Law Firm
Marketing Mix

This template breaks down Product, Price, Place, and Promotion for law firms so you can build a full, aligned marketing plan that matches legal services to client needs. One-page view for full strategy.

Product, Price, Place, Promotion mapped clearly

Includes channels, messaging, and client segments

Aligns marketing goals to case types

Useful for audits and strategy reviews

The Excel version is fully editable so you can change fields, formulas, and scenarios-no coding needed-letting you test pricing, CAC, and channel mix quickly. Quick scenario tests save time.

Editable formulas and scenario toggles

Works with your existing cost inputs

Support for billable-hours and retainers

Download, edit, and save instantly

Pre-written for law firms, this template includes sample copy and structure tailored to legal services, client types, and referral channels so you don't start from scratch. Prescriptive language for quick use.

Sample copy for consultations and ads

Practice-area specific positioning prompts included

Referral and partnership scripts pre-filled

Saves hours of research and writing

After purchase you get immediate download links for Word and Excel files so you can open, edit, and present the plan the same day-no subscriptions required. Start work in minutes.

Immediate download; no waiting period

Open in Word or Excel immediately

No extra software required beyond Office

Printable and screen-ready formats included

The layout is clean, professional, and formatted for client presentations and investor decks; charts and tables are built into the Excel file for quick visual summaries. Presentation-ready slides save prep time.

Clean headings and readable typography

Prebuilt charts and visual summaries

Consistent branding placeholders included

Optimized for print and screen viewing

This section helps define core legal services, packages, differentiators, and client outcomes so you can position offerings clearly for SMEs and individuals; it covers features, benefits, and case workflows. One-line positioning included.

Service bundles and retainer structures

Client outcome-focused value statements

Differentiator prompts for competitive clarity

Service delivery and touchpoint map

Use the pricing module to model billable hours, retainers, and flat fees; it helps you compare rate scenarios, estimate margins, and calculate customer acquisition cost (CAC) impact on profitability. Scenario tests are built-in.

Billable-hour and retainer templates included

Profitability checks for each pricing model

CAC impact calculator for new clients

Sensitivity table for rate changes

The template is structured for speed: prefilled examples, clear prompts, and linked sheets let you finish a complete marketing mix in hours rather than days. Less setup, more strategy time.

Prefilled examples for rapid completion

Clear prompts guide each section

Linked sheets reduce duplicate entry

Designed for non-marketers and founders

Formats and summaries are optimized for partners, boards, and investors with executive summaries, one-page strategy views, and Excel charts that highlight revenue drivers and CAC-ready for board meetings. One-sentence executive summary included.

Executive summary and one-page strategy

Charts showing revenue and CAC drivers

Slide-ready tables for investor decks

Clear metrics for stakeholder reviews