Bakery Cafe
Marketing Plan

This template includes pre-written content sections you can edit for your cafe, from campaign goals to channel scripts. It saves hours by giving you starting copy and structure, while letting you change tone, dates, and tasks to suit your brand. Use it as-is or tailor everything for local promos.

Editable copy for menus and promos

Sections: goals, channels, KPIs

Swap text to match brand

Industry examples included for reference

The plan uses a Gantt chart layout in Excel so you see tasks across weeks at a glance. Dependencies and sequencing are visible, so launches, promos, and content line up correctly. The chart helps pick optimal start dates and avoid overlaps.

Horizontal timeline view per week

Shows task dependencies clearly

Easy zoom for month or week

Color-coded task categories

The template ships with 30+ ready marketing actions tailored to a bakery cafe-social posts, email blasts, in-store promos, local partnerships, and event ideas. Each action includes a short brief, expected duration, and suggested owner to speed execution. You can remove or add items to match your strategy.

Social, email, and PR actions

In-store promo and event ideas

Local partnership outreach tasks

Weekly recurring content actions

All start dates and durations are editable so campaigns adapt to your calendar without breaking plan logic. Change a launch date and dependent tasks shift automatically. That keeps timing realistic when suppliers or staffing change.

Adjust start dates instantly

Set realistic task durations

Auto-shift dependent tasks

Works across weeks and months

The sheet includes progress tracking (percentage complete) and visual flags for overdue or pending tasks, so you see execution health at a glance. Progress rolls up by campaign and by week for standup reviews. Use the tracker to prioritize today's work.

Percent-complete indicators per task

Overdue tasks highlighted automatically

Weekly roll-up summaries included

Filter by owner or status

Assign tasks to team members, set owners, and mark dependencies so roles are clear and work doesn't overlap. The plan reduces handoff errors and clarifies who does what each week. It's built for small cafe teams and external freelancers.

Assign owners to every task

Clear dependencies prevent overlaps

Shared view for staff and vendors

Use notes for handoff details

The workbook uses color-coded cells, protected logic, and simple inputs so no advanced Excel knowledge is needed. Instructions are built into the file and common actions happen with one click. You'll run the plan without formula editing.

Color-coded editable cells

Step-by-step in-sheet instructions

Protected formulas keep logic safe

No macros or complex setup

Export the plan to PDF or copy to Google Sheets for sharing with staff, landlords, or investors. Print-ready views include a one-page campaign summary and a detailed Gantt for meetings. Use the printable version as a leave-behind or weekly brief.

PDF and Google Sheets ready

One-page campaign summary included

Meeting-ready Gantt export

Print-friendly task checklist

The template highlights the current week and lists priority tasks, plus a completion guide that shows what should finish by week's end. Use it in weekly ops meetings to focus efforts and close gaps before weekend peaks. It keeps busy weeks under control.

Current-week highlight panel

Priority task checklist visible

End-of-week completion guide

Weekend rush readiness checklist