INFLUENCER TALENT AGENCY BUSINESS PLAN

I. Executive Summary

Company Description

Amplyr (name chosen to convey "amplify" and "riser") is a next-generation influencer talent agency and software platform launching in 2026 and headquartered in New York City. We operate in the influencer marketing and creator-economy sector, combining elite, high-touch talent representation with a scalable, data-driven marketplace that connects creators and brands. Our core offerings are personalized talent management, campaign strategy and execution, and a SaaS marketplace that automates discovery, contracting, and measurement. One-liner: we pair white-glove talent services with platform automation to make campaigns predictable and measurable.

Daily activities include creator scouting and onboarding, brand account management, campaign planning, creative review, compliance and payment processing, and platform analytics. What sets us apart is the dual model: dedicated agent teams for top creators plus a marketplace that scales long-tail creator access for D2C brands and marketing agencies. Short-term goals: onboard 200 creators and 50 brand customers in year one and establish platform integrations with two major ad analytics vendors. Long-term goals: reach national coverage of D2C verticals, 10,000 creators on-platform, and sustained SaaS-plus-commission revenue growth by year five.

Problem

Brands cannot reliably measure influencer campaign ROI and face slow, inconsistent creator vetting, which causes wasted ad spend on unverified audiences and poor attribution. This reduces transparency in campaign performance and increases marketing waste.

Creators get unpredictable deal flow and heavy administrative burden managing contracts, payments, and reporting, which limits content focus and earnings growth. The market is fragmented with no single platform combining high-touch talent representation and automated analytics; this gap prevents scalable, repeatable influencer programs and professionalized brand-creator relationships.

Solution

The influencer market is fragmented, opaque, and manual, leaving brands unable to verify ROI and creators without business infrastructure. Our hybrid model combines a proprietary matchmaking algorithm with an elite talent agency to connect US DTC brands to vetted influencers, automate contracts and payments, and deliver real-time ROI analytics, while providing creators with strategic representation.

One line: a single system for high-volume deals and high-value partnerships — the platform handles transactions and analytics; the agency grows creator value.

Mission Statement

Our mission is to build powerful, authentic partnerships between brands and creators by combining elite human representation with sophisticated technology. We bring transparency, efficiency, and accountability to the U.S. influencer marketing ecosystem while providing creators tools to scale and brands data-driven insights to maximize ROI. We aim to set the standard for professionalized influencer marketing and demonstrate that the future of marketing lies where human creativity meets data-first technology by 2030.

Key Success Factors

These are the concrete factors that must succeed to meet our targets and sustain growth.

• High-quality vetted influencer network across micro, mid-tier, and macro segments to ensure campaign reliability and scale.
• Proprietary matchmaking algorithm that continues to evolve and demonstrably improves ROI for brand partners.
• Break-even by February 2027 to secure long-term financial sustainability and access to growth capital.
• Buyer CAC reduction to $400 by 2030 through optimized channels and improved conversion.
• Retention of CEO and Head of Talent to preserve strategic vision and industry relationships.

Financial Summary

Brief financial snapshot for the Executive Summary: launch in 2026, break-even in Feb-27, 26-month payback, and a project IRR of 9%.

Financial requirements: minimum cash required $542,000 (minimum cash month: Jan-27); anticipated return: IRR 9% with a 26-month payback and breakeven in Feb-27.

Financial outlook: profitable from Year 2 and scaling to strong EBITDA by Year 5.

Funding Requirements

The company requires a minimum cash position to launch and reach break-even and to execute initial product and go-to-market plans.

Financial highlights: Year 1 EBITDA loss of $252,000, Year 2 EBITDA of $475,000, Year 3 EBITDA of $1,833,000, Year 5 EBITDA of $7,957,000, a 26-month payback period, 9% IRR, and enterprise brands targeting 30% of buyer mix by 2030.