Handbag Making
Marketing Plan

This Excel file includes a pre-written marketing plan that you can edit for any handbag line or collection. It saves time with copy-ready tasks and messaging, and you can tailor tone, channels, and budgets. Use it as your campaign backbone.

Editable messaging blocks included

Swap channels in two clicks

Adjust budgets per collection

Includes sample launch calendar

The marketing plan is laid out in a Gantt chart inside Excel so you see timing and overlaps at a glance. Bars show start, duration, and dependencies for each task. One glance tells you the critical path.

Visual timeline for every campaign

Clear task sequencing shown

Dependencies visibly linked

Zoom to week or month

The template ships with 30+ ready marketing actions spanning email, social, PR, influencer outreach, and product page prep. Tasks are short, actionable, and ordered for a launch cadence. You won't miss essential steps.

Email sequences pre-mapped

Social content calendar items

PR and outreach steps

Product-page and photo tasks

Every start date and task length is editable without breaking formulas or the Gantt layout. Drag-duration logic and date inputs keep the schedule intact when you move launch dates. Adjusting a drop shifts the whole plan correctly.

Change start date easily

Extend or shorten durations

Auto-updates downstream tasks

No formula edits needed

Progress fields show percent complete and color-code tasks that are on-time, at-risk, or overdue. A simple progress column feeds the Gantt so status is visual in the timeline. Use it to run weekly check-ins.

Percent-complete per task

Color flags overdue items

Summary progress at top

Auto-rollup by campaign phase

Assign owners, add notes, and set dependencies so craftsmanship, photos, and marketing align. The template reduces overlap between studio, ops, and marketing by making task ownership explicit. Teams move faster when roles are clear.

Owner column for every task

Dependency markers visible

Notes field for context

Email-ready owner list

The workbook uses color-coded cells, dropdowns, and protected formulas so you don't need Excel skills to run it. Built-in prompts guide edits and prevent accidental formula breaks. A quick walkthrough gets anyone up to speed.

Color cues guide edits

Dropdowns limit inputs

Protected formulas keep logic

Step-by-step guidance sheet

Export clean PDF reports or copy the sheets to Google Sheets for collaboration and client presentations. Print-ready layouts and summary pages make stakeholder updates simple and professional. Shareable files speed approvals.

PDF-ready summary pages

Google Sheets compatible copy

Print-friendly Gantt view

Client-ready one-page brief

Each week shows a highlighted view of current tasks and a completion guide with next actions for owners. The weekly view supports fast standups and highlights blockers before they delay a drop. Run a 15-minute sync from it.

Current-week tasks highlighted

Next-step completion guide

Blocker flags for owners

Ready for 15-minute syncs