Motion Capture Studio
Value Proposition Canvas

This offering is organized into ready-to-use service packages and intake forms so you can book sessions, scope work, and approve deliverables without back-and-forth. The layout maps hours, deliverables, and turnaround times for immediate clarity. One clear page beats a dozen emails.

Booking, scope, deliverables table

Standardized session checklists included

Turnaround times shown per package

Clear pricing bands by service

You need motion that matches creative intent, so the studio uses a jobs-to-be-done approach (what the client must accomplish) to align sessions to director needs, rig requirements, and final platforms. This reduces rework and creative friction. It keeps the actor and pipeline focused.

Sessions scoped to final platform

Director-led performance alignment process

Pre-session asset readiness checklist

Post-session client review loop

The product includes pre-filled templates for common project types - game NPCs, cinematic shots, stunt sequences - that you can edit for specific budgets, rigs, or frame rates. That saves setup time while matching project specifics. Change what you need, fast.

Templates for game and film

Editable shot lists and rates

Customizable talent booking forms

Adjustable data delivery options

Everything is optimized for teamwork: shared intake forms, versioned deliverables, and a single-point-of-contact model so creators, animators, and producers can review takes, notes, and files together. It reduces miscommunication and speeds approvals. One hub, fewer delays.

Shared intake and review sheets

Version control on deliverables

Comment threads for session notes

Single point-of-contact per project

The package contains a simple worksheet to compare studio capabilities against typical alternatives - in-house capture, large studios, or DIY solutions - focusing on cost, quality, flexibility, and turnaround. That helps you justify vendor choice to execs or investors. Use numbers, not opinions.

Cost vs. quality comparison grid

Turnaround and flexibility metrics

Unique boutique service highlights

Client-repeatability advantage noted

Deliverables and pricing are laid out in presentation-ready slides and one-pagers so you can pitch producers, grant panels, or studio leads without extra design work. Clean visuals show session flow, sample outputs, and timelines. Slide-ready = faster buy-in.

One-pager summary for stakeholders

Slide-ready session flow visuals

Sample frame-by-frame outputs shown

Clear timelines and milestones

The materials map offerings to target customers - independent game developers, indie film producers, VFX previsual teams, and academic programs - showing which package fits each group's budget and needs. That focuses sales and marketing outreach. Aim where demand exists.

Packages matched to customer types

Budget bands per customer segment

Use-cases by production stage

Priority outreach list included

The kit includes a simple validation checklist and scoring matrix to test clarity, uniqueness, and urgency of your studio offering with real clients. It captures client feedback on price, quality, and unmet needs so you iterate offerings quickly. Test small, scale fast.

Client feedback scoring matrix

Price sensitivity test included

Quality perception quick survey

Actionable iteration checklist

This studio model reduces animation spend by giving indie teams access to professional capture without buying gear, and by bundling cleanup and delivery so you avoid costly in-house ramp. It trims vendor coordination and shortens timelines. That saves money and calendar days.

Avoids buying full capture setups

Bundled cleanup lowers post costs

Faster delivery reduces schedule risk

Repeatable packages cut coordination time