Eco-Friendly Stationery
Marketing Mix

The template breaks down Product, Price, Place, and Promotion with dedicated sections for materials, SKUs, pricing tiers, channels, and promotional tactics so you can build a full go-to-market plan that aligns with sustainability goals.

Product features by material

Tiered pricing and bundles

DTC, B2B, and partnerships

Social and content promotion

The Excel workbook is fully editable: change costs, margins, AOV, and channel spends; formulas update automatically so you can run scenarios for bundles, subscriptions, and corporate pricing without a designer.

Editable cost and margin formulas

AOV and bundle scenario cells

Channel spend input fields

Automatic summary charts

This version is pre-written for an eco-friendly stationery business model with tailored copy, sample product descriptions, sustainability claims, and channel recommendations to save you hours of research and writing.

Pre-filled product descriptions

Sustainability claim examples

Sample supplier and sourcing notes

B2B and subscription examples

Download instantly after purchase and open the Word and Excel files immediately-no subscriptions, no plugins-so you can start refining strategy and running numbers today.

Immediate Word and Excel files

No subscription required

Open on desktop or cloud

Printable and shareable

The template uses clean, presentation-ready layouts with clear headings, tables, and simple charts so your marketing plan looks professional for clients, partners, or internal reviews.

Slide-ready Word pages

Clean tables and headers

Simple, editable charts

Print- and screen-friendly design

This section helps you define core SKUs, materials, packaging, positioning, and USPs (unique selling propositions) so products meet market needs while communicating premium sustainability.

Core SKUs and variants

Material sourcing guidance

Packaging and claim checklist

Product roadmap outline

The template includes cost inputs, markup rules, bundle pricing, and corporate discount models so you can test AOV (average order value), margin targets, and break-even scenarios for DTC and B2B channels.

COGS and margin calculator

Bundle and AOV scenarios

Corporate volume discount model

Subscription pricing template

Pre-filled copy, clear prompts, and modular sections let you finish a marketing mix quickly-no marketing team required-so you can focus on selling and scaling the business.

Pre-written copy and prompts

One-page executive summary

Modular editable sections

Guided input fields

The deliverables are formatted for investors and stakeholders with an executive summary, assumptions table, and clear metrics to support fundraising, vendor pitches, or procurement reviews.

Executive summary included

Assumptions and metrics table

Competitor positioning map

Pitch-ready formatting