Camera Store
Marketing Plan

This is a pre-written, fully editable marketing plan in Excel that speeds setup and keeps structure. Swap text, channels, or targets to match your store and customers without rebuilding the plan. It's editable for any retail size or campaign type.

Sections for promotions and events

Editable copy for emails and ads

Swap channels to fit strategy

Adjust budgets and audience targets

The template uses a Gantt chart layout for visual timeline planning and task sequencing. See launch dates, overlaps, and dependencies at a glance so you can time product demos, promotions, and workshops. Visual scheduling reduces clashes and missed steps.

Horizontal timeline view for clarity

Shows task dependencies and overlaps

Color-coded campaign phases

Quick zoom to week or month

Includes 30+ ready-to-use marketing tasks covering email, social, in-store events, PR, and local ads. Use these actions to avoid gaps in campaigns and to standardize repeatable workflows for product launches and seasonal promos. Tasks are practical and retail-focused.

Email campaigns and follow-ups

Social posts and content ideas

Workshop and demo checklists

Local ad and partnership tasks

All start dates and durations are editable without breaking the plan's logic or Gantt links. Stretch or compress tasks to match supplier lead times, staffing, or event windows. It adapts to last-minute product arrivals or promo changes.

Change dates without formula errors

Set task durations in days

Shift entire campaigns easily

Account for supplier lead times

The template includes built-in progress tracking (task completion percentages) and conditional formatting to flag overdue items. Track execution across channels and spot stalled tasks so you can reassign resources or delay launches. Progress is visible at glance.

Percent complete fields per task

Automatic overdue visual alerts

Summary of on-time versus delayed

Progress roll-up by campaign

Assign tasks, mark owners, and surface dependencies so your small team runs coordinated campaigns without extra tools. The plan reduces duplicated work and clarifies who does what before demos and launches. It's a single source of truth for retail ops.

Assign owners per task row

Clear dependency indicators

Notes field for handoffs

Avoids duplicate marketing tasks

The sheet is built for non-experts with color-coded editable cells, protected formulas, and simple dropdowns. You don't need advanced Excel skills to edit timelines, change tasks, or update progress. Training is minimal and straightforward.

Color-coded editable areas

Protected formulas prevent breaks

Dropdowns for quick selections

Simple inputs for dates and owners

Export to PDF or share via Google Sheets for easy team or client review. Printable views include a one-page campaign summary and a detailed Gantt for meetings or board decks. Use prints for store briefings and event checklists.

PDF-ready campaign summary page

Google Sheets shareable version

Printable Gantt for meetings

One-page executive overview included

The template shows the current week, highlights weekly priorities, and lists campaign completion steps so teams focus on what matters now. Use the weekly guide during stand-ups to speed execution and prevent missed deadlines.

Current-week tasks highlighted automatically

Weekly priorities checklist view

Completion steps per campaign

Stand-up friendly one-line summary