Wine Importing Business
Marketing Plan

This template includes a pre-written, fully editable marketing plan you can adapt to any wine importing business. It saves time by providing ready text blocks for channels, audiences, and KPIs while remaining brand-flexible. Edit language, metrics, and visuals to match your strategy and tone.

Ready-made marketing sections included

Customize copy and financials easily

Swap channels to match markets

Adjust KPIs and targets quickly

The core sheet is a visual Gantt chart in Excel for timeline clarity and task sequencing. It shows who does what and when, so you avoid overlap and missed launches. The layout makes multi-channel campaigns and seasonal drops simple to coordinate.

Visual timelines for every campaign

Clear task sequencing and flow

Zoom between months and weeks

Shows dependencies and critical paths

Includes 30+ pre-built marketing actions tailored to wine importers, covering trade outreach, DTC, content, PR, and events. Each action has a short description and suggested timing so you don't miss key steps. Use them as-is or tweak to fit a new vintage or region.

Trade outreach templates included

DTC email and ad actions ready

Virtual tasting and PR tasks

Social content and storytelling prompts

All start dates and task durations are fully editable without breaking formulas or the Gantt logic. Change shipment dates, tasting windows, or promo runs and the chart updates automatically. That makes the plan flexible for delays, vintage arrivals, or seasonal shifts.

Adjust start dates in seconds

Durations auto-recalculate across tasks

Handles shipment or label delays

Works for rolling subscription schedules

Built-in progress tracking shows percent complete and flags overdue tasks so you see execution at a glance. Progress rolls up by campaign and phase, helping prioritize hold-ups before they hurt sales. Color cues make weekly standups faster and more actionable.

Percent-complete per task visible

Overdue tasks highlight in color

Rollup progress by campaign phase

Instant status for weekly meetings

The template simplifies team coordination by assigning owners, setting dependencies, and reducing task overlap. Use the owner column and notes to hand off work between sourcing, sales, and marketing. That clarity cuts duplicate effort and smooths launches.

Assign owners per task easily

See dependencies to prevent clashes

Built-in notes for handoffs

Reduces duplicate work across teams

The file is beginner-friendly with color-coded editable cells and built-in logic so no Excel expertise is needed. Instructions explain each sheet and show where to edit campaign text, dates, and owners. Your team can run it day one without training.

Color-coded cells for guidance

Step-by-step use notes included

Protected formulas keep logic safe

Editable fields only where needed

The template exports cleanly to PDF and is Google Sheets compatible for easy sharing with partners and clients. Print one-page campaign summaries for meetings and handouts. Use shared Drive copies to collaborate with sales and distributors.

Print-ready one-page summaries

PDF export for stakeholder decks

Google Sheets compatible for sharing

Email-friendly export for partners

The weekly highlight sheet shows current-week priorities and completed tasks so teams stay aligned on deadlines. It summarizes wins, risks, and next actions for quick standups and exec updates. Use it to focus work on the most revenue-impacting tasks.

Current-week priorities at top

Completed tasks list auto-updates

Shows risks and next actions

One-page for quick standups