Holistic Wellness Shop
Business SWOT Analysis

This SWOT analysis template comes pre-written with all essential sections and fully editable fields. Adapt headers, examples, and language quickly to fit your shop's product mix, events, and local market.

Editable sections and headers

Swap examples to match products

Quick customization for local markets

Preserves professional formatting when edited

This template helps you map internal strengths and weaknesses and external opportunities and threats, so you can prioritize actions like sourcing, staffing, and events. Use it to align daily operations with strategic goals.

Clarifies internal versus external factors

Prioritizes actions by impact

Supports inventory and event decisions

Links SWOT to revenue levers

Designed to impress investors, lenders, and partners with polished formatting and clear strategic insight. The analysis shows market fit, unit economics, and community engagement potential that stakeholders look for.

Investor-ready structure and language

Highlights market and revenue signals

Shows community and retention plans

Supports pitch decks and reports

This template removes the need to draft from scratch or hire pricey consultants, saving time and money while delivering a reliable strategic tool. You can run a first-pass analysis in under an hour.

Reduces consultant dependency

Fast first-pass SWOT in under hour

Lower cost than bespoke reports

Re-usable for quarterly reviews

The SWOT is formatted for both print and slides with clear sections and headings, so it's easy to include in board packets, investor decks, or storefront planning documents. Clean layout ensures legibility in meetings.

Clean, print-friendly layout

Slide-ready summary pages included

High-contrast, meeting-ready formatting

Exportable to PDF for sharing

The template supports multiple contributors and guided workshops so teams can co-create the SWOT during staff sessions or community feedback events. It's great for cross-functional input and iterative updates-defintely team-friendly.

Multiple editors can contribute

Ideal for staff strategy workshops

Tracks version changes and edits

Encourages cross-functional feedback loops

Includes a built-in competitor matrix to benchmark product lines, pricing, and community positioning so you can spot gaps and refine your store's unique offer. Use it to compare local shops and online competitors.

Competitor matrix for direct comparison

Benchmarks pricing and product range

Identifies white-space market opportunities

Maps strengths versus competitors

The SWOT template is compatible with both Google Sheets and Microsoft Excel, enabling cloud collaboration, offline editing, and easy data manipulation across devices and teams. Templates preserve formulas and layout in both platforms.

Full Excel compatibility included

Google Sheets collaboration enabled

Preserves formulas and layout

Easy export between platforms

The SWOT template is available in multiple languages so international teams and non-English-speaking managers can use it in their preferred language. Translations cover headings and core guidance for clarity.

Supports multiple business languages

Translations for headings and notes

Ideal for multi-location teams

Localize examples and product names