Music Festival Value
Proposition Canvas

This ready-made template is organized by section-lineup, activations, guest flow, sponsorships-so you can fill fields quickly and present a polished strategy without layout work.

Structured headers for fast editing

Built-in prompts reduce decision friction

Clear fields for numbers and offers

Printable export for stakeholder review

Built on jobs-to-be-done thinking (what attendees want to accomplish), this framework maps attendee jobs, pains, and gains to festival features and communications.

Maps jobs, pains, gains

Focuses on authentic, sharable moments

Prioritizes ease and safety concerns

Aligns features to attendee motivations

Includes pre-written value statements and examples tailored to music festivals that you can edit to match your lineup, venue, and brand voice.

Industry-specific starter copy included

Swap artists, dates, venues easily

Editable tone for premium or indie

Adaptable to size and scale

Designed for cross-team use-programming, marketing, operations, and sponsorships-so stakeholders can comment, iterate, and align on the festival story in one place.

Supports shared editing workflows

Comment fields for team notes

Sponsor-specific sections for approvals

Version control guidance included

Contains a competitor matrix to compare production, sustainability, price, and vibe, helping you define clear differentiators and a defendable market position.

Side-by-side festival comparisons

Rank production and sustainability factors

Identify white-space opportunity areas

Frame unique selling propositions clearly

Presentation-ready layouts use color coding and concise blocks so you can export polished one-pagers and slide decks for sponsors, partners, or investors.

Clean visuals for quick sharing

Color-coded sections for clarity

Slide-ready one-pager templates included

High-level and detail views available

Maps core segments-18-35 experience-seekers, eco-conscious fans, festival veterans, friend groups-to tailored messages, pricing, and activations that drive attendance and loyalty.

Segments by age and behavior

Match offers to segment needs

Define channels per audience group

Price sensitivity per ticket tier

Includes a simple validation matrix and survey prompts to test clarity, uniqueness, and urgency of your proposition before major spend or lineup announcements.

Clarity, uniqueness, urgency scoring

Customer survey script included

Minimum viable offer checklist

Pre-sale signal benchmarks suggested

The template cuts consulting hours and speeds decision cycles by providing structured, ready-made content and formulas so teams move faster and spend less on external strategy.

Reduces consultant dependency significantly

Speeds go-to-market timing

Standardizes stakeholder deliverables

Shortens internal approval loops