Online Auction House
Marketing Plan

The template contains a pre-written marketing plan you can edit for any auction house, niche, or campaign. It saves hours by providing copy, channels, and timelines you can tailor in Excel. Swap language, adjust tactics, and reuse across auctions.

Editable copy and channel suggestions

Customize for any auction category

Change fonts and colors easily

Reuse across multiple sales

The Excel file uses a Gantt chart layout to show task timing and overlaps. Bars show start, duration, and dependencies so teams see the full timeline at a glance. It helps sequence listing prep, promotion, and post-sale activities.

Visual timeline for every task

Shows dependencies and overlaps

Prints as clear timeline snapshot

Zoom by week or month

Includes 30+ ready actions across SEO, email, paid, PR, partnerships, and social. Each action has suggested owners, durations, and deliverables so you won't miss steps. Use or edit them to match your auction categories.

Includes email, SEO, paid ads

Social, PR, and partnerships included

Each action has owner suggestion

Tasks mapped to campaign phases

All start dates and durations are editable without breaking logic; formulas keep dates consistent. Drag end dates or change durations and linked tasks recalc automatically. That keeps plans flexible when listings move or delays occur.

Change start dates quickly

Durations adjust with formulas

No broken timelines after edits

Supports delays and fast launches

Template shows percent complete, flagged overdue tasks, and an at-a-glance progress bar. Track execution daily or weekly and spot bottlenecks quickly. Built-in conditional formatting highlights late items for follow-up.

Percent-complete tracking per task

Overdue items auto-highlighted

Progress bar for overall campaign

Color cues for quick triage

Assign tasks to roles, set dependencies, and add notes so everyone knows responsibilities. The Gantt view prevents duplication and clarifies handoffs between curation, photography, and marketing. Export weekly views for meetings.

Assign tasks to named owners

Clear handoffs reduce rework

Dependency view avoids conflicts

Exportable for team meetings

Color-coded cells, dropdowns, and protected formulas guide edits so no Excel skills needed. Instructions explain each sheet and how to change dates or owners. New users can update timelines in minutes.

Color-coded editable cells

Dropdowns and protected formulas

Step-by-step usage notes included

Beginner-friendly layout and labels

Export to PDF, print one-page timelines, or copy to Google Sheets for collaboration. Client-ready views and meeting-friendly printouts make stakeholder updates easy. Files are sized for presentation or handout.

Export as PDF or image

Google Sheets compatible copy

Printable one-page timeline

Client-ready presentation layout

A weekly highlight shows this week's tasks and completion rate so teams focus priorities. A short completion guide lists next actions and owners for the coming week. Use it in standups and status emails.

Current-week task summary

Next-week completion checklist

Highlight blockers for meetings

Use in weekly standups