Fountain Pen Specialty
Shop Marketing Plan

This pre-written plan includes editable copy, channel tactics, and timelines so you don't start from scratch. Tailor messaging, offers, and audience segments to fit your shop and promotions. It saves time while keeping every task actionable.

Editable copy for product pages

Swap channels to match audience

Adjust offers and messaging quickly

Use sample timelines as baseline

The template uses a Gantt chart layout in Excel to show task sequencing and overlaps visually. See launch windows, event prep, and promo runs on one timeline for clearer execution. Color-coded bars make handoffs and bottlenecks obvious.

Timeline view for every campaign

Visualize overlaps and dependencies

Color-coded phases for clarity

Drag dates without breaking logic

Includes 30-plus ready marketing tasks tailored to a specialty retail shop: local ads, email flows, event promotions, influencer outreach, and PR pitches. Each action links to a duration and owner so you can assign work fast. Use them as-is or adapt freely.

Local event promotion templates

Email sequences for new customers

In-store workshop task list

Social post ideas and schedule

Every start date and task length is editable without breaking the Gantt logic, so you can shift launches or extend prep time easily. The template recalculates dependencies and highlights conflicts for quick fixes. Ideal for shifting retail calendars and vendor delays.

Change dates with one adjustment

Extend tasks without manual math

Dependencies auto-adjust when shifted

Reschedule events in seconds

Progress fields show percent complete and flag overdue tasks so you always know status at a glance. Conditional formatting highlights blocked items and priorities for weekly check-ins. Use the dashboard to report updates to partners or investors.

Percent-complete for each task

Overdue items appear in red

Dashboard for quick status checks

Auto-rollup of campaign progress

Assign task owners, set dependencies, and export print-ready task lists so teams know who does what and when. The layout reduces overlap and clarifies handoffs between marketing, store ops, and vendors. It's built for small retail teams and contractors.

Assign owners per task easily

Clear handoffs reduce duplication

Print checklists for floor staff

Shareable files for contractors

The template is beginner-friendly with color-coded cells, on-sheet instructions, and protected formulas so non-Excel users can edit safely. No advanced formulas or macros to learn; basic copy-and-paste and date changes are all you need. It's designed for shop owners, not analysts.

Color-coded, easy-to-edit cells

On-sheet instructions and notes

No macros or complex formulas

No Excel skills needd

Export ready views to PDF or print weekly summaries for meetings and client pitches. The file is Google Sheets compatible for live collaboration and quick sharing with partners or event vendors. Clean layouts make presentation simple.

Export PDF for stakeholder decks

Printable weekly status pages

Google Sheets friendly for sharing

Compact one-page campaign summary

The weekly guide surfaces the current week's priorities and completed tasks so standalone check-ins are fast and focused. Use the completion checklist to prep events, confirm vendors, and close post-event follow-ups. It keeps teams aligned on short-term wins.

Shows this week's top priorities

Checklist for event readiness

Marks recently completed tasks

Prep and post-event action list