Indoor Rowing Studio
Marketing Plan

This template ships with a fully written marketing plan you can edit in minutes. It covers channels, messaging, offers, and cadence so you don't start from scratch. Tailor copy and KPIs to your studio and audience without losing structure.

Time-saving, editable marketing copy

Swap channels and change messaging

Adjust KPIs to studio goals

Ready-to-use campaign examples included

The plan uses a visual Gantt chart in Excel for clear timelines and task sequencing. See start dates, durations, and dependencies at a glance to avoid calendar clashes. The layout keeps promo bursts, retention pushes, and events visually aligned.

Color-coded task bars for clarity

Dependencies prevent schedule conflicts

Zoom weeks or months view

Visualize campaign overlaps quickly

Includes 30+ pre-built actions covering email, social, events, partnerships, and paid ads specific to studio growth. Each task has a short description and suggested timing so you can execute without planning overhead. Use them as-is or tweak to fit your brand.

Email sequences for new members

Social posts and paid ad ideas

Local partnership outreach templates

In-studio event and promo tasks

All start dates and task lengths are editable without breaking the Gantt logic. Drag or change dates and formulas update automatically to preserve dependencies. That flexibility fits last-minute schedule shifts or multi-week launches.

Change start dates in seconds

Adjust durations by simple cells

Dependencies update with formulas

Works for short or long campaigns

Progress tracking shows task completion percentages and flags overdue items in the same sheet. You get an at-a-glance status for each campaign and a weekly completion summary. That makes stand-up meetings faster and follow-ups clearer.

Completion percent per task shown

Overdue tasks auto-highlighted visually

Summary row for campaign progress

Quick status for weekly stand-ups

Assign tasks, show dependencies, and export printable timelines so everyone knows who does what and when. The template reduces overlaps and clarifies handoffs between front desk, instructors, and marketing. Use the sheet as the single source of truth for campaigns.

Assign owners per task easily

Clear handoffs reduce double-work

Export timelines for staff meetings

Single sheet for cross-team clarity

Designed for non-Excel users with color-coded cells, dropdowns, and built-in logic that do the heavy lifting. No formulas to write; only simple edits to dates, owners, and notes. If you can edit a spreadsheet, you can run this plan.

Color-coded, user-friendly cells

Dropdowns limit input errors

No formula writing required

Beginner-friendly editing experience

Export campaign pages to PDF and share via email or Google Drive, or copy to Google Sheets for collaboration. The print-friendly Gantt and action lists make client or partner presentations clean and professional. Use share links for remote teams.

PDF-ready campaign pages included

Google Sheets friendly copy option

Print-friendly Gantt visualization

Share via Drive or email easily

The template highlights the current week and lists must-complete items to focus the team. It also includes a short completion guide that shows next steps after tasks finish. That keeps weekly meetings tight and execution consistent.

Current-week tasks auto-highlighted

Weekly must-complete checklist included

Next-step prompts after task completion

Use for quick weekly stand-ups