Mystery Shopping
BCG Matrix

Buy and download instantly; the BCG Matrix template is plug-and-play so you start mapping location performance today-no setup delays, no waiting for deliverables. Drop your data in and see quadrant placements within minutes. One-liner: Start strategic reviews immediately.

Immediate file access after purchase

Plug-and-play with your data

No extra software required

Begin analysis in minutes

The template is fully editable so you match it to any industry, unit type, or mystery-shopping KPI-change quadrant labels, growth metrics, and score thresholds to reflect your program. Tailor visuals and language for stakeholders. One-liner: Make it yours in seconds.

Adjust growth and share fields

Rename quadrants to suit jargon

Customize color and branding easily

Edit formulas and thresholds fast

The file includes a finished, professionally formatted matrix with quadrant logic, sample formulas, and placement rules so you don't build from scratch-this defintely saves hours of work and reduces errors. It's ready to accept shopper scores and output strategic categories. One-liner: Save setup time, avoid spreadsheet traps.

Quadrant logic pre-wired and tested

Sample scoring template included

Formulas for market share and growth

Ready-made labels and legends

You don't need advanced Excel or strategy training; the layout is intuitive, the instructions are clear, and sample data shows how to map results step-by-step so non-analysts can present professional outputs. Includes quick tips for common scenarios. One-liner: Professional results, zero analyst degree.

Clear instructions included in file

Sample data demonstrates end-to-end flow

Tooltips explain key fields

Beginner-friendly visuals and outputs

Use mystery-shopper inputs-sales process quality, staff performance, cleanliness, compliance-to see which locations or services drive revenue (Stars) versus which drain resources (Dogs), enabling smarter resource shifts and ROI-focused actions. One-liner: Know where to double down.

Highlight high-conversion locations quickly

Expose low-return sites for action

Match staff coaching to quadrant needs

Prioritize investment by customer impact

The template plots each business unit on a clean quadrant chart so you instantly see market growth versus relative share based on shopper-derived metrics; visuals make it simple to align teams and explain trade-offs to stakeholders. One-liner: Visuals that clarify strategic choices.

Clean quadrant charts for quick reading

Size bubbles by revenue or visits

Export-ready graphics for presentations

Interactive labels for drill-downs

Designed for executive review, the layout and color palette are presentation-ready so you can drop charts into decks or reports without redesign-save time and keep credibility during board or client meetings. One-liner: Boardroom-ready in one click.

High-resolution exports included

Slide-friendly chart layouts provided

Consistent typography and color scheme

Polished visuals require no redesign

The matrix emphasizes actionable moves-invest, hold, harvest, divest-based on shopper-driven evidence so leaders can set quarterly actions, budget shifts, and coaching plans with clear rationale. It links frontline data to strategic priorities. One-liner: Turn insights into three-month plans.

Clear action tags per quadrant

Link recommendations to KPIs

Support for quarterly planning cycles

Helps set measurable follow-up tasks

Purchase once and keep lifetime access to the BCG Matrix files; there are no recurring fees, and you can reuse and adapt the template across brands, seasons, or programs indefinitely. One-liner: Pay once, use forever.

Single payment, unlimited reuse

No subscription or renewal required

Works across multiple programs

Use for new audits and seasons