Convenience Store
Marketing Plan

The template includes a pre-written, fully customizable marketing plan in Excel. It saves time and provides editable sections for messaging, channels, budgets, and goals. You can tailor language and timing for any convenience-store or neighborhood market.

Editable copy and content blocks

Adjust messaging per neighborhood

Swap channels and budgets easily

Tailor tone and offers quickly

The Gantt layout shows tasks on a timeline so you see sequencing and overlaps at a glance. Bars, colors, and dependencies make start dates and handoffs clear. Use it to plan launches, promotions, and weekly operations visually.

Visual timeline for every campaign

See dependencies and handoffs clearly

Color-coded phases and milestones

Zoom by week or month

Includes 30+ ready marketing actions covering in-store, local, digital, and partnership tactics. Each action has suggested timing and task owners so you won't miss steps. Use these as-is or edit them for your store.

In-store promos and signage

Local social and email campaigns

Loyalty and referral ideas

Partnership and sampling tactics

Every start date and task duration is editable without breaking formulas or the timeline. Change dates, shift durations, and the Gantt reflows automatically. That keeps the schedule accurate during real-life delays.

Change start dates and durations

Gantt recalculates automatically

Adjust for delays and launches

Preserves dependencies and sequencing

Built-in progress tracking shows percent-complete and highlights overdue tasks. Visual flags and summary fields let you spot blockers fast. Use the dashboard to run quick status checks with the team.

Percent-complete per task

Auto-flag overdue items

Summary by campaign or week

Easy status for meetings

The plan lets you assign owners, set dependencies, and share clear deadlines. Everyone sees who does what and when, reducing rework. It's practical for small teams and multi-store rollouts.

Assign tasks to specific roles

Dependencies prevent double work

Shared view for all stakeholders

Reduces overlaps and miscomunication

No Excel skills needed. Color-coded cells, dropdowns, and built-in logic guide edits and prevent breaks. If you can open a spreadsheet, you can run the plan.

Color-coded editable cells

Pre-built logic protects formulas

Simple instructions on-sheet

Beginner friendly design

Export to PDF or share via Google Sheets for easy review. Print versions and digital links make it simple to present to teams or clients.

Export to PDF quickly

Share live via Google Sheets

Clean print layouts ready

Client-ready presentation exports

A weekly highlight shows current-week tasks and upcoming priorities. The completion guide calls out next actions and what's done for fast standups. Use it to keep shifts and store managers aligned.

Current week emphasis

Next actions clearly listed

Visual completion markers

Perfect for weekly standups