Who buys, and how big is the opportunity?
Your target customers are facility managers at small to medium-sized commercial offices, schools, healthcare clinics, and retail stores. This market is large but underserved by modern technology, creating a significant opportunity for a data-first procurement platform to capture market share and scale quickly.
Financial Snapshot
With a $120 Customer Acquisition Cost (CAC) and a $50,000 marketing budget, you can acquire ~35 new customers per month in Year 1. At 2.5 units per order and an average unit price of $36.25, monthly revenue starts small at ~$4,700. After deducting variable costs (~19.5%), your contribution is ~$3,800. Against fixed overhead and salaries of ~$45.8k/month, the initial burn is significant, but the model is built to scale as your repeat customer base grows from 30% to 65% and their lifetime value increases from 12 to 36 months.