Animal-Assisted Therapy
Marketing Plan

This pre-written plan gives sector-specific copy, campaign stages, and outreach scripts tailored to animal-assisted therapy providers. It saves hours by supplying tested messaging you can edit. You'll customize tone, channels, and offer details without starting from scratch.

Ready-to-edit messaging and email scripts

Adjustable offers for different clients

Includes referral and partnership language

Saves hours on initial drafting

The template uses an Excel Gantt chart for clear, visual timelines of campaigns, events, and outreach sprints. You'll see task sequencing, dependencies, and overlap at a glance. It helps schedule therapists, animal availability, and institutional outreach without guesswork.

Visual timelines for every campaign phase

Shows task overlaps and dependencies

Map animal availability to tasks

Easy month-to-month planning view

Includes 30+ ready marketing actions: referral asks, school outreach, workshop runs, social posts, and PR pitches focused on therapy outcomes. Each action has a short description and suggested cadence. Use them as-is or tweak to match your service model.

Referral script for professionals

Sample school outreach email

Workshop promotion checklist

Social post templates included

You can change start dates and task lengths without breaking the plan's logic; the Gantt auto-adjusts accordingly. That makes the template flexible for seasonal programs or staff availability changes. No formulas to edit - just enter dates.

Change dates quickly and safely

Adjust durations per staff capacity

Reschedules update linked tasks automatically

Supports seasonal and ad-hoc campaigns

The sheet shows percent complete, overdue flags, and a simple RAG (red-amber-green) view for task health so you know what's falling behind. Progress rolls up to weekly and monthly summaries for quick status checks. Use it to run concise execution reviews.

Percent complete for each task

Overdue items flagged automatically

Weekly summary roll-up included

RAG view for quick health check

Assign tasks to roles (therapist, admin, outreach) and keep dependencies clear so teams don't double-book animals or sessions. The plan reduces miscommunication around who does what and when. It's built for small clinics and multi-site programs.

Assign tasks by role quickly

Clear dependencies prevent double-booking

Notes field for handover details

Works for single or multiple sites

The template uses color-coded inputs, protected formulas, and pop-up hints so non-Excel users can edit safely. You change text and dates; calculations and charts update automatically. No advanced Excel skills needed to run campaigns.

Color-coded editable cells

Protected formulas prevent errors

Tooltips explain each field

Simple copy-paste workflows

Export clean PDFs for funders, partners, or team meetings and copy the sheet to Google Sheets for live collaboration. Print client-facing timelines or internal checklists with one click. It's formatted for presentation and for clinic walls.

Export to PDF easily

Google Sheets compatible copy

Print-friendly campaign summaries

Client-facing timeline templates

Each week shows top priorities, completions, and the single call-to-action to push sessions or contracts forward. The completion guide lists next steps for overdue items and who owns them. Use this for quick huddles and status emails.

Weekly priorities at-a-glance

Completion steps per overdue task

Owner assigned for every task

Ready for quick team huddles