Athletic Training Center
BCG Matrix

You can download the BCG Matrix template instantly and start mapping your facility offerings right away-no special software or wait times; it's plug-and-play for immediate strategy work. Start strategic review in minutes.

Immediate file access after purchase

Plug-and-play, no setup needed

Open in common office applications

Use in meetings today, print-ready

The template is fully editable so you can tailor quadrants, labels, and metrics to sports, age groups, or training tiers; change growth inputs and relative share to match your center's data and goals. Tailor quadrants, labels, and data.

Edit labels for programs and services

Adjust growth and market-share inputs

Reformat colors to match branding

Add or remove custom data fields

The delivered file includes a pre-built, professionally formatted matrix with quadrant logic and example placements so you don't build from scratch; that saves hours and reduces placement errors. Quadrant logic and formulas included.

Four quadrants ready to use

Built-in guidance for product placement

Preformatted for print and slides

Accurate categorization out of the box

You don't need advanced Excel or strategy training to use this template-clear labels, example data, and inline notes guide you through placement and interpretation so teams and coaches can use it immediately. No consultants required.

Step-by-step notes included

Simple input cells, no macros

Example dataset for quick start

Beginner-friendly layout and labels

This matrix helps you clearly spot which programs and services drive revenue versus those that drain resources, so you can prioritize coaching slots, camps, or recovery services for growth and profitability. See which programs to scale.

Spot high-revenue training programs

Find underperforming services to cut

Prioritize equipment and staffing spend

Link programs directly to revenue streams

The template visualizes each offering's position with clean quadrant graphics and scalable markers so stakeholders instantly see market growth and relative share across programs-ideal for coach meetings and board reviews. Clear visuals for stakeholders.

Clean quadrant charts included

Exportable charts for presentations

Size markers show program weight

Color-code by priority or segment

The deliverable is designed for boardrooms and investor decks with polished layout, consistent fonts, and export-ready slides and pages-so you present a credible strategy without hiring design help. Board-ready visuals, no design work.

Slide-ready graphics included

Print-ready Word and Excel layouts

Consistent typography and spacing

Stakeholder-friendly executive summary included

The matrix translates data into clear recommendations-invest, hold, or divest-so you can set quarter-by-quarter actions for programs, pricing, or marketing; it supports scenario testing for trade-offs and ROI. Direct investment and divest signals.

Investment recommendations per quadrant

Quick ROI and break-even cues

What-if toggles for scenario testing

Supports quarterly planning cycles

Buy the template once and use it forever-no subscriptions or recurring fees; lifetime access means you can reuse the framework across seasons, teams, and facility expansions without extra cost. Buy once, use forever.

No subscription or recurring fees

Unlimited internal use license

Free minor updates included

Download backups available anytime