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Model review
What does the financial model of a product called Online Community include?
This editable five-year Excel and Google Sheets workbook modeled the acquisition of sellers and buyers, transactions on the market, monthly revenues, scenarios and basic financial statements.
Use the workbook to combine market growth assumptions with order activity, coinization, operating costs, cash needs and financial results over time.
The proceeds of the seller and buyer flow through the activity of the cohort, orders, GMV, commissions, subscriptions, allowances of the seller, expenses and related financial statements.
Market logicGMV comes from orders of buyers and AOV, and then revenues come from commissions, subscriptions and sales licenses.
Bilateral revenue from the market
How does the financial model of the online community calculate revenue?
The model acquires sellers and buyers separately, transforms the activity of buyers in GMV and then coinates transactions through commissions, subscriptions and enabled sales services.
01
Get both sides
Divide the purchase budgets of the seller and buyer into their respective CACs to calculate new users.
02
Allocated areas
Designate sellers and buyers for a mixture of levels and retain each cohort for the duration of its validity.
03
Build Buyer Orders
Add initial orders of new buyers to repeat orders from quahorite eligible active buyers by level.
04
GMV calculation
Multiply orders at buyer level against existing AOV; GMV remains the volume of the transaction and not the revenue.
05
Calculation of revenue
To the monthly market revenue, commissions collected, fixed fees for the order, subscriptions and authorized allowances of the seller should be added.
The revenue spreadsheet combines separate purchasing budgets and CACs with levels, buyer activity, AOV, commissions, subscriptions and accessories of the seller.
Revenue
The revenue view displays the acquisition, activity of the buyer, prices, commissions, subscriptions and allowances of the seller.
02 / COGS & OPEX
What is the structure of operating expenses?
The COGS and OPEX spreadsheet shall organise direct, variable and fixed operating costs within the five-year forecast and monthly timetable.
COGS & OPEX
According to COGS & OPEX, the assumptions for direct, variable and fixed operating expenses are separate.
03 / Scenarios
What's the equivalent of a scenario analysis?
The scenario compares the Low, Base, and High cases for revenue, gross margin, contribution margin and EBITDA over five years.
Scenarios
Scenarios display low, base and high graphs for key financial results.
04 / Dashboard
What Does the Dashboard Bring Together?
You can use the navigation desktop to review the scenarios with a combination of revenue, profitability, cash flow, return on investment and basic financial results in one place.
Dashboard
View The navigation desktop combines scenario settings, financial summaries, revenue mix, cash flow and return period graphs.
Product adjustment
Is the financial model of the Internet community suitable for you?
Matches market plans using separate purchases of the seller and buyer, categorized cohorts, orders, commissions, subscriptions and accessories of the seller; various mechanics may require adjustment.
Model ready
It fits perfectly
Your market is attracting sellers and buyers through separate budgets and CAC assumptions.
Purchase orders depend on a mixture of levels, life expectancy of the cohort, repetition frequency and AOV.
Revenues combine transaction commissions, subscriptions and optional allowances from the seller.
You want five-year scenarios, financial statements and management reports in an editable workbook.
Order structure
Think about the model
Your basic revenue model does not apply to the bilateral market structure of the buyer-seller market.
You need a completely different time cohort, fulfillment, ability or transaction logic.
You need operating schedules or reporting structures outside the current workbook architecture.
You need a model tailored to different sources of revenue or decision-making results.
The indicator is the starting point for planning, not a guarantee of performance.
Financial modelling service for orders
Do you need a pattern that meets your requirements?
Financial Models Lab can build or customize a model when you need a different revenue logic, operational schedule or financial reporting.
After purchase you receive an immediate, fully-editable financial model of Excel or Google Sheets with five-year prognosis and scenario reporting.
01
Editable workbook
Open and edit the model in Excel or Google Sheets without plugins.
02
Five-year forecast
Planning of market activities and financial results within the five-year projection horizon.
03
Analysis of scenarios
Compare Low, Base, and High cases through the scenarios in the workbook.
04
Financial statements
Reviews of the income statement, the cash flow, the balance sheet, the dashboard and the supplementary reports.
Before purchase
Online Community Financial Model FAQ
The basic answers are visible in their entirety, without the need to click on the accordion.
01
How is revenue calculated in the Community financial model on the Internet?
It calculates orders for the buyer and GMV, then adds a percentage and constant commissions, subscriptions to the seller and the buyer, as well as authorized allowances from the seller. GMV itself is not an income.
02
Which assumptions can I change?
You can change the separate budgets and seasonality of the acquisition of the seller and buyer, CACs, mixtures of levels and lifetimes, repeat orders, AOV, commission terms, subscription fees, additional fees of the seller and initial users in presence.
03
What can I compare low, base, and high scenarios to?
The review of the scenarios compares the alternative cases for revenue, gross margin, contribution margin and EBITDA under the five-year forecast.
04
What financial results are taken into account?
The confirmed results include profit and loss account, cash flow, balance sheet, navigation desktop, scenarios, summary, failure, ROIC, valuation, charts and KPIs.
05
Can the Financial Models Lab adapt the model to individual requirements?
Yes. Financial Models Lab offers personalised financial modelling where revenue logic, operational schedules or reporting requirements require a different structure.
06
Is the workbook a prediction or a guarantee?
This is a planning forecast based on edited assumptions, not a guarantee of business results or financial results.
What Does the Online Community Financial Model Contain?
You get a comprehensive, easy-to-use excel financial model for your online community, complete with pre-built financial statements, a dynamic dashboard, and detailed assumption tabs.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.