Marketing Agency Business
Model Canvas

Open the files immediately after purchase in Word and Excel-no setup required. The Word doc gives narrative depth; the Excel sheet gives the single-page snapshot so you can start planning and sharing within minutes. Start work today, not tomorrow.

Immediate Word and Excel access

No install or setup required

Start planning within minutes

Downloadable for team sharing

Every field is editable so you can adapt sections to clients, niches, or pricing models. Update language, metrics, and deliverables in both formats to match your agency process and client contracts-fast and without design skills. Change anything, anytime.

Modify text and numbers easily

Adapt sections to client niches

Customize pricing and deliverables

Save template versions per client

The canvas uses a clear, logical layout that separates the nine BMC blocks: segments, propositions, channels, relationships, revenue, resources, partners, activities, and costs. The structure guides workshop conversations and investor slides so nothing important gets overlooked. One glance shows gaps.

Nine blocks clearly labeled

Logical flow for strategy sessions

Workshop-ready page and narrative

Gap-focused prompts included

The template lists your revenue streams-monthly retainers, project fees, and strategy consultations-and your main costs like salaries, software subscriptions, sales & marketing, and overhead. It helps you match pricing to cost drivers and decide which services should be recurring versus one-off. Quick math for pricing decisions.

Monthly retainer revenue modeled

Project and consultation fees shown

Employee and contractor costs listed

Software and sales expenses mapped

The canvas breaks target audiences into actionable segments: SMBs, startups, firms without in-house marketing, and growth-focused enterprises in technology, e-commerce, and professional services. Use these segments to tailor messaging, packages, and channel choices. Speak to one audience at a time.

SMBs in tech and e-commerce

Startups needing acquisition help

Clients lacking in-house expertise

Growth-focused mid-market firms

Map essential partnerships like CRM and analytics providers (generic), a vetted freelance network, referral partners, and industry associations alongside in-house resources-team skills, proprietary analytics, and IP. This helps you decide what to build vs. buy and where to invest first. Partner strategy becomes deliberate.

Technology provider relationships outlined

Curated freelance network shown

Referral and B2B partner slots

Proprietary tech and IP listed

The Excel overview condenses the entire agency model into a single, editable page for quick reviews, investor conversations, and client proposals. It keeps key levers visible-pricing, margins, and channels-so you can compare scenarios or present a neat snapshot in meetings. Clarity in one sheet.

Single-sheet strategic snapshot

Use for pitches and reviews

Scenario-ready and editable

Printable for investor meetings

This template removes layout and framing work so you spend time on strategy, not slide design. Pre-written canvas content and examples let you run client workshops, build proposals, or iterate pricing in hours instead of days. Save time and stay focused on growth.

Pre-written content speeds work

Run workshops faster than before

Cut proposal writing time

Focus on strategy, not formatting

The Word narrative and Excel snapshot are formatted for stakeholder meetings and sales pitches with clear headings, concise language, and export-ready layouts. Use them as leave-behinds, pitch attachments, or internal briefs-professional and client-ready from first use. Clean visuals, no fluff.

Investor and client presentation ready

Clean headings and export formats

Slide-friendly one-page export

Use as proposal appendix