Kiwi Farming
Marketing Plan

This download contains a pre-written, fully editable marketing plan tailored for kiwifruit operations. It saves hours on copy and structure, and you can adapt messaging, pricing, and channels for any market or variety. Use it as a template for retailers, distributors, or farmers' markets-defintely saves rewrite time.

Editable sections for every audience

Swap copy to fit buyers

Adjust prices and margin assumptions

Pre-filled example for guidance

The plan uses an Excel Gantt chart to display tasks across weeks and months. Color-coded bars show campaign timing, harvest windows, and distribution slots so sequencing and overlaps are obvious. One glance tells you what starts, what follows, and what must finish first.

Weeks and months visualized clearly

Color bars show task duration

Dependencies displayed for task order

Identify overlaps and scheduling conflicts

Includes 30+ ready marketing actions specific to kiwifruit sales: wholesale outreach, sample pack distribution, POS materials, chef tastings, farmers' market schedules, and trade show follow-ups. Tasks span channels and buyer types so you don't miss critical steps during season launch. Plug-and-play actions accelerate execution for small farm teams.

Wholesale pitch templates included

Farmer's market setup checklist

Chef outreach and sampling plan

Retail POS and promo tasks

All start dates and task durations are editable without breaking Gantt logic. Change harvest dates, shift promo weeks, or compress pre-harvest tasks and the chart updates accordingly. This keeps plans realistic when weather or yield forces schedule tweaks.

Adjust start dates easily

Change durations as needed

Chart auto-updates after edits

Keep dependencies intact automatically

Built-in progress tracking shows percent complete and flags overdue tasks so execution gaps are visible. Progress rolls up to weekly summaries and highlights tasks behind schedule. Use the visual flags to reassign owners or shift deadlines quickly.

Percent complete per task shown

Overdue flags highlight risks

Weekly roll-up progress view

See behind-schedule tasks fast

Assign owners, set dependencies, and share the single Excel plan so teams avoid overlaps and duplicate work. The sheet makes responsibilities clear for harvest crews, sales reps, and marketing contractors. One source of truth reduces back-and-forth and speeds approvals.

Assign tasks to team members

Clear dependencies reduce overlap

Single file for team sharing

Use for internal and client updates

The template uses color-coded cells, dropdowns, and protected formulas so no advanced Excel skills are needed. Built-in logic prevents accidental formula edits and guides non-technical users through updates. Beginners can run the plan with minimal training.

Color codes guide edits

Dropdowns simplify selections

Protected formulas prevent breakage

Beginner-friendly layout and labels

Export to PDF or share as an Excel file and it's presentation-ready for buyers, co-ops, or investors. Layouts include a printable one-page roadmap and a detailed sheet for internal ops. Share via email or upload to cloud drives for collaborator access.

PDF-ready one-page roadmap

Detailed sheet for operations

Easy email or cloud sharing

Print for meetings or pitches

The plan highlights the current week and summarizes completion status so teams focus on immediate priorities. A completion guide shows actions to finish each week and the next critical milestones. This keeps short-term work visible and aligned with harvest timing.

Current week highlighted visually

Weekly todo and completion guide

Next milestones listed clearly

Focus team on immediate tasks