Distillery Business
Model Canvas

Download immediately after purchase and open in Word or Excel-no setup needed-so you can start filling assumptions and revenue projections today. Quick start, no waiting.

Immediate file access after purchase

Open in Word or Excel

No installation or plugins required

Begin planning within minutes

Every section is editable in Word and Excel so you can swap recipes, price points, or channel mixes to match your distillery plan. Change text, numbers, and layout easily.

Change recipes and pricing quickly

Adjust production and aging assumptions

Update distribution channels freely

Brand fonts and labels editable

Sections follow the nine BMC blocks with clear headings for Value, Channels, Revenue, Costs, and more-so the distillery's operations and offer are logical and easy to fill. Built for clarity.

Nine blocks clearly separated

Logical flow for decision-making

Sections sized for clarity

Notes fields for quick context

Templates show revenue lines for bottled sales, tours, events, and wholesale plus cost buckets: raw materials, aging inventory, packaging, and excise taxes-so you can test margins fast. Here's the quick math for pricing choices.

DTC, wholesale, tours revenue lines

Raw materials and aging costs

Packaging and distribution expenses

Regulatory and excise tax items

Pre-filled segments target craft beverage lovers, cocktail pros, tourists, and B2B buyers like restaurants-so you can prioritize marketing and product SKUs by value and volume. Pick your first two targets.

Craft enthusiasts 25-55 demographic

Cocktail pros and bartenders

Tourists seeking local experiences

High-end restaurants and hotels

Lists suppliers, farms, distributors, equipment vendors, and tourism partners so you can plan sourcing, scale, and distribution commitments. Map partners to costs and timelines.

Local farms and botanicals suppliers

Glass and label packaging vendors

Regional distributors and brokers

Equipment and maintenance suppliers

The Excel one-page condenses the full model into a snapshot showing revenue mix, key costs, and customer channels-ideal for quick investor reviews and team alignment. One glance clarity.

Single-sheet strategic snapshot

Revenue mix visualized clearly

Key costs summarized quickly

Investor-friendly overview layout

Pre-written content and examples save hours of research and formatting-so you focus on testing recipes, pricing, and channel fit instead of building documents. Fast-track your planning.

Pre-written distillery-specific content

Skip formatting and setup work

Templates speed hypothesis testing

Reduce planning time significantly

Designed for investor meetings and tastings, the documents use clean layout and professional language to present unit economics, tour revenue, and branding plans-so you look put-together. Ready to share.

Clean, professional design elements

Slide-ready charts and tables

Narrative for investor conversations

Printable tasting-room handouts included