How to Write a Business Plan for Greek Restaurant
Follow 7 practical steps to create a Greek Restaurant business plan in 10–15 pages, with a 5-year forecast starting in 2026 Achieve breakeven in 3 months and project Year 1 EBITDA of $106,000
How to Write a Business Plan for Greek Restaurant in 7 Steps
| # | Step Name | Plan Section | Key Focus | Main Output/Deliverable |
|---|---|---|---|---|
| 1 | Define the Concept and Menu | Concept | Menu mix, target food costs, AOV ($12/$16) | Initial AOV and Cost Targets |
| 2 | Analyze Market and Competition | Market | Cover forecast (710/wk 2026), marketing budget (20%) | Validated Cover Forecast |
| 3 | Detail Operations and Fixed Costs | Operations | Rent ($4,500/mo), CAPEX ($89,500), service flow | Confirmed Fixed Costs/CAPEX |
| 4 | Structure the Team and Wages | Team | 50 FTE structure, labor cost ($177,000), 2030 staffing (80) | Initial Labor Budget |
| 5 | Build the Revenue Forecast | Financials | Growth ($5.365M to $19M), AOV lift ($12 to $15) | 5-Year Revenue Projection |
| 6 | Calculate Margins and Breakeven | Financials | Margin (830% target), fixed overhead ($21,620/mo), March 2026 breakeven | Breakeven Date/Margin Structure |
| 7 | Determine Funding and Returns | Financials | Capital needed ($820,000 buffer), EBITDA ($106k to $989k), 11% IRR | Funding Requirement & Return Metrics |
Greek Restaurant Financial Model
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What specific market demand justifies a new Greek Restaurant concept?
The market justifies a new Greek Restaurant concept by targeting the underserved demand for authentic, all-day dining that bridges the gap between quick gyros and limited dinner-only venues.
Pinpoint Your Ideal Diner
- Target professionals needing a $25 lunch AOV (average order value).
- Capture weekend brunch traffic averaging $35 per person.
- Address the gap for authentic, full-service dining past 9:00 PM.
- Verify demand by tracking local office occupancy rates, defintely.
Check Local Price Reality
- Map existing competitors: 3 full-service dinner spots vs. 5 fast-casual concepts.
- If local AOV for similar ethnic cuisine is $38, your blended target must align.
- Understanding these local costs helps frame your initial investment, similar to calculating How Much Does It Cost To Open A Greek Restaurant?
- Focus on capturing 15% of the weekday lunch market share.
How quickly can the business reach cash flow breakeven based on current assumptions?
Based on current assumptions, the Greek Restaurant hits cash flow breakeven by achieving exactly 60 covers per day, which covers the $21,620 in monthly fixed overhead; this target is achievable if the underlying contribution margin remains robust, and you can read more about startup costs here: How Much Does It Cost To Open A Greek Restaurant?
Fixed Overhead and Breakeven Math
- Monthly fixed operating costs are exactly $21,620.
- To cover this, the business needs 60 covers daily, assuming 30 operating days.
- This means generating 1,800 covers monthly to break even.
- If your Average Check is $35, your required contribution margin ratio is about 40%.
Margin Sustainability Check
- The model requires a high contribution margin to support the $21,620 overhead at only 60 covers.
- If the actual margin is lower than projected, breakeven time extends defintely.
- The stated 830% contribution margin needs immediate verification; this number seems highly irregular for restaurant operations.
- Action: Confirm variable costs—food costs (COGS) and direct labor—are tightly controlled to maintain profitability.
Do the initial staffing levels support the projected customer volume and service quality?
The initial staffing level of 50 Full-Time Equivalents (FTEs) for the Greek Restaurant appears tight when handling projected peak weekend covers of up to 380, especially if the baseline labor budget is set at $14,750/month; you defintely need to map specific roles against service hours immediately.
Peak Service Coverage Check
- Peak covers hit 380; 50 FTEs means roughly 7.6 covers per staff member during the rush.
- This ratio is aggressive for full-service dining requiring table turns and detailed service steps.
- You must confirm the 50 FTE count includes dedicated kitchen support, not just front-of-house staff.
- Identify roles that must be staffed 100% during the Saturday night window.
Labor Cost Mapping
- A $14,750/month payroll for 50 people suggests an average cost of only $295 per FTE monthly.
