs and required billable hours?
Your pricing needs immediate review because the projected 180% hardware cost relative to revenue in 2026 suggests margins are negative before even factoring in labor; this is why understanding What Is The Most Critical Metric For The Success Of Your Computer Repair Service? is crucial for the Computer Repair Service. We must balance the $35/hr Monitoring revenue against the $95/hr On-Site Support rate to ensure technicians hit target utilization.
Pricing Tier Stress
- The $35/hr monitoring rate barely covers overhead.
- On-Site Support at $95/hr must carry the bulk of the profit.
- Technician utilization rates dictate overall coverage success.
- If utilization falls below 70%, the blended rate fails.
Hardware Cost Threat
- Parts cost is budgeted at 180% of revenue in 2026.
- This means every dollar of service revenue is spent on parts.
- You need a clear markup policy for hardware sales.
- This defintely eats into gross profit before labor costs are covered.
What is the specific use of the $818,000 minimum cash needed in February 2026?
The $818,000 minimum cash needed by February 2026 covers the core initial setup costs, specifically the $108,000 Capital Expenditure (CAPEX) investment and the immediate working capital buffer required to procure the first $18,000 in parts inventory the following month. Before diving into these specifics, you should review current market viability; for instance, you might ask, Is The Computer Repair Service Business Currently Generating Profitable Returns? This initial capital ensures operations don't stall while waiting for early subscription revenues to materialize, which is a common pitfall for service startups. I see this cash requirement as the foundation for your first 90 days of operation, not just the launch day. Defintely don't mistake this for operating cash for the whole year.
Initial Investment Breakdown
- Covers required equipment purchses.
- Includes initial software licensing fees.
- Funds technician onboarding and training.
- Allocates capital for facility setup costs.
Inventory & Buffer Timing
- Secures $18,000 parts stock.
- Inventory arrives in March 2026.
- Buffer covers early operational lag.
- Protects against slow initial cash conversion.
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Key Takeaways
- Success hinges on establishing recurring revenue streams, such as Monthly Monitoring, and maintaining strict control over Customer Acquisition Cost (CAC).
- The financial model projects reaching breakeven within 6 months (June 2026), provided fixed overhead costs of $5,050 per month are managed tightly.
- Launching requires securing a significant minimum cash requirement of $818,000 early in 2026 to cover working capital and initial $108,000 CAPEX.
- Long-term profitability is driven by scaling the service mix, increasing Monthly Monitoring revenue contribution from 45% to 65% by 2030 to reach an $830,000 projected EBITDA.
Step 1 : Define Core Service Mix and Pricing Strategy
Service Mix Priority
Your profitability hinges on balancing immediate cash generation against predictable future income. Hardware Repair commands a high $85/hr rate, which drives strong gross margin on immediate fixes. However, relying solely on break/fix work creates revenue volatility, which is tough for forecasting.
The challenge is pushing customers toward the lower-rate recurring service, Monthly Monitoring at $35/hr, without sacrificing the high-value repair work. You need enough monitoring penetration to smooth out the troughs between major hardware failures. That mix decision defines your cash flow stability, so get it right early.
Setting Revenue Targets
To build a stable financial base, aim for a specific service mix ratio right away. Since the hourly rates differ significantly, you must price ancillary services to incentivize recurring sign-ups. Offer a steep discount on the first month of Monitoring when paired with a major repair job.
If you target 60% of total billable hours coming from high-rate Hardware Repair, the remaining 40% must come from Monitoring to build the revenue floor. Here’s the quick math: a $85/hr job covers immediate costs, still 40% recurring revenue at $35/hr provides necessary predictability. If onboarding takes 14+ days, churn risk rises.
Step 2 : Calculate Breakeven and Capital Needs
Breakeven Reality Check
You need to know exactly how much cash you must burn before sales cover operating expenses. This step validates your runway needs against your timeline. If your costs are too high relative to expected sales, that 6-month breakeven target becomes a dangerous assumption. We must model the cost structure first to see if the goal is even possible.
Cash Runway Math
The math here is stark. With $5,050 in fixed costs, you need positive contribution. However, your variable costs are modeled at 305% of revenue. This yields a negative contribution margin, meaning every sale loses money. To cover the burn rate implied by this structure, you must validate the $818,000 minimum cash requirement immediately. If sales don't drastically change this cost structure, you'll need far more capital just to survivee the first few months.
