Crochet Business
Marketing Mix

This crochet marketing template maps Product, Price, Place, and Promotion to your artisan catalog, digital pattern line, and supplies, so you can ship a full plan that matches goals and buyer needs across DTC, social, email, and paid.

craft business 4Ps with clear inputs

product pricing crochet tied to COGS

crochet e-commerce strategy by channel

handmade product marketing plan checkpoints

Edit every field, metric, and note in Excel-rename categories, change customer segments, and adjust promo budgets; no design skills needed, just plug your costs, volumes, and targets.

change SKUs, AOV, and CAC cells

swap channels and promo timing

update assumptions and notes fast

export sheets into decks in seconds

The pre-written marketing mix template for crochet business mirrors your offer set-home accents, accessories, digital patterns, and kits-so you start from relevant copy, not a blank page.

category examples match handmade crochet

messaging fits authenticity and craft

DTC plus pattern seller playbooks

supplier and sustainability callouts

Buy, download, and start working now; open the Word file and Excel model right away-no subscriptions, no add-ons, just a turnkey marketing template for handmade crochet sellers.

instant ZIP with Word and Excel

works offline, saves locally

simple versioning and sharing

ready for same-day client use

Clean sections, scannable headers, and crisp tables make your plan easy to read and present, whether you're sharing with freelancers, ops, or finance.

clear 4P's dividers and cues

color-coded Excel summaries

print-ready and screen-ready views

consistent styles for quick edits

Define your offer by line: finished goods, patterns, and supplies; position each with benefits, materials, and sustainability, and map features to buyer jobs like gifting or home refresh.

tier Good/Better/Best assortments

seasonal drops and limited runs

pattern library with skill levels

bundle kits to raise AOV

Use Excel to link cost of goods (materials and labor), target margin, and market comps to price points; the how to price crochet items template Excel flags under-margin SKUs and tests promos.

COGS inputs and margin outputs

discount and promo impact tracker

shipping and fees sensitivity

breakeven by SKU and channel

Pre-filled sections, example copy, and checklists let you finish a solid plan in under a day, even if marketing isn't your day job.

guided prompts per 4P

ready tactics per channel

fill-in tables for budgets

quick wins highlighted up top

Share a concise, defensible plan with leadership; the quick-view Excel summary supports fast decisions, and the Word doc holds the narrative and proof points.

exec-ready one-pager in Excel

risk and mitigation notes

KPIs mapped to channels

clear next steps and owners