- This baseline cost implies the 50 FTE figure likely represents only a fraction of total required payroll, perhaps only hourly wages.
- If the restaurant operates 12 hours daily, the daily labor budget is around $492 ($14,750 / 30 days).
- Year 1 growth requires adding specialized roles like a dedicated Kitchen Manager or Lead Sommelier.
What is the total funding requirement and how will the $89,500 CAPEX be financed?
The total initial funding requirement for the Greek Restaurant is approximately $909,500, covering the $89,500 in capital expenditure and a necessary $820,000 minimum cash buffer. Financing this structure leans heavily on equity, planning for 80% equity contribution against 20% debt to manage initial leverage.
Startup Costs and Runway Needs
- Capital Expenditure (CAPEX) totals $89,500, covering kitchen equipment purchases and the necessary restaurant fit-out expenses.
- The required minimum cash buffer is $820,000; this working capital ensures 8 months of operational runway before reaching positive cash flow.
- Startup costs must account for pre-opening payroll, initial inventory buys, and licensing fees, which are separate from the CAPEX line item.
- If your build-out timeline stretches past 16 weeks, expect this buffer to erode faster due to lease obligations kicking in early.
Capital Structure Strategy
- The proposed capital structure allocates 80% of the total raise to equity investors and 20% to secured debt financing.
- Debt financing, budgeted at roughly $181,900 (20% of $909.5k), should target the tangible assets like the $89,500 equipment purchase.
- Founders must secure the $820,000 buffer primarily through equity because lenders are hesitant to finance long-term operating losses.
- You defintely need to model your debt service coverage ratio (DSCR) against conservative revenue projections; high initial leverage risks covenant breaches. Review What Are Your Current Operational Costs For Greek Restaurant?
Greek Restaurant Business Plan
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Key Takeaways
- Achieving the aggressive goal of cash flow breakeven within 3 months requires covering $21,620 in monthly fixed overhead by securing approximately 60 covers daily.
- The initial capital expenditure (CAPEX) required for essential equipment and fit-out is projected at $89,500, which must be clearly defined within the funding section of your plan.
- Financial success is driven by high contribution margins, targeting 830% after variable costs by focusing on high Average Order Value (AOV) and strictly controlling COGS.
- A well-structured 7-step plan validates the concept by projecting a Year 1 EBITDA of $106,000 and establishing a clear 5-year growth forecast.
Step 1 : Define the Concept and Menu
Menu Mix Defines Cost
Defining your menu mix is non-negotiable for cost control. You must set target food costs based on ingredient spend, not just the final sales price. For this all-day Greek concept, we must model the sales split between food and higher-margin drinks. This decision directly impacts your gross profit before overhead hits the bottom line.
Let's assume a mix: 70% core food items and 25% beverages, leaving 5% for desserts or specials. If your target ingredient cost for core items is 30%, the blended food cost percentage must be calculated precisely. This calculation is defintely the first lever you pull on profitability.
AOV Targets Set
Your initial revenue forecast hinges on accurate Average Order Values (AOV). We must set the weekday expectation lower because of professional lunches, but weekends demand higher spend per customer. You need to track these two scenarios separately in your daily reconciliation reports.
Based on initial modeling, plan for a $12 AOV midweek when traffic might be slower. Weekends require a lift to $16 AOV per customer to cover the higher fixed operating costs. If beverage attachment rates lag expectations, these revenue targets will prove difficult to achieve.
Step 2 : Analyze Market and Competition
Demand Validation
You need proof your projected volume is achievable locally. If the market can't support 710 covers/week by 2026, the entire revenue model collapses. This research confirms if your assumptions about local diner appetite for authentic, all-day Greek food are real, not just hopeful. It’s the first reality check before you sign a lease.
The challenge here is mapping your specific service model against existing competition, which might only offer dinner service. You must verify pricing parity or superiority against local benchmarks to ensure your Average Order Value (AOV) assumptions hold up when customers choose you over the incumbent. Honestly, if local Greek spots charge $15 for lunch and you need $12 midweek, you have a pricing problem.
Density Check & Spend
To validate 710 covers/week, map current competitor lunch and brunch traffic within a 1-mile radius of your planned location. If existing spots pull 500 covers/week, capturing 710 means you need to steal significant share or prove the total available market is larger than current data suggests. This is defintely where you find out if your concept fits the neighborhood.
