Online Class Subscription
Value Proposition Canvas

This pre-formatted template loads ready-to-use so you start mapping value immediately without setup. Sections, headers, and prompts guide you through messaging for pricing, learning paths, and enterprise offers.

ready-to-use sections and prompts

logical headers for quick scanning

no setup or training required

editable fields for fast changes

The template is built around jobs-to-be-done (JTBD) thinking so you match courses to learner goals and pains. It forces you to name the job, the blockers, and the required gains.

maps learner jobs and outcomes

captures core pains and blockers

identifies desired skill gains

prioritizes urgent learner problems

Includes pre-written value statements tailored to online subscriptions so you don't start from blank. Swap words, adjust tone, or add corporate language to fit your buyer personas.

industry-specific starter statements included

swap wording to match voice

customize for enterprise or individual

save multiple version drafts quickly

Designed for cross-team use so product, marketing, and sales iterate together; include comments and version notes to centralize decisions and sync messaging fast.

comment fields for team feedback

version history for controlled edits

roles section for owner assignment

exportable for stakeholder review

Includes a competitor-mapping worksheet to show where your subscription outruns rivals on catalog depth, price, learning paths, and certification options. Use it to craft a clear differentiation line.

compare catalog depth and freshness

map pricing versus perceived value

highlight unique career-track features

score competitor certification offerings

Built presentation-ready so slide prep takes minutes: clean visuals, color-coded segments, and exportable charts make it simple to show investors or enterprise buyers the value story.

clean visuals for stakeholder decks

color codes for quick comprehension

export charts for slide decks

one-slide summary ready to share

Provides a segment-mapping grid to tie value messages to learner types: working pros, recent grads, lifelong learners, freelancers, and HR buyers-so messaging hits each group's priorities.

map messages to five segments

note primary buying triggers per segment

tailor pricing language per persona

identify enterprise buyer needs

Includes a simple validation matrix to score clarity, relevance, and urgency of each value message against user feedback or pilot metrics. Use it to decide what to test next.

score clarity, relevance, urgency

compare messages against pilot data

rank messages by impact potential

recommend quick A/B test ideas

Eliminates the need for expensive consultants by giving you pro-structured messaging and process templates, so you build investor-ready positioning in-house and faster.

reduces external consulting needs

cut messaging workshop time

reuse templates across products

speed go-to-market messaging iterations