Step 3 : Secure Workshop and Initial Equipment
Asset Foundation
Getting the physical base ready defines your launch date. This step locks down the $108,000 CAPEX budget (Capital Expenditure) needed for operations. You can't service clients without a base of operations and the right tools. The immediate focus must be on mobility and core capability. If you skip this, service delivery stalls before you even start, defintely.
Prioritize Revenue Enablers
You need to map that $108k carefully. Prioritize assets that enable revenue generation immediately. The Service Vehicle, costing $25,000, is essential for on-site calls that drive your main service revenue. Also, allocate $8,500 for specialized Diagnostic Equipment. These two items must be secured in Q1 2026.
Step 4 : Establish Marketing Channels and CAC Goal
Budget Discipline
You must lock down marketing spend before operations begin to ensure capital lasts. Setting a firm $24,000 annual budget for 2026 forces financial discipline immediately. The primary metric governing this spend is Customer Acquisition Cost (CAC), which is the total cost to secure one new paying customer. We need this figure under $120 to maintain healthy margins against fixed overhead.
This budget dictates how many customers you can afford to chase this year. If your average customer lifetime value (LTV) is strong because of the subscription model, a $120 CAC is acceptable. If LTV is low, that number drops fast. Keep the math simple here.
Hitting CAC $120
To hit that $120 CAC, you must focus your limited funds precisely. Since the target market is specific—small businesses and home offices—avoid broad advertising channels. Use highly localized digital ads or direct outreach targeting specific zip codes where these professionals are concentrated. This is defintely achievable with tight targeting.
Here’s the quick math: If you spend the full $24,000 budget, you can afford to acquire exactly 200 customers ($24,000 / $120 CAC) over the year. That means roughly 17 new customers per month. If onboarding takes 14+ days, churn risk rises, so speed matters.
Step 5 : Staffing Plan and Technician Onboarding
Initial Team Setup
Your first hire dictates early burn rate. Starting with just the Owner/Lead Technician at a $75,000 salary keeps overhead tight while the business scales service volume. This lean structure is essential because you need $818,000 in cash just to survive until breakeven, based on initial cost modeling. You can't afford a full-time employee until revenue stabilizes.
Phased Hiring Strategy
Plan to add a part-time Computer Technician starting in July 2026. This timing should align with when initial marketing efforts start driving consistent demand past the initial ramp-up phase. Use this hire to cover overflow on routine tasks so the owner focuses on high-margin hardware repairs. It's a strategic capacity add, which is defintely needed by then.
Step 6 : Manage Parts Inventory and COGS
Inventory Spend Control
Your Cost of Goods Sold (COGS) for hardware parts starts at an unsustainable 180% of revenue. That means you lose 80 cents for every dollar of service revenue related to parts. Getting this under control is mandatory for making money, especially since hardware repair is a core offering.
You must lock down supplier deals now. Deploying the $18,000 Initial Parts Inventory budget in March 2026 secures better volume pricing upfront. This initial capital outlay is the lever to drive that COGS down to a manageable 130% target by 2030.
Supplier Negotiation
Finalize agreements that tie volume discounts to your projected growth rate. Don't just buy parts; negotiate payment terms that extend past 30 days, improving working capital flow. This helps manage the initial $18,000 deployment without immediately draining cash reserves.
Track the actual cost per component against the initial 180% benchmark religiously. If supplier pricing doesn't immediately reflect the expected reduction, re-evaluate terms before scaling purchases. Getting this right is defintely crucial for hitting the 130% target by 2030.
Step 7 : Monitor Key Performance Indicators (KPIs)
Hitting the EBITDA Goal
Hitting the $830,000 EBITDA forecast isn't just about sales volume; it’s about utilization. You must monitor the monthly average billable hours closely. Starting at 25 hours per customer sets your initial revenue ceiling. If technicians aren't fully utilized, fixed costs like the $5,050 monthly overhead eat margins quick. We need high utilization to cover costs and grow.
Watch the Service Mix
Focus on the service mix percentages right away. Hardware Repair bills at $85/hr, but Monthly Monitoring is only $35/hr. If your mix skews too far toward the lower-priced service, you won't hit revenue targets even if hours are high. Adjust marketing to push the higher-value repair work aggressively. That’s how you drive profitability, honestly.
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Frequently Asked Questions
You need substantial capital, primarily driven by working capital needs, hitting a minimum cash requirement of $818,000 in February 2026 Initial capital expenditures for equipment, inventory, and a vehicle total about $108,000;