Adventure Tourism
Marketing Plan

This template includes a pre-written, fully editable marketing plan tailored for adventure tourism; it saves hours on copy and structure while staying flexible for your brand. Edit messaging, channels, and budget lines to match any trip or season. Use the sample sections to adapt quickly and present confidently to partners or investors.

Editable marketing sections included

Customize messaging and channels

Save hours on planning

Client-ready proposal language

The Excel file uses a visual Gantt chart so you can see task timing and overlaps at a glance. Color-coded bars show start dates, durations, and dependencies for sequencing marketing work. That clarity makes it easy to schedule promotions around departure dates and permit deadlines.

Visual timeline for every task

See dependencies and overlaps

Color-coded campaign phases

Align marketing with trip dates

The template ships with 30+ pre-built marketing actions covering email, social, paid ads, PR, partnerships and content. Each action includes a short description and suggested timing so you don't miss critical steps. Use them as-is or tweak for niche experiences like rafting or multi-day hikes.

Email sequences and promos

Social content calendar items

Paid ad and retargeting actions

PR and partnership outreach steps

All start dates and task durations are editable without breaking formulas or dependencies, so you can shift a campaign from June to August easily. Change a duration and linked tasks update automatically to keep logic intact. That flexibility handles last-minute permit or guide availability shifts.

Adjust start dates freely

Durations auto-update linked tasks

Safe formulas protect plan logic

Works for seasonal schedule changes

Built-in tracking shows percent-complete per task and a live project completion rate, and it instantly flaggs overdue items in red to draw attention. The dashboard view gives a single-row health check for each campaign. Use this to run weekly standups and escalate bottlenecks quickly.

Percent-complete per task

Project completion dashboard

Overdue tasks highlighted in red

Quick standup-ready status view

Assign tasks to team roles, mark dependencies, and export assignment lists so everyone knows who does what and when. The Gantt view reduces overlaps and makes handoffs explicit across marketing, ops, and guide teams. That keeps bookings, equipment, and comms synchronized.

Assign tasks to roles

Clear task dependencies shown

Reduce overlap and confusion

Exportable assignment lists

Color-coded cells, locked formula areas, and clear inline instructions make the template usable without Excel skills; simple edits and dropdowns handle most changes. Built-in validation prevents common mistakes so non-technical staff can update timelines safely. You'll get predictable results without Excel training.

Color-coded editable cells

Locked formulas prevent errors

Simple dropdowns and inputs

No advanced Excel needed

The plan exports cleanly to PDF and opens in Google Sheets so you can print, email, or present to partners and clients. Print-ready views include one-page campaign summaries and detailed weekly sheets for ops. Share editable copies with contractors using cloud links.

PDF-friendly export layouts

Google Sheets compatible

One-page summary printable

Share editable cloud links

The template includes a weekly highlight row and a completion guide that shows current-week priorities and upcoming deadlines for the next 4 weeks. Use it to focus team standups and confirm pre-trip readiness items like permits and gear checks. One glance shows today's top priorities.

Current-week priority row

Four-week upcoming view

Standup-ready weekly highlights

Pre-trip readiness checklist