FITNESS CENTER BUSINESS PLAN

I. Executive Summary

Company Description

The company name is PeakHaus, chosen to signal a focused, elevated space for performance and recovery; "Peak" references peak performance and "Haus" evokes a welcoming, third-place club. We operate in the fitness and wellness industry in Austin, Texas, launching in 2026. Our core offering is a premium fitness club that combines personalized training, recovery services, and flexible, fully customizable membership plans. The facility houses $935,000 in premium equipment and dedicated zones for strength, conditioning, mobility, and recovery, staffed by certified coaches who design individualized programs. One-liner: A performance-first club for busy professionals seeking results and community.

We deliver services through small-group and one-on-one coaching, on-demand recovery sessions, digital programming, and concierge membership management. What sets us apart is the combination of a high-end physical club, a modular membership model that lets members pick services by goal and budget, and a community-focused "third-place" environment for health-conscious professionals. Target customers are professionals aged 28–55 in Austin who value time, quality, and measurable outcomes. Short-term goals: open in Q3 2026, hit 500 active members by month 12, and reach positive EBITDA by month 18. Long-term goals: scale to 3 locations within five years and sustain >40% gross margin through premium services and capacity management. One-liner: Build a repeatable, high-margin club model anchored on customization and elite equipment.

Problem

Many Austin residents fail to meet fitness goals because local gyms are uninspiring, inflexible, and impersonal. Existing facilities predominantly offer rigid, one-size-fits-all memberships, lack personalized guidance and program flexibility, and provide little community or support for high-income professionals who seek a premium experience.

One-liner: Austinites quit or never join because existing gyms are uninspiring, inflexible, and impersonal.

Solution

Urban professionals face uninspiring gyms, rigid plans, and little personal guidance, which drives high churn and weak results. Our fitness facility in Austin fills the gap between budget gyms and costly single-modality studios by offering a flexible, high-quality option that respects time and delivers measurable progress.

We combine premium equipment, expert-led HIIT, yoga, and cycling classes, certified personal trainers, a recovery zone with saunas and cryotherapy, and a mobile app for seamless booking and membership to increase engagement, reduce churn, and help members reach long-term wellness goals.

Mission Statement

We empower Austin professionals to reach peak performance through personalized, flexible, community-driven wellness that fits modern life. We combine expert coaching and state-of-the-art resources in a premium environment to drive lasting health transformations while prioritizing individual goals and ultimate flexibility. Our aim is to be the premier fitness destination for the Austin professional community, where fitness is customizable, supportive, and integrated into everyday routines.

Key Success Factors

Critical factors that will drive membership growth, margin expansion, and long-term stability.

• Flexible revenue model that boosts member retention and creates upsell paths.
• Prime Austin location providing steady foot traffic and market access.
• $935,000 equipment investment establishing a durable competitive moat.
• Breakeven by September 2026 (9 months) securing near-term financial stability.
• Scale to 7.0 FTE trainers by 2030 to drive high-margin personal training revenue.
• Community events that maintain a “third-place” atmosphere for members.

Financial Summary

Financials show rapid improvement from an opening-year loss to strong operating cash flow by Year 5.

Financial requirements: initial capital to cover negative cash (minimum cash shortfall $314,000 in Aug-26) plus capex listed; returns: payback in 41 months and breakeven in Sep-26.

Fixed cost discipline (rent $28,000/month) and marketing efficiency (target CAC $65 by 2030) support margin recovery and service mix shift (38% personal training by 2030).

Overall outlook: losses early, sustainable positive EBITDA and investor returns by Year 3 onward.

Funding Requirements

We require approximately $1,250,000 to fund facility build-out, equipment, initial marketing, and the minimum cash trough in Aug-26 to secure the Austin market ramp and cover early operating losses.