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Dennis Coleman
Written by
Dennis Coleman
Last updated
May 28, 2026

Peer-To-Peer Lending Startup Costs: $350K First-Year Marketing

Peer-to-Peer Lending Bundle
See included products:
Financial Model iPeer-to-Peer Lending Bundle Financial Model template included in this product.
$149 $109
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Business Plan iPeer-to-Peer Lending Bundle Business Plan template included in this product.
$79 $59
Pitch Deck iPeer-to-Peer Lending Bundle Pitch Deck template included in this product.
$49 $29
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Created by a Former CFO
Updated for 2026
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Frequently Asked Questions

Plan runway beyond the software build because fixed costs start before loan volume is stable The provided model shows $16,000 in monthly fixed overhead, $120,000 in annual founder salary, and $350,000 in first-year borrower and lender acquisition spend That is $662,000 before unpriced CAPEX, licensing, legal setup, and any liquidity reserve

Dennis Coleman
About the author

Dennis Coleman

Small Business Consultant

Dennis Coleman is a small business consultant who writes for Financial Models Lab about everyday business finance and business plan basics. He helps readers compare business ideas by showing how small businesses really operate day to day, from realistic expenses to practical cash flow assumptions. Dennis focuses on building a basic plan before investing money, giving entrepreneurs clear, credible guidance they can use to make smarter decisions.