CEMETERY MAINTENANCE BUSINESS PLAN

I. Executive Summary

Company Description

The company is named Evercare Memorial Services; the name signals ongoing, respectful care and a promise of continuity. We operate in the cemetery services and groundskeeping sector, offering subscription-based maintenance for individual grave sites combined with a proprietary digital confirmation system that records visits with timestamped photos and service logs. Our core services are scheduled groundskeeping, seasonal floral placement, headstone cleaning, and a mobile-enabled CRM that notifies families and stores service confirmations. We act as a trusted surrogate for families who cannot tend graves in person. One-line summary: Evercare provides dignified, subscription grounds care with digital proof.

We deliver services through a headquartered operations hub that manages a fleet of service vehicles, trained cemetery technicians, specialized landscaping equipment, and a CRM platform for scheduling, billing, and confirmations. We target U.S. adult children and caregivers of deceased loved ones, military families, and out-of-state relatives who value dignity and verifiable service. Short-term goals: launch services in two metropolitan areas in 2026, reach 1,200 subscriptions in year one, and refine digital confirmation UX. Long-term goals: expand to 10 markets by 2030, achieve 60% gross margin, and license the confirmation platform to funeral homes. One-line summary: scale recurring, verifiable grave-site care with a tech-enabled service model.

Problem

Families who live far away, are elderly, or work long hours experience guilt and anxiety because they cannot personally maintain loved ones’ gravesites.

Traditional cemetery services generally provide only basic grounds maintenance, leaving individual plots without cleaning, floral rotation, border upkeep, or regular attention—a clear gap for specialized, consistent plot care.

Remote families also lack visual confirmation of memorial condition, creating ongoing uncertainty; there is a need for a service that pairs meticulous, scheduled care with verifiable digital confirmation.

Solution

Subscription cemetery maintenance combining physical care and digital verification. We address families' distress over neglected plots by supplying recurring, professional care focused on headstones and memorials plus remote verification for distant relatives.

Services include scheduled landscaping and weeding; gentle, stone-safe headstone cleaning; seasonal floral placement; three tiered packages (Bronze, Silver, Gold) matching frequency and scope; and immediate post-service photo verification.

Mission Statement

Our mission is to provide families with peace of mind and a lasting connection to their loved ones by maintaining final resting places with the utmost dignity, professional care, and transparent communication.

We are committed to preserving family legacies through meticulous environmental stewardship and innovative digital updates, ensuring no grave is ever forgotten or neglected.

We deliver respectful care, clear communication, and measurable preservation.

Key Success Factors

Success hinges on low acquisition cost, a retention-driving product, steady referral channels, a scalable subscription model, and fast financial payback.

• Declining CAC: CAC reduces from $85 to $65 by 2030.
• Digital photo update feature: drives high retention and differentiates from generic landscaping competitors.
• Referral partnerships: funeral homes and florists deliver steady, high-intent referrals.
• Scalable subscription model: provides predictable recurring revenue and efficient labor scheduling.
• Fast financial returns: 9-month breakeven and 32-month payback enable reinvestment in expansion.

Financial Summary

Brief financial snapshot: the plan reaches breakeven by Sep-26, full payback in 32 months, and five-year EBITDA of $2,157,000.

Financial requirements: minimum cash cushion of $549,000 required (minimum month Aug-26); investors should expect a return profile of ROE 4.36 and IRR 0.05.

Overall outlook: profitable and cash-positive by late 2026 with scalable margins thereafter.

Funding Requirements

We seek capital to cover $241,000 in upfront capital expenditures, a $140,000 year-one EBITDA shortfall, and a minimum $549,000 cash runway to breakeven (Sep-26), resulting in a $600,000–$650,000 total funding ask.