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Scenario Planning Made Simple
Megan Hart, NY
I used to waste hours toggling between low, base, and high cases. This template let me compare all three in one place and cut my planning time by half.
Margins Stood Out Fast
Daniel Reed, IL
The margin view made it easy to spot where the model was thin before I sent it out. I found the break-even point in minutes, which helped me tighten pricing for a client proposal.
Fewer Broken Formula Worries
Priya Shah, CA
I could update assumptions without worrying that one bad cell would throw everything off. That saved me a lot of rechecking, and I booked the review meeting with a cleaner model.
Model review
What is financial model company Communication Strategy?
Financial model of the Communication Strategy is editable five-yearly workbook Excel or Google Sheets for revenue, scenarios and financial statements clients.
Use the workbook to plan how customer acquisition, maintenance, billable hours, prices, employment and operating expenses are shaping your company's financial forecast.
The editable assumptions are subject to a monthly calculation model consisting of annual reviews, scenario comparisons, financial statements and management reports.
Built around billing hoursEdit acquisitions, customer levels, usage times, hours and rates to update the related forecast.
Revenue from billable hours by a cohort of clients
How does the communication strategy firm calculate revenue in this model?
The model attracts customers from marketing and CAC spending, maintains group groups, converts active customers into billable hours, and applies hourly rates.
01
Get customers
New customers is equal to marketing expenditure divided by CAC, using a monthly marketing seasonality.
02
Layers
New customers are assigned to customer or service levels using an edited mix.
03
Hold the cohort
Start-up clients and cohorts remain active throughout the lifetime of each level.
04
Building an hourly settlement
Active customers multiply by the average monthly billable hours for their level.
05
Calculation of revenue
The settlement time shall be multiplied by the hourly rate and then the revenue level shall be summed in a month.
Basic formulaRevenue = billable hours by level × hourly rate by level
01 / Revenue assumptions
How are revenue introduced by customers?
Revenue assumptions combines marketing, CAC, customer allocation, customer retention period, billable hours and hourly rates with the engine revenue of the customer cohort.
Revenue assumptions
Revenue assumptions show the acquisition, customer mix, customer use period, billable hours and price entry.
02 / COGS & OPEX
How are operating expenses organised?
COGS & OPEX separates direct operating costs, Variable operating expenses and fixed costs so that operational assumptions can flow into monthly forecasts.
COGS & OPEX
COGS & OPEX shall organise assumptions on direct, variable and fixed operating expenses.
03 / Analysis of the scenario
How do you compare alternative cases?
The scenario analysis compares the low, basic and high levels for revenue, gross margin, contribution margin and EBITDA over the forecast period of five years.
Analysis of scenarios
The analysis of the scenario presents the revenue charts of low, basic and high, margins and EBITDA.
04 / Dashboard
What Does the Dashboard Bring Together?
The Dashboard combines scenario control, basic finance, a mix of revenue, profitability, cash flow, working capital and return on investment in one management view.
Dashboard
The Dashboard combines scenario controls, basic finance, a mix of revenue, cash flow and payback period charts.
Product adjustment
Is the financial model of Communication Strategy right for you?
A ready-made model responds to customer service on a consistent basis, while substantially different revenue logics or reporting structures may require individual modelling.
Model ready
It fits perfectly
You're forecasting new customers from marketing spending, CAC, and seasonality.
You're sorting out customers by service level and keeping cohorts for a lifetime.
You're charging clients for monthly hours and hourly rates set at the level.
You want related scenarios, financial statements and management reports from one model.
Order structure
Think about the model
Your revenue depends on your subscription, your transaction, your ability, or another mechanic.
You need a significantly different behaviour or cohort behaviour than a month's life span.
You need operational schedules beyond the editable structure of personnel, costs or capital.
The report must be constructed differently from the existing financial results of the model.
The indicator is the starting point for planning, not a guarantee of performance.
Financial modelling service for orders
Do you need a pattern that meets your requirements?
The Financial Model Laboratory can build or customize the model when you need a different revenue logic, operational schedule or financial reporting structure.
After purchasing, you will receive an editable Excel or Google Sheets model with five-year monthly and annual forecasts, scenarios and related financial reports.
01
Book to be edited
Open and edit the financial model in Excel or Google Sheets.
02
Forecast five years old
Review of the monthly and annual forecasts for the five-year planning horizon.
03
Analysis of scenarios
Compare the Low, Base and High cases through a scenario analysis view.
04
Financial statements
Use the related income, cash flow, balance sheet, summaries and results tables.
Before purchase
Communication strategy Financial model FAQ
The basic answers are visible in their entirety, without the need to click on the accordion.
01
How does the Communication Strategy model calculate revenue?
It calculates new customers from marketing and CAC spending, maintains customer cohorts, builds invoicing hours and applies hourly rates set for each level. Monthly revenue are then summed.
02
What revenue assumptions can I change?
You can edit the launch date, initial customers, marketing budget and seasonality, CAC, level allocation, customer usage time, billable hours and hourly rates.
03
What can I compare between low, basic and high scenarios?
A comparison of revenue, gross margin, contribution margin and EBITDA for low, basic and high over the five-year forecast period can be made.
04
What financial results are taken into account?
The product shows the income statement, the cash flow statement, the balance sheet, the summary and the dashboard.
05
Can the Financial Models Lab adapt the model to individual requirements?
Yes. the Financial Models Lab offers individual financial modelling when you need a different revenue logic, operational schedule or reporting structure.
06
Is this workbook a prediction or a guarantee?
It's a forecast of planning based on the assumptions you put in place, not a guarantee of business results or financial results.
What Does the Communications Strategy Firm Financial Model Contain?
This pre-written financial model for strategic communications firm gives you everything you need to plan, forecast, and manage your agency's finances.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.
Revenue assumptions
COGS & OPEX
Analysis of scenarios
Dashboard
