MINI GOLF COURSE BUSINESS PLAN

I. Executive Summary

Company Description

Storyline Greens takes its name from a course built around themed narratives that guide play and guest experience. We operate in the leisure and entertainment sector, specifically as a narrative-driven miniature golf and family entertainment facility opening in 2026 in a prime U.S. location. We offer 18 themed holes, a modern snack bar, an arcade, and a merchandise shop. Our products combine high-quality course design, durable materials, and integrated technology—digital scorekeeping, timed lighting scenes, and story-based audio—to deliver a premium yet affordable outing. We run daily operations, event booking, on-site foodservice, retail merchandising, and local marketing to drive foot traffic and repeat visits. One clear line: themed storytelling plus tech creates a differentiated mini-golf destination.

We target families with children, groups of young adults, and corporate teams seeking offsite events within a 20-mile trade area. In year one our short-term goals are to reach 40% capacity on weekdays and 75% on weekends, achieve $1.2M in revenue, and prove event-hosting margins of 35%. Long-term we plan to scale to three locations within five years and expand branded merchandise and seasonal programming to lift gross margin to 50%. The facility is managed by an experienced operations and hospitality team focused on service standards, training, and cost controls. One clear line: operate tightly, scale selectively, and keep the guest story front and center.

Problem

Suburban U.S. markets lack sufficient accessible, family-friendly recreational options that serve multiple age groups at once; many leisure activities remain too expensive or too physically demanding for older adults and young children, leaving families and mixed-age groups with few good choices.

Existing mini-golf and local entertainment venues often feature outdated designs, limited food and beverage options, and weak repeat-visit drivers, so they fail to revive community engagement or attract corporate groups—creating a clear need for a modern, narrative-driven miniature golf destination with integrated food, arcade, and retail offerings.

Solution

Families and social groups lack affordable, high-quality local entertainment that engages all ages and supports both casual visits and corporate events. Traditional mini-golf venues are often neglected, lack modern amenities, and fail to extend visit length or spend.

We deliver an immersive, story-driven mini golf hub that pairs high-quality themed holes with durable materials, accessible design, a modern snack bar, branded retail, and interactive arcade elements—plus online booking and optimized tee spacing—to increase dwell time and revenue. One-liner: A narrative-focused mini golf hub that boosts visit length and revenue.

Mission Statement

To provide a world-class, immersive entertainment experience that brings families and communities together through creative play and exceptional service. We strive to be the premier local destination for memorable outings, fostering joy and connection in a safe, beautifully designed environment. We commit to innovation, quality, and the continuous enhancement of the classic miniature golf experience for guests of all ages.

Key Success Factors

Deliver 25,000 rounds in year one, sustain tight margins, complete capex on schedule, breakeven quickly, and scale event revenue.

• Hit 25,000 rounds in Year 1 via targeted digital/local marketing and partnerships.
• Maintain COGS at 7.5% initially for F&B and merchandise and drive it down with supplier negotiation and inventory controls.
• Execute $523,000 capital improvement plan on schedule to ensure a high-quality launch and full operational capacity.
• Reach breakeven within two months by controlling fixed costs and front-loading promotional demand.
• Grow event package bookings to 120/year by 2030 to capture high-margin, off-peak revenue.

Financial Summary

Concise financial snapshot showing early profitability, required liquidity, and investor returns for the mini golf course.

Financial requirements: Initial investment $523,000 with a maintained minimum cash balance of $479,000 (minimum reached Sep-26) to cover operations and capex; payback expected in 59 months.

Projected returns use reported metrics: IRR 0.01% and ROE 0.8 based on the five-year forecast and stated assumptions.

Overall outlook: steady revenue growth, rising EBITDA, and sufficient first-year liquidity.

Funding Requirements

We require $1,002,000 to launch the mini golf course, covering $523,000 in 2026 capital expenditures plus a $479,000 minimum cash reserve to secure first-year operations.

Key financials: EBITDA $42,000 (2026) to $409,000 (2030); maintain $479,000 cash; ROE 0.8; IRR 0.01%; total wages support 7.0–10.5 FTEs; 59-month payback on the $523,000 capex.