Cookie Business
Marketing Plan

You're handed a pre-written marketing plan in Excel that you can edit end-to-end. It saves time, stays editable, and fits any café or bakery setup. Swap messaging, channels, and dates in minutes.

Editable copy and task descriptions

Swap channels to match budget

Edit visuals and brand colors

Pre-filled with example campaign copy

You see every campaign on a visual Gantt timeline so sequencing is obvious. Bars show start, duration, and overlaps for ads, socials, and events. Plan launches and staffing around clear dates.

Visual task sequencing at a glance

Month-by-month or week-by-week view

Overlaps and dependencies clearly shown

Color-coded campaign types for clarity

You get 30+ ready tasks covering email, socials, local PR, in-store promos, and delivery offers. Each action includes a short description and suggested timing. Use them as-is or tweak to taste.

Email sequences for openings

Social post templates included

Local press outreach steps listed

In-store promo checklists ready

You can change start dates and lengths without breaking the plan's logic. Built-in formulas auto-shift dependent tasks when dates move. That flexibility keeps campaigns realistic when delays happen.

Adjust durations by dragging bars

Auto-shift dependent tasks

Set campaign buffers easily

Quickly test alternate schedules

You track percent complete and status flags inside the sheet to see execution at a glance. Progress bars, overdue highlights, and completion totals update automatically. Spot stalled tasks before they miss launch.

Percent-complete fields for tasks

Overdue tasks flagged in red

Weekly completion totals shown

Progress summary for stakeholder updates

You assign tasks, set owners, and see dependencies so the team knows who does what when. The template reduces overlap and clarifies handoffs between bakers, baristas, and marketers. Fewer missed steps, more on-time launches.

Owner field per task

Dependency arrows reduce conflicts

Clear handoff dates shown

Assignable subtasks for staff

You don't need to be an Excel pro to use this template. Color-coded cells, clear labels, and locked formulas protect logic while making edits safe. Built-in prompts guide every change.

Color-coded editable cells

Locked formulas prevent errors

Simple input fields only

Step-by-step usage notes included

You export clean PDFs or copy to Google Sheets for sharing with partners or landlords. Print-ready reports and one-page summaries make presentations simple. Use them for team meetings or investor snapshots.

PDF export friendly layout

Google Sheets compatible copy

One-page campaign summary print

Presentation-ready timeline slides

You get a weekly highlight view that shows current-week tasks and key completions so teams stay aligned. The guide lists must-dos for the week and a quick completion checklist. Use it in standups or shift briefings.

Current-week tasks emphasized

Weekly must-do checklist provided

Quick wins and blockers listed

Use in daily standups