Employer Branding Agency
Marketing Plan

The template includes a pre-written, fully editable marketing plan you can tailor to any client or campaign. Sections are modular so you swap messaging, channels, and dates quickly. It saves hours of setup and keeps proposals consistent.

Editable sections and messaging blocks

Swap channels without breaking structure

Adjust language for any industry

Templates save hours per proposal

The Excel file uses a visual Gantt chart layout to show task sequencing and timelines at a glance. Bars, dates, and dependencies make critical paths obvious. That clarity speeds decisions and avoids schedule clashes.

Timeline bars show task overlaps

Dependencies highlight critical path

Zoom by week or month

Visual clarity for stakeholder reviews

Includes 30+ ready marketing actions tailored to employer branding work: research, EVP workshops, content pieces, advocacy launches, and reporting. Each action has a suggested duration and owner. You won't miss core campaign steps.

Research and EVP workshop tasks

Content creation and distribution steps

Employee advocacy setup actions

Analytics and reporting tasks included

All start dates and task durations are editable without breaking formulas or the Gantt layout. Shift a launch date and dependent tasks update automatically. It fits fast pivots and client schedule changes.

Change start dates freely

Durations update linked tasks

Shift whole phases in seconds

Maintains plan logic and formulas

The template shows task completion percentages and progress bars so you track execution daily or weekly. Overdue or at-risk tasks are highlighted automatically. Use the dashboard to report status to clients.

Percent-complete fields per task

Progress bars update automatically

Overdue tasks flagged in color

Export quick status snapshots

Assign tasks, set owners, and show dependencies so teams know who does what and when. The plan reduces overlaps and clarifies handoffs between strategy, content, and analytics. It's practical for agencies and in-house teams.

Assign owners per task

Clear handoffs and deadlines

Reduce task duplication and overlap

Shared file for team alignment

The sheet uses color-coded cells, dropdowns, and protected areas so no advanced Excel skills are needed. Built-in logic prevents accidental formula breaks. Beginners can run plans confidently from day one.

Color-coded editable cells

Simple dropdowns for common entries

Protected formulas prevent errors

No advanced Excel skills needed

The plan exports to PDF and works in cloud spreadsheets for easy sharing with clients and teams. Print-ready views and summary pages make presentations simple. Use the file in remote or in-person meetings.

Printable summary and timeline pages

PDF export for client sharing

Cloud-friendly import templates available

defintely print-ready layouts

Includes a weekly highlight strip and completion checklist that shows the current week's priorities and completed tasks. The guide helps weekly standups and client updates stay focused. Use it to keep momentum across sprints.

Current week priorities at glance

Weekly completion checklist included

Use in standups and reviews

Highlights overdue and upcoming tasks