Building Information Modeling
(BIM) Marketing Mix

The template breaks down Product, Price, Place, and Promotion specifically for BIM offerings, helping you map service features, pricing tiers, delivery channels, and promotional tactics that match construction workflows.

Product feature mapping included

Channel and distribution options listed

Promotion ideas for AEC decision-makers

Alignment with project lifecycle stages

The Excel workbook is fully editable so you can swap rates, add services, and update channel metrics without formulas breaking-no advanced Excel skills required.

Editable pricing and margin formulas

Swap services and hourly rates

Customizable channel performance dashboard

Safe version control in sheets

Pre-written content is specific to BIM services: model deliverables, coordination workflows, common client objections, and value statements you can copy into proposals instantly.

Pre-filled BIM deliverables list

Common client questions answered

Project-based scope examples provided

Ready language for RFP responses

Download the Word and Excel files immediately after purchase and start customizing the 4P's Marketing Mix for your BIM service offering-no subscriptions or plugins needed.

Immediate file access after checkout

No extra software required

Printable and shareable files included

Start editing within minutes

The layouts are clean, with clear headings, tables, and visual cues so stakeholders read your strategy quickly and technical teams see deliverables and SLAs at a glance.

Clean headings and table structure

Visual cues for quick reading

Printable client-ready pages included

Consistent fonts and spacing

This section helps you define core BIM service features, modeling standards, deliverable tiers, and differentiators so offerings align with architects, engineers, and contractors' needs.

Define modeling deliverable tiers

List coordination and clash services

Positioning vs in-house teams

Service-level and turnaround times

Includes hourly-rate templates, cost inputs, and simple profit-margin calculations so you can set transparent pricing that covers labor, software, and overhead while remaining competitive.

Hourly pricing calculator included

Direct labor cost inputs

Overhead allocation built-in

Simple margin and breakeven outputs

Pre-filled fields, dropdowns, and examples let you finish a marketing mix in under an hour, freeing time to focus on sales and project delivery.

Pre-filled examples for quick edits

Dropdowns to prevent input errors

One-hour configurable workflow goal

Guided prompts for each P

Sections formatted for executive review and investor decks: concise value propositions, revenue logic, go-to-market channels, and customer segments tied to measurable KPIs.

Executive summary slide-ready text

Revenue logic and KPIs included

Investor-friendly pricing snapshots

Stakeholder questions anticipated