Online Course Creation
Marketing Mix

The template breaks down Product, Price, Place, and Promotion for courses, offering a step-by-step structure to map curriculum, pricing tiers, distribution channels, and launch promotion tactics.

Product, Price, Place, Promotion focus

Maps learner journey to channels

Benchmarks versus course market norms

Includes tactical promotion options

The Excel file is fully editable: change copy, numbers, and formulas to match your model-no design skills required and formulas update summary pages automatically.

Fully editable Excel sheets

Replace text and numbers easily

Formula-driven summary pages included

No advanced Excel skills required

This version is pre-filled for online course offerings, so examples, positioning language, and channel choices are tailored to course creators, saving research and initial drafting time.

Pre-filled for course offerings

Tailored positioning and channel choices

Examples match course business models

Speeds initial strategy development

Get the Word and Excel files instantly after purchase so you can open, edit, and start refining your course marketing plan without waiting or extra installs.

Download instantly after purchase

Open and edit immediately

No extra software required

Use offline or online

The layout is clean and presentation-ready with clear headers, tables, and summary panels so stakeholders and clients can scan strategy and recommendations quickly.

Clean, presentation-ready pages

Clear headers and summary panels

Tables for quick comparisons

Slide-ready visuals included

The product section helps you define course learning objectives, core modules, content format, and unique differentiators so the offering matches learner needs and market gaps.

Define learning objectives clearly

Outline core modules and outcomes

Specify multimedia content formats

Document unique course differentiators

Includes templates to test pricing tiers, calculate project costs and margins, and map lifetime value assumptions so you price to win while covering production costs.

Model pricing tiers and fees

Calculate production costs and margins

Estimate customer lifetime value

Test discount and bundle effects

The structure uses guided fields, examples, and pre-written language so you can complete a polished marketing mix in hours instead of days.

Guided fields and examples

Pre-written marketing language included

Complete a draft in hours

Reduce research time significantly

The documents are formatted for clear stakeholder review, with executive summaries, concise metrics, and visual tables to support funding or internal buy-in conversations.

Executive summary ready for review

Concise metrics and visuals included

Tables for quick decision-making

Suitable for investor decks