Marketing needs a firm budget tied to revenue, not just a guess. Plan to allocate 20% of projected revenue toward customer acquisition initially. This high percentage is necessary because you are establishing a new, all-day concept; you must teach the market you serve breakfast and lunch, not just dinner. That education costs money.
Step 3 : Detail Operations and Fixed Costs
Fixed Costs Locked
You must lock down the physical footprint before anything else; this step defines your baseline operating cost. The confirmed retail space demands a fixed monthly rent of $4,500. Furthermore, the initial capital expenditure (CAPEX) for necessary equipment and the interior fit-out totals $89,500. This upfront spend hits your cash runway hard before the first plate is served.
Service Flow Reality
Designing the service flow dictates staffing efficiency. Map out how covers move from the host stand to the kitchen line, especially given the all-day concept. If onboarding staff takes longer than expected, that $89,500 investment sits idle. This flow must definitly support the projected 710 covers/week when you open.
Step 4 : Structure the Team and Wages
Headcount Baseline
You need a firm headcount plan before signing leases. Defining the initial 50 FTE structure dictates your immediate cash needs. This team must support the launch, centered around key roles like the Store Manager, budgeted at $55,000 yearly. If you don't define these roles now, payroll surprises will derail your runway defintely.
Scaling Labor Costs
The initial budget pegs total annual labor costs at $177,000. This figure is your baseline for calculating monthly operating expenses before revenue hits. To manage growth sustainably, map out how those 50 FTE expand toward 80 FTE by 2030. If onboarding takes 14+ days, churn risk rises for specialized roles.
Step 5 : Build the Revenue Forecast
Revenue Projection Scale
Revenue forecasting is where operational goals meet financial reality. This step proves the viability of your cover targets to any stakeholder. You must clearly map daily customer flow to hit the $5,365k revenue target in 2026. This projection dictates the capital needs and hiring plans required to scale toward $19 million in 2030.
This is defintely not just an accounting exercise; it’s your strategic roadmap. If you cannot show how 710 covers/week translates into that initial $5.365 million, the entire model falls apart. Get this linkage right first.
Modeling AOV Growth
Translate weekly covers into monthly revenue streams immediately. Use the 710 covers/week baseline for 2026 to calculate your initial monthly run rate. Track how the Average Order Value (AOV) improves your top line over time, which is crucial leverage.
Ensure your model shows the midweek AOV rising from the initial $12 to $15 by 2030. This planned price capture, layered onto volume growth, is what drives the final $19 million number. Don't assume AOV lifts happen automatically; they require menu engineering.
Step 6 : Calculate Margins and Breakeven
Margin Confirmation
You must confirm your contribution margin structure immediately; this dictates how fast you cover the fixed costs of running the Aegean Table. The plan targets a 830% contribution margin after accounting for 170% variable costs. This specific relationship requires scrutiny, as variable costs exceeding 100% of revenue is defintely unsustainable unless there’s a unique accounting definition at play. We anchor our survival calculation to the confirmed monthly fixed overhead of $21,620, which includes rent and baseline salaries. That number is your monthly target to beat.
Breakeven Timeline
The operational goal is achieving breakeven status by March 2026, giving you only 3 months from launch to cover all operating expenses. To hit $21,620 in monthly gross profit, you need daily sales volume that generates that specific dollar amount based on your unit economics. If your average check size is low, you need significantly higher daily covers to compensate for the fixed burden. This timeline is aggressive; plan for a 60-day ramp-up delay.
Step 7 : Determine Funding and Returns
Capital Stack Reality
You need to nail down the total startup capital before you even think about runway. This calculation must include hard costs plus a safety net. For this concept, the total requirement mandates a $820,000 minimum cash buffer layered on top of initial CapEx and operating deficits. That buffer is your insurance against slow adoption. Defintely don't skimp here; it dictates survival past month three.
Growth vs. Return Check
Evaluating returns hinges on projected profitability scaling correctly. The model shows EBITDA growing from an initial $106k to $989k over five years. This trajectory supports an expected 11% Internal Rate of Return (IRR) for investors. If revenue ramps slower than projected in Step 5, that IRR drops fast.
Greek Restaurant Investment Pitch Deck
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Frequently Asked Questions
Most founders can complete a first draft in 1-3 weeks, producing 10-15 pages with a 5-year forecast, if they already have basic cost and revenue assumptions prepared;