Farm Stay
Marketing Plan

The template includes a pre-written, fully customizable marketing plan in Excel that you can edit for your property. It saves time by giving you tested actions and copy, while letting you change tone, channels, and priorities. Tailor it to weekend getaways, weddings, or spa packages quickly.

Editable copy and task descriptions

Swap channels and messaging easily

Industry-specific sample included

Save as a reusable blueprint

The plan uses a Gantt chart layout in Excel so you can see timelines and overlaps at a glance. Bars show start dates, durations, and dependencies for each task, making sequencing clear. That visual view prevents schedule clashes and missed launch windows.

Visual timeline with task bars

Dependencies shown on the chart

Month and week zoom levels

Clear start and end dates

The file ships with 30+ pre-built marketing actions covering email, social, PR, partnerships, events, and promotions. Each action includes a brief purpose, suggested owner, and estimated duration so you can assign and execute fast. It prevents tactical gaps during campaign builds.

Email sequences for bookings

Social content calendar entries

Local partnerships and PR tasks

Event and promo checklist items

All start dates and task durations are editable without breaking the plan's logic or formulas. Change a start date and dependent tasks shift automatically, so the schedule stays consistent. That flexibility fits real-world delays and last-minute bookings.

Drag dates to reschedule easily

Change durations per task

Auto-shift dependent tasks

Adjust for seasonality quickly

Built-in progress tracking (task completion percent) shows what's done, in progress, and overdue across the Gantt. Conditional formatting highlights late items so you can react fast. Use the dashboard to report weekly status to stakeholders.

Percent-complete per task

Overdue items flagged red

Progress summary for the week

Color legend for quick status

The template makes team coordination simple: assign owners, set dependencies, and avoid duplicate work. Roles and task notes live next to each line item, so everyone knows responsibilities and deliverables. It reduces back-and-forth and keeps contractors aligned.

Assign tasks to named owners

Add brief task notes

Clear handoffs and dependencies

Reduce duplicate work

Designed for non-experts, the workbook uses color-coded cells, dropdowns, and locked formula areas so you don't break calculations. Built-in instructions guide edits step by step. You can run the plan without advanced Excel skills.

Color-coded editable fields

Dropdowns for quick choices

Locked formulas prevent errors

Step-by-step edit notes included

The template exports cleanly to PDF and opens in Google Sheets for easy sharing with partners or clients. Print-ready views include a one-page timeline and a task list for meetings. That makes stakeholder updates painless.

Export to PDF quickly

Google Sheets compatible copy

Print-friendly summary pages

One-page timeline for meetings

The workbook includes a weekly highlight view and a completion guide that shows this week's priorities and finished tasks. Use the checklist to run weekly standups and close out deliverables. It keeps you focused on the highest-impact work.

This-week priorities panel

Weekly completion checklist view

Highlight overdue and upcoming tasks

Use for sprint-style standups